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B2B Marketing 1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger car manufacturer, who has been buying the same material from three other suppliers on regular basis for the past few years. As per the purchase policy, the car manufacturer cannot buy any material from more than three suppliers. What should the business marketer do to supply CR steel coils to the major passenger car manufacturer? 2. Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC. 3. Read the following Case & solve the questions given: When SS Electroplating Company started the electroplating operations in a residential location in Bengaluru, it received a notice from the pollution Control Board to install the effluent treatment plant within 15 days, failing which they would seal the plant. The Director of the company collected the information that it
would cost about ₹10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it over a period of 2-3 months, & running cost of about ₹40,000 per month for the purchase of material like costic soda & others. The effluent contained nickel, synide, cromium, cadminum & zinc, which were to be treated separately using different chemicals. After effluent liquid of about 800 litres per day was treated, the sludge was to be dried, packed, stored & dumped in a government notified place. The entire process would not only cost substantial amount, but also would need additional area of about 600-700 sq. feet The company gathered information that some of the competitors outsourced the effluent treatment to government approved agencies, who collected the effluent liquid from these chemical & electroplating factories, & treated ( or neutralized) the chemicals at their effluent treatment plants. These agencies charged ₹10 to ₹15 per litre for the treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing was considered much higher compared to in-house effluent treatment plant. However, SS Electroplating Company, like many other chemical & electroplating factories did not have additional area for the installation of effluent treatment plant. The Director was aware that the liquid waste from the factory would have harmful effects on the surrounding residential area. He also could not violate the Government regulation on environment control. The director had very little time – two weeks – to decide & act. Questions: a. If you were the Director of the company, what would you do & why? (5 Marks) b. Should all companies in this industry come up together as to save cost? Provide your suggestions
NMIMS 2 Year Solved Assignment Sep 2022
Brand Management 1. The Bombay Chef Company has set up a restaurant in the suburbs of Mumbai which also has a section of desserts and is prominently known for the variety in the latter. With the huge demand in desserts, the key decision makers at The Bombay Chef Company decide to initiate selling the desserts online followed by home delivery across the city. While they begin delivering, they receive certain complaints about the damage in overall packaging. Similarly, the packaging consisted of only one label with the logo which was not much appealing to the people. As a brand manager, how would you put forth the concept of packaging innovation? How would you execute Packaging design and change? 2. Margarette Haircare Pvt. Ltd. is an established name in the market. The firm owned by Ms. Margarette sells hair care products for teenagers. The firm has been successfully set up for eighteen years with a good brand name and has also established a self-identity in the market. With the emergence of other hair care products, generally local and comparatively priced less, Margarette Haircare Pvt. Ltd. is facing challenges in selling their products while the branding efforts have been considerably been in vain. Apart from the competitors, there are several other factors that are proving to be a challenge for Margarette Hair Care’s branding. As an expert, identify the factors that are proving to be a branding challenge to the organisation. (You can make assumption around the Margarette Hair Care brand) 3. Mr. Ratlami has been selling all types of (farsan) snack items. He already owns seven stores in Rajasthan with the name "Salaam Ratlami". The products are known for their quality and freshness. The stores have been doing good but lately they have been facing a lot of competition from other branded snacking products in the market. Mr. Ratlami continues to sell in a traditional way. He sells his items in
transparent plastic bags or wraps some small quantity in newspaper or magazine loose papers. There is no common dress code for employees. He wants to increase the sales by making a brand for his products a. As a brand specialist, explain the concept of brand, guide him with the difference in product and brands. b. Explain the benefits of branding to him in the simplest possible way with examples.
NMIMS Assignment Solved Sep 2022 Business: Ethics, Governance & Risk 1. Choose ONE environmental policy/ practice/ episode/ accident from any ONE listed company (from their website, their annual report or sustainability report or from newspaper, business magazine or credible websites) and discuss in detail the ethical issue/ issues involved and your analysis and explanation on how and why the company is being ethical or not. List atleast three stakeholders who will be negatively / positively impacted by the selected environmental policy/ practice/ episode/ accident (For example: Dr. Reddy’s Lab reducing & recycling water is ethically a positive environmental practice. MMRDA & Mumbai Metro cutting down 1200 trees in Aarey Colony is environmentally unethical practice) 2. Read / research the Jet Airways case and identify and list any FIVE ethical and corporate governance issues involved, which led to its collapse, along with your analysis of each of those points. (You have to research Jet Airways case online through Google search and multiple magazine articles online and identify 5 issues only. Can be ethical and/or corporate governance issues that led to its downfall and explain each of them.)
