NMIMS Solution June 2023-ChatGPT is the new AI agent, people are looking at. Several business organi

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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com He does help/guide for the below question

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Marketing of Financial Services

Q1) Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policyholders about their rights.

Q2) Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Amit is married to Neelam (age 28 years) and they have one son aged 2 years. Amit wants you to prepare a plan for him to retire by age 60. (You can make any assumptions to further build up your case.)

Q3) You are a Financial Planner. Your client Prashant Pandey aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a) Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement. (5 marks)

b) Prashant and Priti want your help to invest for their daughter’s higher education which they estimate would be required after 15 years.

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Strategic Cost Management

1) The following information is available for a watch showroom. Calculate the following:

a) Contribution

b) PV Ratio

c) BE Ratio (in no. of units and value)

d) MOS at actual sales of Rs. 6,00,000/-

e) Number of watches to be sold to get a profit of Rs. 20,000/-

2) A Factory produces 3 types of shoes. While producing, for switching over from one type to another, there is a shift-over process involved. Costs incurred are as follows:

Shift-over costs Rs. 50,000

Factory Overheads Rs. 1,00,000/-

Packing costs Rs. 20,000/-

Sale Price Per unit (Rs.) 9800 Variable Costs Per unit (Rs.) 4905 Commission (variable) Per unit (Rs.) 500 Rent Per month (Rs.) 100000 Salaries Per Month (Rs.) 120000

Engineering Costs Rs. 30,000/-

Supervisor Costs Rs. 10,000/-

Quantity produced A- 1000, B – 2000, C- 4000

Allocate the costs to the 3 shoes (A, B and C) using Traditional Costing method and Activity Based Costing. Some other information of the 3 products is as under:

Compare the results and discuss.

3) a) Prepare a Cash Budget with following information.

b) A firm faces a decision about replacement of a machine. Following is the information available:

1. Depreciation of existing machine is Rs. 25000/- p.a.

A B C No. of Switches 3 4 2 Machine Hours 20 18 15 No. of Receipts / packs 4 5 8 Engineering Hours 30 40 50 Supervisor Hours spent 10 12 10
Diary Notebook Spiral Bound Sales Units 8750 12500 5000 Selling Price (per Unit) 80 64 100 Variable Cost ( per Unit) 20 23 35 Fixed Cost 65000 140000 95000 Allocation of General Overhead 280000 320000 200000

2. A new machine is available at Rs. 45000/- that is much more efficient in production.

3. Increase in power cost due to the new machine is Rs. 5000/- p.a.

4. Rent of the factory building is Rs. 60000/- p.a.

5. Scrap Value of the old machine is Rs. 4000/Identify which of the above information is relevant and which is not relevant for taking the decision whether to continue with the existing machine or use new one.

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Taxation- Direct and Indirect

Q1. Mr. X sold a residential house property in June 2022 for a sale consideration of ₹75,00,000. The property was purchased by him in May 2010 for ₹35,00,000. He incurred ₹1,50,000 on stamp duty, registration and legal expenses related to the sale. Compute the long-term capital gains, tax liability and the amount of investment to be made in specified bonds to claim exemption under Section 54EC of the Income Tax Act, 1961.

Q2. "How do Double Taxation Avoidance Agreements (DTAAs) work in international taxation and what are the key provisions of such agreements? Critically evaluate the effectiveness of DTAAs in eliminating double taxation and promoting cross-border investments."

Q3. A) Mr. X owns a house property in Mumbai. The details of the property are as follows:

The property is let out for residential purposes.

The annual rent received from the property is ₹3,00,000.

Municipal taxes paid during the year amounted to ₹20,000.

The interest on loan taken for the property was ₹1,80,000.

Compute the income from house property for Mr. X for the Assessment Year 2022-23.

Q3. B) Mr. A, a resident individual, gifted a residential house property to his wife, Mrs. B, who is also a resident individual. The property generates an annual rent of ₹6,00,000. Mr. A has no other income, while Mrs. B has an income from her profession of ₹5,00,000. Compute the total taxable income of Mr. A and Mrs. B for the Assessment Year 2022-23, considering the clubbing provisions of income.

