NMIMS 2019 Assignment Answer sheet Call 9025810064 by NMIMS Solution

NMIMS 2019 Assignment Answer sheet Call 9025810064 Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

2. There are three models of decision making, explain the model that will apt for purchasing a house. Explain the same with reason. Also, suggest the reason for not accepting the remaining models for purchase of the house 3. a. As per Maslowâ&#x20AC;&#x2122;s need of hierarchy model where do you stand in the model if you are: Situation A: Purchasing the house for your personal stay and usage. Situation B: Purchasing the house for investment purpose. Explain the above given points with detail reasons. 3. b. As per Alderferâ&#x20AC;&#x2122;s ERG Model where do you stand in the model if you are: Situation A: Purchasing the house for your personal stay and usage. Situation B: Purchasing the house for investment purpose. Explain the above given points with detail reasons. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Business Communication and Etiquette 1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? 2. FashionStation.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the chiffon blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like chiffon can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. 3 a. You’ve just finished the first document draft of a crucial proposal you are to send out next week. Explain the different tactics you may use to proofread it. b. You’ve been shortlisted for an interview at your dream company. What are the different common types of Interviews you should mentally prepare yourself for? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Information Systems for Managers 1. The Government of India has planned to harness the benefits of the cloud and has undertaken the ambitious initiative "GI Cloud" which has been named as "MeghRaj". The aim of this initiative is to facilitate quick delivery of e-services in the country to the citizens while optimizing ICT spending of the Government. This will ensure optimum utilization of the infrastructure and speed up the development and deployment of eGov applications. Meghraj will provide services to the government departments, citizens and businesses through internet as well as mobile connectivity. What are the expected benefits from this initiative to the citizens? What could be the challenges in this initiative?

2. The Indian Banking scenario has undergone a radical change in the last two decades. While it was once necessary to visit the branch to carry out various transactions, customers today have an access to multiple platforms to conduct various transactions. Royal Bank of India, a leading bank in India is facing several challenges with their existing approach of systematically engaging with their customers and making the correct product offering. As a result, it is failing to boost its revenues. In order to address this challenge, the bank plans to use analytics to analyze customer requirements and journey better. How in your opinion can Royal Bank of India use analytics to engage better with customers by predicting their behaviour? 3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software to help automate all the tasks within the organization. As the Chief Technology Officer (CTO) to this start-up, a. What factors will you consider when you select the right ERP vendor for your start-up? b. Would you select an open source ERP software or an on premise solution for your implementation? Give justification for your answer. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Organisational Behaviour 1. Rajesh and Karan are peers and they are working as sales executive in a pharma company. While Rajesh loves his work and find it very interesting but under same circumstances Karan detests his job, also finds it to be very taxing. Select the best school of thought on stress to explain that with the same working condition and same treatment why Rajesh and Karan are feeling so differently. 2. Sana is finding it very difficult to make friends at her workplace. She stays aloof and does not bond with anyone. Her performance is also not great. She proactively met a psychologist to understand herself better. The facts which unraveled were associated with her young age that she was raised by a caretaker who used to beat her from infancy. Also no one supported her for the decisions she took. Sana’s family never understood her and also her childhood friend betrayed. Imagine you are Sana’s psychologist and hence need to explain her the Freudian Stages of personality development and how it had impacted her. Conclude by giving your suggestion to Sana to overcome this issue.

3. Sameer is working as Vice President (IT) and Jatin is Advisor to the CEO. Sameer never arrives for any meeting on time and also delays the work given to his team. He likes to make people wait for him as he knows with the input of IT head the meeting would never be successful. Jatin on the other hand is very friendly with the people and also makes ally with other heads and influential people in order to get things done from Sameer. Whenever he discusses any topic with Sameer he makes minutes of it and marks a copy to the CEO. All these activities done makes sure that Sameer completes his work on time Based on the above scenario, answer these a. What is the source of power for Sameer? Discuss the same. b. What are the power tactics being used by Jatin? Explain Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

Average

Margina

Product

l product

3. a. Explain the types of elasticity of demand. Calculate elasticity of demand for the following data. Price

Apple Quantity

(Rs.)

demanded (KGs)

100

3. b. Distinguish between the features of perfect competition and monopolistic competition. Give real world examples of each of these types of markets. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