3. You have studied Business Ethics, Governance & Risk as a structured subject for the first time. a. How has it influenced your perception and understanding of the process of doing business? b. List 3 ways in which it is helping you in your day-to-day business decisionmaking process / performance delivery, in your current functional role and designation, irrespective of the company & industry you belong to.
NMIMS Assignment Solution Sep 2022 Consumer Behaviour 1. What is Consumer Perception. Please explain with examples what the four concepts associated with Perception i.e., Selective Exposure, Selective Attention, Perceptual Defense and Perceptual Blocking 2. Define Consumer Attitude. Using Tata Nano as an example please explain in detail the different characteristics of Attitude that would apply to Tata Nano as a car. Also using the same Tata Nano Car as an example explain how does the Tri Component Attitude Model explain Attitude of a consumer towards a product? 3. Answer the following a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. Using the Herzberg Theory list down what could be dissatisfiers and satisfiers for Netflix as an OTT Platform b. How can you persuade a customer to buy a product using the rational and emotional appeal in communications? Taking an example of Cadbury Chocolate
write 2 points for rationally appealing and 2 points for emotionally appealing to the customer to buy a Cadbury Chocolate
NMIMS Assignment Answer Sheet Sep 2022 Corporate Finance 1. Alfamedics Lts received Rs 10 crores as equity through a new issue of equity shares. The company is going to use the proceeds from equity shares and its retained earnings worth 5 crores for the expansion purpose of one of the project. The equity shareholders expects a desired return of 14%. The cost of bringing the equity issue is 2%. Define these terms and discuss how the cost of external equity and cost of retained earnings differs from cost of debt. Compute these costs and provide suitable reasons for the answers 2. Financial risk is about using more fixed cost financing in the business. Financial leverage does have a significant impact on the shareholder’s profits. Justify the statement with a real life example from the business environment reflecting on how the increase amount of fixed cost financing increases the risk of financial distress and impacts the earnings available to shareholders. 3. A Project costs Rs 80,000 and is expected to generate cash inflows as: Year
Cash inflows(Rs)
1
20000
2
24000
3
30000
4
36000
5
40000
6
44000
a. Discuss the steps for calculating the NPV and b. Calculate the Net Present Value of the project if the cost of capital is 15%.
NMIMS 1 Year Solved Assignment Sep 2022 Cost & Management Accounting 1. Labour turnover is a major concern observed in higher percentage in manufacturing entities. Labour turnover increases the cost of induction and other training programs. Discuss briefly, about labour turnover, the factors contributing towards it, and the related costs in the context of labour turnover 2. From the following information provided by Gamma Manufacturing Ltd, prepare a statement of equivalent units, and also, Discuss the concept of equivalent units Particulars
Quantity
Opening stock of inventory
600
(40 percent complete) Units introduced during the year
5000
Closing inventory of stock
100
(completion percentage, 80% complete)
3. 550 UNITS of raw material has been introduced in process I at the cost of Rs 20 per KG of raw material. The direct labour accounted for Rs 5000 and the other departmental expenses amounted to Rs 8000. The normal loss is 10% of the input.
