NMIMS Solved Assignment Second year Solution September 2019 by NMIMS Solution

NMIMS Solved Assignment Second year Solution September 2019 Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

2. Excellent Roller, company are the famous rubber roller manufacturers in India. They have got into a technical collaboration to produce Teflon rollers which are used in coating and printing machines. Rubber rollers which is used generally are prone to damages compared to Teflon rollers. ERPL is planning to launch product using advertisements. Do you agree for an advertisement campaign for an industrial product? If so why? What are the ways in which ERPL can advertise? What are alternate methods? 3. Read the following Case & solve the questions given: Mr. Sunil Mathur, Director, Raj Doors Pvt Ltd, was not sure what kind of marketing strategies, segment and target market he should use in order to achieve the company goals on sales and profitability. The sales and profits were not growing as per expectations of Mr. Mathur. Sunil Mathur joined the family business in 2006 after completing graduation in Electronics engineering and MBA from a reputed institution in India. The company manufactures and markets plastic doors (GTEX brand) for bedrooms, bathrooms, office rooms, balcony etc. These non-wood doors can be used for residential houses, institutions like schools, office, hospitals as well as commercial shops, malls etc. The market for plastic doors was growing at the rate of 50% annum. Raj Door was having a market share of 14% in the year 2008. Kintex and Aptak were the leading players with market share approximately 28% and 20% respectively. Balance market was dominated by smaller players as well the players in the unorganized sector. The market was overall dominated by wooden doors. The market was highly fragmented with no player commanding more than 4% of the market. Unorganized sector was the dominant player in the wooden door market. Mr. Sunil was determined to make the company as market

leader of the overall door market (both wooden and plastic) in the next ten years. The company had segmented its market into the following segments(a) government organizations like CPWD, Ministry of Defence, Railways etc.;(b) Residential house built by builders ;( c) commercial organizations and institutions ; ( d) individual house owners built by individuals ;( e) fabricators. â&#x20AC;&#x2DC;We have targeted all the above market segments for plastic doors, excepting those who want wooden doorsâ&#x20AC;&#x2122; said Sunil Mathur. He further added that their sales personnel regularly contacted contractors who get business from government organizations, where lowest price and good after-sales-service are the key buying factors. However, when sales personnel call on builders for residential and commercial complexes for getting orders, Superior product quality and services are the most important factors that they have to keep in mind. For house owners and fabricators indirect channel of dealers are used. They mostly look for low prices and delivery service. The company developed three sub-brands under GTEX brand. These are Solidex, Fibrex and Lightex. Solidex brand was suitable for government firms, institutions, individual houses with medium quality and medium to low prices. Fibrex brand with high quality was suitable for builders and a few individual house owners. Lightex brand offered lower quality and low prices for replacement market and a few individual house owners. a. Evaluate how the buying behavior is likely to be different in the Commercial offices from individual households. b. Develop a marketing strategy with focus on: Strategic orientation (whether you would like to be leader, challenger or follower)? Discuss its implications. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

For

last

fifteen

years

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Consumer Behaviour 1. Parachute is known for its range of coconut-based hair products, manufactured by Marico. While their flagship product is their Parachute coconut hair oil, over the years they have extended the brand to make Parachute Advansed Oil for specialized hair care needs and Parachute Advansed Body Lotion for skin care needs. What is Stimulus Generalization? How has Parachute generalized the stimulus of “goodness of coconut” into its brand extensions? 2. Consider you are in the market for a luxury watch. Enumerate the steps in this purchase using the Consumer Decision Making Model: Input, Process, and Output.

3. a) Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice. 3. b) What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

Describe the Promotion plan on How would you market your brand to maximize your sale?

