Mami Wata is the Spirit of African Surf

The First African Surf Brand is Making Waves Throughout the Global Surf Culture

For many, surfing is more than the act of riding a curling body of water breaking near the shore. Some see it as a cultural wave that can spread throughout communities and change people’s lives. What began with the Polynesians back in the 12th century and was popularized in the 1950s and 1960s in California and elsewhere has spread worldwide. Surfing has not only become a hobby and professional sport but has a significant influence on music, art, film, literature, and fashion.

One of the companies making a huge splash in the African surf culture and throughout the world is Mami Wata. The brand’s name comes from the African water spirit that comes in the form of a mermaid with a serpent wrapped around its body. From Morocco to Madagascar, Mozambique to Liberia, Mami Wata (Mama Water) is known to abduct her followers and return them wealthier, more attractive, and with a new spiritual understanding of life.

“We believe that if done right, surf can play a massive economic role in Africa similar to the role a ski slope plays in Europe,” says co-founder Peet Pienaar.

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