INTENTION VS PERCEPTION:
MAUD DESIGN CONSULTANCY
Rand Amin 60415
MAUD
Creative business and design practice Based in Sydney, Australia
CLIENTS:
Google University of Sydney Ubank
PROJECT 49 Food and beverage company
New wine from Australia Objective: create a design that reflected the characteristics of the region & emphasised the careful and considered approach applied during the grape growing and wine making process Premium category
FORM PRIMARY
1)Line: Between the text 2)Value: Different values of gold 3)Shapes: Natural & organic shapes 4) Space: White space, giving the eye a rest 5) Colors
6)Texture SECONDARY 1) Balance: Harmonious combination of colors 2) Contrast: Between the textures and the colors 3)Movement 4)Emphasis
CONTENT Landscape
The main content is nature and landscape and the main inspiration behind the graphic design was the landscape of where the grapes are grown and the wine is made. Scenery of the landscape: The leaves,branches, grapes and bird. Denotation of the design: Everything is taken care of and grown carefuly- reflected in the design of the packaging
CONTEXT
Attitude/belief of Project 49 versus Maud: Commitment to the land Commitment to the client Interests: Minimal and reduced design, but achieves objective Geography: Large green and natural landscapes