Our Plan is Designed to Sell Your Home for the Most Money‌
SERVING PENINSULA FAMILIES SINCE 1983
My Plan to Sell Your Home…
Dear Home Ow ner: Marketing My enclosed
Proposal can never take the place of a personal face-to-face meeting, but it will give you a chance to know a little bit about the step-by-step plan we use to get most homes SOLD in 30 days or less. The information on the following pages is designed to give you an overview of exactly what it takes to sell a home in today's everchanging marketplace. When we meet, you can expect me to be a candid, up-front, no-nonsense, professional. There are lots of opinions but only one set of facts. We will look at the facts of record and together determine a pricing strategy designed to sell your home for the highest price possible. Of course the final pricing strategy is always subject to your approval.
Rand Smith Real Estate Broker Real Estate by Rand
Pricing
There are three types of overall market conditions when selling your home: Seller's Market - This is when the inventory in a specific area is low. Properly priced homes generally sell within 14 days to 21 days maximum. If your property has not received an offer within this time period, it is priced too high. Normal Market - This is when there is no real perceived advantage to either the buyers or the sellers. Properly priced homes should sell within 30 to 45 days. Buyer's Market - This is when you have lots of homes on the market for sale in every price range and area. If you price your home just below the other similar homes on the market a sale should result within 60-90 days. Usually, homes are declining in value in this type of market. Therefore, the sooner you sell, the better it is for you.
Pricing Several PossiblePricing Strategies
"As Is" Pricing Strategy The property is SOLD without benefit of any repair work paid for by the Seller. Work that is either required or recommended in any inspection reports. Buyer may have any and all inspections deemed necessary to satisfy themselves as to the condition of the property. These inspection will be paid for by the Home Buyer! A Strategy such as this is used when the Seller is either in a Short Sale Situation or have little or no equity.
Pricing Another Pricing Strategy Is the
“Quick Sale� Strategy
This strategy is almost always effective because when a property is priced at or just below the current market, it usually will sell quickly. This pricing strategy makes it much easier for me to get the attention of other agents in our area. As a result there are numerous showings. Which then generates one or more offers coming from agents that wait for properly priced homes to show to their BEST Clients. This is by far the most effective strategy to get your home SOLD FAST and for the highest realistic price the market will bear.
Pricing
And Still Another Pricing
Strategy: "Traditional"
Pricing Strategy
This strategy is called TRADITIONAL because it calls for doing all of the normal and usual activities that eventually lead to a sale on your home‌ Such as obtaining the proper Inspections and completing all necessary repairs called for beforethe home is placed on the general market. Basically by implementing numerous marketing activities designed to create a demand for someone to want to buy your home. Note: If you do not have an offer within 30-40 days, the property is priced too high and is in need of a price enhancement. I t is essential that automatic price adjustments occur every 30 days to maintain marketing momentum. Usually, a price adjustment of  5% to 10% at the end of 30 days will result in a sale shortly thereafter .
Pricing
80% of theMarketing of Your Homeis Selecting theCorrect Pricing Strategy…
1. Getting Top Dollar for Your Home A ‘ Total Market Overview’ will assist us in determining a pricing strategy that leads to a sale. 2. Mobilizing theAgent Community Agents will want to show your home to their buyers since a proper pricing strategy was used. 3. BuyersAreAnxiousto SeeYour Home Most Agents have several buyers that are ready-to-buy. They are simply waiting for a new listing that is priced properly. 4. TOTAL MARKET OVERVIEW Using the Total Market Overview allows us to position your home to maximize our professional marketing strategies..
Marketing MARKETING YOUR HOME FOR A SUCCESSFUL SALE The marketing of your home will reflect an established history of how buyers search for, and purchase, homes. •97% of buyers use the Internet during their home search. •85% of all home sales are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to “ Realtors® is one of our most productive activities. •The most effective way to get the attention of productive agents and buyers is through a proper pricing strategy.
Marketing INTERNET MARKETING Your home will be prominently featured with a showcase listing on Realtor.com, the top real estate web site in the nation. Features of your showcase listing include: •Up to 25 oversized photos •High-definition video tour •Detailed descriptions of your home. •Interactive maps •Open house notices •Lead generation forms for potential buyers
Marketing INTERNET MARKETING I will place your home on 500 of the world’ s leading real estate web sites for unmatched exposure. Here are just a few of the sites where your home will be found. .
Marketing INTERNET MARKETING Your home will be featured on our Real Estate by Rand web site where it can be seen by thousands of daily visitors. Your home is also directly accessible by more than 500 Real Estate Companies and affiliates with offices across the country and around the world.
