Entrepreneurship

Intro to Entrepreneurship

Evan Bourkoff’25

Entrepreneurship is the process of creating, developing, and running a business to make a profit It is a dynamic and challenging field that requires individuals to be innovative, risk-taking, and adaptable To be an entrepreneur, one must be a self-starter and willing to take risks Entrepreneurs are individuals who identify a need in the market and develop a product or service that meets that need They are innovative, creative, and persistent in their pursuit of success. They are also highly adaptable and able to pivot quickly in response to changing market conditions. The path to becoming an entrepreneur can be challenging and requires hard work, dedication, and resilience.

There are several different types of entrepreneur careers. The first type is a startup entrepreneur These individuals are responsible for creating and developing new businesses from scratch They often invent, research, and develop new products and services Startup entrepreneurs must be highly adaptable and able to pivot quickly in response to changing market conditions Another type of career an entrepreneur might engage in is small businesses These individuals are responsible for running and operating existing businesses They may have inherited a family business or purchased an existing business Small business entrepreneurs must be highly organized and have a deep understanding of the industry in which they operate.

Social entrepreneurs are another type of entrepreneur. These individuals are focused on creating and developing businesses that positively impact society. Social entrepreneurs are passionate about social causes and are committed to making a difference in the world. They may focus on issues such as poverty alleviation, environmental sustainability, or access to education

Finally, there are also corporate entrepreneurs These individuals work within large organizations and are responsible for developing new products or services and implementing new strategies or business models Corporate entrepreneurs must be highly adaptable and able to navigate complex organizational structures

Entrepreneurship is critical to the economy and society as a whole Entrepreneurs create jobs, innovate, and contribute to economic growth. They are often responsible for driving technological advancements and improving the standard of living for people around the world. Additionally, entrepreneurship can have a positive impact on society by addressing social and environmental issues. To be an entrepreneur requires individuals to be innovative, risk-taking, and adaptable. Entrepreneurship is a critical element in the economy, providing jobs, goods, and services, and can positively impact society by addressing social and environmental issues

What Made Anita so Successful?

Nathan Hiltzik, '25

One of the primary advantages of local businesses is their economic impact When people support local businesses, their money stays within the community, creating a multiplier effect that can benefit everyone Local businesses often purchase goods and services from other local businesses, which keeps money circulating within the community Additionally, local businesses create jobs, which can help to reduce unemployment and strengthen the local economy

Another advantage of local businesses is that they contribute to the character and identity of a community. Local businesses often offer unique products and services that cannot be found elsewhere, which can make a community more attractive to residents and visitors alike. Furthermore, local businesses often sponsor local events and support local charities, which can help to create a sense of community pride and engagement

In addition to the economic and social benefits of local businesses, there are also environmental benefits Local businesses often have a smaller carbon footprint than larger corporations because they do not need to transport goods and services over long distances Furthermore, local businesses often use locally sourced materials, which can help to reduce their impact on the environment

However Anita is different yet similar Anita has two main advantages from its competitors. For one it is in New York City which has its ups and downs. It can be very expensive however there are many tourists and as everyone says there are many opportunities in the Big Apple. Another advantage is how it is an Israeli and is semi kosher. This helps the company since it attracts not only non Jews but can attract Jews which may not seem like a big deal however there is a relatively big Jewish community in the area

Anita is in a way a worldwide company What this means is that there are some in Israel and other countries This allows Anita to access a rather large community than just NYC’s Having an ice cream shop in different places in the world brings diversity and more attractions People feel some sort of comfort when seeing a familiar store in another country Another reason is quality. A huge aspect of shops and businesses is the actual quality of the ice cream which Anita succeeds in. They have loyal customers and can serve all ages.

Scrub Daddy Success

David Mahfar '25

Shark Tank is a famous American T V show that provides a platform for aspiring entrepreneurs to present their innovative business ideas and products to a few wealthy investors. These investors then evaluate the contestant's company, ultimately deciding whether to strike a deal with them or not. Since Shark Tank was aired in 2009 there have been many successful businesses that have come on the show. One of the most notable ones being Scrub Daddy.

Scrub Daddy is a company that produces a unique type of sponge that changes texture based on the temperature of the water it is used in The company appeared on the television show Shark Tank in 2012 and received an investment from multi-millionaire entrepreneur Lori Grenier Since then, Scrub Daddy has become one of the most successful businesses to ever appear on the show.

One of the keys to Scrub Daddy's success is the unique nature of its product. The company's sponges are made from a polymer foam that becomes firm in cold water and soft in warm water. This allows the sponge to be used for a wide variety of cleaning tasks, from gentle cleaning of delicate surfaces to scrubbing tough stains off of pots and pans

Another factor that has contributed to Scrub Daddy's success is its innovative marketing strategy The company has used social media and other digital platforms to build a strong brand identity and connect with customers It has also leveraged its appearance on Shark Tank to gain exposure and generate interest in its products

In addition to its unique product and innovative marketing strategy, Scrub Daddy has also prioritized quality and customer service. The company uses highquality materials in its products and has a dedicated customer service team that is focused on providing excellent support to its customers.

All of these factors have contributed to Scrub Daddy's rapid growth and success. Since appearing on Shark Tank, the company has expanded its product line to include other cleaning products and has grown into a multi-million dollar business Its products are now sold in major retailers across the United States and around the world Overall, Scrub Daddy's success is a testament to the power of innovation, marketing, and quality in building a successful business By developing a unique product, building a strong brand identity, and prioritizing customer service, Scrub Daddy has become one of the most successful businesses to ever appear on Shark Tank.