During the period, the actual production was 500kgs. Assuming that the scrap is salable at Rs 25 per KG prepare – a. Process Account b. Calculate the value of abnormal/normal, loss / gains, if any, mention the formula as well
NMIMS 2 Year Solved Assignment Sep 2022 Customer Relationship Management 1. You already have Seibel CRM installed in your company and that is providing support to your call center and sales force. However, Seibel has been for quite some time now and the management is worried on the ROI. You also have noted that the call center has not been doing well in their job. What are the KPIs that you intend to measure for the call center. 2. Your company manufactures water coolers. You have products both for industrial markets, as well as domestic markets. However, this industry also has too many players and you are virtually competing with over 100 companies in the water cooler business. This month you are coming with a path breaking product, which you believe will change the domestic water industry. You want to considerably focus on this segment for the next 5 years. How will you manage relationship with your existing customers and persuade them to buy the new product? 3. Ravi has completed his CRM course at NMIMS. The company where he has been working, has asked him to be the contact point for the CRM project implementation that is happening withing his organisation. Ravi has two tasks cut
out for him: First is defining the success criteria for the CRM project implementation and the second is to understand whether CRM fits into the schema of things in his organisation and his evaluation of organisation, infrastructure and capabilities. a. How can he measure the success criteria for CRM project implementation? b. How can he evaluate to map the CRM project requirements to his organisation, infrastructure available and the capabilities of his organisation?
NMIMS Assignment Solved Sep 2022 Enterprise Resource Planning Case Study: Cross-Application Business Processes: The fact that SAP's transactions can be combined helps create broad and capable platforms for conducting business. In this way, SAP allows companies to obtain greater visibility into their sales, supply chain, and manufacturing trends, or to allow new methods of entering or tracking such trends (to maximize revenue and profit) by extending business processes in several different directions. A good example again is order-to-cash, which is essentially a "back office" accounting process. By combining multiple SAP applications, a company can create a more capable extended version of this business process, something called a crossapplication process, mega process, or extended business process. Our simple order-to-cash process can become much more powerful in this way. For example, we might initiate our process through SAP's Enterprise Portal, which allows a broad base of a company's users or even its partners and suppliers to access the
company's SAP system using a simple browser. Once in the system, the user might "punch through" to SAP ERP to actually place an order. Through the business logic enabled at the business process level, control might be passed to the SAP CRM
application to determine a particular customer's buying preferences or
history. CRM's business logic might then direct or influence the business process in a particular way, perhaps to help the salesperson increase the customer's order size or affect the order's gross margin. Next, SAP's Supply Chain Management (SCM) system might be accessed to revise a supply chain planning process for a set of potential orders, looking to optimize profitability as the system seeks to balance the needs of many different customers with the organization's access to materials, people, and other resources. SAP NetWeaver Business Warehouse might next be queried to pull historical data related to the customer's credit history, financial terms, and sales patterns within a particular geography or during a particular season. After these details are analyzed, the extended business process might turn control over to SAP's Crystal Solutions to create company-internal reports. Simultaneously, SAP ERP or SAP NetWeaver Portal might be used to drive and track the pick-list process, order fulfillment and shipping process, and finally the accounts receivables processes to conclude the overall business process. 1. Identify & Explain the SAP application modules as per the case scenario. 2. Describe how various business processes are related to SAP to connect the dots. 3. Case Study: Green Rabbit Once upon a time, two friends launched a candy wholesale business. Then, they ran into a problem: shipping melt-prone chocolate bars during summer months. After the pals designed a heat-sensitive supply chain, other food companies turned
to them for help. The duo rebranded as Green Rabbit, a supply chain logistics provider specializing in fast delivery of perishable goods. That shift in strategy tested the company’s current processes, which relied on QuickBooks, Excel and email. Green Rabbit’s multiple databases couldn’t communicate with one another, making real-time data analysis impossible. The warehouse was often waiting on help from the IT team, too. Green Rabbit chose NetSuite ERP, and the NetSuite professional services team got the company up and running on the system in three months. Green Rabbit now: Helps customers ship candy, snacks and more across the country in 24 hours from one of three different warehouses, without inventory errors. Delivers tens of thousands of orders per day, without delays. Gets guaranteed error-free data from its ERP system, instead of risking errors from manually entered data. Could triple its order volume, if desired, without impact to its systems. a. Explain the various issues in this case and how they tackled the situation. Explain elaborately. b. Explain the concept of ERP - inventory management in this case context and explain the List the features of the ERP inventory management module to support the success of Green Rabbit.
