Welcome to the 16th Annual Sale

We want to welcome all of our friends to the 16th annual Foundation Angus Alliance sale. Gosh, it seems like we just got started with this and we are 16 years along. Our members have always strived to bring our customers the best cattle that we can raise. I believe that we get better at what we do every year. It is our challenge to fill the needs of a diverse customer base in South Texas and those needs are constantly changing. We try to provide bull power for a primarily commercial cow population in our part of the world. The cow guys are becoming more demanding as they discover the growing value of improved carcass merit in their markets. Years ago, the commercial cow guys were looking primarily for pounds of beef in their calf crop. Today, many have discovered that there are extra dollars to be had in raising Angus sired calves that not only have solid growth but have the unique carcass merit that comes from proper bull selection. The discriminating consumer wants high quality Angus beef on their plate, and they are willing to pay for that eating experience. The cattle buyer recognizes that demand, and they are willing to pay a premium for the “right kind” of calves.

We believe that the bulls and females that are being offered in our sale are the kind of cattle that will bring you the premiums that the market demands. Come look through the cattle. Pay attention to the numbers and don’t hesitate to ask us or our sale managers about the numbers. I know that the numbers are overwhelming sometimes, but the data they represent are what makes the Angus breed stand out in the modern beef industry. They are the best tool that we have, so I urge you to embrace them.

Sincerely,

Bodey Langford - Langford Cattle Co. Foundation Angus Alliance Member