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S EPTEMBER • O ctober 2008
READ ABOUT YOUR NEW
Business Building
Power Tools
Find out:
Why Leadership is the Key What our own Dr. Gutman has to say about losing weight What the fastest growing market is RIGHT NOW
Message from the Editor
START YOUR BUSINESS TODAY! We encourage all Distributors to start their Immunotec business at Venture Level because it enables you to earn an income right away. And we’ve created two affordable options to take you there.
Option 1 | $495
/ $595***
The best way to get started is with our Action Pack, which includes inventory to sell right away. Benefits: • Immediately qualifies you at Venture Level • You earn at 3 levels down •Y ou get a wide selection of inventory for personal use and for selling Retail value: $800 Your price: $495 plus a Basic Distributor Kit at $34.95 Your discount: 40% Option 1 or option 2? Start building an income right away with Immunotec. Take control by calling customer service today.
1-888-917-7779
Your price: $99 plus a Basic Distributor Kit at $34.95 Your discount: 53%
The 3 Step Plan Step 1 S elect from two great
inventory selection options** Step 2 Sign-up for a 400 PV Autoship
Features
In a way, the Annual Event is very much like the moment when Dorothy finds herself in Oz. The product, packaging and new incentive launches are the door to a new frontier and the Annual Event serves as the eye opener to a new world of possibilities and potential!
09 The Power of Recruiting and Leadership Development
In the spirit of innovative and fresh, you can read about The New Distributor Kit on page 06. As well, The Right Tools for Success on page 08 gives great ideas for adding new members to your team of Distributors.
Option 2 | $99
Retail value: $210
Immunotec – with its $500 million objective – is on an exciting path right now. And together, as we work diligently to reach this objective, I keep visualizing Dorothy, the Tin Man, Scarecrow and Lion, as they make their way down the Yellow Brick Road.
Just the idea of what we can accomplish together is exhilarating – and only because it’s truly realistic!
We also have a second option for getting you started at Venture Level.
At the Investor Level you’ll need to sponsor a total of 3 Distributors* to qualify for Venture Level.
Table of Contents
Another exciting launch is Immunotec’s Future In Thinning Technology. Turn to page 14 to find out how this weight-loss system is like no other on the market. And thanks to your comments and suggestions, the new user-friendly website is now a better tool. Read all about it on page 22. As we embark on this journey to success by growing our organizations through concentrated efforts with great new business tools, we, just like Dorothy and her friends, will sometimes skip along the way and at other times move hesitantly as we conquer our own fears and realize our goals. We’ve already discovered that with Immunotec, anything is possible through the development of our Leadership skills and personal sense of achievements.
02 Leadership is the Key 06 New Distributor Kit 08 The Right Tools for Success
10 A Country Within a Country 12 Losing Weight – WhaT Works: A Medical Perspective 13 Focusing on Your Health 14 Weight Loss– The Elusive Puzzle: How Immunotec F.I.T.T.'s in 16 Introducing Immunocal & Immunocal Platinum: New Looks, Same Great Products! 20 Believe in Your Products & Everything Falls into Place 22 A Power Tool for Building Your Business 28 A Website You’ll Be Proud to Call Your Own! In Every Issue
05 Message from the President 18 Case in Point: Independent Distributor: who am I? 24 Recognition
Onwards and upwards – to new heights and new realities!
Step 3 Sponsor 3 Distributors * In your first month of business you must sponsor 2 Distributors to qualify for Venture Level. For all subsequent months you will need to sponsor a total of 3 Distributors. ** Contact your Distributor Support Representative for details on the inventory selection options. *** Contact your Distributor Support Representative for details on the Action Pack options.
Mary Politis
At Immunotec, we're committed to your success!
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FOCUS is published by Immunotec Inc. Editor: Mary Politis Contributing Editor: Mona Andrei
Immunotec’s bonded cysteine dietary supplement is available in the U.S. as Immunocal® and in Canada as HMS 90®.
www.immunotec.com
Immunocal®, HMS 90®, PNT 200®, Immunotec Inc, and the Immunotec logo are registered trademarks of Immunotec Inc.
Printed in Canada
Publications Mail Agreement No. 40052703 Return undeliverable Canadian addresses to Immunotec Inc. 300 Joseph Carrier Vaudreuil-Dorion, Quebec J7V 5V5
The content published in Focus magazine is not intended to replace the advice of your healthcare professional. Publications Mail Agreement No. 40052703 300 Joseph Carrier, Vaudreuil-Dorion, QC J7V 5V5
For more information on products or services described in this magazine, please contact:
The statements made throughout this issue have not been evaluated by the FDA or Health and Welfare Canada. The products are not intended to diagnose, cure, prevent or treat any disease. Item #0000577
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Cover Story
Leadership is the Key As John Frederick mentions in his article The Right Tools for Success! (page 08), you are the most important reason for prospects to join Immunotec – and truer words were never spoken, or in this case written. The good news is that leaders are made, and not born.
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Let’s take a minute to consider what makes a good leader. Basically, a good leader inspires others to want to achieve higher goals. A leader is enthusiastic, committed and most importantly, has a vision. To be a good leader means that your vision is so clearly articulated, that it is shared by every member of your team. One organization. One vision. Once your vision has been clearly defined, it sets the pathway to your success. Without a vision, you’re really just spinning your wheels. As a leader in your organization, you will benefit from defining your vision in the following ways: You will identify a sense of direction and purpose Sometimes it’s easier to look at the desired end result and work your way backwards. Knowing where you want to go, helps you see the path (or steps) that will get you there.
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You will encourage interest and commitment In essence, there are more followers than leaders in the world. Standing out with a clear plan that is in sync with the beliefs of others is a natural breeding ground for sustained growth. You will instill the necessary confidence Confidence is a major factor in any relationship. And with the number of fly-by-nights out there, proving your merit is crucial. You will build loyalty through involvement Anything worthwhile takes time. When others are involved, they’ve put some of “themselves” into the equation and this secures the constancy necessary for building any business. Okay, so you’re reading this and thinking, “I’m enthusiastic, committed and I have a vision. Does this make me a leader?”
Basically, a good leader inspires others to want to achieve higher goals.
You’re almost there. You must also lead by example and we’ve put a lot of work into making this as easy as possible for you with our new basic Distributor Kit, interactive business sessions, phone calls, and Distributor Support. And this, because we, too, share in your vision! All the pieces are in place. We’ve put the key in your hand for becoming the best leader you can possibly be because, as
noted before, leaders are made. Or to take it a step further, leaders are developed through a never ending process of self-evaluation, training and experience. The nice thing about developing your leadership skills is that you will apply them to every single area of your life. To be a better leader is to be a better person.
“In order for a leader to build a large business they need to surround themselves with others who they can teach to lead, who in turn can teach others to lead.”
