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UEFA.com
UEFA EURO 2016™ Social Media Platform
UEFA EURO 2016™ Mobile Platforms
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Host cities
Government
UEFA EURO 2016 Steering Group
Security Volunteers
Commercial rights
Agency (CAA Eleven)
EURO 2016 SAS Operational organisation
End 2013
End 2014
End 2015
June 2016
6’500 Volunteers
23 TEAMS WILL QUALIFY FROM THE QUALIFIERS, OUT OF 53 TEAMS IN THE COMPETITION
FRANCE AND SPAIN
(REIGNING CHAMPIONS) ARE SEEDED
FRANCE
AS THE HOST NATION QUALIFIES AUTOMATICALLY
EACH TEAM WILL PLAY ITS GROUP MATCHES IN
THREE DIFFERENT STADIUMS
6 GROUPS OF 4 TEAMS
THREE KICK-OFF TIMES
1500h 1800h 2100 h
PAIRED VENUES
Scheduled completion date: April 2015 Architects: Herzog & de Meuron Construction company: Vinci
Scheduled completion date: November 2015 Architects: Cardete & Huet
In use since: August 2012 Architects: Valode & Pistre – P. Ferret Atelier Construction company: Eiffage Construction
Scheduled completion date: November 2015 Architects: Pierre Ferret Atelier & Cardete & Huet
Scheduled completion date: December 2015 Architects: Populous Construction company: Vinci
Scheduled completion date: December 2014 Architects: Chaix & Morel AssociĂŠs Construction company: LĂŠon Gross
In use since: August 2014 Architects: SCAU Construction company: Bouygues
In use since: September 2013 Architects: Wilmotte & AssociĂŠs Construction company: Vinci
Scheduled completion date: August 2015 Architects: ATSP
Architects: SCAU Construction company: Vinci & Bouygues, FFF & FFR
ESSENTIAL
J U N E
J U N E
™
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™
adidas sublicenses certain rights to Intersport
June 2015
December 2015
February 2016
April 2016
16 Stores
100 Stores
250 Stores
800 Stores
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Click to edit Master title style
TOTAL NUMBER OF FOOTBALL MAGAZINE ISSUES LAUNCHED IN 13/14
TOTAL NUMBER OF FOOTBALL COLLECTIONS LAUNCHED IN 13/14
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INTERNATIONAL
9
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CLUB COLLECTIONS
17
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LOCAL CHAMPIONSHIP
28
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PROMO
6
TOTAL
60
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UK ITALY FRANCE GERMANY POLAND SPAIN HOLLAND TURKEY
TOTAL
214
13 20 6 12 12 12 12 12
99
PANINI HAS PUBLISHED 12 WORLD CUP’S OVER 44 YEARS WORLD CUP TOURNAMENTS HAVE SEEN CONTINUAL GROWTH
OVER THE LAST FOUR THIS TOTALS OVER 600%
PANINI HAS PUBLISHED 9 EURO’S OVER 32 YEARS EURO TOURNAMENTS HAVE SEEN CONTINUAL GROWTH
OVER THE LAST FOUR THIS TOTALS OVER 1,100%
A LOT 50% more content Teams and Players We have the Perfect Hosts We have Fans yearning for more
UEFA’s Stated Goal ….. Ensure UEFA EURO 2016 is a worldwide success:
Panini will launch all around the World – 80 plus territories Engage fans:
Panini will engage Millions of collectors; sampling over 40 million ‘starter packs’
Share the atmosphere:
Panini will attract a Family audience and provide the opportunity to share the excitement , be part of the tournament through the teams and players and provide facilities to connect with other fans and collectors
ROAD TO EURO 2016™ ROAD TO EURO 2016™ ADRENALYN XL - TRADING CARD GAME ROAD TO EURO 2016™ - STICKER ALBUM The concept is to provide a preview of the European Championship during 2015 in 20 plus countries.
The objective will be to alert Consumers that Europe's biggest Football Tournament is on its way; bigger and better than ever before.
Target launch date:
April 2015
Content
Top ranking Teams Wild Card Teams and special features
UEFA EURO 2016™ OFFICIAL STICKER COLLECTION UEFA EURO 2016™ OFFICIAL STICKER COLLECTION
Target launch date:
February/March 2016
Content
All qualified Teams Addional sections to be defined UEFA EURO 2016™ OFFICIAL TRADING CARD GAME
Target launch date:
February/March 2016
Content
Qualified Teams Addional sections to be defined UEFA EURO 2016™ OFFICIAL TRADING CARD
Target launch date:
February/March 2016
Content
Qualified Teams Addional sections to be defined
PANINI’S PASSION FOR 360’ MARKETING An example
Social Media
Digital Strategy