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Capital Market and Portfolio Management

1. Suppose you have Rs. 100000/- & interested to invest in financial assets. Which factors you should keep in mind while investing in financial assets?

2. Suppose there are two stocks in the market, namely stock A & stock B. whichever stock will give maximum return investor will invest in that stock. For this purpose, investor needs to measure the return from the asset. What is the different measuring return?

3. a. Mr. A wants to buy some stocks, but he is confused because he doesn’t know how to measure the risk. He wants your suggestion for risk measurement, please suggest.

3. b. If you are planning to invest in mutual fund so you must know the risk involved in it. Highlight three to four risk that everyone needs to know.

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Cost & Management Accounting

Question 1:

Office Products Ltd provides the Sales and the cost data for 60,000 units as given below. At full capacity the plant can produce 100,000 units

Prepare the Income statement under marginal costing for production at 80,000 units.

Question 2:

Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023

Material Used Rs. 72,000

Direct wages Rs. 60,000

Machine hours 20,000 hours

Sales Costs: Variable: Rs. 12,00,000 Material Rs. 2,40,000 Labour Rs. 3,60,000 Overheads Rs. 1,80,000 Fixed Cost Rs. 3,20,000 Total Rs.11,00,000 PROFIT Rs. 1,00,000

Labour hours 24,000 hours

Overhead chargeable to the department Rs. 48,000

The relevant data for carrying out one order in the month of February is given below:

Material used Rs. 4,000

Direct Wages Rs. 3,300

Machine hours 1,200 hours

Labour hours 1,650 hours

Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads

1) Direct labour hours

2) Percentage of direct wages

3) Machine hour rate

Question 3a

Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.

Ordering Cost Rs.50 per order

Inventory carrying cost 10% per annum

Cost of Product A is Rs. 500 per unit

Annual consumption of Product A is 5000 units.

Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?

Question 3 (b)

New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit. Variable costs are Rs.280 per unit.

You are required to determine the breakeven point and explain the significance of breakeven point.

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Sales Management

1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.

2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?

3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.

Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.

Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:

a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology

b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?

1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?

2. Explain in detail business canvas model for a business idea of your own.

3. Legacy bakers want to expand their business, due to competition and much healthier options available in the market which is kind of becoming a replacement to their products. Legacy bakers are finding it difficult to take effective measures to sustain their business among competitors.

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a) What kind of innovation they should select so that they can be one of the most chosen brands of all others?

b) Do you think they can expand their business by using the franchise model? What will be your advice to them?

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Corporate Finance

1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%.

Show value of NPV at IRR as discount factor.

Based on the above calculations, should the project be considered?

2. Calculate the Cash Cycle using the following information. (Assume 360 days in a year).

Opening Balances Raw Material 4,00,000 WIP 80,000 Finished Goods 6,00,000 Debtors 2,50,000 Creditors 5,60,000 Closing Balances Raw Material 5,00,000 WIP 70,000 Finished Goods 7,25,000 Debtors 3,15,000

30% of sales are on credit and 80% of purchases are on credit

3. a. In the following balance sheet calculate the Current Ratio and the Acid Test Ratio

3. b. Sanghvi & Sons P.Ltd. is a private limited company with almost 80% shareholding with the Sanghvi family. It has now a requirement of Rs. 400 crores for a project to be undertaken. Currently it has a debt-equity ratio of about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable. Discuss whether the company should fund its requirements by Debt or Equity and various considerations for the same.

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Services Marketing

1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. How will you plan your service offering?

What are the challenges you will face while creating your service offering?

Creditors 6,25,000 Costs Incurred during the year Manufacturing Costs 10,45,000 Excise Duty 8,50,000 Selling and Distribution Expenses 4,20,000 Admin. Overheads 3,00,000 Total Sales 4,20,00,500 Total Purchases 3,23,00,000

2. You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?

3. Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He has done his research. Rajat realized there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base. a. How will you build a service brand?

b. How will you advertise your services?

