Table Of Contents 1. Mission/Statement 4. Logo Design 9. Stationary 10. STORE/Signage 12. PROUCT Development 16. Merchandise 18. Website 20. Advertising Campaign 26. Company Vehicles
Mission Statement
The global leader in men’s essentials. We build a unique portfolio of everyday products and we strive to surpass our competitors in quality, innovation and value. Vibe Essentials provides a personal high touch shopping experience that helps create lifelong customer relationship. But simply put, Vibe is the shampoo for the modern man. The working man is a hardworking man and with great work, comes great responsibility. To please our women, we shower and lather with the rich sport musk from Vibe. No doubt our hair is the first thing that the whole world pays attention to as we wake up everyday to conquer the day, so make an impression. Thank us later.
Feel The VIBE
1
Marketing Plan
Demographic Goal Marketing
Sophisticated yet still attainable for the medium income man. The modern man is he with the Avant Garde state of mind ranging from the age of 20-50. Distinguish our customers from the average through design and scents that communicate confidence with superior personal hygiene products. Clean & straight forward. The use of neutral colors throughout our ad campaigns are applied to create an identity in the Men’s essentials industry. Distributed at your local drug store, general home store, and neighborhood barber shop among the top shelf, Vibe Essentials For Men is easily identified by the unique champion V on its packaging. Confident men are the face to our consumers to reflect the modern man and create mass appeal. • Communicate to the public with promotions through social media such as FACEBOOK, TWITTER, PINTEREST, AND TUMBLR. • Heavy advertisment in magazine source such as GQ, MAXIM, VANITY FAIR. •
Sponsor events and communicate a strong presence in events such as GOLF TOURNAMENTS, FASHION SHOWS, CHARITY DINNERS.
•
Endorse leading men of various age groups to create a strong connection with our audience.
2
Logo Design
C=14 M=38 Y=96 K=1
C=44 M=70 Y=98 K=54
3
STYLEGUIDE
Romance Fatal Serif Std Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Trajan Pro Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
4
Stationary
5
Stationary
6
Store
exterior
7
Store
shelves
Store
interior
Product Development Product Development Sports Gel {classic}
Sports Gel {modern}
Product Development styling wax {classic}
Product Development sculpting paste {classic}
9
10
11
Product Development shampoo {classic}
Product Development shampoo {modern}
12
Merchandise t-shirt
13
Merchandise travel pouch
Merchandise comb
Merchandise handtag
14
Website Display 15
Ipad
16
Advertising Campaign Freeway Billboard
17
Advertising Campaign Street Publicity
18
Advertising Campaign Magazine Ad
19
Advertising Campaign Side Mural Ad
20
Advertising Campaign Public Posters
21
Advertising Campaign Mall Avertisement
22
Company Vehicle
23
24
ERIC RAMOS Ramoseric92@yahoo.com