NMIMS Assignment Solution Sep 2022 Integrated Marketing Communication 1. For the upcoming new first-ever physical HEALTH LABORATORY outlet from the existing successful online e-health check-up service provider
‘HEALTHFINE’, develop their Integrated Marketing Communication Planning process plan. The answer should not only give a brief theoretical explanation of each step but also apply the theory concept for each step with the given pathology service outlet service getting introduced. (Expectation is that you will write all Integrated Marketing Communication planning process steps, each step will be first explained in theory in brief and then same step will be represented for handling new pathology laboratory outlet related Integrated Marketing Communication need. Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation. You can make assumption/s but state them clearly) 2. As an expert in Integrated Marketing Communication, you have been asked to develop the process of branding for a new coming up branded jewellery chain of exclusive outlets in your city. The answer should not only give a brief theoretical explanation of each step but also apply the theory concept for each step with the given retail service. (Expectation is that you will write all process of branding steps, each step will be first explained in theory in brief and then same step will be represented for handling new jewellery brand. Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation. You can make assumption/s but state them clearly). 3. A leading international gymnasium brand is setting up a gymnasium in your city. This brand usually sets up its gymnasium in an owned place, have a nonexclusive uni-sex set up for male and female. As they are new within your city, they are seeking your support as an expert on the following aspects;
a. Provide a DIRECT MARKETING plan, in brief, using characteristics of direct marketing. The answer can directly apply the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation). b. Provide solutions aligned with the three modes of marketing communication framework. The answer can directly apply the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation)
NMIMS Assignment Answer Sheet Sep 2022 International Marketing 1. Chinese brands commanded 75% of India's smartphone market in 2020, up from 71% in 2019. What would be your strategy to promote and manufacture more of Indian brands In India? 2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries. 3. Read the following case study carefully and then answer the questions that follow: India achieved a record food grain production of 281.37 million metric tons due to fertile soil, good rainfall and use of genetically modified seeds. From a net
importer of food India today exports food grains to various countries like, Iran ,Qatar, UAE, Indonesia etc. Ironically, India is home to the largest number of hungry people. Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food. a. Explain whether India should continue to export food grains to various other countries? b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports?
NMIMS 1 Year Solved Assignment Sep 2022 Marketing Research 1. Dabur Chyavanprash is a prominent brand in Dabur’s product portfolio. Analyse its various attributes of brand equity. You can use public domain data to analyse the same. 2. Amul Ice-creams wants to assess the attitude of customers towards all the aspects of their brand including 4Ps, purchase preference, loyalty etc. They also want to know, which other brands (minimum 2) are in the consideration set of customers and why they buy the other brands. You have been commissioned the task of designing a questionnaire for the same. They also want the demographic details of customers for profiling. Use appropriate statements and the right scale while developing the questionnaire.
3. An electric car priced at 15 lakhs is launched by a leading Korean Automobile company in India. The company enjoys great brand reputation but they are launching the electric car for the first time. Their first target market are the four metros in India (first year) and they want to scale to other parts of the country as well. They have provided charging facilities across petrol stations, malls, housing colonies and still developing the same facilities at a high pace. They are targeting upper middle class and above to buy the vehicle as a second car or attract young affluent first time buyers. a. What media mix will you suggest for the campaign? b. How will you measure the ad effectiveness after the first 3 months?
