5 Social media Marketing Trends to Watch in 2015 2014 wrapped up giving clear signals about the growing influence of social media in the field of online marketing. No wonder that social media will be fortified further in the upcoming months, thanks to some great marketing trends being tried and implemented. Here are the trends that every SMO company in India will follow to help businesses reap the benefits of social media marketing. Videos to Become the Favourite Content
Owing to their ability in better storytelling and building emotional connection with the audiences, videos will be extensively used for marketing through social platforms. The year will witness the rise of video blogs as well as greater uploads on video streaming sites. Expect your targets to watch, share and take actions directed by your marketing videos.
Conversion Rates to Increase Exponentially Provided that your marketing campaign is carefully designed, you will be able to direct more traffic from social media than any other marketing platform on the internet. Why? It is easy to embed ‘call to action’ and generate quick response from the social media users. In 2015, ideas like ‘purchase through a tweet’ will pave the way for more direct conversion. New Social Sites to Debut Apart from the big players like Facebook and Twitter, many promising social media sites are about to make their first appearance. And the good news is that many of them belong to particular niches. Obviously, it will help you to be among the niche audiences that would make the social media marketing efforts more precise.
Social on the Go Social media users are fast developing their likings for using various social media sites on their mobiles devices, including smart phones and tablets. 2015 will also witness the emergence of wearable devices like smart watches and glasses that intend to exploit social media to even greater extent. Won’t it be much easier for the social media marketing services to target your audiences anywhere and anytime? Shopping while Socializing And, the concept of ‘Commerce’ is going to add new dimension to the marketing campaigns involving social media. Your audiences, who are also the active social media users, will be able to buy directly from your social profiles and advertisements. It means that great days are ahead for wonderful returns on social marketing investments.