1. Pick & choose a Sustainability report of an Indian company in the Services domain only & choose any one Water Management initiative & any one Rural Management initiative being undertaken by the organisation. Analyze and explain the initiative’s qualitative and quantitative data in the form of a case, such that it showcases all the benefits, financial and non-financial that accrue to the company. 2. Chhatrapati Shivaji Maharaj International Airport, Mumbai (CSIA) has offered a job role to you in the capacity of a CSR Head. The Airport has created this position recently & has no previous experience in CSR. Describe in brief atleast 10 innovative initiatives that you will implement & drive in this new organization of yours. 3. One of United Nations Sustainable Development Goal is ‘Zero Hunger’. The primary objective behind this goal is to ensure availability & sustainable management of food for all. a. What according to you are five compelling reasons behind the existence of Hunger issues in India? b. Suggest five strategies/action plan that can be adopted by businesses to make Zero Hunger an achievable target in India in the coming years. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Essentials of HRM 1. Discuss the process of induction (not a traditional one) being followed in any organisation. (It should not be the traditional way of induction, please cite only those which are different from traditional methods) 2. Kiara Enterprises is a very small organisation dealing with export rejected clothing. They are growing slowly but steadily. Kiara, the owner now wants to expand it a bit more and hence opts for Human Resource planning. It is advised to them to go for qualitative methods for demand forecasting as they have limited funds. Discuss all three qualitative methods of demand forecasting. Conclude by suggesting the best method suited for Kiaraâ&#x20AC;&#x2122;s organisation. 3. Swati and Prashant are both working as sales managers. Swati was chosen for Assessment Centre whereas Prashant for Development Centre, of which they were not clearly aware. Few months later Swati got promoted which agitated Prashant as

he thought his performance was also good. Prashant went to the HR head to discuss the same. In context of the case answer these questions: a. Explain to Prashant why Swati got promoted. b. Explain to Prashant what a Development Centre is. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

For

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

cities. The founder Mr. Ashish is of the opinion to do a detail and through market scanning before entering into the market. Mr. Ashish appoints you as a consultant for M/s Swadeshi that deals in manufacturing and selling clothes online and offline stores. The company plans to give competition to brands like Manyavar and Mohey. The company plans to provide quality product at lower price. The company plans to save lot of cost because of online selling. The website URL is www.swadeshi.com. The Company differentiates itself by selling only Indian Traditional clothes for all age groups. 1. As a consultant you have been asked to prepare a STEEP analysis report and present the findings to the top management. 2. Analyze the business www.swadeshi.com from Porterâ&#x20AC;&#x2122;s approach to industry analysis perspective. 3. Answer the below questions: a. Prepare a SWOT Analysis for www.swadeshi.com. b. Explain any two types of forecasting techniques that company should use for analyzing future demand. Explain the same with reason. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Marketing Management M/s Tikhalal sells pickle and spices across the country and wants to enter into the international market. The company is known for their quality ingredients. The company sells the product at higher price but customers donâ&#x20AC;&#x2122;t hesitate to pay the price as the quality is premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices are a hit brand in the Indian Market. The company has decided to enter in US Market as it has a major market for Indian pickles and spices. 1. Explain various Micro and Macro environment factors that the company should analyze before entering into the international market. Explain the points with reason. 2. The company is planning to take Mr. Tikhalal online in India. Explain various ways to promote the brands of pickles and spice on Social Media Platforms.

3. M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes. a. How should company segment the consumer market for Paapads? b. To introduce the product in the market what are the various sales promotion techniques that should be used for the brand Mr. Crisp? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

1. Explain the mechanism of a Digital Signatures which is recognized under the Information Technology Act, 2000 and state at least two (2) of its applications 2. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India. 3. Abhay and Seema have entered into a commercial agreement to license content. However, Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted litigation process in Indian courts. Can you advise them on: a. What should be done to conduct an arbitration between Abhay and Seema to resolve their disputes b. The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Business Statistics 1. What is sampling distribution? An automobile manufacturer claims that a particular model gets 28 KM per liter of petrol, but the Environmental Protection Agency, using a sample of 50 automobiles of this model, finds the sample mean to be 26.8 km/ltr. From previous studies, the population standard deviation is known to be 5 km/ltr. Could we reasonably expect (within 2 standard errors) that we could select such a sample if indeed the population mean is 28 km/ltr? Justify. 2. Raj studios a Tollywood casting company, is selecting a group of extras for a movie. The ages of the first 30 men to be interviewed are. 50

