GUEST ARTICLE

Treat your website

as a digital salesperson

Businesses will often look at ways to enrich their employees, but what about their digital staff member? The website.

Living in a digital world, more so than ever we find ourselves browsing the internet in search of something to buy. Be it personal or business-related, we challenge ourselves to go online to find the best deal for the product or service we are after. We all have busy lives and usually our searches are time sensitive, so we want to find what we are looking for quickly and with ease.

Treating your site as a digital salesperson

Ask yourself: how will prospects/ customers find my site over so many others in the digital market place?

A great Salesperson: seeks out opportunities; making sure they make contact with key businesses, is approachable, knowledgeable and knows what you are looking for, often it seems before you realised you needed it. Making sure your website is attractive and easy to navigate, and any content contains the SEO keywords that will drive traffic to it, is just as important as your best salesperson. Ask yourself: if a prospect were to search for you would they find you, and when they land on your website, could it both combat objections and persuade to either buy or engage with your business in a way that a salesperson could?

A great Salesperson: can and will create opportunities to showcase your services/products. If your website is listed high enough on search engines like Google, the same thing should apply. Prospective traffic with a buying intent will land at your “digital door”.

Ask yourself: if you landed on your own website with buying intent could it convert you?

A great Salesperson: showcases benefits and addresses objections with ease, ultimately turning the enquiry into a sale. Your website should be able do the same.

The proof is in the pudding

Analytics is available with every website. When is the last time you analysed the levels of traffic and conversions your website makes? Does it hit objectives; does it even have objectives? A good salesperson would again have both. So, P45 or Big Bonus – what does your website deserve?

Transparent analysis and recommendations on how to increase prospective traffic levels and conversions are available here www.digi-tel.co.uk

“The friendly team at Digitel have a downto-earth approach to SEO and guarantee results. With more targeted visitors to our website showcasing our range of expert services, testimonials and case studies, we are seeing an increase in enquiries and conversion to clients.”

Fiona Hughes, Marketing Manager