NMIMS 2 Year Solved Assignment Sep 2022 Marketing Strategy 1. Explain four Ps of marketing using example from any of the Parle products. 2. Consumer buying behavior plays an important role in marketing strategy & is affected by various factors such as characteristics/behaviors/preferences. Explain major influences on buying behavior for the following brands: a) Nyka (ecommerce beauty portal) (b) Dell laptops (c) Urban Company (d) Dominos 3. a. For an online apparel e-commerce platform, explain their consumer’s buying decision process. 3. b. What do you understand by the term – Market leader? Explain any 2 competitive market leader strategies
NMIMS Assignment Solved Sep 2022
Operations and Supply Chain Strategies 1. Mr. Patel is supply chain manager at V Mart one of the leading retail organization. In the initial days of COVID 19 there was sudden rise in demand of FMCG products. It was different kind of the disruption for the retail industry. In such scenario every business required some competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Patel that ultimately helps V Mart to enables entire supply chain. 2. Mr. Mittal was working with reputed tuition classes and having rich experience in teaching. One day innovative idea came to his mind to start online classes. This idea will give Mr. Mittal more students and better geographic reach. Suddenly he left the job and started his online classes business. He struggle a lot in initial days of business but later he manage his business in break even. Explain existing situation of online learning classes with respected to industry life cycle. 3. ABC Ltd Tourism Company running business from last fifteen years and have many good clients. Company also operated offices in multiple cities. But due to COVID 19 company faced a lots of challenges. Because of such pandemic situation people were not traveling and not using any of company’s service. At the same time company was not able to generate revenue and not able provide salaries to employees. a. You are appointed as business consultant in the organization. Suggest some corporate level strategies that ultimately helps them. b. Should company use retrenchment strategy or not? Discuss
NMIMS Assignment Solution Sep 2022
Procurement Management 1. ABC Company is approaching NGASCE Management Students to advice on their sourcing functions of their factories located in 11 locations across India and in Sri Lanka for manufacturing bicycles, on the following points: a. Highlight the step by step purchasing and supply procedures you will make? b. Bifurcate and list the different types of purchases. c. Role of the vendor? 2. A large mobile manufacturer wishes to select a new warehousing services provider amongst several contenders. Prepare a detailed spend analysis for your company and list of background information and performance indicators/metrics that you would seek from all prospective service providers to assist in your vendor assessment and selection. 3. a. You have been appointed as the head of the supply chain operations of global company with headquarters at Hongkong. You have been asked to give detailed report for managing its global logistic system. Please draft a report. 3. b. For the above scenario, also suggest the preferred Incoterms to be followed for its export shipments.
NMIMS Assignment Answer Sheet Sep 2022 Project Management 1. As the vehicles move fast when there is less traffic, crossing the roads becomes difficult and dangerous even in non-peak hours for the pedestrian. The government has decided to construct a reinforced cement concrete pedestrian foot over the
bridge to decrease traffic snarls and create a transit for pedestrians crossing highways. You have been assigned as the manager of the project. Remember, the project should be completed within the definite time frame of 180 days, and the work should not be carried out during peak hours. Conduct the feasibility analysis of the project. 2. Consider the same pedestrian foot over the bridge project. As a project manager, you will be accountable for any issues. To complete the project on time with a specified quality level, suggest a phase-wise project process plan indicating completion time, resource requirement, and associated constraints. 3. Consider the same pedestrian foot over the bridge project and answer the following a. As the sole accountable person, it is challenging to manage the project efficiently. Therefore, you may have to decentralize the roles and activities associated with the project to the other stakeholders. Considering the decentralization of the accountability, create a RACI model to manage the progress and maintain the specified quality of the project. b. Create an estimated budget for the project. (you may consider hypothetical data)
NMIMS 1 Year Solved Assignment Sep 2022 Retail Banking 1. Business Continuity Management (BCM) is one of the important parameter for sustainable growth and development of bank. Explain the different components of BCM and rationale for BCM.
2. How do you envisage growth of retail banking in India, especially in context of growing economy and millennial young population? Capture the emerging trends & issues in retail banking. 3. Traditional retail banking is at inflection point (turning point) which has been possible due to growth of many distribution channels and adoption of innovations. a. Explain at least five major market dynamics, which has accelerated growth of retail banks. b. Discuss major recommendations of BASEL II, which has consolidated growth of retail banks.
NMIMS 2 Year Solved Assignment Sep 2022 Sales Management 1. The selling process helps a salesperson to identify the customers’ needs, arouse their interest in the product or the brand, and motivate them to make a purchase decision. Arup is a Relationship Manager at Axis Bank selling investment related products and Yogesh is the Area Sales Manager at TVS Motors selling bikes and gearless scooters. Is the selling process similar for Arup and Yogesh? Bring out the salient differences in the selling process of Arup and Yogesh. 2. Sid Cox has been a steady contributor as an automotive parts representative with Premier Auto Parts for the past five years. Customers and co-workers find that his cheerful and pleasant demeanour make him a joy to be around. Over the past month, his sales manager, Randy Ross, has noticed a significant change in Sid’s behaviour. Sid appears to be worn down, less than enthusiastic, and reluctant to make as many sales calls as he has in the past. His positive, upbeat demeanour
seems to have been replaced with a more pessimistic attitude about things. His generally steady sales results have been on the decline. If you were Randy Ross, what would you do? 3. a. Assume that you are the national sales manager for Replica Inc., a manufacturer and marketer of photocopy equipment and supplies. The firm’s products are sold both nationally and internationally by a sales force of 5,000. Replica sells to accounts of various sizes across several industries. Recommend an appropriate sales organization structure for Replica Inc. 3. b. Sales force motivation is continuous process and the sales manager needs to continuously monitor the motivational level of the salespeople for effective sales performance. Explain the concept with an example from an Indian organization.