Message from the President
Leadership, at its essence, is about helping others to envision
What does Leadership mean to you? Ever since I joined Immunotec, three and a half years ago, I’ve been reading a lot and I’ve followed many seminars in order to be a good leader. I’ve found that the main quality is right in our heart. You have to love helping people, support them, and show them the right path to follow without falling in the many traps, show them the team work, teach them how to always be very generous with everybody and aim to be the best person that they can be. But, most of all, being a leader is having your people believe that you can help them achieve their dreams when they don’t have the faintest idea how they can do it! If you can get people to believe in you, nothing is IMPOSSIBLE! I’m a big fan of Jim Rohn and I tell my people ‘Let’s go and do it’ and not ‘Go and do it’. All my people know that they can rely on me at any time. I’m constantly telling them, ‘Call me, I’ll be there!’ – Normand Robert
success, coaching them to set goals for themselves, and, then, showing them how to achieve these goals. Each of these requires a leader who is “attractive”; that is someone who others want to emulate and feel they can emulate. The process of creating success in a network marketing company is one that is fundamentally based on this kind of “attractive” leadership of individuals gathering other individuals around them because they want to succeed like you have and you help them to set step by step goals and then emulate what you have done to succeed. By definition, in order for a leader to build a large business they need to surround themselves with others who they can teach to lead, who in turn can teach others to lead. For us to be the $500 million company that we can be, we need to
Leadership is the capacity to choose to live a life based on integrity. It starts with who you are before what you do. It is the capacity to inspire, motivate, and activate others to become great people. If I do that, I will grow myself and become the leader I was created to be. – Sylvain Dion
Leadership to me means the ability to inspire a group of people to remain focused on a task until the mission is accomplished. – Foster Owusu
build thousands of new leaders. In this issue of FOCUS we have gathered knowledge, insight and examples regarding leadership to help you in your mission of building your Immunotec business. I urge you to commit yourself to becoming the very best leader you can be because your leadership is the key to your success.
James A. Northrop President & CEO
For me, Immunotec represents passion. It’s an opportunity to make a difference in the quality of life of everyone around me. Leadership is having the capacity – through my excitement – to light up the flame that lies dormant within each member of the team, present and future! – Louis-René Jobin
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In order to grow my business, I have to help my team grow their business; a true win/win scenario as Steven Covey would put it. Leadership also requires having a vision for yourself and for your team. With that vision you have to then supply the motivation and support to help others achieve the goal. – Stacey Minogue
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Regional Directors
New
“This Distributor Kit is the initial lifeline of interaction between the company and the new Distributor.”
Distributor Manon Courchesne
Kit
Regional Sales Director, Eastern Canada Division
One of the tools that has been launched in Atlantic City is our new Distributor Kit. Long overdue, we are pleased to provide this innovative tool to all new Distributors.
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With all that is unique about direct selling companies and perhaps the one common component between all companies is the fact that new Distributors are given a starter kit when they sign up for their new home-based business. This Distributor Kit is the initial lifeline of interaction between the company and the new Distributor. Up to that point, the primary interaction has been between you the Sponsor and your prospect. So here is our chance to provide that critical first impression to your new Immunotec independent Distributor.
• Also a revamped Success Guide has been introduced. This guide is key for learning about Immunotec's proven successful system that will support your new Distributors in building a solid foundation for their business.
The first step in creating a Distributor Kit is to determine the real needs. A good Distributor Kit – one that gets a new Distributor working right away – must provide the following:
• The companion CD is packaged in a clear appliqué on the back inside cover of the Success Guide. Encourage your new Distributors to listen to this CD—it’s perfect for their daily commute.
Welcome – Often overlooked, the welcome letter from the leadership is an important component of creating an exciting introduction to our company. Our new concept will certainly give a great first impression!
• Most importantly, make sure you plan some time with your new Distributors to discuss each of the Steps!
Training Materials – The next step is training, which is Direct Selling 101 to new Distributors. These materials provide a consistent message for all Distributors to follow. • I n the Welcome Letter, your new Distributors will be directed to refer to the new tool entitled
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“Quick Start Guide” included in their new Distributor Kit, where a few key activities to build a solid foundation for their business during their first 30 Days are explained. Review this workbook immediately with your new Distributor.
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Prospecting Tools – Prospecting and recruiting is instrumental for leadership development within your organization. If you do not have anyone joining your team on a regular basis and are not given the opportunity to train and coach them, how can you expect to grow and build an organization? In support of this important step we are providing your new Distributors with the right tools that will help them do just that…recruit new Distributors
and move up in ranks. Using the recruiting tools in the new Distributor Kit to help your new Distributors grow their business provides some powerful advantages.
- Make your new Distributors efficient and productive from day one - Automatically provide a perfect presentation - Include accurate and persuasive language from the experts
• The tools proposed in the new Distributor Kit are:
1. “Immunotec, Your Key to Living Well” CD/DVD – c omes in packs of 5; this CD/DVD makes sharing the Immunotec opportunity simple. It explains the Immunotec Opportunity message to everyone, facilitating the pathway for your new Distributor to become the messenger who delivers the message. Of course, his/her recommendation is an important role he/she will play. Language is suggested in the Success Guide when contacting people. 2. New Science and Opportunity brochures T hese brochures provide information with the scientific facts and benefits about glutathione, a comprehensive Immunocal & Immunocal Platinum explanation and ultimately, give the top reasons to join the Immunotec independent Distributor Team.
3. Best of all, with these new recruiting tools, your new Distributors have an opportunity to start recruiting FROM DAY ONE, while enthusiasm is at its highest for spreading the word about Immunotec!
Distributor/Customer Applications – Those enthusiastic Distributors who want to share the business opportunity and the product line should have new Distributor/Customer applications contained in their kit. Programs & Incentives flyers – It is important for all new Distributors to be aware of the Programs and Incentives currently in place in order for them to get inspired from day one and plan to fast start their business and be rewarded for it! In addition to these tools, we have included a new Price List, a new Compensation Plan guide and a new Product Catalog. The objective of this new Distributor Kit is to provide all the tools and basic training in order to get the ball rolling for your business. The most important thing to remember is that your PASSION and BELIEF in your purpose are the most important elements that will get you to your goals and dreams.
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The
The Power of
Recruiting and Leadership Development
Regional Directors
Right Tools for John Frederick
Success
Michele McDonough
Regional Sales Director, Eastern US Division
Several new tools have been launched to help Distributors add new team members.
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Our brand new “Immunotec, Your Key to Living Well” CD/DVD along with 3 new printed marketing brochures will help you to communicate our company, our product line, and our values to potential recruits.
with your audience and use these tools to highlight the
Share the Immunotec message! The goal of each Distributor who joins Immunotec is to enjoy our product line and earn an income from distributing our products. Our new business tools enable every Distributor to share our product and our business opportunity. Here’s a breakdown of the new marketing brochures:
outline for Home Meetings with these new tools.
“The Science of Glutathione” – Describes the science behind Immunocal and Immunocal Platinum. Written in easy to understand language, our science brochure explains the important role of glutathione in sustaining the human immune system.
professionally written materials that effectively describe the
“Optimizing your Immune System” – Immunocal and Immunocal Platinum are remarkable products. Customers and Distributors want to know why they should add these products to their diet. This brochure details the benefits of these revolutionary products.
Everyone can participate!
“Health and Wealth with Immunotec” – Our business opportunity is just as remarkable and important as our product line. This brochure provides you with Distributor testimonials and all the compelling reasons to join Immunotec today.
experienced Distributors. If you are a leader, take the time
The right tools! These new tools are designed to be used with our “Immunotec, Your Key to Living Well” CD/DVD at home meetings, during face-to-face small group informal meetings, and at larger seminars. They can be used separately, or together to communicate the integrity of our product line and business opportunity.
your product line and business opportunity.
Home Meetings – After playing sections of the “Immunotec, Your Key to Living Well” CD/DVD, share these brochures
the most important person in your business and the most
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important points of the CD/DVD. Use the science and product brochure first, and finish up with the details on our opportunity. Check your back office for a revised
Face-to-Face – In situations where it’s not practical to use our CD/DVD, you can still share all the details of our products and company. Use these tools as a roadmap for discussion of the benefits of our opportunity. Seminars – You can now re-enforce your message with science behind our products, the benefits of Immunocal and Immunocal Platinum, and why now is a great time to start an Immunotec business.