2. You are the brand manager of a Toddler’s toys Brand. Your company has tied up with a kid’s movie to attract the toddler’s. How will you leverage this association to build equity for your brand? 3. Case Study Increase Market Share for Online Pharmacy Source: PTI feed India Today The overall Market size of online Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20% as more and more people move into buying online medicines. Metlife offers the medicines at a 20% lower rate. While it has been growing, the overall share of all the top players put together is only 2%. Metlife aims to increase its market share thereby increasing the volume of medicines bought online. a. In a growing market with other serious players, how would you approach IMC to increase the market share? b. Metlife has created an audio visual ad for creating awareness about authentic medicines delivered at the doorstep. Explain the 9 elements of communication for the ad. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

from Marketing, Finance, Human Resource Management, Information Systems,

International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Marketing Research 1. 40 years back, Sita Travels was a renowned brand in Delhi, in the travel and tourism industry. The company boasted of a loyal clientele, competitive travel packages, efficient and motivated employees and a vision to become the No. 1 player pan India. In those days, the industry comprised few players hence there wasnâ&#x20AC;&#x2122;t too much competition to be faced. However, in recent times, with the online platform and players emerging such as Makemytrip, Trivago, Yatra etc. offering packages at throwaway prices and reaching out at minimal costs to the mobile savvy, internet savvy consumer, it is indeed giving the traditional companies a run for their money. Loss of clientele, revenue and market shares have made Sita Travels sit up and wonder as to what needs to be done to address this issue. Towards this management problem, state the research objective(s) and propose a

research design for this study; describing the secondary and primary sources of data, research design, research method, target respondent, contact method etc. 2. The beauty care industry comprising make-up, personal care, skin and hair care product categories, grapples with a lot of controversy around the safety of products, rampant use of colour and chemicals, products being carcinogenic and unsafe for us. While some marketers have seen this as a market opportunity to sneak in with so-called natural, herbal, ayurvedic products, for the larger majority, this still remains a challenge. The Beauty Care Industry Association is planning to conduct a research to examine the consumer psyche: her consumption and purchase habits, her attitude, satisfaction levels, perception about different products, opinion about carcinogenic elements and unsafety etc. It has been decided to conduct a quantitative, questionnaire- based survey among women from all socio-economic sections. The industry wants to identify the key factors associated with the decision-making of products among women; based on advanced analytical tools. Design a questionnaire keeping in mind all the research objectives of this survey and the appropriate scales that should be used for advanced analysis.

3. A national chain of casual and formal menâ&#x20AC;&#x2122;s wear is interested to understand the preferences of men when it comes to the purchase of clothing. The objectives of the research are: ď&#x201A;ˇ To understand the preferences of clothing by occasion ď&#x201A;ˇ To understand differences in preferences by income group and geographical area

ď&#x201A;ˇ To understand satisfaction of customers with their brand vis-Ă -vis other competitor brands In particular, the management wants to understand the as to how the buying behaviour or preferences of men for clothing are influenced by variables such as (1) occasion of use (2) geography of the customer (3) income group of the customer and (4) competition A list of customers has been procured from internal company records. Their personal records also include information on their personal income and geography. a. Assuming that the management has entrusted you with this research, if a sample has to be drawn from this sampling frame, which sample selection method would you choose and why? Suggest any two methods and justify your answer. b. If you have to prepare an Analysis Plan for this research, which simple and advanced analytical tools will you recommend for analyzing the data ? Suggest atleast three tools and support with a justification. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Sales Management 1. What is your understanding of Product Related Policies? Please advise a company manufacturing and selling Cosmetics on new product development. 2. Mr. Verma, who comes from a technical background, has started a new business of manufacturing Pharmaceuticals products, please help him in preparing his Sales targets and sales budgets. Keep in view the market segments he wants to cater. 3. Case Study Mr. Sharma of Spark Detergent was a worried person; another competitor had launched a special pack of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion schemes. The flagship brand of the company SPARK was taking a beating in the market and sales were going down. The company Spark is an old company existing for more than 60 years and has a strong brand equity in the market. The products of the company are well known and command a premium and have a niche place in the market. There are also other products like Soaps, Shampoos and other consumer goods the company offers.