Marketing SOCIAL MEDIA MARKETING Your home will also be marketed extensively on Social Media Websites with emphasis on Facebook, the world’ s leading social media site. I will market your home using proven approaches, including highly-targeted ads, video, photos and more. Facebook represents an opportunity to reach tens of thousands of local residents on a site where they are already spending a great deal of their time.
Marketing VIDEO E-MAIL MARKETING Your home will also be marketed using the latest video email technology, enabling agents and potential buyers to watch a hidefinition video of your home directly from their email. Video Email provides potential home buyers an easy way to preview your home. By bringing your home to them rather than waiting and hoping they will find your home online themselves among the thousands of other homes currently available.
Marketing
PROFESSIONAL PHOTOGRAPHY
After your home is staged, I will pay to have your home photographed by a nationallyrecognized photographer. With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.
Marketing Web Appeal You Need Curb Appeal, But Now You Must Have Net Appeal. Over 95% Of Buyers Search The Internet. We Get Them To Select Your Home With Professional Photos Exclusively Through Rand Smith.
Marketing Twilight Photos Another Way We Create A Demand for Your Home. Nothing looks more inviting than Hi-Resolution Twilight Photos.
Marketing HI-DEFINITION VIDEO In addition to professional photography, I will create a highdefinition video of your home. A wellscripted, and produced, video gives potential buyers a feel for what living in the house could be like - long before they make a personal visit.
Virtual Tour Marketing
Video enables us to “ tell a story� about your home - why you love living there - making an emotional connection for buyers. We are able to address the emotional needs for comfort, family, features, relaxation and more that photos alone cannot communicate.
Marketing INTERACTIVE MOBILE MARKETING Buyers driving through the neighborhood can: •Find your home, get directions and a map •Connect with me in one “click” to get details and make an appointment •Receive an instant email message with all the details of your home 24 hours a day. •Use this feature 24 hours a day!
HowHomesSell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings. Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas; Features and Price. If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value. Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should stand out as one of the top two to three best values in your immediate market place.
Condition PREPARING YOUR HOME FOR A SUCCESSFUL SALE When you list - and close - your home with me, I’ ll pay for a pre-listing inspection by one of our areas most experienced, and respected, inspection firms. Discovering and repairing problems before we begin the marketing process places you in control, eliminating the stress of making repairs on the buyer’ s schedule. Having your house in move-in condition also helps you avoid closing delays and demonstrates your house has been very well maintained. Plus, your house will stand out from the competition as a better value and may sell for a higher price. If necessary, I have trustworthy contractors available to make repairs or prepare the home for the market.
Condition
HOME STAGING Once we have had your home inspected and made the necessary repairs we will focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes. When you list - and close - your home with me, I will pay to have it staged by one of the areas most experienced professional stagers. Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home.
Condition
HOME WARRANTY While your home is listed with me, it will be covered by a nationallyrecognized home warranty Company. The benefit to you is that many of the normal day-to-day repairs are covered under this plan while your home is listed. When you list - and close - your home with me, I will pay to have an Home warranty transferred to your buyer. By advertising a comprehensive warranty, we increase buyer confidence in your home and set you apart from the competition.
Service WHAT YOU CAN EXPECT FROM ME My job is to professionally market your home to find the “ RIGHT� buyer. They will always pay the most money. I use ever one of the marketing tools you have seen in this presentation and many, many more. My job is to mobilize the entire real estate community to get all of the agents working to sell your home. You can also expect me to be honest and objective in the assessment of pricing strategies, showing feedback and most importantly negotiate to YOUR benefit.
After being stuck in a short sale purchase for more than one year and going nowhere, our best friends suggested we ask Rand Smith to help us. He agreed, then spoke with the two agents handling our existing transaction. He told them exactly what to do and we closed escrow 21 days later. Rand took a dead deal, saved it with permission of the existing agents. No other agent could have done what Rand did for us. We are committed to Rand for life.
Testimonials Here is our experience with Rand Smith: We listed our home with Rand on a Saturday, had two full-price offers by Thursday and closed escrow 27 days later. No problems. Full Price!
Would I recommend Rand? Hell yes. There is no better Broker in the R.E. Industry.
Rand then negotiated the purchase of our new Ranch at over$100,000 below the asking price. We now live in our dream ranch
Bob Avila World’ s Greatest Horseman
We will never use another agent. Rand Smith is our Realtor of choice.
Don & Rachel Hagen
Thank you Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale. Rand Smith Real Estate by Rand 39257 Del Parque Ct. Murrieta, CA 92562 Office: (951) 304-2209 Cell: (831) 594-3415 rebyrand@verizon.net. randsmith.com