AW 19/20
COLOR FORECAST Raquel Benjamin Anthony Miller FASH 419-02
Table of Contents
3. Letter From Editor 4. Colorways 5-16. Staying Grounded 17-28. Individuality 29-40. Mystery 41- 52. Inner Youth 53. References
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Letter from Editor Before we see a form, we see its color. Color is the reason why we can easily look past something or have it stop us dead in our tracks. Color is the reason why the same style sells differently according to its color. Culture and color go hand and hand. A meaning of a color today may have an entirely new meaning 20 years from now because it’s influenced by external forces, shifts in personal desires, and cultural influences. The following color stories reflect what is currently desired by people globally. Neutrals evoke stability, brights evoke individuality, jewel tones symbolizes splendor, and pastels represent inner youth.
STAYING GROUNDED
SPLENDOR
INDIVIDUALITY
INNER YOUTH
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Livelihood # b0af9d
Durability # a19a8a
Consistency # eee8d8
Backbone # b0a9b1
Effort # 696653
Trial and Error # 847266
Daily Grind # a9987c
Stamina # 667862
STAYING GROUNDED
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paragraph
‘Staying Grounded’ is a neutral themed color palette that represents the growing desire for stability in this unpredictable world. In some way, shape, or form, everyone is impacted by the state of the global economy and sustaining a job is crucial to support our livelihood. The demand for neutrals is on the rise as people are going back to investing into workwear and uniforms. Today, as trends leave as fast as they arrive, people prefer to spend their money on experiences rather than clothes that will be tossed away after a few wears. Neutral color palettes bring more focus to texture and functionality, have a timeless effect, and are most cost effective for the consumer because it is a seasonless color palette.
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Gabriele Colangelo
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Max M Marni
Charm’s
Mara Marc Jacobs
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Abundance # 9e279f
Adventure # c2192c
Creativity # fd632d
Optimist # f9a92c
INDIVIDU
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UALITY Quirk # da388e
Dark Humor # 2c2b31
Confidence # 0073b6
Ambition # 017c68
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paragraph Bridght colors are daring and attention seeking just like the people who love to wear them.
‘Individuality’ is a color palette that consists of stand-out, daring, and fun brights that reflect the personalities and values of the people that wear them as pops of color, clashing combinations, or head-to-toe statement outfits. With the rise of social media, the growing demand for brights reflect consumers needs to feel a sense of individuality in a world where it can be so easy to blend in. With the rise of athleisure and the resurgence of eccentric 80’s colorblocking , this color palette is both nostalgic and has a sporty appeal that consumers want and love.
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Versace Burberry
Alex Mullins
Solace Moschino
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SPLENDOR
Power # 533a74
Stability # 244740
Loyalty # 202f50
Wisdom # 6f2a63
Passion # 842938
Intellect # 1e537b
Mystery # d5921f
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Enlightenment # d5921f
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‘Splendor’ is a jewel toned color palette that symbolizes the feeling of luxury, mystery, relaxation, calming, and healing emotions. Jewel tones are on the rise for consumers who want to opt-out of wearing black but still want shades that symbolize elegance, strength, and beauty. Not all consumers seek to stand out but these colors certainly makes their personality and presence demand attention and respect.
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Haider Ackermann
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Etudes
Aleksander
Rochas
Agnona
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INNER YOUTH
Delicate # ccc8e9
Free Spirit # bbd0c7
Tenderness # e4ced0
Openness # b6c6df
Delighted # f3dca8
Milky # 0073b6
Innocence # fffdff
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‘Inner Youth’ is a soft pastel color palette that attracts both mature and younger audiences. Pastels have always been used season to season, but there is a rise in demand for pastels in more mature audiences who feel nostalgic and seek to reconnect with their inner playfulness. Life doesn’t always have to be so serious and neither does their color choices. As seasonless clothing is in demand, pastels are becoming more popular as they can be worn all throughout the year.
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moodboard
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Adriana Sahar
Christopher Kane
Ric
ck Owens
Albino Teodoro
Rebecca Taylor
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References
special thanks to: WSGN PECLERS PINTEREST
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