Market Research

Q1) Apple is facing a challenge that the latest versions of iPhone launched are not engaging enough for consumers. Consumers feel lack of innovation in the products. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development to add innovative features in upcoming version.

Q2) As a market analyst at AC Neilson, you have been assigned a client from eCommerce industry. The client faces continuous issues in decline in sale. Which methods of data collection would be appropriate for identifying the issues related with decline in sales? Justify along with sample size. Develop a market research process to understand the reasons for the same.

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Q3) ChatGPT is the new AI agent, people are looking at. Several business organizations are trying to incorporate ChatGPT in their work. You have to conduct a research for Microsoft to resolve two business problems-

i) What are the reasons for people to use ChatGPT

ii) What are preventive measures for fighting the competition from Bard? Answer them using following: a. Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.

b. You would choose appropriate sample for conducting research. Enlist the characteristics of the respondents, type of sampling employed and the research type with proper justification.

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Digital Marketing

A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers.

They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.

1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.

2023

2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.

3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?

b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.

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Digital Payments

Q1. Explain with example working of virtual currency? How should security be ensured in virtual currency? Do you think Virtual currencies will take over real paper money in future? Support your answer with reasons.

Q2. What all processes are included in payment services? List at least 4 different payment system gateway providers and explain working of any one of gateway provider in detail.

Q3. Imagine you own a small business that sells products online. Your customers often abandon their shopping carts because the checkout process is too complicated.

a. What all can you do to solve this problem? How can you use a digital wallet to simplify the payment process and reduce cart abandonment rates?

b. Describe the features of a digital wallet that would be most beneficial to your business and how you would integrate it into your website or mobile app.

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World Class Operations

1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

3)

A) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation. (5 Marks)

B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

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Research Methodology

1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.

2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.

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3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa launched its own private label line of products, which included makeup, skincare, and haircare. The company's decision to enter the private label space was driven by the desire to provide customers with highquality products at affordable prices. The move paid off, as Nykaa's private label products became a hit with customers. By 2020, the company had over 2.5 million customers, and its private label products accounted for more than 30% of its revenue. In addition to its e-commerce platform, Nykaa has also established a strong offline presence. The company has over 80 brick-andmortar stores across India, including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed to provide customers with a seamless shopping experience, with a range of products and services on offer, including makeovers, hair and skincare consultations, and product demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty industry. In 2020, the company launched an augmented reality feature on its mobile app, which allows customers to try on makeup virtually before making a purchase. Despite the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the company raised $13.6 million in funding from a group of investors, including Stead view Capital and Singapore's sovereign wealth fund GIC. The funds were used to support the company's growth plans, which include expanding its product range and further strengthening its offline presence. Overall, Nykaa's success can be attributed to its focus on providing high-quality products at affordable prices, its strong offline presence, and its willingness to embrace the latest trends and technologies in the beauty industry.

Nykaa wants to expand in food delivery. You have to conduct research for Nykaa.

a. Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.

b. Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?

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Business Ethics

Governance & Risk

1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken by the selected company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.

2. From the Sustainability Report (FY2021-22 or 2022-23) OR Business Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report) of any one listed company from across the globe, select any ONE Carbon Emission reduction initiative adopted and practiced by the company. Explain the initiative in your own words and analyse if it is effective/outcome driven or not, if yes provide quantitative proof for the same. (No diagram/graphic or table required).

3. a. ‘Professionals such as doctors, accountants and lawyers have a charter/framework of code of conduct, duties and obligations that other people do not.’ Why is that so? Present your point of view with its supporting arguments/reasons. (Two points of view/reasons with explanation is good enough)

3. b. Choose any one ethical principle from the below list and with the help of a day-to-day work place process or practice showcase how your company/ any company delivers/ does not deliver on the chosen ethical principle. List of ethical principles: Transparency, Fairness, Responsiveness, Dignity.