The director of the movie wants men whose ages are grouped around 50 years. The director suggests that a standard deviation of 3 years would be acceptable. Does this group of extras qualify to the director’s requirement? 3. Historically, diesel has mostly been cheaper than petrol in South Africa, though this has not always been the case, and not a trend seen around the world. One of the key differences in the pricing of diesel versus petrol, is that diesel prices reflect wholesale prices, not the price you would pay at the pumps. For example, the wholesale inland diesel price for August was at R10.96 at the beginning of the month, while Caltex’s retail version – Caltex 50 diesel with Techron – sells at R11.33 per litre. Over the past decade, both the petrol and diesel prices have seen some significant fluctuations, but petrol (95 grade) has seen the biggest overall increase, having jumped 75.4% since 2006. The graph and table below show how the prices have changed year-on-year, between August 2006 and August 2016.

Year

Petrol-

Diesel 0.05%

Unleaded 93

Unleaded 95

2006

R6.92

R7.04

R6.54

2007

R6.88

R7.01

R6.51

2008

R10.20

R10.40

R11.27

2009

R7.52

R7.69

R6.65

2010

R8.02

R8.17

R7.38

2011

R9.91

R10.09

R9.30

2012

R10.83

R11.04

R10.25

2013

R13.32

R13.55

R12.48

2014

R14.08

R14.33

R12.84

2015

R13.01

R13.26

R10.94

2016

R12.08

R12.35

R10.96

Source: Department of Energy; Inland prices, August The fuel price is affected by two major components: the global oil price, and the currency exchange rate between the rand and the dollar. Between 2014 and 2016, fuel prices (both diesel and petrol) have shown a year-on-year decline, boosted by a much lower global oil price, which has dropped below $50 a barrel, with little hope that it will balloon past that level in the near future. However, much of the benefit delivered by lower oil prices has been undone by weakness in the rand â&#x20AC;&#x201C; brought about by a struggling economy, poor growth policies and a number of political scandals involving president Jacob Zuma. (Source: https://businesstech.co.za/news/energy/134400/petrol-vs-diesel-prices-insouth-africa-2006-2016/)

a. Explore the trend in the petrol price (for both unleaded 93 and unleaded 95) using regression trend analysis. Using the data, forecast the petrol price for 2017, 2018 and 2019. b. Explore the trend in the diesel price using regression trend analysis. Using the data, forecast the diesel price for 2017, 2018 and 2019. Out of the three regression models, which model is the strongest in predicting the fuel price? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

1. A dealer of Mobile TV has the following items in inventory as on March 31, 2018 PLEASE FIND THE TABLE BELOW Item

Quantity

Cost

Price Market price

per unit

Nokia

100000

98000

Samsung

88000

90000

Sony

100

120000

115000

Motorola

75000

76000

Discuss the accounting standard which talks about inventory valuation. Also, find out and define the overall value of inventories as per the applicable accounting standard. 2. Define and Discuss the concepts of prepaid expenses and outstanding expenses and their impact on the income statement and Balance Sheet of an Entity? In case of firm A which largely has the balance of prepaid expenses and another firm B which largely has the balance of outstanding expenses, what does this reflects? Discuss 3. a. A logistics company sold a car of Rs 2.5 lacs. The company had purchased the car three years back for Rs 10 lacs and had depreciated the same using straight line method of depreciation, assuming its useful life to be five years and a residual value of Rs77760. Calculate the WDV after charging depreciation for third year, accumulated depreciation for three years and profit on sale, if any. b. Consider the following transaction pertaining Ammarâ&#x20AC;&#x2122;s business1. started business with cash Rs 3 lacs

2. Purchased goods for cash Rs 1.2 lacs 3. purchased goods on credit Rs 60000 4. purchased furniture for cash Rs 20000 5. deposited RS 50000 in the bank Perform transaction analysis for each transaction undertaken and present accounting equation for these transactions. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

