RLn Media Kit 2020

Page 1

JOIN OUR NETWORK OF 63,000 READERS EVERY TWO WEEKS! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY

310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com

WE COVER THE HARBOR

For 4 decades, Random Lengths News has covered the independent spirit of the harbor communities from San Pedro to the Palos Verdes Peninsula, from Long Beach to Carson, Harbor City and Wilmington. It is the largest circulation newspaper in the greater Harbor Area, with over 63,000 print readers and 35,000 online readers per issue. Random Lengths News brings you the Harbor Area like no other newspaper can. Discover the difference an independent press makes.


JOIN OUR NETWORK OF 63,000 READERS EVERY TWO WEEKS! SAN PEDRO | LONG BEACH | RPV | WILMINGTON | CARSON | LOMITA | HARBOR CITY

310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com

–CIRCULATION AREA–

RLn GIVES YOU EXCLUSIVE DISTRIBUTION IN UNION HALLS, 3 COLLEGE CAMPUSES — AND AT OVER 500 LOCATIONS.

HARD COPY STATS

READERSHIP: *

63,000

Distributed FREE in over 500 locations, including restaurants, coffee houses, schools, libraries and other high traffic locations.

CIRCULATION:

22,500

DEMOGRAPHICS AGE: Median 36.5 yrs.

THE ONLY NEWSPAPER EXCLUSIVELY SERVING THE SAN PEDRO / LONG BEACH HARBOR AREA FOR OVER 3 DECADES.

GENDER:

National Ad Rep: Affiliations:

18-21 / 5% | 21-34 / 46% | 35-49 / 42% | 50+ / 7% Female / 52% | Male / 48%

MEDIAN HOUSEHOLD INCOME: $68,627 Own Home / 51% | Children / 50%

ALTERNATIVE WEEKLY NETWORK (AWN) Assoc. of Alternative Newsweeklies (AAN)

Audited Circulation: Market Coverage 89%

PUBLICATION DEADLINES

OCCUPATION:

Professional / 57%

Published every other Thursday. See Publication Schedule. Closing for Space Reservation—Friday before publication Camera Ready Copy Deadline—Noon, Monday before publication

EDUCATION:

www.RandomLengthsNews.com

Attended College / 54% | College Graduate / 38% *2.8 readers per issue, Simmons-Scarborough Survey

2017


NEWSPAPER MEDIA MULTI MEDIA CROSS PLATFORM ADVERTISING PRINT

Over 63,000 readers each issue SOCIAL MEDIA @RandomLengthsNews 1,783 Followers @RLNPedroWatch 883 Followers

@randomlengthsnews 482 Followers

@RandomLengths 790 Followers

Total Social Media Followers: 3,938 Followers

WEB www.randomlengthsnews.com

Google Analytics for 2018 300,000

244,215 Pageviews

250,000 200,000 150,000

124,160 Users

100,000 50,000 0

Total 2018 Pageviews: 1,408,561 Pageviews

310,000 MONTHLY VIEWERS SAN PEDRO I LONG BEACH I RPV I WILMINGTON I CARSON I LOMITA I HARBOR CITY 310.519.1442 • 1300 S. Pacific Ave., San Pedro, Ca 90731 • RandomLengthsNews.com



REACH OUR NETWORK OF READERS 120,000EVERY READERS EVERY TWO WEEKS ON PRINT & ONLINE! JOIN OUR NETWORK OF 63,000 TWO WEEKS! SAN PEDRO | LONG RPV | WILMINGTON || HARBOR CARSON | LOMITA | HARBOR CITY SAN PEDRO || LONG BEACH RPV| |WILMINGTON WI|LMINGTON | CAR SON | LOMITA | HAR BOR SAN PEDRO LONG BEACH ||BEACH RPV | CARSON | LOMITA CITYCITY

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WE COVER THE HARBOR

2020 PUBLICATION SCHEDULE RANDOM LENGTHS NEWS is published every other Thursday.

3RD QUARTER

2ND QUARTER

1ST QUARTER

SIGN UP FOR YOUR PROMOTIONS IN ADVANCE AND SAVE!

ISSUE DATE

DEADLINE

PROMOTION

Jan 9

Jan 3

RLn Guide to Health / Martin Luther King Jr. Day/ Dining Guide

Jan 23

Jan 17

RLn Guide to Health / 1st Thurs (Feb 6)

Feb 6

Jan 31

Valentine’s Day Gifts & Dining Guide/ Black History Month

Feb 20

Feb 14

Black History Month / Primary Elections (Mar. 3) /1st Thurs (Mar. 5)

March 5

Feb 28

St. Patrick’s Day (Tue., March 17) / Dining Guide

March 19

March 13

Women’s History Month /1st Thurs (April 2)

April 2

March 27

Spring Dining Guide / Easter Celebrations

April 16

April 10

EARTH DAY EDITION (April 22)

April 30

April 24

Mother’s Day (May 10) Gift & Dining Guide 1st Thurs (May 7)

May 14

May 8

LB Pride (TBA) / Memorial Day / Waterfront Guide

May 28

May 22

1st Thurs (June 4) / Dining Guide

June 11

June 5

Father’s Day (June 21) Gift & Dining Guide / Sales start for SP Map

June 25

June 19

Summetime FUN Guide Part 1 / 1st Thurs (July 2) / Fourth of July

July 9

July 3

Summetime FUN Guide Part 2 / Dining Guide

July 23

July 17

Back To School/ 1st Thurs (Aug 6)

July 31

Dining Guide/ Bukowski Centenial

Aug 6 Aug 20 Sept 3 Sept 17 Oct 1

4TH QUARTER

Oct 15 Oct 29 Nov 12 Nov 23 Dec 3 Dec 10 2021

Dec 21

For over1 Thurs 4 decades, Random Lengths News has Aug 14 (Sept 3) / SAN PEDRO STREET MAP covered the independent spirit of the harbor Aug 28 LABOR DAY EDITION / LA FLEET WEEK / Dining Guide communities from Pedro to the Palos Verdes Hispanic Heritage MonthSan / 1 Thurs Sept 11 (Oct 1) Peninsula, from Long Beach to Carson, Harbor Sept 25 Dining Guide / Holiday Catering Guide Oct 9 and Halloween & Día de Muertos Celebrations City Wilmington. It is the largest circulation 5) 1 Thurs (Nov Oct 23 General Election 3) Coverage / Dining Guide/ newspaper in (Nov the greater Harbor Area, with Nov 6 Pre–Holiday Sales over 120,000 print & online readers per issue. Nov 18 Thanksgiving (Nov 26) / 1 Thurs (Dec 3) / Dining Guide Random Lengths News brings you the Harbor Nov 27 SPECIAL EDITION/ HOLIDAY PARADES EDITION — Holiday Gift Guide Area like no other newspaper can. st

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Dec 4

Holiday Dining Guide • Holiday Gift Guide

Discover the difference anYear’s independent press makes. Dec 16 2020 Year in Review Edition / New Eve Guide

Jan 7, 2021 Jan 4

RLn Guide to Health / Dining Guide/ Martin Luther King Jr. Day


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