Randall Blum Presentations – Seminar #1
“A Professional Imperative”
Most CEOs Choose Which Of The Following As The #1 Leadership Skill? 0%
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Performance Communication Passion Integrity
“Most Presenters Understand Their Audience” 1. 2.
True False
Which Of The Following Is True? 0%
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Talking And Presenting Are Identical Audiences Automatically Listen To Credentials Presentations Are A Technical Skill All Of The Above
Who Said “Communication Skill Is Second Only To Breathing”? 0%
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100%
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Jack Welch Steve Jobs Bill Gates Oprah Winfrey Jeezy
“Your Visibility Is More Important Than Your Ability” 1. 2.
True False
Which Of The Following Is True? 1. 2. 3. 4. 5. 6.
People Buy Ideas…Not People Success Is All About Selling Yourself Every Transaction Is About Money Being Liked Isn’t As Important As Being Good All Of The Above None Of The Above
Which Of The Following Traits Are Displayed During A Professional Presentation? 0%
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Leadership Charisma Ethics Credibility All Of The Above
Which Of The Following Is THE Core Presentation Principle? 0%
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Presentations Are About Audiences Presentations Are Cooperative Experiences Presentations Are Always Persuasive All Of The Above None Of The Above
A ‘Project Status Report’ To Your Boss Is An Example Of Which Type Of Communication? 0%
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Upward Downward Horizontal All Of The Above None Of The Above
A Eulogy Is An Example Of Which Type Of Presentation? 0%
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Informational Sales Motivational Goodwill All Of The Above None Of The Above
‘A Professional Imperative’ I. II. III. IV. V. VI. VII. VIII.
Presentations And Expectations Significant Research Business Success And The Brand Benefits Of A Positive Brand Establishing A Great Brand Brand Value & Professional Presentations Core Presentation Principles Course Overview
Which Of The Following Has Happened To You? Avoided A Presentation Because Of The Title Left Instructions To Be Interrupted Realized You Had No Clue Halfway Through It Hated The Topic As A Result Of The Presentation Commented: “This Is SOOOO Boring”
Or How About….. Said To Yourself: “NOOOOOOO…..” When The Presenter Warned Of Another Story Attended A Presentation That Kept Going…And Going… Heard A Presenter Say: “My Last Point…” At Least 3 Times Hated Anyone Who Actually Asked A Question At The End (Bushisms)
I. Presentations And Expectations Talking Is Not The Same Thing As Presenting People Listen More Closely To A ‘Communicator’ Rather Than A ‘Speaker’ With Credentials Most Presenters Really Don’t Understand Their Audience; Presentation Expertise Is A Refined and Highly Technical Skills – Definitely Not A Soft Skill
II. Recent Significant Research Fortune Magazine – 2010 – Fortune 500 CEOs 3. Passion 2. Performance 1. Communication SCAN Report – 2009 – 1,000 Senior Managers 3. Professional Ethics 2. Strategic Thinking 1. Communication Skills
Recent Significant Research 2010 Business Week Report – 5,000 HR Recruiters 3. Prior Experience 2. Personal Integrity 1. Communication Expertise
(Marsh & Mansfield)
Two CEO Viewpoints…
“Communication is the most important business skill….second only to breathing.” -Jack Welch “Communicating is a sign and an obligation of leadership.” -Steve Jobs (Jobs)
Common US Brands
III. Business Success And The Professional Brand Brand Is Your ‘Persona’ Defined In Terms Of: -
Perception Within The Organization
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Value Within The Organization
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Relationships Within The Organization
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Presentation Savvy
IV. Benefits Of A Positive Professional Brand
Opportunities Influence Success Financial Reward
V. Establishing A Great Brand
Passion Performance Integrity Communication - Common Ground - Likeability - Relationship (Tipping)
A Mammoth Truth!!