NMIMS Assignment Solved Sep 2022 Service Operations Management 1. Strategies and decisions are taken at various hierarchal levels in an organization. Explain different levels of hierarchy in organisations and discuss the various Strategic decisions taken at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking an example of any Educational Institute of your choice. 2. What are the factors, which are considered important by an organisation while evaluating Quality in Service Operations? Elaborate your answer with an example from the Hospitality Sector 3. The Healthcare sector is one the most prominent in the service sector. Many processes are involved in this sector by various organisation. Hence it becomes
critical for Healthcare Institutes to plan their processes in different ways to provide the best possible services to their customers. Highlight the attempts of these organisations from the following aspects as given below. a. The customer need not be involved in all the processes, and consequently the Healthcare Institutes’ services need not plan all the components of their facilities to please the customers as well as make them visible to customers. Discuss this aspects of facility planning with the concept of Decoupling of processes. b. To ensure that all processes will run effectively and error free, how can healthcare services adopt the concept of Service Design (Blueprinting) during the planning phase of service operations.
NMIMS Assignment Solution Sep 2022 Services Marketing 1. You stay in a semi-urban set up and near your house, medicine delivery is extremely unreliable. The medicine shops close around 9 PM and medicine availability becomes a challenge. You come up with a business plan to deliver medicines to all houses, (in the area) at no extra cost, 24X7. The challenge however is that companies like 1mg, Net meds are already offering their services in the area. The advantage for you is the popularity of ordering medicine online is still not prevalent by the people in your area. You intend to buy the products from the nearest retail point and delivery to the customer with the help of, few delivery personnel that you will maintain. However, you intend to start with promotions first. A consultant suggested to promote the brand in a big way. How will you do this?
2. Salman goes to ‘Javed Habibs salon’ and Amir goes to ‘Lakme salon’. If you are an entrepreneur who wishes to open a salon, how will you differentiate your offerings vis a vis your competitors. You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. How would plan your service offering? 3. Sundar wants to start a ‘C2C’ (customer to customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most of the days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. Sundar started off with his basic research and spoke to a couple of housewives who were willing. He got his B School classmate on board to design an app that would help customers order. While both started their work, he realized that there are two major problems in this service situation. The first problem off course is bringing awareness for the services and popularizing it among the people of his city. Another challenge would be to encourage home maker to enrol and encourage them to sell. This would be a major bottleneck as most of the deliveries would be following a specific timeline and unavailability of a home maker would cost the delivery and customer. The second problem was the area of operations. The city in which he plans to operate is big, with lots of offices and student population. He chose on the student’s category primarily as his primary targeted audience. However, Sundar did not have any hard data to support his stand. Sundar therefore came up with three value propositions for his business. Good quality food for students at a reasonable price. Good discounts for students who are adopting a long-term association with his food service company.
Encourage home makers by providing them with the flexibility of number of days they would want to work, a wonderful incentive plan, pick up from their home, faster settlement of their accounts and training to pack and promote their food. Sundar is now charged up to get things in place and start off the venture as early as possible. He now needs to start working on the logistics, operations, service quality etc. a. How will you build a renowned brand? b. How will Sundar deal with his complaining customers?