To be truly successful with Immunotec, every team member needs to feel comfortable talking about our product line and business opportunity. These new brochures provide the roadmap for discussion for both brand new and in an upcoming meeting to show your team how to use these tools in various settings. If you’re just starting out with Immunotec, you have everything you need to share
Don’t Forget! While it’s very important to be able to review the facts about our product line and opportunity, don’t forget the most important piece of all! YOU! Your product and business story provide the power that people want to hear. You are important reason for prospects to join Immunotec!
Regional Sales Director, Western US Divison
The power of this industry is in the process of DUPLICATION!
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Duplicating yourself as a Distributor and as a leader! In order to maximize the potential of this business you must have the mindset of duplication in every thing you do. The recruiting component is a given – the reason direct selling exists and is such a successful business model is that people fall in love with the product and the opportunity and share it with others. Unlike the retail world, in this business you actually invite people to join your team because of the potential of the direct selling business model (residual income). Why not create a system where you are duplicating what you do in other people? The power of this business is exponential growth that kicks in when duplication starts. It’s that easy, think about it – they say that the average person runs into about 250 people in a given week (7 day period). By sharing your commercial or testimonial with those in your “250 circle”, chances are 20 people will choose to become part of your team (if you ask them) – and many others will become customers. Are you exposing yourself to the potential of the people that are around you every day (warm market)? Imagine, 20 people doing the same thing you are – talking to their 250 people (circle of influence). In this you are now executing the real power of direct selling – DUPLICATION! Recruiting others into your organization makes it fun and you surround yourself with people that YOU can pick and choose to work with! You can’t do that in the corporate world! Having a team to work this business together with makes it exciting and rewarding. You know the analogy of the 80/20 rule? Well, if you work your business smart and the way it should be worked – your check will reflect 80% of your monies coming from your team (recruits) and 20% coming from your own personal business. When you work your business the other way – it becomes tiring and once you stop – your income ceases! Create that “power of the residual income” through your recruits…. That truly is the magic of this business model.
Let’s talk a little bit about leadership development and what that means as you are recruiting and developing a team. Developing other committed leaders in your organization means a more committed and profitable team member on your team. Taking a brand new Distributor and working with them so that they develop to a leadership level is your duty as their sponsor. As you develop yourself, you are developing other leaders to follow you and grow their own teams. A leader in your downline will create more revenue than 100 other Distributors sitting below you doing minimal effort! It makes business sense to grow a team of leaders that also do the same. Why not maximize your time spent and get the biggest return out of this business – right – work SMART not hard! Here are a couple of simple steps to follow in developing other leaders on your team – remember, what you teach them – is what they teach their people!!! • Provide a system of success – once they sign up – what is the process to take them to a leadership level (first 90 days). • Coach/mentor – since you are doing the leadership role every day already – have them shadow you through attending meetings, calls and 3-ways! • Create your own programs/contests – make it fun! • Have team calls and share tips amongst each other. Other people have great ideas too! • Recognition is FREE – give it out as much as you can. Many people get involved in this business specifically for the recognition. • Create partners – doing everything as a team!
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Regional Directors
A Country Within
A Country Brett Dahle
Hispanics have become the largest minority in the United States. With almost 41 million Hispanics in the United States alone (representing almost 14% of the total U.S. population), not counting Puerto Rico, the opportunities to expand your business are exciting and literally right out your back door.
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Following are some facts for consideration: •T he Hispanic purchasing power is expected to reach $1.2 TRILLION by 2010. (Source: Information Resources Inc.) •T he U.S. Hispanic market ranks as the third largest “Latin American economy” behind Brazil and Mexico. • I n 2002, there were 37.4 million Hispanics in the civilian, non-institutional population of the United States, representing 13.3 percent of the total U.S. population. Among the Hispanic population, two thirds (66.9 percent) were of Mexican decent, 14.3 percent were from Central and South America, 8.6 percent were Puerto Rican, 3.7 percent were Cuban and the remaining 6.5 percent were of other Hispanic origins. (Source: US Census Bureau, June 2003.) •T here are more Hispanics living in the United States, than the entire population of Canada, which is
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tools and marketing materials in Spanish, new Business Opportunity Meetings in Spanish, Customer Service and Inside Sales agents that speak Spanish, a Regional Sales Director dedicated to growing the market and many, many more resources to assist you. I am thrilled to be part of the Immunotec team and work closely with each of you as you build your business. It’s exciting for me to be part of a company that has a strong vision of reaching $500M in 5 years and achieving 125,000 Distributors. It will take hard work, dedication and a commitment from each of us to accomplish this. I know we can achieve this goal and look forward to being part of this incredible journey. Please join me in developing this new
Regional Sales Director – Hispanic Market
Virtually every type of business and organization is being impacted by the size and tremendous growth of the Hispanic population. In fact, Marketing and Selling to the U.S. Hispanics has become so important that universities are offering programs on the subject.
in Spanish, a new Distributor Kit in Spanish, new sales
market and in realizing your business goals and dreams. To Success! ¡Prosperidad y éxito!
“Immunotec has all the resources and tools you need to tap into this exciting market!”
32.5 million. (Source: U.S. Census.) We are like a country within a country. • Hispanic advertising by U.S. companies grew 24 percent in 2003, compared with 8.6 percent for the general market. (Source: Media Economics Group, research firm that tracks Spanish-language marketing.) • By mid-century, 25 percent or one out of every four people in the United States will be Hispanic. (Source: U.S. Census Bureau.) • According to Information Resouces, Inc., Hispanics are family-oriented with larger families and health and wellness are their top concerns, specifically heart disease, children's health/diet and diabetes. • Over the past two years ½ the population growth in the U.S. was in the Hispanic market (Michael Saray) • It is estimated that by the year 2050 there will be over 100 million Hispanics living in the U.S. • Univision is now the #5 network in the United States, behind ABC, NBC, CBS and Fox (Laura Sonderup) Immunotec has all the resources and tools you need to tap into this exciting market. We have product packaging
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The Doctors
Losing Weight –
What Works
A medical perspective on how to FITT into a smaller size Jimmy Gutman, MD
What a poor track record the medical profession has in controlling obesity. We try to encourage our patients to reach their optimal weight, we obsessively measure glucose and cholesterol, we send people to dieticians and nutritionists, but the numbers don’t lie – two-thirds of Americans are overweight, diabetes has reached epidemic proportions and the best selling drugs are cholesterol-lowering agents.
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With our ever-advancing knowledge and technology, why have we had little effect in battling the bulge? It’s easy to point out what hasn’t worked. Science dictates that our world must follow basic laws – the law of gravity, the laws of motion – in obesity we talk about the laws of thermodynamics. Adapted to weight control, the law simply states that your mass is a function of the amount of calories you eat minus the amount that you burn off. Conventional medical wisdom directs you to either eat less or exercise more and this will solve the issue. The problem is that medicine is not just science, it is art and science combined. The classic advice given by most docs on diet and exercise just doesn’t cut it in the real world for the majority of patients. What about drugs? Historically, the prescriptions we have written for the past 50 years have not been able to keep weight off for the long term. There have been short-term successes, but there has also been several disasters, leading to addiction, cardiovascular disease and even death. Natural products? Again, they may work for some individuals but usually over a large population sample they are mostly ineffective. What about the Atkin’s diet? The South Beach diet? The grapefruit diet? I can list at least 20 more. Some people have had great success with any one of these, but no single diet works
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for all individuals all the time, and most of them are short-term fixes that don’t translate into long-term weight-loss. Why? We all are a function of two major forces: our environment and our genetics. To a certain degree we can control our environment (what we choose to eat, what we choose to do) but unless you have chosen the right parents, you may be stuck with an unfortunate mix of genes that push you towards the heavy end of the scale. Some genes demand more protein, some genes demand more exercise, some genes don’t deal well with stress. We’re all quite unique! Here’s the key – Like any other puzzle, the weight-loss puzzle is made up of many pieces. Unless you have all the pieces, the puzzle won’t be solved. We need to address proper nutrition, calorie control, energy provision, amino acid supply, optimal vitamins, minerals and trace elements, stress control, adequate sleep, sense of well-being, and of course lifestyle changes. Sounds like a giant task? Certainly not as simple as taking that magic pill you saw yesterday on late-night TV. The good news is it can be done! Check out how to “fitt” the pieces together. Check out the F.I.T.T. system developed at Immunotec. An intelligent answer to a complicated puzzle.
