Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. Call 9025810064 (whatsapp available) or Mail - Palaniappanmail@gmail.com Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
organizes online MBA
subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Contact: Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD Mail ID: palaniappanmail@gmail.com Ph: - 9025810064 (whatsapp available)
Consumer Behaviour 1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism 2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions. a. Explain culture, sub-culture b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow 3. Answer the following a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases b. Classify the following purchase decisions in terms of the above i. Buying a gift for your parent’s 25th wedding anniversary ii. Laptop iii. Groceries for daily use at home
iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato Cost & Management Accounting 1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency. 2. From the following information provided by Alfa Manufacturing Ltd, prepare a statement of equivalent units and also, Discuss the concept of equivalent units 3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000. Compute: a. The EOQ, and define the need of computing the EOQ b. The Optimum number of orders and optimum period of supply Digital Marketing 1. Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness.
2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example. 3.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model. 3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples. International Business 1. “War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business.” – In the light of above statement analyze International Business Environment. 2. “Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters” – Analyse the statement. How is an irrevocable L/C different from back to back L/C? 3. In early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various contries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.
a. How does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets? b. Do you think that this strategy is appropriate for emerging markets? Organisational Theory, Structure and Design 1. ‘Housing Depot’ has hired you as an HR Consultant to help them improve their processes. Explain the 7S framework for this home furniture company. Give suggestion on any one type of organisation structure that will suit this organisation. Give justification for your choice. 2. Rachel wants to start her own IT consulting firm. She has hired you for handling the HR processes. As her HR expert, explain the three organisational approaches that describe the functioning and performance of individuals. In your opinion, which approach is the best? 3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context, a. Discuss how Steve will implement the organisational effectiveness on the different levels. b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes? Project Management 1. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. As a project manager, describe your role in different phases of its life cycle.
2. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. The company identified that they do not have competence in managing and maintaining the project progress in all respects of the projects simultaneously. So, the company decides to contract out some of the parts to a third party to maintain the progress and quality of the project. As a project manager, what type of contract you will suggest to the company and why? (You may consider hypothetical data for costbenefit analysis of each contract type) 3. Consider the SKAB project’s gated community apartment construction. a. Show the deliverables of the gated community apartment on a work breakdown structure (WBS). b. Create a Gantt chart to represent the project progress and duration considering the resource person for each deliverable as “person 1”, “person 2”, etc. Commercial Banking System Role of RBI 1. Banking in India has undergone systematic changes over last 5 decades permitting starting from nationalization in 1969 of 14 private sector banks again to privatization of banks in 1990s. In year 2014 small Payment Banks were set up for financial inclusion and spreading it in different nooks & corners of the country to again a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large banks in 2018/19. What are the reasons for such changes? 2. Why banks are focusing on fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities. 3. Non-Performing Assets (NPAs) in the Banking sector has become the subject of much discussion and scrutiny. The banks capacity to lend has been severely
affected by mounting NPAs, net worth of many banks have eroded and a number of banks have reported huge losses. In recent years many rules and regulations have come from RBI, Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and timely resolution. In light of above statements: a. Write the major reasons for increase on NPAs since last 10 years b. According to you what would be the mitigating factors/solutions for NPA management. Corporate Finance 1. Determine the present value of INR 2500 invested today assuming a rate of return of 10%. Define the concept of Present value. Compute- the Present value received one year from now, received at the end of 5 years, received at the end of 10 years. Discuss with reason, which of the three value, is the lowest one 2. For a business firm leverage is about the fixed operating cost and the fixed finance costs in the cost structure of the firm. For the given details, identify for which firm the degree of operating leverage and degree of financial leverage are higher and why so: Firms
Amrit
Baayu
Sales (Rs.)
3,60,000
7,50,000
Variable cost p.u
20
150
Fixed cost (Rs.)
72,000
1,40,000
6,000
1,500
40,000
80,000
Output (units) Interest
3. Project costs Rs 180,000 and is expected to generate cash inflows as: Yea
Cash inflows(Rs)
r 1
20,000
2
24,000
3
30,000
4
36,000
5
40,000
a. Discuss the characteristics of long term capital budgeting decisions b. calculate the Net Present Value of the project if the cost of capital is 12% and conclude. Financial Institutions and Markets 1. Vishal has recently joined an Executive MBA program from a reputed college. As a part of his assignment, his he is asked to prepare an assignment to understand how Cash Reserve ratio (CRR) is used as a credit control tool by RBI and Statutory liquidity ratio (SLR) is used in Lowering Country’s Inflation. Help Vishal to prepare his assignment. 2. Mr. Prakash wants to start up his venture. He has no idea about the investment stages, which forms the building block for the start-up business and hence seeks help from his financial advisor Mr. Sharma. Discuss the three stages of venture capital financing to Mr. Prakash 3. Ms. Sunita, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a
suitable option for her. However, Ms. Sunita is not at all familiar with MFs and has some queries such as: a. What are mutual funds and why should she be investing through mutual fund? b. What are the various types of mutual funds? Prepare a detailed answer for her queries Marketing of Financial Services 1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. 2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score. 3. You are a Financial Planner. Your client Ankur Desai (age 36 years) works with an FMCG company earning Rs. 15 lakhs per annum. His wife Preeti (age 32 years) is a homemaker. They have one daughter Asha (age 3 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.) a. Ankur wants to buy a Pure Risk life insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement. b. Ankur has expressed his desire to retire by the age of 60. Design a retirement plan for him. Retail Banking
1. Retail Banking is sustainable and over the years, it has grown exponentially. What are the reasons for its growth? What changes you perceive in coming years? 2. Banks are exposed to different types of risk. Recently banks in Afghanistan faced crisis due to volatile political and economic turbulence. This resulted in banking services remaining suspended for a month causing great inconvenience not only to general trade & services but also to common men whose deposit were frozen in the banks and withdrawals were rationed/controlled. What are different types of risks banks are exposed? How to mitigate these risks? 3. Branchless Banking is one-step towards Financial Inclusion Policy of Government of India. a. What is the vision of government in this regard? b. Enumerate different technologies used in the banking sector to achieve the aim of bringing more people under banking ambit?