• The Idea • Elevator Pitch • Concept • Background • Service Map • Business Plan • Roll-Out
Is just selling cars enough?
We wanted to re-invent the automobile as a living space in motion.
a_way extends the audi experience to a unique way to travel and lodge.
Travel unrestrained and hassle-free. Designed for the modern day traveller who mixes business with pleasure and likes to go on active, spontaneous sojourns.
A_station is a physical extension of the Audi experience. Its a unique, personal space where the user stays with the car, under one roof.
Background
The a_station was inspired by various current and emerging trends, and needs of the modern day traveller.
* ITB World Travel Trends, 2010/11
2008
2009
Increasing short breaks.
Background
1-3 Nights 4+ Nights
* ITB World Travel Trends, 2010/11
Increasing short breaks
Background
Smart hotels and Tourist 2.0
* ITB World Travel Trends, 2010/11
Increasing short breaks
Background
Smart hotels and Tourist 2.0
LOHAS
* ITB World Travel Trends, 2010/11
Germany Italy Long Haul
Background
Increasing short breaks
LOHAS
Smart hotels and Tourist 2.0
Case of German Tourists
Austria Europe
Munich
Munich
GroĂ&#x;seeham
GroĂ&#x;seeham
PostTravel
A_station
Register
Buy A1
Service Map
Pre-Travel
A_way hotel
A_way included by default
Buy A1
Specify preferences
* Two complimentary stays
Personal ID
Registration
Syncing user-info
Integration to A1 interface
Pre-Travel
Pre-Travel
Pre-Travel
Pre-Travel
Pre-Travel
Pre-Travel
Pre-Travel
Pre-Travel
A_Station
User co-exists with the car
Two kinds of services: default & contextual
Powers on docking-in
Route suggestions, events‌
Stripped down A_way
A_wayHotels
Dedicated parking lines
Mainly for corporates
Mileage
No Check-In / Check-Out
Post Travel
Mileage Service
Unique billing format: Monthly and On Dock-Out
• • • • •
• • • • • •
Brand Promotion Venue for events Tangible Brand Experience Customer Intimacy Expanding Offering
• • • Business Plan
Billing Revenue Merchandise Sales Café Sales
Property Development Facilities Equipment Maintenance Human Resources Promotion
Roll Out
Roll-Out in Germany
User opinion in deciding new docks
Initial expansion in Europe
Tie-up with hotel chains