Mexoma - Branding Guide Book (DCO20001)

Page 31

Final Brandmark

The final brandmark has been refined based on the concept that I chose. I used the figure mark as a letter “X”, and merged with the letter mark, also I have changed the typeface to make it look more in the sense of traditional to compare with the previous typeface that I used. Therefore, the letter mark and figure mark has merged together and read as “MEXOMA”.

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