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Managing Business Process Outsourcing

1. Too often, once a project is completed, management attention goes elsewhere and things revert to the way they were. Often the anticipated benefits are not realized or even audited to see if the goals were reached. If there were benefits, they are often not applied throughout the organization. Many pitfalls can happen when process improvement is attempted one process at a time. It is difficult to tell which processes contribute the most to achieving the business objectives or which process is the critical process to improve. Can business process portfolio management help in such situations and how?

2. India has been a preferred destination for outsourcing industry, thereby providing a boost to the economic growth of India in the last two decades. Companies from across the globe look up to the Indian BPO industry for reliable service for their business requirements. It has contributed to the service sector development as well as infrastructure improvements in non-metro location in India. The BPO industry, despite its impressive growth and global advantage, is facing several challenges and risks. These risks have a potential to slow down the Indian growth story. The cost advantage has been reducing due to increase in wage parity and other global destinations such as China, Philippines, Malaysia, Brazil etc. growing in reputation as low cost service delivery. BPO industry in India also faces, challenges with the high attrition

rates, increasing use of Artificial Intelligence, process automation technologies, volatility of the Indian currency and global economic slowdown. The Indian BPO industry must mitigate the risks and challenges in order to realize its true potential.

In view of the current scenario, categorize the above risks into the people risks, technology risk and process risks. What would be your suggestions to mitigate the risks facing Indian BPOs.

3. AL-RIFAT Call Center, a leading healthcare BPO company based out of Gulf approached HumaraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. HumaraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar.

At the onset of the project, the BPO team at HumaraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:

There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers

There was a critical need to align the BPO support team with the standard

processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management

The BPO's turnaround time lagged over a period of 7 days in contacting their

customers after discharge

The support BPO team worked only 5 days a week (Monday to Friday) and  only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client

The customers wanted to make sure that they were talking to an Arab agent  and would ask the BPO employees for their last name

Female patients of our client would submit contact numbers of the male  members of their family instead of their own

The customer reach percentage was less than 2% 

After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. HumaraBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.

4. Value Added Support Services: they also offered a host of value added services, such as the following:

they extended the 24 hour call support for excess processing requirements

during peak hours

The BPO agents were given customized 'Last Names' to suit the caller's

country

The DID number was masked based on the caller's country

The BPO agents were given 20% hand-outs

Culture specific provisions were specially created to record rebuttals from the

objections raised by the male family members of female patients

The BPO process of the customer was continuously improvised and enhanced

based on Lean and Six Sigma methods

The database of the customer was always kept up-to-date

The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.

The turnaround time was improved by 24%.

a. What were the cultural challenges faced by AL-RIFAT call center and how were these specific cultural challenges met by AL-RIFAT call center. (5 Marks)

b. What are the advantages of outsourcing call center operations of a hospital to a BPO like AL-RIFAT call center?

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IT Security and Risk Management

1. Even in this age of Google Pay, Apple Pay and Samsung Pay, where you can use virtual payments to purchase items in real stores and restaurants with your smartphone, the “old fashioned” credit card and debit card isn’t going away anytime soon. With that said, many people who use them are afraid that the payment information that’s on those cards could be lifted by hackers, even if they remain inside a wallet. That fear includes the newer credit and debit cards that have RFID chips inside. That’s why some folks who use those kinds of cards are buying RFID blocking wallets, which are supposed to keep hackers from taking your payment information. Explain RFID Hacking and ways to avoid it.

2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Most security professionals understand how critical access control is to their organization, which access control techniques would you want or expect your bank to employ to keep your bank account safe? Give detailed justifications for your recommendations.

3. CovidLock is a new Android ransomware that conducts a lock-screen attack against its victims. A security research Team, in the course of monitoring newly registered Coronavirus and COVID labeled domain names, discovered a website luring users into downloading an Android application under the guise of a COVID-19 heat map. The coronavirusapp. site domain initially contained an

iframe sourcing directly from infection2020.com (a website from an independent developer for tracking US-based COVID-19 news) and a small banner above that encouraged the installation of the malicious application for real time updates.