The new company does not have the wide range of products Spark has but is strong on raw materials buying and thus offers very low prices to attract customers; this according to Mr. Sharma is their biggest strength. Mr. Sharma is sitting in his office trying to find a new marketing strategy to regain the lost market share a. Please help Mr. Sharma in his endeavor to regain the lost share and increase brand equity. b. Should Mr. Sharma drop prices of the brand SPARK? If not what alternative does he has? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

(whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Services Marketing 1. A woman entrepreneur is planning to set up an e-shop for a range of costume jewelry made of silver and semi-precious stones. Saira’s is the jewelry brand which is being targeted at girls and women aged 13-50 years. Since she doesn’t have lavish budgets to promote Saira’s, she is evaluating the following routes:  Home shopping networks offered by cable operators and digital TV operators.  Word-of-web through social networking sites such as Facebook and Twitter, consumer blogs etc.  Online stores such as Amazon, Flipkart, Snapdeal, Myntra and also setting up company’s website  Home-parties or kitty parties of women; an option based on word-of-mouth and consumer referrals  Exclusive outlets in prime locations of the city What are the various strategic, tactical and locational considerations / factors that she should keep in mind for deciding the most appropriate channel (s)? 2. V4kids.com is a recently launched online / e-tailing store which sells a wide variety of kids products for the age-group 2-12 years, ranging from stationery and school supplies, clothes, shoes, toys, board games, gaming apps, sports equipment, books, magazines, e-book readers, tablets, notebooks / mini-laptops, ipods, etc.

Currently, V4kids.com faces competition from online stores such as Amazon, Snapdeal, Flipkart, Babyoye, Firstcry etc. besides the traditional retail brands such as ShopperStop, Hamleys, The Toy Store, Child Junction etc. and also the retail counterparts of online stores such as FirstCry store - which offer a wide range of children’s products. To reach out to the market, V4kids.com is planning to create awareness about its online store, the range of products, membership programs and its weekly hot deals – all in one go. For this purpose, V4kids.com is planning a slew of advertising campaigns across different media. Discuss the 5W’s of the Integrated Service Communication Model for V4kids 3. One classic advertising and service recovery strategy used by companies involves turning a disadvantage into an advantage. For example, a small car rental company who did not meet customer expectations, ran a campaign “we are trying harder”. Recently, the Domino’s pizza chain took such an approach to the extreme. Marketers developed an advertising program to address the problem of slowing sales in a declining economy. The first wave of television commercials featured clips of consumers in focus groups, discussing Domino’s, providing statements such as “Worst pizza I ever had; totally devoid of flavor”, “Domino’s pizza crust is to me like cardboard” and “The sauce tastes like ketchup”. Domino’s had been able to maintain its market share during the economic downturn. At the same time, employees and company managers were concerned about the quality of the products being offered. The advertising program was created to apologize for poor quality pizza with the promise to do better by

creating pies with improved ingredients and better recipes, which lead to a complete menu overhaul during a 4-year period beginning in 2008. “We think that going out there and being this honest really breaks through to people in a way that most advertising does not” explained the CEO Patrcik Doyle. Some marketing experts expressed concern that consumers would not listen carefully to the message. They would hear the part about poor quality but not the part about improving. Doyle believed that the risk was worth taking. When the roll-out of new and improved pizzas at bargain prices commenced, a new advertising campaign was launched, featuring the comment, “We are only as good as our last pizza. So tell us how yours was” followed. Domino’s had already introduced the pizza tracker feature to its website, which allows customers placing an online order at the Domino’s website to follow the progress of the order from the shop to the front door. Users receive an email directing them to the order tracking page within seconds of placing an order and without having to refresh the page, are told precisely when their pie is placed in the oven, checked for quality assurance and dispatched to their home. The pizza tracker informs the customer who was responsible for an individual pizza during preparations and delivery. Following the completion of the transaction, the customer can provide feedback directly to the store where the pizza was made, which opens lines of communication with individual stores and managers rather than the larger corporation. The pizza tracker program insists that individual store owners will listen when customers are dissatisfied. By naming the actual individual responsible for any service failure, the store manager can improve operations on an employeeby- employee basis. Over the course of the next apology campaign and new

