DIRECTORY 2014
INSIDE PBA
AGENCIES
P.2
P.9
Message from the Gen. Secretary
INTERVIEW
Pakistan Broadcasters Association
Interview of the CEO Oktopus 360 Media (Pvt.) Limited
P.3 History of PBA
P.10
Back to the Past
IN FOCUS Work Environment in Ad Agencies in Pakistan
CHANNELS P.5
P.10 Directory Contact details of Key person of Agencies
INTERVIEW Interview of the CEO of HUM TV
P.6 IN FOCUS ARY Digital: Challenges for the Television Media
P.6 Channel Directory Contact details of Key person of channels
GLOSSARY P.13 EXTRAS Glossary of media related terms
PBA
MESSAGE FROM
MUHAMMAD ASLAM KAZI Secretary General of PBA Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque ullamcorper urna ac congue tempus. Donec ac mollis ligula, id mollis libero. Sed tortor arcu, iaculis at velit quis, iaculis pretium massa. Pellentesque quis elit iaculis, dignissim tortor et, scelerisque nibh. Aliquam erat volutpat. Phasellus pharetra risus sed lectus porta mollis. Phasellus in lorem pharetra, mollis nulla id, pulvinar nulla. Quisque lacinia massa et urna laoreet, vitae porttitor nulla convallis. Integer vel fermentum magna. In metus velit, lacinia tincidunt lacus vitae, semper rutrum lacus. Fusce volutpat, felis quis vestibulum euismod, massa orci viverra nisl, eu volutpat dui mi id nisl. Nullam adipiscing laoreet tellus. Suspendisse lectus ante, mollis et mollis non, pellentesque dignissim leo. Praesent pharetra tellus mauris, ut dapibus ligula vulputate at. Mauris quam quam, lacinia in fringilla sit amet, consectetur et ligula. Curabitur vestibulum dui justo, vitae convallis dui tristique eu. Maecenas consequat ac enim id laoreet. Nulla ultricies egestas turpis non varius. In eget quam in urna ullamcorper porta eu vitae metus. Nam libero magna, pellentesque sit amet nunc id, tincidunt congue mauris. Quisque ornare euismod metus, bibendum tincidunt libero tincidunt sed. Vivamus malesuada ullamcorper quam, non sodales dui vulputate a. Vestibulum quam sapien, congue eu dui in, volutpat ultricies ligula. Donec non neque ut dui porta fermentum. Curabitur nisl nibh, fringilla et turpis quis, accumsan cursus urna. Maecenas id tellus sapien. Nullam et lacus at elit semper porta. Aliquam ultricies venenatis consequat. Integer fringilla posuere condimentum. Morbi adipiscing nec massa vel euismod. Maecenas nec molestie mi, eu tincidunt sapien. Nullam sed lorem luctus, euismod nisi sed, ultrices augue. Pellentesque euismod mauris sed risus malesuada, sit amet congue purus dignissim. Cras rhoncus turpis augue, ut pulvinar augue tempus in. Mauris quis mattis neque, nec bibendum magna. Morbi tincidunt, mauris eu facilisis bibendum, neque augue cursus est, ac auctor nisl nisi id turpis. Proin bibendum ornare est, id malesuada urna lacinia vel. Nullam vel tortor sit amet tortor congue scelerisque. Vestibulum id vestibulum lectus. Suspendisse ac nisi nibh. Sed aliquet massa vel risus dictum, in lacinia nibh egestas. Pellentesque dignissim feugiat lectus at hendrerit. Nulla volutpat, enim eu vulputate ornare, arcu mauris lacinia ligula, sit amet consequat erat turpis non sapien. Donec ligula lacus, egestas sit amet risus vitae, vulputate vestibulum orci. Morbi suscipit congue ligula ac lobortis. Curabitur consequat velit dolor, a malesuada sem lobortis ut. Donec cursus, risus sit amet rhoncus auctor, dui nisl consequat risus, sit amet tincidunt neque felis vitae turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse potenti. Quisque sem quam, porta eget faucibus ut, tristique a lectus. Nulla at lobortis risus, a pellentesque massa. Suspendisse cursus metus at felis consectetur elementum. Pellentesque convallis at tortor scelerisque euismod. Duis magna tortor, tristique vitae metus eget, iaculis feugiat elit. Phasellus consectetur, elit quis ultrices dapibus, augue lacus accumsan quam, non fringilla orci lorem sed ligula
PBA Facts 1
FACT One
2
FACT Two
3
FACT Three
4
Fact Four
5
Fact Five
PBA
HISTORY OF
PAKISTAN BRAODCASTERS ASSOCIATION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque ullamcorper urna ac congue tempus. Donec ac mollis ligula, id mollis libero. Sed tortor arcu, iaculis at velit quis, iaculis pretium massa. Pellentesque quis elit iaculis, dignissim tortor et, scelerisque nibh. Aliquam erat volutpat. Phasellus pharetra risus sed lectus porta mollis. Phasellus in lorem pharetra, mollis nulla id, pulvinar nulla. Quisque lacinia massa et urna laoreet, vitae porttitor nulla convallis. Integer vel fermentum magna. In metus velit, lacinia tincidunt lacus vitae, semper rutrum lacus. Fusce volutpat, felis quis vestibulum euismod, massa orci viverra nisl, eu volutpat dui mi id nisl. Nullam adipiscing laoreet tellus. Suspendisse lectus ante, mollis et mollis non, pellentesque dignissim leo. Praesent pharetra tellus mauris, ut dapibus ligula vulputate at. Mauris quam quam, lacinia in fringilla sit amet, consectetur et ligula. Curabitur vestibulum dui justo, vitae convallis dui tristique eu. Maecenas consequat ac enim id laoreet. Nulla ultricies egestas turpis non varius. In eget quam in urna ullamcorper porta eu vitae metus. Nam libero magna, pellentesque sit amet nunc id, tincidunt congue