Focusing on your
HEALTH T
There are a lot of statistics out there concerning the general public’s health status, specifically surrounding obesity. Not surprisingly, being overweight has a huge impact on our overall health. Apart from the psychological consequences that affect self-esteem, there is the risk for premature death as a result of diseases associated with obesity such as type 2 diabetes, heart disease, respiratory problems and some cancers – to list but a few. In 2007, an estimated 25.6 percent of U.S. adults were reported obese. Compare this to the 23.9 percent in 2005 (an increase of 1.7 percent) and it’s safe to say that despite all the information floating around out there on the importance of maintaining a healthy weight, we’re not paying attention. We know that a healthy weight is important. We also know that everyone – no really, EVERYONE! – wants the best possible quality of life. A healthy weight enables us to look great, yes. Feel great, bigger yes. Be healthy, biggest yes of all! And despite this, the rate of overweight and obese people has grown to epidemic proportions. Okay. Now that we got the nitty, gritty, not-so-nice out of the way, let’s focus on the why’s and how’s. Why is it so hard to maintain a healthy weight? Well for one thing we’ve developed this really bad eating habit that includes a lot of processed and convenience foods. And it’s no wonder. With our busy schedules do we really have time to plan and prepare meals the “good old fashioned way”? The answer: not as often as we should. So we’ve learned to resort to quick fixes for filling up. While it’s true that overeating is the main cause of obesity, stress is the biggest contributor for our overeating. It has been proven that during stressful periods we eat for comfort. And to add insult to injury we’ve created a lifeline to stress via cell phones, laptops and internet accessibility. Now, no matter where we are or what we’re doing, we are
able to remain internationally available. We have become 24/7 pressure pipelines. Another factor is that although we are certifiably busy, we’re busy sitting. Most of our daily exertion includes sitting in front of a computer or hunched over a desk. The brain is working but the body is unemployed! By the time we finish our days, we’re exhausted and spend the evening re-cooping in front of another screen... the television. How can maintaining a healthy weight be easier? The only REAL way to lose weight and maintain it is through lifestyle choices. Choosing the right foods and in healthy portions along with regular physical activity are life-long options that will increase vitality, improve health and ultimately enhance quality of life. And if you internally groaned as you read the “regular physical activity” part, know that we’re not referring to Olympic athlete status here. A simple daily walk will do wonders for your waistline, stress level and sleeping patterns. Immunotec’s F.I.T.T. weight-loss system provides all the nutrients needed by the body for optimal performance and enhanced energy levels as well as an antioxidant and immune booster. It also offers something unique to other weight management systems yet profoundly important: a support team, coaching material and frequently scheduled conference calls to support you on your weight-loss journey. F.I.T.T. stands for Future In Thinning Technology. Although comprehensive and strategically developed to include everything the body and mind need for weight management success – this weight-loss system has been fostered around simplicity, common sense and support. F.I.T.T. brings out the better you... making your world a better place!
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News & Info
“This is the foundation of the F.I.T.T. system, a system that will stack the odds in your favor to both take weight off, and even more importantly, keep it off!”
puzzle
Weight Loss –
elusive
the
How Immunotec “F.I.T.T.”s in
You’ll hear the same opinion from both sides of the fence; those people trying to lose weight and those who counsel on weight-loss – no single strategy is effective for everyone.
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Some people swear by cutting out carbs, some by exercise and some others have discovered a “magical pill”. These people are all sincere about their experiences, but when you use the same approach, it doesn’t work! In fact, any responsible health professional will tell you that the vast majority of people need a combination of strategies. Weight is a function of many factors – eating calories, burning calories, your genetics, and more. What works for one person may not work for another. Most conservative advice combines a mixture of caloric restriction and exercise. Sounds simple and makes sense, but in reality is not that easy to stick to. Cutting-edge researchers are looking at determining an individuals’ genetic make-up to tailor a unique approach for each individual, and this will happen as the human genome project develops over the next few decades. Currently, the most effective strategy uses a multi-directional approach, taking full advantage of the evolving science of weight control. This is the foundation of the F.I.T.T. system, a system that will stack the odds in your favor to both take weight off, and even more importantly, keep it off! F.I.T.T. – Future In Thinning Technology
Shake Mix
Thermal Action
The F.I.T.T shake mix was developed according to Health Canada’s strict standards that define the essential components that are mandatory for a healthy and complete meal substitute. All three macronutrients – proteins, carbohydrates and lipids are contained at optimal levels. Low in calories, you’ll find this a tasty and nutritious way to fill up!
Many people need that extra boost in energy to face their day, do their exercise and maintain an active lifestyle. Thermal Action will supply you with that boost and will also have some other direct effects on your ability to lose weight. The components; guarana (an Amazonian shrub), catechins (from green tea), and chromium (chromium picolinate), combine to raise your metabolism, “burn” fat, and have even been studied in cholesterol control, diabetes and metabolic syndrome. Put science on your side!
Immunocal Immunocal is most often promoted as a supplement to raise glutathione. Glutathione is effectively “food” for the immune system. Many individuals find a “dip” in their ability to fight off threats to their immune system when dieting or making changes to their usual lifestyle. Immunocal offers you patented and clinically proven protection. Glutathione is also your “master antioxidant”, antioxidants being so important in so many aspects of your health. Glutathione is also one of the most critical substances in your liver for cellular detoxification. Many schools of thought believe that toxic load and pollution is a major contributor to weight gain. Finally, one often-overlooked aspect of Immunocal is its “BV”. BV stands for “biological value” – a measurement of how important any edible protein is to your body. It is a reflection of how much of the protein is made up of essential amino acids. Immunocal contains all the essential amino acids and has the highest BV of any supplement available. Avoid the potential amino acid deficiencies often encountered in dieting!
Pure Milk Calcium
PNT 200 An often-unrecognized contributor to weight gain is stress. Not only does stress disrupt our sleep and raise our blood pressure, it also leads us to bad lifestyle choices like impulsive snacking and choosing high-calorie “comfort foods” or alcohol. One recent finding is that excessive stress can lead to over-production of a stress hormone called “cortisol”. Cortisol performs many necessary functions but if levels are too high it can lead to fat production. PNT 200 has been demonstrated to lower excess cortisol levels in human clinical trials. Even more recently, a link has been discovered between sleep-deprivation and obesity. Given that over 40% of North Americans may be sleep deprived, PNT 200 addresses this problem as well.
Lifestyle Enhancement Immunotec’s conference calls, F.I.T.T. support team and coaching materials will help you make the adjustments for a healthy and fit lifestyle. Yes, we’ll even give you a meal plan!
