Transport For All presentation

Page 1

“Transport For All wants to run a campaign to attract new members to the organisation. How would you go about planning and executing a communications strategy around this?”

Raphaël Harfaux for


1) Key messages adapted to different targets. 2) Message adapted to different channels and online platforms . 3) Identify media opportunities and send press releases adapted to different media.

RaphaĂŤl Harfaux for






1) Key messages adapted to different targets. 2) Message adapted to different channels and online platforms . 3) Identify media opportunities and send press releases adapted to different media.

RaphaĂŤl Harfaux for


1) Work with members, ambassadors of the message. 2) Active mailing. 3) Contact key partners who can promote TFA's campaign and its membership offer.

RaphaĂŤl Harfaux for


1) The membership should be promoted more efficiently on the website. 2) Promotion of membership offer on all Transport For All platforms. 3) Develop the online visibility of the organisation.

RaphaĂŤl Harfaux for


RaphaĂŤl Harfaux for


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.