1. Fortis Hospitals wants to increase its sales by focusing the Business markets where Organizations would buy preventive health check-up packages for their employees. They have developed various packages to attract business markets. Propose a suitable pricing strategy that Fortis should use for its organizational customers. 2. Excellent Roller, company are the famous rubber roller manufacturers in India. They have got into a technical collaboration to produce Teflon rollers which are used in coating and printing machines. Rubber rollers which is used generally are prone to damages compared to Teflon rollers. ERPL is planning to launch product using advertisements. Do you agree for an advertisement campaign for an industrial product? If so why? What are the ways in which ERPL can advertise? What are alternate methods? 3. Read the following Case & solve the questions given: Mr. Sunil Mathur, Director, Raj Doors Pvt Ltd, was not sure what kind of marketing strategies, segment and target market he should use in order to achieve the company goals on sales and profitability. The sales and profits were not growing as per expectations of Mr. Mathur. Sunil Mathur joined the family business in 2006 after completing graduation in Electronics engineering and MBA from a reputed institution in India. The company manufactures and markets plastic doors (GTEX brand) for bedrooms, bathrooms, office rooms, balcony etc. These non-wood doors can be used for residential houses, institutions like schools, office, hospitals as well as commercial shops, malls etc. The market for plastic doors was growing at the rate of 50% annum. Raj Door was having a market share of 14% in the year 2008.

Kintex and Aptak were the leading players with market share approximately 28% and 20% respectively. Balance market was dominated by smaller players as well the players in the unorganized sector. The market was overall dominated by wooden doors. The market was highly fragmented with no player commanding more than 4% of the market. Unorganized sector was the dominant player in the wooden door market. Mr. Sunil was determined to make the company as market leader of the overall door market (both wooden and plastic) in the next ten years. The company had segmented its market into the following segments(a) government organizations like CPWD, Ministry of Defence, Railways etc.;(b) Residential house built by builders ;( c) commercial organizations and institutions ; ( d) individual house owners built by individuals ;( e) fabricators. â&#x20AC;&#x2DC;We have targeted all the above market segments for plastic doors, excepting those who want wooden doorsâ&#x20AC;&#x2122; said Sunil Mathur. He further added that their sales personnel regularly contacted contractors who get business from government organizations, where lowest price and good after-sales-service are the key buying factors. However, when sales personnel call on builders for residential and commercial complexes for getting orders, Superior product quality and services are the most important factors that they have to keep in mind. For house owners and fabricators indirect channel of dealers are used. They mostly look for low prices and delivery service. The company developed three sub-brands under GTEX brand. These are Solidex, Fibrex and Lightex. Solidex brand was suitable for government firms, institutions, individual houses with medium quality and medium to low prices. Fibrex brand with high quality was suitable for builders and a few individual house owners. Lightex brand offered lower quality and low prices for replacement market and a few individual house owners.

a. Evaluate how the buying behavior is likely to be different in the Commercial offices from individual households. b. Develop a marketing strategy with focus on: Strategic orientation (whether you would like to be leader, challenger or follower)? Discuss its implications. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

For

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

specialized hair care needs and Parachute Advansed Body Lotion for skin care needs. What is Stimulus Generalization? How has Parachute generalized the stimulus of “goodness of coconut” into its brand extensions? 2. Consider you are in the market for a luxury watch. Enumerate the steps in this purchase using the Consumer Decision Making Model: Input, Process, and Output. 3. a) Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice. 3. b) What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

(whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Integrated Marketing Communications 1. You have just opened your own Restaurant. You have planned an inaugural rate for customers to visit and taste the food. Describe the P’s of marketing mix. Describe the Promotion plan on How would you market your brand to maximize your sale?

2. You are the brand manager of a Toddler’s toys Brand. Your company has tied up with a kid’s movie to attract the toddler’s. How will you leverage this association to build equity for your brand? 3. Case Study Increase Market Share for Online Pharmacy Source: PTI feed India Today The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate. While it has been growing, the overall share of all the top players put together is only 2%. Metlife aims to increase its market share thereby increasing the volume of medicines bought online. a. In a growing market with other serious players, how would you approach IMC to increase the market share?

b. Metlife has created an audio visual ad for creating awareness about authentic medicines delivered at the doorstep. Explain the 9 elements of communication for the ad. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

