THE MEDIA AND TOUCH POINT PRINT MEDIA Posters will be printed and distributed. The posters stand as the main aspect of the campaign to help to raise the awareness and reach to our target audience. Number of booklets will be printed and placed at all schools for kids to bring home after school. The booklets is part of education and advices for kids to prevent the obesity. DIGITAL MEDIA Digital media includes mobile game and app for kids. Game is designed purposely for kids to have fun yet, it is a education game for kids which they can acknowledge what food is good for health and what food is not. Mobile app is also made and distributed. App is designed for kids to track their eating habits everyday, to learn how to be healthier, and also it is a online community. ENVIRONMENTAL MEDIA Environmental media includes various ways the campaign will advertise in order to spread the messages and get aware from our target audience, such as billboards, bus stop / train stations advertisements. Moreover, various banners are designed for displaying around schools, particularly for events and activities.
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