REACH OUR NETWORK OF 120,000 READERS EVERY TWO WEEKS ON PRINT & ONLINE! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY
310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com
WE COVER THE HARBOR
For over 4 decades, Random Lengths News has covered the independent spirit of the harbor communities from San Pedro to the Palos Verdes Peninsula, from Long Beach to Carson, Harbor City and Wilmington. It is the largest circulation newspaper in the greater Harbor Area, with over 120,000 print & online readers per issue. Random Lengths News brings you the Harbor Area like no other newspaper can. Discover the difference an independent press makes.
REACH OUR NETWORK OF 120,000 READERS EVERY TWO WEEKS ON PRINT & ONLINE! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY
310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com
–CIRCULATION AREA–
RLn GIVES YOU EXCLUSIVE DISTRIBUTION IN UNION HALLS, 3 COLLEGE CAMPUSES — AND AT OVER 500 LOCATIONS.
HARD COPY STATS
READERSHIP: *
63,000
Distributed FREE in over 500 locations, including restaurants, coffee houses, schools, libraries and other high traffic locations.
CIRCULATION:
22,500
DEMOGRAPHICS AGE: Median 36.5 yrs.
THE ONLY NEWSPAPER EXCLUSIVELY SERVING THE SAN PEDRO / LONG BEACH HARBOR AREA FOR OVER 3 DECADES.
GENDER:
National Ad Rep: Affiliations:
18-21 / 5% | 21-34 / 46% | 35-49 / 42% | 50+ / 7% Female / 52% | Male / 48%
MEDIAN HOUSEHOLD INCOME: $68,627 Own Home / 51% | Children / 50%
ALTERNATIVE WEEKLY NETWORK (AWN) Assoc. of Alternative Newsweeklies (AAN)
Audited Circulation: Market Coverage 89%
PUBLICATION DEADLINES
OCCUPATION:
Professional / 57%
Published every other Thursday. See Publication Schedule. Closing for Space Reservation—Friday before publication Camera Ready Copy Deadline—Noon, Monday before publication
EDUCATION:
www.RandomLengthsNews.com
Attended College / 54% | College Graduate / 38% *2.8 readers per issue, Simmons-Scarborough Survey
2017
REACH OUR NETWORK OF 120,000 READERS EVERY TWO WEEKS ON PRINT & ONLINE! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY
310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com
CONNECT WITH OUR READERS MONTHLY DIGITAL STATS
DIGITAL ADVERTISING OPTIONS
PAGEVIEWS 244,215 USERS 124,160
WEBSITE ADVERTISING 50K
75K
100K 125K 150K 175K 200K 225K
HEADER SIDE BAR SKYSCRAPER SIDE BAR SQUARE
250K 275K
EBLAST ADVERTISING
SKYSCRAPER SMALL BANNER LARGE BANNER
94
2.53
DYNAMIC PDF LINK
HOTLINKED DISPLAY AD PAGES PER SESSION
ADVERTISER CLICKS
ALL OF THE ABOVE
MEDIA BLITZ
PLATFORM USAGE
EMAIL NEWSBLAST
73%
24%
3%
DESKTOP
MOBILE
TABLET
35.2% OPEN RATE
Effective January 2019
0
25K
6,553 SENT 2,309 OPENS 252 CLICKS All digital stats for month of July 2018, via Mailchimp and Google Analytics
REACH OUR NETWORK OF 120,000 READERS EVERY TWO WEEKS ON PRINT & ONLINE! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY
310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com
2019 PUBLICATION SCHEDULE RANDOM LENGTHS NEWS is published every other Thursday. SIGN UP FOR YOUR PROMOTIONS IN ADVANCE AND SAVE! ISSUE DATE
DEADLINE PROMOTION
Jan 10
Jan 4
RLn Guide to Health / Dining Guide / Martin Luther King Jr. Day
Jan 24
Jan 18
RLn Guide to Health / 1st Thurs (Feb 7)
Feb 7
Feb 1
Valentine’s Day Gifts & Dining Guide / Black History Month
Feb 21
Feb 15
1st Thurs (March 6) / Mardis Gras (March 5)
March 7
March 1
St. Patrick’s Day (Sun., March 17) / Dining Guide
March 21
March 15
1st Thurs (April 4) / Women’s History Month
April 4
March 29
Spring Dining Guide
April 18
April 12
EARTH DAY EDITION (April 22) / 1st Thurs (May 2)/ Easter Celebrations
May 2
April 26
Mother’s Day ( May 12) Gift & Dining Guide / Cinco de Mayo
May 16
May 10
LB Pride (TBA) / Memorial Day (May 27)
May 30
May 24
1st Thurs (June 6) / Retro Pedro Guide
June 13
June 7
June 27
June 21
Summetime Fun Guide Part 1 / Fourth of July
July 11
July 5
Summetime Fun Guide Part 2 / Dining Guide
July 25
July 19
SAN PEDRO STREET MAP / 1st Thurs (Aug 1)
Aug 8
Aug 2
Dining Guide / Back To School
Aug 22
Aug 16
1st Thurs (Sept 5) / Retro Pedro Guide
Aug 29
Aug 23
SPECIAL LABOR DAY EDITION / LA Fleet Week
Sept 12
Sept 6
Dining Guide / Hispanic Heritage Month
Sept 26
Sept 20
1st Thurs (Oct 3) / Retro Pedro Guide
Oct 10
Oct 4
Holiday Catering Guide
Oct 24
Oct 18
1st Thurs (Nov 7) / Día de los Muertos & Halloween Celebrations
Nov 7
Nov 1
Dining Guide / Shop Local Guide
Nov 21
Nov 15
Retro Pedro Guide / 1st Thurs (Dec 5) / Thanksgiving (Nov 28)
Dec 5
Nov 29
Pre–Holiday Sales
Dec 12
Dec 6
SPECIAL EDITION — Holiday Dining Guide / Gift Guide
Dec 19
Dec 13
Holiday Gift Guide / 1st Thurs (Jan 2) / New Year’s Eve Party Guide
Jan 9
Jan 3
2019 Year in Review Edition
2020
4TH QUARTER
3RD QUARTER
2ND QUARTER
1ST QUARTER
Father’s Day (June 16) Gift & Dining Guide