emphasis on customer feedback, sales increased dramatically during the next two quarters. The company once again was willing to risk customer backlash, even mildly taunting the pubic with the “Oh yes, we did” tag line. Time will tell if these two maneuvers will generate long-lasting, positive effects for the company. a. Evaluate the Service Recovery System of Domino’s and suggest few other innovative methods to recover the customers b. Create a Service Blueprint for Domino’s home delivery operations covering all the various methods of placing an order Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

(whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Business: Ethics, Governance & Risk 1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as protect you in your workplace. What according to you are the pros and cons of using video surveillance in work place for monitoring employees (two each)? 2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of your senior team member has turned whistle blower, blowing whistle on malpractices employed by the business. While discussing the issue of ‘Whistleblower versus organizational loyalty’, informally with your other team members, what according to you are the four important points that need to be addressed in this discussion? List those four points and explain your point of view on each of them 3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you discover that the most senior officer of your company’s venture in Sri Lanka has been ‘borrowing’ equipment from the company and using it in his other business venture. When you confront him, the Sri Lankan partner defends his action. After all, as part owner of both the companies, isn’t he entitled to share in the equipment. How will you deal with such cross cultural gray areas and what tools will guide your decision making process? 3. b. ‘Professionals such as accountants and lawyers have duties and obligations that other people do not.’ Why is that so? Discuss your point of view and its supporting arguments. (two points of view with explanation is good enough)

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Taxation- Direct and Indirect 1. Mr Bob is a resident of London. He visits India to understand the business environment. He is keen to start up a business in India. However, he is not aware of the tax structure prevalent in India. As a tax consultant, discuss with him the tax structure in India post the introduction of Goods and Service Tax Act. 2. Income from house property is the only income that is charged on the notional basis. It means that the incidence of tax depends not only on the income earned from the property, but also on the inherent potential of the property to earn income.

Tax has to be paid even in cases where no income is being earned. Discuss the Cases where income from house property is not chargeable to tax under the head â&#x20AC;&#x2DC;Income from House Property and thus chargeable under any other head. 3. Following information is available for Mr. Saurabh Pandey for Assessment Year 2019-20 with respect to the premium paid of life insurance during Financial Year 2018-19. PLEASE FIND THE TABLE BELOW Policy Issue In the name Capital Date

Insurance

Sum

Restriction

Premium

Assured

of Sum

Paid in

Assured

Financial Year 2018-19

May

01, Spouse

1.5 lacs

10%

Rs 20,000

Self

2 lacs

20%

Rs 50,000

June

Daughter

3 lacs

15%

Rs 60,000

01,2015

with

2015 May 31,2012

disease specified under section 80DDB

Jan 01,2013

Son with a 2 lacs

10%

Rs 40,000

10%

Rs 75,000

disease defined under Section 80DDB May

01, Parents

5 lacs

2015 a. Calculate the total eligible deduction, as per Section 80C, with reasons for each payment inclusion and exclusion, for Mr. Saurabh Pandey b. Discuss, briefly the eligibility norms and provisions for claiming deduction under the said section. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Organisational Theory, Structure and Design 1. As the HR head of a Jubiliant Hospitalities, you have to create an Organizational Structure. Jubiliant has a pan India presence with an employee strength of 5000. They own three-star properties and cater majorly to corporate houses. Their key departments are business development, operations and Guest management teams. The company believes in empowering employee and is looking at creating an inclusive and transparent work culture. Explain the elements to be considered while finalizing the structure. 2. Healthcare Pharma wants to conduct an internal analysis to understand the future of the company. Top management wants to conduct an internal environment analysis for effective planning. Suggest some techniques that can be considered for this exercise. 3. Arunam works for Hitech Solutions, a software development company. Organization wants him to improve the diversity score of the company. Arunam feels that the company has been very close-group in the past. Diversity was not a part of the DNA of the company. He fears that old employees may feel threatened or become skeptical of these changes. He believes that the company should systematically introduce this change and plan for it.

