People are, by nature, pack animals that seek to belong to a larger group. Whether it is families, friends, or our shared interests, our desire to be included in others is part of our DNA.
The digital age shows evidence of this through the rise of social media platforms. These have allowed people to connect in real-time.
Social media provides an opportunity for e-commerce businesses to connect with their customers. It allows them to build stronger relationships with potential customers and improve sales.
https://rashadblossom.co/building-an-online-community-as-a-digital-entrepreneur/
