RANA MARSYAFIRA
MARKETING SELECTED WORKS
Work Experience 2020 2019 2018 2017
Marketing Manager, ATSTHELABEL Marketing Coordinator, PT Mitra Adiperkasa Marketing Executive, 7 PR & Marketing Manchester
Dedicated, determined, and skilled Masters graduate with vast experience in the fashion marketing industry
Content Creator, ATSTHELABEL Social Media Specialist Intern, Berrybenka
Education 2017- 2018
Msc Marketing (Creative Advertising), Manchester Metropolitan University
2013 - 2016
Bachelor of Arts (Communications), Monash University
Skills Creative Designs Data Analysis Social Media Copywriting Editing
RANA MARSYAFIRA
MARKETING SELECTED WORKS
CONTENT PLAN Instagram Content Plan
Designed weekly-monthly content plan for brands with aim of strengthening engagement and maximizing visibility of products being sold.
Made for: @atsthelabel @cathkidston_idn @forevernewindonesia
CONTENT DESIGN Assets for Instagram Feed
Conceptualised or designed promotional artworks and invitations including the wording that would capture the audiences’ attention as well photograph themed content for the feed
RANA MARSYAFIRA
MARKETING SELECTED WORKS
Assets for Instagram Stories Conceptualised, copywrite, and design Instagram stories that would adhere and engage with each brand’s different target audience.
RANA MARSYAFIRA
MARKETING SELECTED WORKS
COPYWRITING Provide wordings for every assets from website banners, social media content including captions with varying tones depending on each brand’s identity and target market in order to effectively reach the right audience
To capture the brand’s playful identity, captions for this brand always have a tone of fun and excitement
Captions for this brand are created to resonate with its unique target market which are active modern women. The focus is sophisticated femininity.
The brand’s niche is their evening and party wear, hence, the caption will always alludes to something to wear when going for a special kind of events
EMAIL MARKETING Create newsletters from its layout, concept, to wording and subject email that would prompt audience to open and click,
BLOGGING Designed the layout, photographed, and write articles for the blog. To read my work please go to: www.atsthelabel.com/blog
EVENTS
CATH KIDSTON’S MEDIA GATHERING
To celebrate the launch of the brand’s newest collection, a press event in the form of tea party & mini talk show was held with Tyna Kanna Mirdad and Tantri Namirah as guest speakers who highlighted their favorite products from the new collection. The event was an intimate gathering between influencers and media as well as 4 lucky giveaway winners.
A trunk show highlighting Forever New’s newest AW19 collection, as picked by singer Kalulla and movie actress Mawar De Jongh. The trunk show was in collaboration with Seibu and was attended by up to 85 guests ranging from public figures, media, and customers
PHOTOSHOOTS
Conceptualise, create moodboard on poses and makeup, as well as guide or creatively direct the photography of shoot
ATS FOR BLIBLI
RANA.MARSYAFIRA@GMAIL.COM