Stop-Childhood-Obesity Campaign - Communication Design Strategy

Page 11

PERSONAS

JOHN, 42

JESSICA, 40

PETER. 12

• He’s a full time worker

• She runs her own store

• He has two kids. a boy and a girl

• She is a single mum, and has one son

• He’s always busy with his work

• Leaves her son with carer at home

• He is a stubborn kid at home, always ignore what his parents tell him

• She is tired from work everyday, and does not care much on what her son’s lifestyle, just let him be.

• He is a lazy boy who always spend most of his time watching his favorite cartoon show, and hates doing exercises.

• Always comes home late most of the night, feel tired and goes straight to sleep

• Doesn’t have enough time for his kids • Sometimes, she buys junk food for her son due to she’s too lazy to cook proper meals. • Thinks fast Food is kids’ favorite and no matters about eating them • failed to understand her son is overweight or just normal weight • Lack education about obesity • Ignores his kids’ attitude to food

• lack education of the obesity’s seriousness

• He studies at sixth grade, at a public school

• Cheese burger is his favorite • Sometimes, he forgets to bring his own meal to school, and buys fast food instead at school. • He has a zero education in obesity • He doesn’t care much on what he eats everyday.

BOB, 10

RUBY, 8

• He studies at 5th grade

• She studies at 3rd grade

• He is a single child, but does not have a good care from parents.

• Her parents think she is too young to learn about obesity

• He chooses fast food over vegetables. • She always say no whenever her mum gives a plate of vegetables • He never does exercise at all. • She loves fast food like others kids • He is a big eater, love eating so much. • She loves playing games • He lacks education about how to stay healthy, his parents also ignore giving • When on her meal time, she spend him lesson about this issue. her time watching cartoon and play games but not eating a meal properly. • He doens’t have many friends, he spend most of his time at home and • Her parents are busy with their work, watching TV and does not care much on her eating hablts, and lifestyle.

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