The app portrays itself as a Coronavirus Tracker. As soon as it starts running, it asks the user to allow it to conduct battery optimization. The ransomware does this to keep itself running in the background and to make sure that Android does not close the app to optimize battery performance. Once the initial phase is over, the app requests access to Android's Accessibility feature. By integrating accessibility features and services, Android developers can improve the app's usability, particularly for users with disabilities. But it is common for attackers to use this functionality to keep the malware persistent.

Once admin rights are achieved by the app, the attack is launched. As soon as the victim clicks on "Scan Area For Coronavirus," the phone locks itself with a message on the locked screen. It asks for $250 as ransom in the form of bitcoins. Failure to do so, according to the attacker, can lead to the leaking of the victim's private data, including photos, videos, and more.

a. Explain the various types of malware and how is ransomware different from a virus/worm?

b. What precautions should an employer of an SME take to prevent ransomware attacks on a company resources?

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1. With Major Central Banks globally busy increasing interest rates to counter inflation impacting the emerging markets like India, what are the challenges faced by commercial banks for Treasury Management in view of tight liquidity situation with higher inflation & higher interest rates increasing the cost of funds?

2. In view of Geo-political situation, Corporates and Commercial Banks Treasury are exposed to three different exposures. Explain the same in view of Russia-Ukraine war & earlier geo-political situation in Sri Lanka impacting the banks and corporates Treasury exposures.

3. Explain the role played by Clearing Corporation of India (CCIL) for the following products:

a. Money Market Products.

b. Foreign Exchange Products.

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Insurance & Risk Management

1. If a Joint Family takes a Life Insurance for 2-3 family members from an Insurance Advisor. In context to above Scenario, what are different types of Costs Involved in above Insurance Process? Kindly Elaborate.

2. If a small scale MSME Firm is setting up a Risk Management Department, what could be the Instrumental Techniques would be considered by their Risk Manager?

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3.a. How far Ratemaking can be a Crucial feature of Operations of Insurance Company?

3.b. A newly established Grocery Store want to have his Grocery Shop covered under Insurance with respectable/ probable Loss areas. How Insurer / Underwriter identify the respective Loss Exposures in Risk?

International Banking & Foreign Exchange Management

Q 1) You are an intern with XYZ Indian bank. You are supposed to submit a report on different methods used for managing foreign exchange risk, including currency hedging. Explain the role of the foreign exchange market and how it operates.

Q 2) As per the recent news, global inflation index is rising. Discuss the impact of interest rates and inflation on the foreign exchange market.

Q 3) You are a faculty of Foreign exchange management and your students are discussing an article on exchange rate systems and their impact on international borrowing.

A. You are supposed to acquaint your students with fixed exchange rate system and floating exchange rate system.

B. Also elaborate the difference between a spot transaction and a forward transaction in the foreign exchange market to your students, for a deeper understanding of exchange rate transactions.

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NMIMS SOLUTION JUNE 2023

Enterprise Resource Planning

Q 1. Sparsh Hospital (Orthopedic) required a robust business management solution to get the most efficiency and results from their team of medical professionals across multiple branches. The lack of system integration made processing bulk data volumes slow and prone to errors. Manual reporting was inefficient and not possible in real-time. Additionally, the existing laboratory information management system (LIMS) software led to duplicate data and processes. Sparsh Hospital wanted to eliminate these errors by using an ERP system. As a consultant to Sparsh hospital, what are the benefits of ERP packages that you will highlight to the management to overcome the challenges faced by them? How will you ensure that the implementation goes smooth, costs are saved rather than wasted?

Q 2. You have joined an online food aggregator as the CEO in the month of April 2021. The group had implemented an ERP System which went live in the month of November 2020. Also, few key members who were a part of the implementation team, left in between. After 1 month of joining the group, you found out that the ERP system implemented is not being used at its full capacity and also there is lot of resistance from the users. The President/MD has already invested time and money in the ERP system. As a CEO, you have to present the updates and findings to your MD. You seek answers to the following questions: What could be the probable reasons before or during the implementation that

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were not identified at that time, that led to the poor usage of the system? You, have to present a future plan to make the use of the system among users a hit.