Your Professional Brand Is More About Your Visibility Than Your Ability
(Braveheart/Obama/Oprah)
Brands Are Developed By Selling Yourself
People Buy People…Not Ideas People Buy Those They Like The Heart Of Every Transaction Is YOU Success Has Always Been About Selling Yourself
VI. Brand ‘Value’ On Display During Professional Presentations
Power Builder Emotional Maturity Leadership Credibility Ethical Foundation Charisma Likeability (Few Good Men)
VII. THE Core Principle (Never To Forget!) Presentations Are Structured, Persuasive Conversations ‘Structured’ ‘Persuasive’ ‘Conversations’ - Interpersonal - Interdependent - Spontaneous - Tuned To Listener - Context Rich - Relationship/Rapport Building
‘Persuasive’
“A person can have the greatest ideas in the world… completely different and unique. But if that person can’t persuade anyone else… it just doesn’t matter!” Zig Zigler (Hitler/Zigler)
How Often Does One Actually ‘Persuade’ At Work?
Downward Persuasion; Upward Persuasion; Horizontal Persuasion;
Types Of Persuasive Presentations
Informational/Instructional Sales Motivational/Inspirational Goodwill
What Are The Goals Of BUS 073?
Grow Your Courage And Confidence Help You Become Insanely Great In Front Of Any Audience Develop Your Professional Brand
How Will We Accomplish This?
Do It… Do It… Do It Again!
VIII. Course Overview Lecture And Lab Schedule Attendance Mandatory Dress Code Laptop Usage Syllabus Grading iTunes
What Are The Roles And Expectations?
Our Role: Keep Us Organized, On Track, And Focused Entirely On Your Success Your Role: Be Courageous And Consistently Strive To Be Outstanding
Summary ‘A Professional Imperative’ I. II. III. IV. V. VI. VII. VIII.
Presentations And Expectations Significant Research Business Success And The Brand Benefits Of A Positive Brand Establishing A Great Brand Brand Value & Professional Presentations Core Presentation Principles Course Overview
A Final Thought…
Our Mission Is All About Your Future
Most CEOs Choose Which Of The Following As The #1 Leadership Skill? 0%
1.
0%
2.
0%
3.
0%
4.
Performance Communication Passion Integrity
“Most Presenters Understand Their Audience” 0%
1.
0%
2.
True False
Which Of The Following Is True? 0%
1.
0%
2.
0%
3.
0%
4.
Talking And Presenting Are Identical Audiences Automatically Listen To Credentials Presentations Are A Technical Skill All Of The Above
Who Said “Communication Skill Is Second Only To Breathing”? 0%
1.
0%
2.
0%
3.
0%
4.
0%
5.
Jack Welch Steve Jobs Bill Gates Oprah Winfrey Jeezy
“Your Visibility Is More Important Than Your Ability” 0%
1.
0%
2.
True False
Which Of The Following Is True? 0%
1.
0%
2.
0%
3.
0%
4.
0%
5.
0%
6.
People Buy Ideas…Not People Success Is All About Selling Yourself Every Transaction Is About Money Being Liked Isn’t As Important As Being Good All Of The Above None Of The Above
Which Of The Following Traits Are Displayed During A Professional Presentation? 0%
1.
0%
2.
0%
3.
0%
4.
0%
5.
Leadership Charisma Ethics Credibility All Of The Above
Which Of The Following Is THE Core Presentation Principle? 0%
1.
0%
2.
0%
3.
0%
4.
0%
5.
Presentations Are About Audiences Presentations Are Cooperative Experiences Presentations Are Always Persuasive All Of The Above None Of The Above
A ‘Project Status Report’ To Your Boss Is An Example Of Which Type Of Communication? 0%
1.
0%
2.
0%
3.
0%
4.
0%
5.
Upward Downward Horizontal All Of The Above None Of The Above
A Eulogy Is An Example Of Which Type Of Presentation? 17%
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17%
2.
17%
3.
17%
4.
17%
5.
17%
6.
Informational Sales Motivational Goodwill All Of The Above None Of The Above
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