a. What could the Factors that have prompted the company to focus on Organisational Diversity. Do you think the company will benefit from this move? b. Using the Kotter’s Eight-step Model, enumerate the steps needed for implementing change in Hitech solutions. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

For

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

2. What are the key factors that firms consider while choosing a location to operate? List five major reasons, why any Pharmaceuticals manufacturing firm should operate (locate its factory) in India. (10 Marks) 3. Bhanji has spent nearly two decades working at Metro Brands, which was started by her grandfather as a stand-alone store in Colaba in 1947 and has since grown to over 500 stores across the country. She radiates enthusiasm for retail. “I’ve only ever worked here. I came here straight after my undergraduation. It’s not like a business where you don’t see an end result. You put something in the store, within a week you know how that shoe is working. You see new creations, you see new ranges," she says. Keeping in touch with the ground realities of retail is essential to corporate strategy. “From being purely a product brand, we have become a retail brand. When you walk into the Colaba Metro store, the collection will be different from the Linking Road store. We curate the product for each store. I want the best collection for a customer who walks into a store," she says. Two years ago, Bhanji and her team implemented Eli Goldratt’s Theory of Constraints (TOC), a management philosophy that leads to profit improvement through greater efficiency in business processes. “Theory of Constraints brought efficiency to our front end, helping the way we sell go from art to science. For example, 40 new designs are introduced into our system every week. After four weeks, we address how they have sold. We had thumb rules to check what happens, and decide if a design worked. It is like an art, but applying TOC helped us make it a science." The project came with management challenges for Bhanji, including getting on board the front line supply chain teams who had to adopt the new technology.

“TOC wasn’t so tough from a technology angle, but it was supremely difficult from our mindset angle. How do you tell someone that the computer may know some things better than you?" she says, as the legacy brand has a number of longtime employees. (Source: https://www.livemint.com/mint-lounge/business-of-life/how-science-andart-meet-in-shoe-retail-1558365780350.html) a. Explain the concept of “Theory of Constraints (TOC)”. b. What all possible challenges Bhanji might face with the TOC? Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

International Business 1. George Bush gave Chinese Premier Li Peng a gift of cowboy boots embroidered with the American and Chinese flags in it. This act was criticized widely by many diplomats on account of a significant miss on the part of administration protocol experts. Discuss the above case highlighting the importance of culture in international business. 2. Discuss how McDonald illustrate the blend of product standardization and Product adaptation strategy in international business. 3. Corporate social responsibility has been widely accepted and practiced in most of the organizations throughout the world. a. Discuss any one companyâ&#x20AC;&#x2122;s CSR Initiatives which has inspired you for all these years. Highlight the initiatives with respect to CSR Activities. b. Enumerate the Benefits of CSR. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,

MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any queryâ&#x20AC;&#x2122;s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Corporate Finance 1. The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the steps to calculate the opportunity cost of capital as per the CAPM Model. 2. Mehta & Mehta constructing company wants to make an investment worth 500 crores in certain real estate projects. As a financial advisor to the company discuss the capital budgeting process with them, covering suitable points. 3. Anna dude Enterprises has Rs 5lacs in assets that are financed with 100% equity. Fixed cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year is Rs80000. The applicable tax rate is 40%. In case its EBIT increases by 10%and reduces by 10% Define, calculate & interpret the a. Net income b. Return on equity

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience

MBA

Business

schools.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

For

last

fifteen

years

has taught various subjects

international

has

appreciated

Prof.Dr.N.Palaniappan.,MBA.,