What will be your approach and strategic plan?

Q 3. A. Compare the pros & cons of pre-packed software versus customized software. Explain any two emerging trends that are currently integrated in ERP packages.

Q 3. B. What are open-source ERP packages. Explain the features of any two open-source ERP packages.

Service Operation Management

Q1. Explain the concept of ‘Service Design’ in Service Operations. Discuss the various approaches that Service setups can adopt to implement ‘Service Design’? Explain the concept with the help of reference from the Retail setup like a Supermarket

Q2. What Role do Service ‘Engineers’ play in designing ‘processes’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup like a Fine dine family restaurant.

Q3. The ‘Food delivery’ segment is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the

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following aspects of service operations a. Discuss the elements that need to be planned in a Service Framework of the mentioned setup.

b. What are the challenges faced by the Service Managers who manage these service operations?

NMIMS ASSIGNMENT ANSWER SHEET JUNE 2023

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Procurement Management

1. Explain various types of purchases with appropriate examples.

2. Discuss the process of strategic sourcing with suitable examples.

3. Consider PQR Inc. is procuring various products for their consumption. While procuring these products they want to go with the e-sourcing process. a. Explain various online catalogs of e-marketplaces.

b. Explain the process of online auctions.

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION

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Operations and Supply Chain Strategies

1. List down the competencies needed for an efficient global Operations and Supply Chain. Which competency would you highly prioritize if you are a

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producer of a semiconductor, which has a global demand in today's scenario.

Justify

2. Online fashion retailer Zalando to lay off hundreds of employees. Google fires 450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are one of the founders of service industry which steps you will take with respected to industry life cycle.

3. The Landmark Group owned "Home Centre" has grown into one of the largest retail and hospitality conglomerates in India. They have presence in India, North Africa and Dubai operating over 630 stores across 145 cities with over 9.4 million square feet of retail space. The company is planning for an aggressive growth in the next 5 years and as part of this is planning to expand to business to many countries in South America and Far East. The biggest challenge they face is of shipping the heavy furniture and maintaining the huge inventory, which adds on to a lot of costs.

a. You are appointed as business consultant in the organization. Suggest some different level of strategies that ultimately helps them.

b. Explain different expansion strategies with respect to "Home Centre"

Project Management

1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.

a. Brief activity list (6-8 activities).

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NMIMS

b. Figure out 4-6 project management related roles.

c. Prepare the RACI Matrix for the same.

2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project.

a. Feasibility study

b. Estimating the cost – Material and Construction

c. Designing of Stadium and Amenities.

d. Procuring the material

e. Construction and installation

f. Finishing work You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.

3. Answer the following questions:

a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.

I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.

b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.

Total Quality Management

Q.1 You are appointed as head of Global Sourcing. You realize, your organization is carrying out complex global sourcing initiatives, but they are not adequately supported with equally thorough network design. Discuss the factors you would consider designing a global supply chain. Give some industry examples where it was successfully adopted.

Q2. Maxx Industry has received a major export order. To ensure that its processes work in tandem to conform to the export quality requirements, Maxx wants to formulate and control the business process effectively using SPC techniques. Discuss the major tools of SPC that may help Maxx in achieving its objective.

Q3. You have been asked by the management of your organization to improve employee productivity. After a thorough investigation, you realize productivity is low due to workplace injuries and illness and there is a need for an ISO standard which is designed to provide an effective set of processes for improving workplace health and safety.

a) What ISO standard would you recommend, explain its benefits?

b) Discuss the process of developing a new international standard.

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION
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NMIMS SOLUTION JUNE 2023

Commercial Banking System & Role of RBI

1. Banking has changed radically over a period of 50 years starting from nationalization in 1969 of 14 private sector banks to privatization of banks in 1990s. Year 2014 resulted in setting of small Payments Banks in different parts of the country to a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large PSU banks in 2018/19. What has been the economic and financial compulsions/reasons for such changes in five decades?