For

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

wasnâ&#x20AC;&#x2122;t too much competition to be faced. However, in recent times, with the online platform and players emerging such as Makemytrip, Trivago, Yatra etc. offering packages at throwaway prices and reaching out at minimal costs to the mobile savvy, internet savvy consumer, it is indeed giving the traditional companies a run for their money. Loss of clientele, revenue and market shares have made Sita Travels sit up and wonder as to what needs to be done to address this issue. Towards this management problem, state the research objective(s) and propose a research design for this study; describing the secondary and primary sources of data, research design, research method, target respondent, contact method etc. 2. The beauty care industry comprising make-up, personal care, skin and hair care product categories, grapples with a lot of controversy around the safety of products, rampant use of colour and chemicals, products being carcinogenic and unsafe for us. While some marketers have seen this as a market opportunity to sneak in with so-called natural, herbal, ayurvedic products, for the larger majority, this still remains a challenge. The Beauty Care Industry Association is planning to conduct a research to examine the consumer psyche: her consumption and purchase habits, her attitude, satisfaction levels, perception about different products, opinion about carcinogenic elements and unsafety etc. It has been decided to conduct a quantitative, questionnaire- based survey among women from all socio-economic sections. The industry wants to identify the key factors associated with the decision-making of products among women; based on advanced analytical tools. Design a questionnaire keeping in mind all the research objectives of this survey and the appropriate scales that should be used for advanced analysis.

3. A national chain of casual and formal men’s wear is interested to understand the preferences of men when it comes to the purchase of clothing. The objectives of the research are:  To understand the preferences of clothing by occasion  To understand differences in preferences by income group and geographical area  To understand satisfaction of customers with their brand vis-à-vis other competitor brands In particular, the management wants to understand the as to how the buying behaviour or preferences of men for clothing are influenced by variables such as (1) occasion of use (2) geography of the customer (3) income group of the customer and (4) competition A list of customers has been procured from internal company records. Their personal records also include information on their personal income and geography. a. Assuming that the management has entrusted you with this research, if a sample has to be drawn from this sampling frame, which sample selection method would you choose and why? Suggest any two methods and justify your answer. b. If you have to prepare an Analysis Plan for this research, which simple and advanced analytical tools will you recommend for analyzing the data ? Suggest atleast three tools and support with a justification. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems,

International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Sales Management 1. What is your understanding of Product Related Policies? Please advise a company manufacturing and selling Cosmetics on new product development. 2. Mr. Verma, who comes from a technical background, has started a new business of manufacturing Pharmaceuticals products, please help him in preparing his Sales targets and sales budgets. Keep in view the market segments he wants to cater. 3. Case Study Mr. Sharma of Spark Detergent was a worried person; another competitor had launched a special pack of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion schemes. The flagship brand of the company SPARK was taking a beating in the market and sales were going down.

The company Spark is an old company existing for more than 60 years and has a strong brand equity in the market. The products of the company are well known and command a premium and have a niche place in the market. There are also other products like Soaps, Shampoos and other consumer goods the company offers. The new company does not have the wide range of products Spark has but is strong on raw materials buying and thus offers very low prices to attract customers; this according to Mr. Sharma is their biggest strength. Mr. Sharma is sitting in his office trying to find a new marketing strategy to regain the lost market share a. Please help Mr. Sharma in his endeavor to regain the lost share and increase brand equity. b. Should Mr. Sharma drop prices of the brand SPARK? If not what alternative does he has? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Services Marketing 1. A woman entrepreneur is planning to set up an e-shop for a range of costume jewelry made of silver and semi-precious stones. Saira’s is the jewelry brand which is being targeted at girls and women aged 13-50 years. Since she doesn’t have lavish budgets to promote Saira’s, she is evaluating the following routes:  Home shopping networks offered by cable operators and digital TV operators.  Word-of-web through social networking sites such as Facebook and Twitter, consumer blogs etc.  Online stores such as Amazon, Flipkart, Snapdeal, Myntra and also setting up company’s website  Home-parties or kitty parties of women; an option based on word-of-mouth and consumer referrals  Exclusive outlets in prime locations of the city What are the various strategic, tactical and locational considerations / factors that she should keep in mind for deciding the most appropriate channel (s)?

2. V4kids.com is a recently launched online / e-tailing store which sells a wide variety of kids products for the age-group 2-12 years, ranging from stationery and school supplies, clothes, shoes, toys, board games, gaming apps, sports equipment, books, magazines, e-book readers, tablets, notebooks / mini-laptops, ipods, etc. Currently, V4kids.com faces competition from online stores such as Amazon, Snapdeal, Flipkart, Babyoye, Firstcry etc. besides the traditional retail brands such as ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the retail counterparts of online stores such as FirstCry store - which offer a wide range of children’s products. To reach out to the market, V4kids.com is planning to create awareness about its online store, the range of products, membership programs and its weekly hot deals – all in one go. For this purpose, V4kids.com is planning a slew of advertising campaigns across different media. Discuss the 5W’s of the Integrated Service Communication Model for V4kids 3. One classic advertising and service recovery strategy used by companies involves turning a disadvantage into an advantage. For example, a small car rental company who did not meet customer expectations, ran a campaign “we are trying harder”. Recently, the Domino’s pizza chain took such an approach to the extreme. Marketers developed an advertising program to address the problem of slowing sales in a declining economy. The first wave of television commercials featured clips of consumers in focus groups, discussing Domino’s, providing statements such as “Worst pizza I ever had; totally devoid of flavor”, “Domino’s pizza crust is to me like cardboard” and “The sauce tastes like ketchup”.