Of all the supplements that may be recommended by a doctor, calcium is the most common. The health benefits of calcium are well documented. The health benefits of milk calcium go even further. Researchers have studied the effect of dairy calcium against calcium derived from other sources. Milk calcium has been shown to be much more effective in controlling weight. What’s more, Immunotec’s Pure Milk Calcium is much more than just calcium – it is a milk mineral complex. Immunotec’s Pure Milk Calcium also contains magnesium, phosphate, potassium, zinc and copper, in amounts similar to that found in human bone. Milk calcium is the way nature intended us to get our calcium!
F.I.T.T. solves the weight-loss puzzle using six pieces, all designed to address different aspects that may be contributing to weight control. • The F.I.T.T. Shake Mix • Immunocal • Pure Milk Calcium • Thermal Action • PNT 200 • Lifestyle Enhancement
14
Focus
F.I.T.T.’ing the Pieces Together To solve a puzzle, all the pieces need to be there. Immunocal’s F.I.T.T. system addresses the solution using a safe and scientific multi-faceted approach to help your success.
Focus
15
News & Info
Introducing
Immunocal
®
&
immunocal
platinum
New Looks, Same Great Products!
W
Along with the new packaging, the Canadian brand name, HMS 90, is migrating to Immunocal. The synergy between the Canadian and U.S. branding will reinforce the product’s position within the market across the nation.
The decision to re-brand the products wasn’t made to undermine the scientific backing of our cornerstone products, but to add an element of sophistication and friendliness to them.
For example, Immunocal is recognized as the leader in the field of natural immune-enhancing products and was the first whey protein isolate to receive an NPN for the maintenance of a strong immune system. This NPN number assures consumers that the product has been reviewed and approved by Health Canada for safety and efficacy.
When the products were first introduced, we needed to emphasize the science behind them. Understandably, the success of anything new on the market depends on its credibility. You might say that the products’ “personalities” needed the support of their scientific and medical validation. And now that the benefits have been experienced by individuals all over the world, it’s time to bring Immunocal and Immunocal Platinum to the next phase of their market lives through a new brand identity. It’s rather like a debutante’s coming out, as she is reintroduced into society once she reaches a desirable age of maturity. Although in this case it’s the actual awareness of the products that has reached a certain level of maturity. An exciting time indeed!
16
Focus
Immunocal
platinum
Features
Features
®
• The only dietary supplement scientifically proven to
consistently raise glutathione levels and thereby enhance the immune system
• The first whey protein isolate to receive an NPN for the maintenance of a strong immune system
• Listed in the U.S. Physician’s Desk Reference and the Pharmacist’s Red Book
• Listed in Canada in the Compendium of Pharmaceuticals and Specialties in the 2009 edition
• GRAS (generally recognized as safe) • Lot tested & certified free of any prohibitive substances – tested by ConsumerLab’s Athletic Banned Substance Screening Program as per WADA
We are very excited about the new packaging for Immunocal and Immunocal Platinum. We’re confident that you’ll agree the new boxes are more appealing, impactful, and current. They’re also more in line with the actual contents of the boxes – the products themselves – in that the packaging conveys a stronger message about what you’re getting. The focus is less on the scientific aspects (the features), bringing forth the actual benefits to your health.
Rest assured that although we’ve updated the look of the products, you’re still getting the consistency in product quality that you’ve come to rely on. Despite the re-branding, there are certain facts that not even a new package can change.
In the U.S., Immunocal is listed in the Physician’s Desk Reference as well as the Pharmacist’s Red Book – two respected and comprehensive resources for anyone in the field of medicine.
immunocal
• Free of:
• Gluten • Corn • Starch • Wheat • Soy
• No added preservatives
Benefits
• Increases body’s ability to fight off free radicals by
• Formulated by Dr. Wulf Dröge, a world renowned
research scientist with the aim to slow the age-related functional decline and improve the quality of life in old age
• GRAS (generally recognized as safe) • Free of: • Gluten • Corn • Starch • Wheat • Soy
• No added preservatives
Benefits
• Natural support in optimizing pH balance • Reduction of calcium loss • Helps to naturally lower inflammation • Maintenance of proper muscle strength and function • Supports a healthy immune system • Increases energy levels, strength and endurance • Helps in sugar metabolism
optimizing its antioxidant production
• Maintains immune defenses • Helps eliminate pollutants and toxins in your body • Assists in increasing muscle mass while reducing body fat • Enhances energy and sense of wellbeing
Another little known fact about Immunocal and Immunocal Platinum is that they are both free of gluten, cornstarch, wheat, soy and preservatives and always have been; making old news into good news. With the re-branding of Immunocal and Immunocal Platinum, we welcome you to get re-acquainted with the products’ features and benefits. The timing couldn’t be better!
Focus
17
Sponsors! Only YOU can get your NEW DISTRIBUTORS off to a great start with
THE POWER OF
3
WORK WITH YOUR NEW DISTRIBUTORS AND UNLOCK THE EARNING POTENTIAL OF THE POWER OF 3
Case in Point Independent Distributor: who am I?
Welcome to the first article of Case In Point. And for those new to Immunotec, welcome to our company. As an Immunotec Distributor, you enjoy the status of an independent contractor.
M
Many of you have asked what the difference is between being an independent contractor and an employee of Immunotec. The difference is important especially in terms of tax reporting and social benefits. In determining whether the person providing services is an employee or an independent contractor we must look at the degree of control and the independence in relation to the company. By definition, an employee is someone who is under the control and supervision of an employer. Does the employer control the hours worked, the work to be done and how the work is to be done? Additionally, are the business aspects of the person’s “job” controlled by the employer such as how the person is paid, whether expenses are reimbursed, who provides the tools and/or supplies with which to execute the work? Thirdly, are there employee type benefits such as pension plan, insurance, and vacation pay?
If the answer to all of these is clearly “no” then one can safely say that he or she is an independent contractor. He or she is then responsible for reporting his or her income to the taxation authorities and for procuring the types of social benefits that an employer would otherwise have. If you are residing in the U.S., Immunotec will issue to you a 1099 form to show the revenue you earned (not employment income). Similarly, if you are a Canadian resident, Immunotec will issue a T4-A and for a Quebec resident, a Relevé 1. Although you are not employed by a company, you are representing the company’s products. The company has a Business Guide with which you, as independent Distributors, undertake to comply. As well, given that the company is a member of the Direct Selling Association (DSA) in both Canada and in the U.S., all of our independent Distributors must also comply with the DSA Code of Ethics. In our next issue of Focus, we will talk about the DSA Code of Ethics.
When you help new Distributors sponsor 3 new recruits within the first 30 days of signing up, you earn matching Power of 3 Bonus Money. It pays to work with your team!
Your new Distributors earn:
- 5 points when they sponsor a new Investor Distributor with 720 PV and a 400 PV minimum Autoship. - 20 points when they sponsor a new Venture Distributor with 2,160 PV and a 400 PV minimum Autoship.
Points are then converted into DOLLARS at a rate of $3 per point.
To qualify, your new Distributors must sponsor 3 new Distributors of their own within their first 30 days of business with Immunotec.* Cut off time is midnight, one calendar month less a day from your new Distributor’s sign-up date. For example, if your new recruit signs up on the 22nd of any given month, they have until the 21st of the following month to qualify with 3 new Distributors of their own.
YOU Earn matching Power of 3 Bonus Money! Your New Distributor 45 points X $135
Your New Distributor’s new recruit #1 Venture = 20 points within first 30 days of signing up with Immunotec
Focus
within first 30 days of signing up with Immunotec
Your New Distributor’s new recruit #3 Investor = 5 points within first 30 days of signing up with Immunotec
In helping your NEW Distributor get 3 new recruits within their first 30 days with Immunotec, you earn MATCHING Power of 3 Money!