2. Why banks are focusing more on shifting fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities.

3) Commercial banks are known for providing array of services to customers, the conventional one being on liability side are time and demand liability products.

a) Distinguish between time and demand liabilities and their characteristics

b) What are reasons for large financial institutions like Industrial Development Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly, like Industrial Credit and Investment Corporation of India (ICICI) converted itself as ICICI Bank.

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NMIMS ASSIGNMENT ANSWER SHEET JUNE 2023 Visit Our Website: WWW.MBAASSIGNMENT.COM Financial Institutions and Markets

1. Ambey Ltd. is one of the biggest players dealing in fitness machines in India. The company now intends to launch a range of fitness food for fitnessconscious people and plans to market it by selling it on various e-commerce portals and opening retail outlets. So, the management of the company is planning to raise further capital in the debt market. As a financial advisor to the firm advise the various techniques which the company can use in order to raise capital from the debt market.

2. Prabhas has joined non-banking financial companies (NBFCs) but is unclear about the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the financial services segment with various types of NBFCs as per business activity catering for the financial needs of the Indian economy with examples.

3a) Uday is a new joiner at a currency exchange firm. His first task given by the manager is to prepare a report on trends in the major currency exchange quotes for the past year. However, Uday has little knowledge about the participants in the foreign exchange market. Brief Uday about the various participants in the foreign exchange market for successfully executing his task.

Q3b. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function efficiently and effectively.” Explain the important regulatory authorities in India with their functions. NMIMS

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SOLUTION JUNE 2023

Q1. Monetary Policy is one the important drivers in growth & development of an economy. Illustrate at least four instruments/tools which are used universally in implementation of monetary policy.

Q2. Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check excessive growth of credit in the bank. What is the significance of CAR in credit policy of Banks and how it works?

Q3. Risk Management is an important activity of the bank to keep it functional & healthy. Any laxity on this front may lead to increase in non-performing assets

a) Explain Credit Risk, Operational Risk, Liquidity Risk & Interest rate Risk.

b) What are the reasons of, non-performing assets.

Employee Development & Talent Management

1. You are evaluating the effectiveness of a training program aimed at enhancing the people management skills of Project Managers of an ITES company. Suggest the steps in developing a training evaluation process. How would you use the Kirkpatrick model to evaluate the effectiveness of training?

2. A retail chain wants to set up 40 stores across India in the next 6 months. They are hiring promising Stores managers, keeping their aggressive expansion plan in mind. Suggest some talent assessment tools for this position. The HR head wants to consider a few modern performance management methods besides 360 degrees’ approach. Which methods can she consider? What would be an argument for 360 degrees in comparison to other methods?

3) Orient Chemicals want to develop an effective succession plan to promote talent from within.

a) Suggest the steps involved in an effective succession planning program.

b) Why should Orient Chemicals focus on developing a Succession planning program?

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION

International HR Practices

1) Dow Limited – an Australian MNC employed Australians (PCs) and Papua New Guineans (host country nationals) in its subsidiary in Papua New Guinea. The remuneration package for Australians is ten times more than that for Papua New Guineans for the same job. More than 85% of the host country employees (Papua New Guineans) complain that they are highly demotivated as the company pays highly discriminated remuneration for the same job performed by Australians and Papua New Guineans. Considering the situation, explain why do MNCs prefer Ethnocentric Approach and share the limitations of the same.

2) You are the Group HR director for a small company that has begun to use international assignments. You are considering using an external consulting firm to provide pre-departure training for employees, as you do not have the resources to provide this ‘in-house’. What components will be needed to be covered? How will you measure the effectiveness of the pre-departure training program provided by this external consultant?

3) Mazvode is a Japanese general insurance company which has spread its operations across the continents with almost 55 percent of its employees working outside Japan. Performance management policy of the company is more developmental, learning and feedback driven in Japan, while the same is

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highly measured and competitive in North America, goal driven in Europe and a mix of all approaches in other nations of companies units. There is widespread dissatisfaction with performance management practice across as found out in employee satisfaction survey, since performance management has scored minimal.