NMIMS Assignment Answer Sheet Sep 2022 Total Quality Management 1. Customer supplier relationship plays a vital role in developing superior quality output to the end user. If you were the purchase head of your organization, how will you enhance the supplier bond and strengthen the relationship? 2. 7 QC (Quality Control) tools are very effective for any type of factory to solve almost every type of problem in a factory operation. These are the tools of troubleshooting quality issues, based on the numeric value. Discuss with example the tool which could be used to find root cause of a problem. 3. The cold storage warehouse temperature must be kept between 18 degrees Celsius and 26 degrees Celsius. The process of maintaining this temperature has a standard deviation of 2 degrees Celsius. The mean temperature is 21 degrees Celsius, a. What will be the process capability index (Cpk)?
b. Discuss the objectives of process capability
NMIMS 1 Year Solved Assignment Sep 2022 Research Methodology 1. The training manager at ABC corporation has asked you to identify the kind of training programs that should be offered to the young recruits who have joined as management trainees and are to be imparted five additional general management programs along with their specify job training modules. The trainees are a mixed bunch of engineering and management graduates. (a) How would you formulate your management research questions? (b) How would you carry out a problem audit? Explain in detail the steps you would take for this. (c) What could be the mix of variables that could impact the investor decisions? Is it possible to represent the same through a theoretical framework? (d) State your study objectives and research hypotheses. 2. -An Academic ---------- Opportunities. The objective of the study was as follows: 1. To assess the growth and development opportunities available in IT companies. 2. To form comprehensive information shoot on the compensation packages for employees of various IT opportunities. 3. To assess the tradeoff that employees might make with respect to growth and development opportunities in case of an attractive compensation package.
4. To profile the typical employee in the IT sector. 5. The implication of the analysis for the IT study. Develop a questionnaire for the above study based on the objectives? 3.a. Describe the four types scales with examples? 3.b. The table below presented the ranks which were assigned by three judges to the works of ten articles: Compute the spearman’s rank order correlation coefficients for each pair of ranking and decide: a) Which two judges are most alike in their opinion about these artists? b) Which two judges are different in their opinion about these artists?
NMIMS 2 Year Solved Assignment Sep 2022 IT Security and Risk Management 1. Malware is intrusive software that is designed to damage and destroy computers and computer systems. Malware is a contraction for “malicious software.” Explain the various types of malware and how is ransomware different from a virus/worm? 2. The estimated losses due to elder financial abuse range widely. The FBI’s Internet Crime Complaint Center (IC3) 2018 Internet Crime Report shows that people 60 and older submitted more than 62,000 fraud complaints in 2018 with losses totaling nearly $650 million. Some less conservative sources estimate that fraud against seniors, or what’s known as elder financial exploitation (EFE), costs families in the U.S. upwards of $36 billion per year. Research shows that as seniors age, they’re more likely to sustain higher average losses to senior financial scams.
Explain the most common types of attacks targeting senior citizens and suggest precautionary measures for them with reference to these attacks? 3. For a payment processing site , such as PayPal, security is of utmost important. In PayPal, more than 12 million payment transactions are processed on a daily basis, and this number rises to 15M million during peak days. Nowadays, PayPal has implemented a new and advanced approach to catching bugs and vulnerabilities in its website. This security feature was an add-on to a committed team of more than 2000 anti-fraud specialists who are responsible for taking care of the perimeter security. Each customer account and payment transactions were monitored by the organisation 24/7 so that there is no fraudulent activity, email phishing and loss of identity. Moreover, the security was also ensured by maintaining every communication between servers on SSL. However, in the case of any flaw in any of these security features, an alarm should be raised. Now, PayPal has contacted and assigned members who can work on bonus basis for the website security. These security researchers who are paid for identifying the bugs and possible vulnerabilities in PayPal’s website are known as bounty hunters. “There are a lot of security researchers, there are a lot of other people out there who are experts on security. We have a very successful bug bounty program, where researchers will find a vulnerability on our sites that we’ve missed,” explains Shivananda. Every bug spotter looks for his/her benefit in identifying bugs. Therefore, PayPal rewards these bounty hunters with the designation of a hero and their achievements portrayed on the ‘Wall of Fame’. In monetary terms, a huge amount is paid to them. PayPal pays $10,000 (about `6.5 Lakh) to identify a remote code of execution. In this case, the spotter of an authentication bypass vulnerability will get
$3000 and the one working on cross-site scripting error would get $750. Many companies such as Facebook and eBay have involved the community for highlevel security. Let’s understand the manner in which the bug bounty program introduced by PayPal works. First, a security researcher enters and submits a security bug on the PayPal portal. On its completion, the security professionals I working at PayPal test that vulnerability and checks whether or not it is a real issue. They also understand the fixes and communicates to the researcher saying “Yes, what you’ve submitted is a genuine issue. Thank you for that. We’re processing it, and as we process it, we’ll come back to you,” said Shivananda. After the bug is successfully closed, security researchers are entitled to compensation from PayPal. The following vulnerabilities are out-of-scope for PayPal: Vulnerabilities based on social engineering techniques Vulnerabilities based on brute force The main objective of a payment processing company is to serve customers innovatively in 200 markets taking care of the fact that the losses are a third of one percent. Along with this, a huge amount of creativity has to be brought in designing the fraud eco-system. PayPal invests a lot of resources in analysing the transactions, account details, and ensuring that no fraudulent transaction is completed on their website. In fact, it’s surprising that PayPal has the least loss in the payment industry that is one-third of one percent. The combination of machine learning and data sciences on the massive data sets helped PayPal to attain the position where it can assure the customers regarding the safety of their transactions. “A loss rate of one-third of one percent is something we can brag about in the industry,” beams Shivananda
a. Why PayPal thought of hiring bounty hunters? b. What type of issues can be faced by PayPal if there is some sort of security lapse in the customer payment transactions?