It’s the dawning of a new era where you can grow your business, grow your income... and the potential is unlimited! *Detailed tracking is available on your back office.
18
Your New Distributor’s new recruit #2 Venture = 20 points
Hot Distributors
Every once in a while, we hear, read, or witness something that really touches us. Sometimes these events even propel us to take action. This is exactly what happened to Dean Hagopian, Gold Distributor, upon watching the news story about Andrew Brash.
Believe in
Your Products
&
A
Andrew Brash is a junior high teacher living in Calgary, Alberta. But he’s no ordinary Canadian. He has a passion that takes him to great heights. In fact, you can say that his passion is great heights. He’s a mountain climber. The year was 2006. It seemed the whole world was on Andrew Brash. He was at more than 90% of his way to the top of Mount Everest – his second attempt – when he came across Lincoln Hall, a man who had been taken for dead by other climbers. Not only did Andrew abandon his mission to get to the top, he risked his own life to save that of another; a true heroic act.
were right on the money regarding Andrew’s need for Immunocal and he agreed to try the product. “At high altitudes for such long periods of time, your metabolism increases,” Andrew explains, “and because of the low oxygen, your heart rate is just so much higher all the time. You’re basically chewing up energy just to breathe. Even flipping over in your sleeping bag at night can leave you breathless.” It wasn’t until after another climbing expedition that Andrew became fully aware of the benefits of Immunocal to his health and overall wellbeing.
Everything Falls into Place As he watched from his living room, Dean was so affected by this news story that he did something few of us have the courage to do: he reached for the phone and called Andrew Brash. “I was moved,” said Dean. “I couldn’t help but think how special of a person he was. This was beyond being a ‘good Samaritan’. I wanted him to succeed in his 3rd attempt and to accomplish it safely. I knew our Immunocal product would help him do that. That’s when I decided that I had to contact him to make him aware of Immunocal.” Not surprised, Dean found Andrew to be very open, warm, and receptive to the information. As well, his instincts
When comparing his expeditions, before discovering Immunocal and after, Andrew said that he did notice a difference. For one thing, he lost less weight while taking the product. His usual weight-loss during an expedition is around 30 lbs. Yet while on the product, he only lost 20 lbs. during his mountain-climbing expedition. “This product helped me,” Andrew confirms. “I felt very good, even better than I’ve felt on other trips.” Dean’s belief in Immunocal did two things: it created an opportunity to share the product and it gave him the courage to act!
“I wanted him to succeed in his 3rd attempt and to accomplish it safely. I knew our Immunocal product would help him do that. That’s when I decided that I had to contact him to make him aware of Immunocal.”
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Focus
Dean Hagopian, Gold Distributor
21
News & Info
A
PowerTool for Building
A
YourBusiness
At Immunotec we are committed to supporting you in your endeavors in that we are constantly perfecting our methods, approaches and tools so that the pathway to your success is facilitated. Our new CD/DVD dual disc entitled “Immunotec: Your Key to Living Well” is a great tool because it enables you to get crucial, accurate and inspiring information about your business into the hands of people who can benefit from your products and opportunity. This new CD/DVD allows you to share the Immunotec opportunity via a comprehensive and non-obtrusive medium that speaks in persuasive and inspiring language.
Many Distributors have discovered that the CD/DVD format is the most versatile as it appeals to the greatest number of people. One of its advantages is that the listener/viewer can listen to it during their own time, including during their commutes. It includes an introduction to: - Immunotec, the company and corporate leadership - our health-promoting products - the opportunity - the researchers - the top leaders
&
2 a Day 10 in Play Hand-off 2 “Immunotec, Your Key to Living Well” CD/DVDs everyday to prospects to have 10 “in play”. Once a “yes” or “no” has been given, the CD/DVD is no longer considered “in play” therefore, it’s time to replace it by giving a CD/DVD to another prospect, thus keeping “10 in Play”! Within one month you will have 60 CD/ DVDs out there working simultaneously to build your organization! Think of the tool as an effective business card, and you need more than one CD/DVD. Sign up for your CD/DVD autoship to eliminate the possibility of forgetting to reorder and having to put your business on hold. Teach your team to do the same! Just imagine, in 30 days you could have almost 300 CD/DVDs “in play” for YOU!
2/DAY x 30 DAYS = 60 CD/DVDs X 5 Distributors = 300 CD/DVDs “in play”!
Focus
STEP
1
STEP
2
STEP
3
Let this business building tool be the expert. Your job is to focus on creating action!
Create Momentum with
22
To succeed in network marketing you need one simple key: a proven prospecting and recruiting system. Here is a 4-step process that creates a strategic system for network marketing success:
STEP
4
Approach
This step can be done either in person or over the phone. It is your initial contact with your prospect and the goal is to generate interest so that they want to take a look at the CD/DVD.
Tailor
This important step requires that you make the business opportunity relevant to the individual. In turn, this will motivate them to look at the tool. Depending on the prospect and on their personal priorities, you could talk to them about how your business has enabled you to spend more time with family, how it helped you leave a job you didn’t enjoy, or how it has created an extra stream of income.
Hand-off
Successful Distributors have found that establishing a sense of urgency during the hand-off step is crucial. No one wants to feel that an opportunity is passing them by. To create this sense of urgency, let them know that you will be calling them soon – within 48 hours is ideal.
Follow through
As in the approach (step 1), the follow through can be done either in person or over the phone. We suggest a short and simple conversation where you ask for their feedback on the CD/DVD.
Here’s another tip At this point you can suggest meeting them with one of your “business partners” to answer any questions they may have. Telling them that you’re new to the business and that you don’t yet have all the answers does two things: 1. It builds your credibility through your honesty. 2. I t assures them that they won’t have to become an overnight expert in the business to get started.