Further study revealed that younger employees in Japan have sought a competitive and incentive-based performance management, while employees in North America have felt that the system should focus more on development rather than being task driven since most of customer engagement performance comes from contextual performance. There are other employees who have argued to do away with performance appraisal system altogether as in their belief it was demotivating than helping any cause.

a) Describe the major challenges faced in assessing the performance in international context

b) Suggest the criteria for the performance appraisal of International employees. NMIMS

Strategic HRM

1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR

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stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail.

2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows:

81 percent better understood work group objectives

84 percent considered the new appraisal fair

72 percent said they understood how their merit raise was determined

70 percent met their personal and work objectives

77 percent considered the system a step in the right direction

As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.

3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.

The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise

when it comes to a detailed question such as whether to classify the customer as industrial or commercial.

The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2- week overlap period, but if there’s no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.

a) What do you think of Apex’s training process? Does it help improving the performance of employees?

b) Explain in detail what you would do to improve the training process at Apex Door.

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1) ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billiondollar European Market for the company.

2) An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION
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International Finance

needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:

3) An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is

GBP USD 1.2100

INR USD 0.012

a) Calculate the exchange rate between GBP INR using the above information

b. Assume that spot quotation between USD INR 87400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.

Strategic Financial Management

1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows: Cash flow after tax year 1 = INR 100,000

Cash flow after tax year 2 = INR 300,000

Cash flow after tax year 3 = INR 200,000

Cash flow after tax year 4 = INR 200,000

The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will

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your decision be the same if the risk adjusted discount rate is increased to 22 per cent?

2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.

3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at

1. i) 420

1. ii) 460

b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?

NMIMS JUNE 2023 SEM 1 2 3 4

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Lean Six Sigma

1) Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary

SOLUTION

to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.

2) Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.

3 a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.

b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organizati You are free to select any industry or sector.

1) In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.

2) Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to

NMIMS ASSIGNMENT ANSWER SHEET JUNE 2023 Visit Our Website: WWW.MBAASSIGNMENT.COM New Product Development and Managing Innovation

create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.

3a) Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?

b) Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.

World Class Operations

1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION
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3a) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.

B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail.

2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows: 81 percent better understood  work group objectives 84 percent considered the new appraisal fair 72  percent said they understood how their merit raise was determined 70 percent  met their personal and work objectives 77 percent considered the system a  step in the right direction

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION Visit Our Website: WWW.MBAASSIGNMENT.COM
Strategic HRM

As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.

3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.

The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise when it comes to a detailed question such as whether to classify the customer as industrial or commercial.

The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-week overlap period, but if there's no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.

a) What do you think of Apex’s training process? Does it help improving the performance of employees?

b) Explain in detail what you would do to improve the training process at Apex Door.

NMIMS JUNE 2023 SEM 1 2 3 4 SOLUTION

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International Finance

1) ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billiondollar European Market for the company.

2) An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:

3) An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is

GBP USD 1.2100

INR USD 0.012

a) Calculate the exchange rate between GBP INR using the above information

b. Assume that spot quotation between USD INR 87400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.

Strategic Financial Management

1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows: Cash flow after tax year 1 = INR 100,000

Cash flow after tax year 2 = INR 300,000

Cash flow after tax year 3 = INR 200,000

Cash flow after tax year 4 = INR 200,000

The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will your decision be the same if the risk adjusted discount rate is increased to 22 per cent?

2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.

3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at 2. i) 420 2. ii) 460

b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax

JUNE 2023 SEM
NMIMS
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profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?

Lean Six Sigma

1) Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.

2) Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.

3 a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.

b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organizati You are free to select any industry or sector.

New Product Development and Managing Innovation

1) In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.

2) Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.

3a) Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?

b) Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.

World Class Operations

1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

3a) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.

B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

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