NMIMS Assignment Solved Sep 2022 Digital Payments 1. After the onset of current pandemic situation, most of individuals are using various types of Digital Payment methods. Discuss the different types of Digital Payment methods (Any 5) and which method you find more suitable for usage and why (Discuss the same by stating benefits with example). Have you or your acquaintances faced issues while performing the transactions? What measures have you taken to make that transaction smooth? Discuss the same with the help of an example. 2. Cryptocurrencies is a currency which is secured by using cryptographic techniques. These currencies were in news recently due to the taxes levied upon it in the Budget announced on 1st Feb,2022. Find out how much tax has been levied upon by Indian Government on same in the Annual Budget-2022 and what are the other measures thought of by the Government in the same regard. Also, discuss what are the risks and legal regulatory issues associated with these currencies and the factors one should take care of while investing in these types of currencies. 3. A blockchain is a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain. Banking sector is the sector wherein one can see the potential of using this technology at wide scale. Considering the above scenarios, discuss the following:
a. Explain the features and contracts in Blockchains and why most of the organizations are adopting this technology? b. Discuss how Blockchains can help the Banking Sector in maintaining the databases and providing other advanced services and facilities to its customers.
NMIMS Assignment Solution Sep 2022 Managing Business Process Outsourcing 1. Many companies have considered outsourcing a broad range of business processes, including IT services, to achieve critical cost savings. Although this kind of agreement can be structured in many ways, a thoughtful contractual arrangement, with appropriate cost sharing, pass-through mechanisms and pricing adjustments, allows the parties to share certain risks and at the same time establish a productive and profitable relationship. Explain BPO contract negotiation and monitoring and their risk impact? 2. Organizations typically undertake periodic process improvement that are focused on specific business processes and may or may not align with the business strategy. In order to realize all the benefits of sometimes disparate BPM efforts, there needs to be an ongoing, organization-wide effort to assess and measure the results and continue to use the successful implementations. A process portfolio is widely considered the answer. What are the benefits of effective process portfolio management? 3. For ALPHA CallCenter, a leading healthcare BPO company based out of Gulf approached MeraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT
was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. MeraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar. At the onset of the project, the BPO team at MeraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer: There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture specific requirements of the customers There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name Female patients of our client would submit contact numbers of the male members of their family instead of their
own The customer reach percentage was less than 2% After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. MeraBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures: 1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts were also introduced to meet the time demand with WFM. 2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps. 3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team. 4. Value Added Support Services: they also offered a host of value added services, such as the following: they extended the 24-hour call support for excess processing requirements during peak hours The BPO agents were given customized 'Last Names' to suit the caller's country The DID number was masked based on the caller's country The BPO agents were given 20% hand-outs Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods
The database of the customer was always kept up-to-date The BPO application was rectified periodically Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%. The turnaround time was improved by 24%. a. What were the cultural challenges faced by ALPHA call center and how were these specific cultural challenges met by ALPHA call center b. What are the advantages of outsourcing call center operations of a hospital to a BPO like ALPHA call center?