Focus
23
Recognition
President’s Circle Qualifiers
Felix Ekweghariri
Lisette Jacques
KIM ABRON VOLODYMYR BARBA GUYLAINE CARON VIVIEN CHANTANOP MéLANIE CHARRON MARIE-PAULE CORRIVEAU KAREN CULHNO RONALYN DALLAS
Louis-René Jobin
SYLVAIN DION JORGE DOMINGUEZ ANNA DROZD FELIX EKWEGHARIRI ROBERTA FRY ROBERT GAGNON DANIEL GENIER MARTINE GUéRETTE
SUMMER KICK OFF
Mai Nguyen
LISETTE JACQUES QI JIANG LOUIS-RENé JOBIN DR. METRO KURULIAK JANET LIANG GéRALD MAYER NATHANIEL MCCALLUM DIANE MILLER
John Solleder STACEY MINOGUE TAMMY NEWTON MAI NGUYEN LISE PARADIS MARYSE PERREAULT AARON S. PETROSINO PIERRE PLEAU MOISES ARIEL RIVERA
June
Jim Spencer
Laura McCallum
Nathaniel McCallum Marie-Paule Corriveau
Distributor Name
NORMAND ROBERT JEAN-PIERRE SAVARD JOHN SOLLEDER JIM SPENCER JEAN-FRANçOIS VIAU XIAO FANG WANG
Amount
Joe Garry Laura Mccallum Daniel Malfara Gérald Mayer Nathaniel Mccallum Francine Mimeault Stacey Minogue Normand Robert Nicole Audette Olga Avetisova Jacques BlaquiÈre Ollie Blodgett Cat & Teasdale Steve D’Amours Rose-Andrée Caton Josette Charles Marie-Paule Corriveau Donald Elwell
06/08
June ACTION BONUS – top three
$800 $600 $400 $400 $400 $400 $400 $400 $200 $200 $200 $200 $200 $200 $200 $200 $200
Distributor Name Rose Embrey Marilou Gauthier-Rioux Gilbert Boulet Lisa Giles Alex Holcomb Louis-René Jobin Irina Koutaitseva Diane Lalonde Isabelle Martin-Beaulieu Manju Moman Michelle Morin Martha O’Connor Robert Poulin Sonia Provost Aurelius Ransom Kenneth Temple
Amount $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
SUMMER HEAT
Laura McCallum
Aaron S. Petrosino
Distributor Name LAURA MCCALLUM Aaron S. Petrosino ROBERT POULIN
Total Points
Amount
85 76 72
$3,701.96 $2,221.17 $1,510.54
24
Gilbert Boulet Silver
Distributor Name
Title
Distributor Name
Title
Joe Garry Michele Hamoum-Hegarat Daniel Malfara Laura Mccallum Francine Mimeault Nicole Audette Olga Avetisova Edouard Bertrand Jacques BlaquiÈre Ollie Blodgett Gilbert Boulet Josette Charles Cat & Teasdale Steve D’Amours Esther Deoleo Donald Elwell
Gold Gold Gold Gold Gold Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver
Rose Embrey Lyne Gauthier Marilou Gauthier-Rioux Lisa Giles Irina Koutaitseva Elyse Laflamme Diane Lalonde Ann Lathangue Yvette Marineau- FugÈre Isabelle Martin-Beaulieu Manju Moman Michelle Morin Martha O'Connor Robert Poulin Kenneth Temple
Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver
Focus
Gilbert Boulet
Lavonne Martin
Distributor Name
June promotions
Laura McCallum Gold
Kim Abron
KIM ABRON DENIS GIASSON BRITTANY GILES MELANIE HOULIHAN CARL WALPER ALAIN BOTBOL ROBYN COOK JOHN DOUSE GEORGE KINTANAR NANCY LOPEZ TRISH MARGERUM VICTOR D MARIANO JOSÉE MICHAUD FOSTER OWUSU LISE PARADIS ALEXANDRA WAISMAN ANNA DROZD LAVONNE MARTIN COLLEEN ADIE JAMES HUMPHREYS THOMAS WADE BASS BARBARA D BECKER ERIKA BLACK ROBERT BOGLEY GERMAINE BOLDUC GASTON BOUCHARD CHANTAL BOURGET HELEN E BULL PHILLIP CABAN
Stacey Minogue Amount $1,200 $1,200 $1,200 $1,200 $1,200 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $600 $600 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Foster Owusu
Distributor Name GISÈLE CARON YVES CARRIER ROSE-ANDRÉE CATON CAROLINE CHAREST MÉLANIE CHARRON RICHARD CHEEVER DR. EDWARD CORLEY TESS CORLEY DUANE CRUICKSHANK JEAN-GUY DANIS GWEN DAVIDSON NICOLE DUBOIS MARIE DUFF CRISTINA M FALCONE SUSAN FEIL PIERRE FILION CHANTAL FOURNIER SERGE GAGNÉ DANIEL GENIER MARTINE GUÉRETTE FRANCE GUILLEMETTE NORMA HALL KELLY HOWARD BETH JADEZUK DR. BLANCA ELISA JOYA MARY ANN KESELOFF MICHEL LALIBERTÉ MARCO LALLEMAND LOUISE LECLAIRE BEAULIEU
Carl Walper Amount $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Focus
25
July promotions
SUMMER HEAT – cont’d
Recognition
Distributor Name
Amount
FRANCINE LÉVESQUE JESUS M. LOPEZ GEORGES MAMELONET ROGER NOËL MICHAUD DIANE MILLER JOSEPH MORALES MICHELLE MORIN SOFIYA NASYROVA ROBERT NIEDERBERG CHARLES PÉLADEAU SYLVIE PELCHAT AARON S PETROSINO SYLVIE POMMINVILLE LOUISE M POWERS YOLANDA PROCTOR DENYSE ROY MARIA SALAZAR ALEXANDER SKORIKOV VICKI L SPEIGLE LISA JO STOKKE ERIC TAYLOR DIANE TEMPLE SHARON L TIESSEN LOUISE TRUDEL THI NGUYET VO ANNE WADDELL CANDICE ADAMS SANDRA ALLAIRE NICOLE AUDETTE DENIS BABIN LINDA BAIN VOLODYMYR BARBA JOAN BEAUBIEN LAURENT BÉGIN CHRISTINE BERTHIAUME ALMA L BLACK
$400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Distributor Name GUYLAINE CARON DEAN CHARLWOOD RONALYN DALLAS TEODOLINDA DAROSA SYLVAIN DION JORGE DOMINGUEZ VICTORINA N DOMINGUEZ NATHALIE DUBÉ GIRARDA FÉLIX ROBERTA FRY ROBIN HUSBAND ADDY IMBAULT HYACINTH JENNINGS MARC JOHNSON ELISABETH KIRALY DR. METRO KURIULIAK LUCETTE LAFERRIÈRE VALÉRIE-ISABELLE LALIBERTÉ MONIQUE LEBEL GÉRALD MAYER LAURA MCCALLUM FRANÇOIS MELANÇON STACEY MINOGUE SHALENDAR MOMAN ROY MORRIS MARYSE PERREAULT RÉNALD PLAMONDON ROBERT POULIN DONNA RAUB RON RAYMER NORMAND ROBERT KAREN ROSS TATIANA SAFANIEVA YULIA STRACHKOVA FRANCISCO TISCHINA JEAN-FRANÇOIS VIAU
Amount $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
July
Melanie Houlihan
Distributor Name KIM ABRON DENIS GIASSON MELANIE HOULIHAN
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Focus
Distributor Name
07/08
July ACTION BONUS – top three
Kim Abron
Foster Owusu Mélanie Charron Executive Diamond Diamond
Total Points
Amount
277 260 200
$4,099.68 $2,459.81 $1,639.87
FOSTER OWUSU MÉLANIE CHARRON MYKHAYLO BARBA GEORGE BLACK DENYSE CARRIÈRE ROSE-ANDRÉE CATON DR. EDWARD CORLEY DUANE CRUICKSHANK ALAN C DAVEY REBECCA N DAVEY SUSAN FEIL DENIS GIASSON BETH JADEZUK STEPHEN J. LOCKWOOD EBONY TAYLOR CAMILLE WADDELL THOMAS R. ABRON EILEEN ANDERSON COLLEEN ADIE YAW AWUAH AXIOM REMEDIES THOMAS WADE BASS MARSHALL BATT BARBARA D BECKER ERIKA BLACK DANIELLE BLAIN ROBERT BOGLEY GERMAINE BOLDUC ALAIN BOTBOL GASTON BOUCHARD CHANTAL BOURGET HELEN E BULL PHILLIP CABAN GISÈLE CARON YVES CARRIER PAUL MAX CATON CAROLINE CHAREST RICHARD CHEEVER ROBYN COOK TESS CORLEY KATHRYN DALY JEAN-GUY DANIS GWEN DAVIDSON TAMARA DE MONTE JOHN DOUSE NICOLE DUBOIS MARIE DUFF BARRINGTON G ELLIS CRISTINA M FALCONE PIERRE FILION CHANTAL FOURNIER SERGE GAGNÉ
Susan Feil Gold Title
Exec. Diamond Diamond Gold Gold Gold Gold Gold Gold Gold Gold Gold Gold Gold Gold Gold Gold Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver
Distributor Name
Title
BRITTANY GILES GARRETT GREEN DENNINE GUENTHER FRANCE GUILLEMETTE NORMA HALL V. LUCILLE HENDERSON MELANIE HOULIHAN ALDENE JONES DR. BLANCA ELISA JOYA MARY ANN KESELOFF GEORGE KINTANAR INNA KRUCHEK MICHEL LALIBERTÉ MARCO LALLEMAND LOUISE LECLAIRE BEAULIEU FRANCINE LÉVESQUE JESUS M. LOPEZ NANCY LOPEZ JOSEPH MACHAJ GEORGES MAMELONET TRISH MARGERUM VICTOR D MARIANO JOSÉE MICHAUD ROGER NOËL MICHAUD YVETTE MICHAUD JOSEPH MORALES SOFIYA NASYROVA ROBERT NIEDERBERG MICHAEL NYIKES SILVIA IVANOVA OUZOUNOVA CHARLES PÉLADEAU SYLVIE PELCHAT SYLVIE POMMINVILLE LOUISE M POWERS YOLANDA PROCTOR RÉAL PROVOST DENYSE ROY MARIA SALAZAR ZHANNA SHUSTERMAN ALEXANDER SKORIKOV GEORGINA SMITH LISA JO STOKKE ERIC TAYLOR DIANE TEMPLE SHARON L TIESSEN BENJAMIN TISCHINA LOUISE TRUDEL JOANNE VERRET THI NGUYET VO ALEXANDRA WAISMAN ANNIE G WASHINGTON APPIAH YEBOAH
Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver Silver
Focus
27
Website
A
You'll Be Proud to Call
Your Own!