Domino’s had been able to maintain its market share during the economic downturn. At the same time, employees and company managers were concerned about the quality of the products being offered. The advertising program was created to apologize for poor quality pizza with the promise to do better by creating pies with improved ingredients and better recipes, which lead to a complete menu overhaul during a 4-year period beginning in 2008. “We think that going out there and being this honest really breaks through to people in a way that most advertising does not” explained the CEO Patrcik Doyle. Some marketing experts expressed concern that consumers would not listen carefully to the message. They would hear the part about poor quality but not the part about improving. Doyle believed that the risk was worth taking. When the roll-out of new and improved pizzas at bargain prices commenced, a new advertising campaign was launched, featuring the comment, “We are only as good as our last pizza. So tell us how yours was” followed. Domino’s had already introduced the pizza tracker feature to its website, which allows customers placing an online order at the Domino’s website to follow the progress of the order from the shop to the front door. Users receive an email directing them to the order tracking page within seconds of placing an order and without having to refresh the page, are told precisely when their pie is placed in the oven, checked for quality assurance and dispatched to their home. The pizza tracker informs the customer who was responsible for an individual pizza during preparations and delivery. Following the completion of the transaction, the customer can provide feedback directly to the store where the pizza was made, which opens lines of communication with individual stores and managers rather than the larger

corporation. The pizza tracker program insists that individual store owners will listen when customers are dissatisfied. By naming the actual individual responsible for any service failure, the store manager can improve operations on an employeeby- employee basis. Over the course of the next apology campaign and new emphasis on customer feedback, sales increased dramatically during the next two quarters. The company once again was willing to risk customer backlash, even mildly taunting the pubic with the “Oh yes, we did” tag line. Time will tell if these two maneuvers will generate long-lasting, positive effects for the company. a. Evaluate the Service Recovery System of Domino’s and suggest few other innovative methods to recover the customers b. Create a Service Blueprint for Domino’s home delivery operations covering all the various methods of placing an order Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Business: Ethics, Governance & Risk 1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as protect you in your workplace. What according to you are the pros and cons of using video surveillance in work place for monitoring employees (two each)? 2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of your senior team member has turned whistle blower, blowing whistle on malpractices employed by the business. While discussing the issue of ‘Whistleblower versus organizational loyalty’, informally with your other team members, what according to you are the four important points that need to be addressed in this discussion? List those four points and explain your point of view on each of them 3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you discover that the most senior officer of your company’s venture in Sri Lanka has been ‘borrowing’ equipment from the company and using it in his other business venture. When you confront him, the Sri Lankan partner defends his action. After all, as part owner of both the companies, isn’t he entitled to share in the equipment. How will you deal with such cross cultural gray areas and what tools will guide your decision making process?

3. b. ‘Professionals such as accountants and lawyers have duties and obligations that other people do not.’ Why is that so? Discuss your point of view and its supporting arguments. (two points of view with explanation is good enough) Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

2. Income from house property is the only income that is charged on the notional basis. It means that the incidence of tax depends not only on the income earned from the property, but also on the inherent potential of the property to earn income. Tax has to be paid even in cases where no income is being earned. Discuss the Cases where income from house property is not chargeable to tax under the head â&#x20AC;&#x2DC;Income from House Property and thus chargeable under any other head. 3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20 with respect to the premium paid of life insurance during Financial Year 2018-19. PLEASE FIND THE TABLE BELOW Policy Issue In the name Capital Date

