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Fashion Photography-MEHDI SEFRIOUI

The Winter Fashion Issue '21

MEHDI SEFRIOUI

Fashion Photography

PHOTO CREDITS MEHDI SEFRIOUI

He signed up for a fashion photography course at Parsons in Paris (later renamed Paris College of Art), which is where I came into his story in my role as professor of photography. There were a lot of very talented photographers at the school, but Mehdi really stood out for his passion and drive to succeed and to learn all aspects of the business of fashion. He even surprised me with how quickly he began to gain really high caliber clients.

I remember him telling me nervously that he had just been commissioned to photograph the French Supermodel Noemie Lenoir for the cover of a magazine. I was especially impressed by his INFRA menswear story that he shot on the outskirts of Paris inspired by the infrared photographs of Richard Mosse who covered the conflict in the Democratic Republic of Congo.

After finishing the course in 2014, Medhi was ready to begin his career with new confidence in his ability and a vision to fulfill. Shortly after this, he was invited to the Lagos Photo Festival as one of the ten best young African photographers.

PHOTO CREDITS MEHDI SEFRIOUI

His work began to be published in not only fashion magazines, but also art magazines, and in 2018, he was invited to take over the Instagram account of @fotografiska, the photography museum of Stockholm, before finally returning to Morocco in 2019.

During the last few years, he has begun working on special projects, not just as a photographer, but as an art director and art consultant.

PHOTO CREDITS MEHDI SEFRIOUI

I worked for brands that were not only fashion. It was honestly kind of weird, but with a bit of distance it literally was a salvation. It got me out from just being a fashion photographer. It’s been a chaotic but positive journey.

He is currently working on his own magazine TAFUST, a Moroccan guide to the future, which will come out in 2022, and he is curating a show of African photographers at The Instituto Cervantes de Tánger.

PHOTO CREDITS MEHDI SEFRIOUI

Read more at https://issuu.com/rareluxuryliving/docs/winter_fashion_issue_2021_full_pages/148

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