
2 minute read
PRIME TIME You Can’t Outrun the Blood!
Welcome to Mound Creek Ranch! We know it’s sale time because the nervous factor has started inching up. Mound Creek Ranch holds the distinction of being the longest tenured Brangus breeder to consecutively host an active bull sale event dating back to our first sale in 1993. We realize the only way we can accomplish this feat is with the continued support of so many long-time customers and friends who have trusted the value of our cattle in helping them move their genetic needles. Please keep in mind the females will sell Friday afternoon, March 17 and the bulls will sell as usual Saturday, March 18.

With our dedication to raising cutting edge seedstock bulls, we certainly understand everything we do is possible only with the continued support of our customers and our many friends established over the last four decades in the Brangus breed. Most importantly, we are so thankful to God as he has blessed us to be caretakers of this land and livestock.
Our days in the ranching business would be impossible without the unending dedication from the Mound Creek Ranch crew. No matter the tests, our crew will always meet the challenge. We are blessed to have this dedicated team at Mound Creek Ranch and thankful for the tireless efforts and leadership from Timmy Sparkman and team members Josh Wood, Julio Ibarra, Jake Hansen, Mark and Mary Hansen, and let’s not forget our “bull whisperer” Paul (Chilly) Philley.

Fertility Indicator Traits
Without reserve, we have an intensive focus on genomic enhanced breeding values for Heifer Pregnancy, Stayability, Breed Back, Number of Calves. These four values are the best fertility indicator traits in our breed’s EPD arsenal, and with these values, seedstock breeders can be more dedicated and comfortable with selection for fertility, the most economically important trait in the cattle business! Stockbulls purchased by any cow/calf producer using these highly effective and economically driven traits will become the driving force in profitability for any program in the ranching business. These four fertility indicator traits are calculated values from the entire breed’s national database and can be used to make genetic improvement in a herd’s ability to get pregnant, remain in the herd over a long lifetime, breed back annually, raise more total calves in a cow’s lifetime, and therefore wean more total pounds of calf. More total calves and more total pounds equals more total dollars!

The Fertility Indicator Traits really mean nothing unless you also have the National Breed Percentile Rankings. You will find genetically driven values for the four fertility indicator traits noted for each animal in this sale, and more importantly, their breed percentile ranks allowing you to compare our genetic values against any others across the country. These fertility indicator traits are your biggest profit drivers and should be key in selection and purchasing decisions. When considering your purchases this season, certainly consider the immense importance in having this fertility information AND the associated percentile ranks! One might wonder why these numbers are missing in other sale catalogs?!