Well we did it. We undertook the huge (as in HUGE!!!) task of looking at the website, analyzing its pros and cons, and re-creating it. Sounds like an easy three step process but it was actually a lot of work – and still is as it will always be a work in progress in our fast paced industry.
A
All the care, attention to detail, and involvement remind us of preparing a good-old-fashioned, home-cooked meal. With Thanksgiving around the corner, we can even go so far as to compare it to preparing the big bird for all of your friends and family; similar in planning, participation and anticipation. The fuss, the worry, then the thankfulness – for our health, yes – but also that nothing got burned in the process! The moment of thanks happens when you look around the table and see all the satisfied faces once the work is complete. And that’s where we’re at right now because we’re confident that you’ll be leaving the table – or in this case your computers – satisfied with the progressive changes we’ve made to the Immunotec site – to YOUR site. The first thing you’ll notice is that not only is the site easier to read and most importantly, easier to navigate, we’ve also brought the information to the front page. It takes everything you tell the members of your organization and potential Distributors and backs it up with a visual presentation that is clear, comprehensive and userfriendly. As our industry is a product-driven business opportunity, we’ve organized the main flash module so that it alternates between the business, products, and with a personal touch, My Story segment. As well, we’ve added various videos that feature business and product testimonials, medical and scientific validation through mini lectures from our team of doctors and health experts, and product instructional videos. With this, our website has become a credible and interactive resource all on its own. It reinforces the information that you convey, making your life that much easier.
28
Focus
Reach Moon for the
Mayan Riviera, Mexico
Earn a 4 night/5 day luxurious stay at the Moon Palace in beautiful Mayan Riviera, Mexico*. Moon Palace Golf and Spa Resort Arrival: Saturday, April 25, 2009 Departure: Saturday, May 2, 2009
This section invites your prospective Distributors to learn more about the business opportunity. In essence, this is the final incentive because if they are already on the site, it means that through your sincere enthusiasm, you have done your job well and incited the necessary interest. Now that the re-creation is done, the table is set for you. Unlike a Thanksgiving dinner, there’s no mess for you to clean up - just a wonderful tool to go out into the world with to facilitate the pathway to your success. And your success is something we’re thankful for indeed!
What to Expect We look forward to any opportunity that gives us a chance to spend time with you and this wonderful trip is no exception! The following planned festivities** - all done to perfection in Immunotec style! - are a promise that when you Reach for the Moon, magic really does happen: • Welcome Reception • Awards Ceremony • Sea-Side Beach Party • Business Session where you’ll learn about great new tools, programs and wonderful incentives
Qualification Period: In truth, our products and business opportunity sell themselves through proven results and case histories. You are the spokesperson and the site is now a better tool for you to utilize. Specifically with the addition of a new and important segment that will help you in your endeavors... a call to action section.
www.immunotec.com *L og onto the Immunotec Distributor Business Center under Reach for the Moon for official trip rules and regulations.
September 1, 2008 through January 31, 2009 What you need to achieve Trip for 1: 180 points Trip for 2: 240 points
** C omplete details will be provided as we get closer to the event.
Presidential Special
Sponsor a new Investor with an autoship of 400 PV
5 points
Sponsor a new Venture with an autoship of 400 PV
20 points
Promote to Silver
10 points
When you promote to Silver with 3 personally sponsored recruits
additional 20 points
When a member of your Team* promotes to Silver
10 points
When a member of your Team* promotes to Silver with 3 personally sponsored recruits
additional 20 points
* Must be personally sponsored.
Double your points All points earned for sponsoring new Investors and new Ventures between September 1 and September 12 are doubled!
Earn your qualifying points (180 or 240) before October 31st and stay in a beautiful Presidential Suite! If you’re going to go, you may as well do it in style! The Moon Palace Presidential Suites offer top of the line luxury and comfort.
Upgrade to 5 nights / 6 days Stay an extra night for a total of 5 nights—You’ll be glad you did! Promote to Gold before January 31, 2009 and you’ll get to spend an extra night AND enjoy a special by-invitation-only lunch fit for a king at the Garrafon Natural Reef Park. This eco park offers everything from water activities to on-land adventures. It even has a designated area for relaxing where you can claim a hammock and just enjoy the colors, scents, sounds and flavors of this charming Caribbean paradise. Already Gold? Then your goal is to get paid as Gold for the months of September 2008 through January 2009 (inclusively).
Upgrade to 7 nights / 8 days For those of you who just know you won’t want to leave—you can stay an extra THREE nights! Promote to Diamond or Executive Diamond before January 31, 2009 and you’ll get to spend an extra THREE nights for a total of 7 nights at the Moon Palace. In addition you’ll earn the distinct pleasure of swimming with dolphins! You will discover for yourself the joy, grace and serenity of these creatures and experience their true natures. With their ability to uplift the spirit, it’s no wonder dolphins have a universal appeal! Already Diamond or Executive Diamond? Then your goal is to get paid as Diamond or Executive Diamond for the months of September 2008 through January 2009 (inclusively).
We won’t monopolize ALL of your time. The resort offers a variety of fun things to do and you’ll have plenty of time to indulge on your own!
1000 RECRUITS
Finish the month with a BANG! Qualification period:
September 14 to September 30, 2008* For every new recruit** that you sponsor between September 14 - 30, you earn $25!† Recruit more Distributors and COUNT your money! Short term benefits = more $$$ Long term benefits = watch your organization grow Should you choose to accept this mission and we reach our objective with 1000 new North American recruits between September 14 and 30th, we will celebrate the achievement by doubling the bonus money to $50 per new qualified recruit. * Qualification period: September 14 to September 30, 2008, midnight, EST. ** To qualify new recruits must be at Investor level or higher and on the Autoship program. † To qualify you must have an active Autoship of 400 PV.
As always, we stand behind you in your endeavors with great sales and marketing tools: • New recruiting CD/DVD Immunotec: Your Key to Living Well • 3 new brochures to assist you in explaining: • Health and Wealth with Immunotec • The Science of Glutathione • Optimizing Your Immune System • A revised and more user-friendly website