mauris. Quisque ornare euismod metus, bibendum tincidunt libero tincidunt sed. Vivamus malesuada ullamcorper quam, non sodales dui vulputate a. Vestibulum quam sapien, congue eu dui in, volutpat ultricies ligula. Donec non neque ut dui porta fermentum. Curabitur nisl nibh, fringilla et turpis quis, accumsan cursus urna. Maecenas id tellus sapien. Nullam et lacus at elit semper porta. Aliquam ultricies venenatis consequat. Integer fringilla posuere condimentum. Morbi adipiscing nec massa vel euismod. Maecenas nec molestie mi, eu tincidunt sapien. Nullam sed lorem luctus, euismod nisi sed, ultrices augue. Pellentesque euismod mauris sed risus malesuada, sit amet congue purus dignissim. Cras rhoncus turpis augue, ut pulvinar augue tempus in. Mauris quis mattis neque, nec bibendum magna. Morbi tincidunt, mauris eu facilisis bibendum, neque augue cursus est, ac auctor nisl nisi id turpis. Proin bibendum ornare est, id malesuada urna lacinia vel. Nullam vel tortor sit amet tortor congue scelerisque. Vestibulum id vestibulum lectus. Suspendisse ac nisi nibh. Sed aliquet massa vel risus dictum, in lacinia nibh egestas. Pellentesque dignissim feugiat lectus at hendrerit. Nulla volutpat, enim eu vulputate ornare, arcu mauris lacinia ligula, sit amet consequat erat turpis non sapien. Donec ligula lacus, egestas sit amet risus vitae, vulputate vestibulum orci. Morbi suscipit congue ligula ac lobortis. Curabitur consequat velit dolor, a malesuada sem lobortis ut. Donec cursus, risus sit amet rhoncus auctor, dui nisl consequat risus, sit amet tincidunt neque felis vitae turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse potenti. Quisque sem quam, porta eget faucibus ut, tristique a lectus. Nulla at lobortis risus, a pellentesque massa. Suspendisse cursus metus at felis consectetur elementum. Pellentesque convallis at tortor scelerisque euismod. Duis magna tortor, tristique vitae metus eget, iaculis feugiat elit. Phasellus consectetur, elit quis ultrices dapibus, augue lacus accumsan quam, non fringilla orci lorem sed ligula
Sponsors
SPONSOR
CHANNELS DIRECTORY
SPONSOR
DIRECTORY
HUM TV CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
DIRECTORY
DAWN NEWS CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
DIRECTORY
APNA TV CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
SPONSOR
AGENCIES DIRECTORY
SPONSOR
DIRECTORY
OKTOPUS 360 MEDIA CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
DIRECTORY
ORIENT COMMUNICATION (PVT) LIMITED CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
DIRECTORY
BRAIND CHILD COMMUNICATION (PVT) LIMITED CEO Name Work Phone Mobile Email
HEAD OFFICE Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
CFO Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
MARKETING HEAD Name Work Phone Mobile Email
Phone
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Islamabad Office Phone
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
Lahore Office CREATIVE HEAD Name Work Phone Mobile Email
Phone Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
FINANCE HEAD Name Work Phone Mobile Email
Durraid Quereshi +92 21 123 4567 +92 0300 123 4567 myemail@humtv.com
Fax Email Location
+92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 +92 21 123 4567 myemail@humtv.com 103/3 Korangi Road, Karachi
GLOSSARY
GLOSSARY OF MEDIA TERMS Adjacency an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions.
Affidavit a statement, usually notarized, accompanying station invoices which confirms that the commercial actually ran at the time stated on the invoice.
Affiliate A station associated with a network by contract to broadcast the network's programs.
Air Date The first broadcast of a commercial; also refers to the exact date of a particular TV or radio program.
Availability (“avails�) unsold units of time available for broadcasters to sell to advertisers. Also refers to a station's submission of programs and rating estimates for advertising planning and buying.
Designated Market Area (DMA) Nielsen's term for geographical areas made up of exclusive counties based on which home market stations receive the predominant share of viewing.
Overnights audience data provided by Nielsen or Arbitron to metered market clients the day after the broadcast.
Bonus Spot additional TV or radio spot provided to an advertiser at no charge to raise the overall audience delivery of the schedule.
Break Position a broadcast commercial aired between two programs instead of in the middle of one program.
Broadcast Calendar an industry-accepted calendar used mainly for accounting and billing purposes. Weeks run MondaySunday, and each month is four or five weeks long.
Cable TV TV programming that is delivered by coaxial cable rather than over the air for the purposes of improved reception and delivery of additional program choices beyond the local stations.
Clearance a station's agreement to carry a particular program.
Persons Using Radio (PUR) the percent of the area's population listening to radio at a specific time.
Pre-emption the substitution of one advertiser's local TV commercial by another advertiser paying a higher price for the spot, or by a different program of interest.