COMMUNITY - WHAT IS LINK BUILDING?

Link building is an ongoing iterative process where you build shareable, informative content and promote relevant content to the list of high-quality source domains through backlinks and social channels.

Why is this important?

Link building is an important area of SEO, as it influences a site’s domain authority. Higher domain authority correlates to higher ranking. Higher volumes of high quality backlinks leads to higher domain authority.

Recommendation

Focus on a natural, well-diversified, relevancy-based link building strategy to strengthen your profile.

Tactics should primarily be focused around acquiring links from highquality domains - for example, a domain with a homepage that has a PageRank of 3+, or a domain with a Majestic Trust Flow of 20+.