Insurance

Sum

Restriction

Premium

Assured

of Sum

Paid in

Assured

Financial Year 2018-19

May

01, Spouse

1.5 lacs

10%

Rs 20,000

Self

2 lacs

20%

Rs 50,000

June

Daughter

3 lacs

15%

Rs 60,000

01,2015

with

2015 May 31,2012

disease specified

under section 80DDB Jan 01,2013

Son with a 2 lacs

10%

Rs 40,000

10%

Rs 75,000

disease defined under Section 80DDB May

01, Parents

5 lacs

2015 a. Calculate the total eligible deduction, as per Section 80C, with reasons for each payment inclusion and exclusion, for Mr. Saurabh Pandey b. Discuss, briefly the eligibility norms and provisions for claiming deduction under the said section. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Organisational Theory, Structure and Design 1. As the HR head of a Jubiliant Hospitalities, you have to create an Organizational Structure. Jubiliant has a pan India presence with an employee strength of 5000. They own three-star properties and cater majorly to corporate houses. Their key departments are business development, operations and Guest management teams. The company believes in empowering employee and is looking at creating an inclusive and transparent work culture. Explain the elements to be considered while finalizing the structure. 2. Healthcare Pharma wants to conduct an internal analysis to understand the future of the company. Top management wants to conduct an internal environment analysis for effective planning. Suggest some techniques that can be considered for this exercise. 3. Arunam works for Hitech Solutions, a software development company. Organization wants him to improve the diversity score of the company. Arunam feels that the company has been very close-group in the past. Diversity was not a part of the DNA of the company. He fears that old employees may feel threatened

or become skeptical of these changes. He believes that the company should systematically introduce this change and plan for it. a. What could the Factors that have prompted the company to focus on Organisational Diversity. Do you think the company will benefit from this move? b. Using the Kotterâ&#x20AC;&#x2122;s Eight-step Model, enumerate the steps needed for implementing change in Hitech solutions. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

1. Explain how the operations strategies are different when applied to a service company such as “Indigo Airlines” versus an aircraft manufacturing company such as Hindustan Aeronautics Limited (HAL). (10 Marks) 2. What are the key factors that firms consider while choosing a location to operate? List five major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its factory) in India. (10 Marks) 3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came here straight after my undergraduation. It’s not like a business where you don’t see an end result. You put something in the store, within a week you know how that shoe is working. You see new creations, you see new ranges," she says. Keeping in touch with the ground realities of retail is essential to corporate strategy. “From being purely a product brand, we have become a retail brand. When you walk into the Colaba Metro store, the collection will be different from the Linking Road store. We curate the product for each store. I want the best collection for a customer who walks into a store," she says. Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints (TOC), a management philosophy that leads to profit improvement through greater efficiency in business processes. “Theory of Constraints brought efficiency to our front end, helping the way we sell go from art to science. For example, 40 new designs are introduced into our system every week. After four weeks, we address how they have sold. We had thumb rules

to check what happens, and decide if a design worked. It is like an art, but applying TOC helped us make it a science." The project came with management challenges for Bhanji, including getting on board the front line supply chain teams who had to adopt the new technology. “TOC wasn’t so tough from a technology angle, but it was supremely difficult from our mindset angle. How do you tell someone that the computer may know some things better than you?" she says, as the legacy brand has a number of longtime employees. (Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-andart-meet-in-shoe-retail-1558365780350.html) a. Explain the concept of “Theory of Constraints (TOC)”. b. What all possible challenges Bhanji might face with the TOC? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question International Business 1. George Bush gave Chinese Premier Li Peng a gift of cowboy boots embroidered with the American and Chinese flags in it. This act was criticized widely by many diplomats on account of a significant miss on the part of administration protocol experts. Discuss the above case highlighting the importance of culture in international business. 2. Discuss how McDonald illustrate the blend of product standardization and Product adaptation strategy in international business. 3. Corporate social responsibility has been widely accepted and practiced in most of the organizations throughout the world. a. Discuss any one companyâ&#x20AC;&#x2122;s CSR Initiatives which has inspired you for all these years. Highlight the initiatives with respect to CSR Activities. b. Enumerate the Benefits of CSR. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems,

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Corporate Finance 1. The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the steps to calculate the opportunity cost of capital as per the CAPM Model. 2. Mehta & Mehta constructing company wants to make an investment worth 500 crores in certain real estate projects. As a financial advisor to the company discuss the capital budgeting process with them, covering suitable points. 3. Anna dude Enterprises has Rs 5lacs in assets that are financed with 100% equity. Fixed cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year is Rs80000. The applicable tax rate is 40%. In case its EBIT increases by 10%and reduces by 10%

Define, calculate & interpret the a. Net income b. Return on equity Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,