TABLE OF CONTENTS OUR BRAND
OUR VOICE
OUR LOOK
OUR BRAND IN ACTION
Overview
Brand Voice
Logo
Business collateral
Brand Strategy
Brand Personality
Color
Website
Brand Core
Image
Onboarding collateral
Brand Persona
Type
Print ad
Brand Purpose
Photography
Swag
Digital experience principles
Print collateral
Brand Values Our Mission Mission Vision Positioning Statement
Asset List
OUR BRAND
OVERVIEW Operator of a chain of hardware stores intended to offer a range of products; such as paint, lawn and garden, tools, business supplies and local niche services, enabling customers to fix, repair and maintain their home or business.
BRAND VALUES SERVICE Help is who we are. Our team is what sets us apart. We are the helpful hardware folks.
CONVENIENCE We make sure team is a team of experienced caring employees that are passionate about helping those in their community, trained and equipped with everything they need.
QUALITY Our brand takes pride in standing by quality and local American business owners.
BRAND VISUAL BOARD
OUR MISSION To be the best provider of products, services and operating methods for convenience hardware retailers around the globe, so that we can the community is supported in terms of our customers and local entrepreneurs.
OUR VISION To be the number one helpful hardware store in trust and quality that serves our community by our quality products, expertise and services.
OUR VOICE
BRAND VOICE OUR TONE GENIUNE We always address people honestly, fairly and with respect
BOLD We don't hesitate to offer our assistance and help serve no matter the task.
RELIABLE We are trusted experienced 'helpful folks.'
BRAND PERSONALITY
BRAND PERSONALITY CAREGIVER Caregiver is has a selfless personality and is driven by the desire to protect and care for others.
EVERYMAN The Everyman demonstrates the virtues of simply being an ordinary person, just like others.
OUR LOOK
LOGO The logo symbolizes the values of ACE. The
triangle
represents trust.
represents
community.
integrity. The
square
The
circle
represents
LOGO MISUE Avoid using our logo in these ways.
avoid recoloring
avoid cropping
avoid resizing
ANCILLARY GRAPHIC
COLOR As our brand palette, these colors — when used together — provide instant recognition of our brand. Our brand palette is grounded in a bold red symbolizing strength and passion. The color white symbolizes truth and trustworthiness. The color grey symbolizes intellect and reliability.
TYPOGRAGHY AaBbCc Lexenda Zetta
AaBbCc Amicale Light
AaBbCc Koho
OUR BRAND IN ACTION
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