Arguement I chose the first brandmark concept to be my final brandmark. The reason why I chose this one because It stood out the most among others options. I think it symbolised a distinctive restuarant brandmark more than others using the fork and knife as figure mark. It has been designed in the Mexican traditional style and best reflects my main brand values. The second brandmark is also inspried from Mexican traditional art, but I think it is not good enough to represent a fine restaurant. The overall look of this brandmark is not aligned to my main brand value and seems more modern than traditional. The third option is also my favourite one too, however the brandmark itself looks simple compared with the other options and it doesn’t draw out the sense and feel as a restaurant brand.
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