Hotel Price Intelligence Tool

Do you still rely on a traditional price intelligence tool in todayâ&#x20AC;&#x2122;s dynamic marketplace? RETHINK! DID YOU KNOW?

PRICE

93% travelers focus on price while booking a hotel. This underlines a need for hotels to: Have an effective price intelligence.

Stand out the competition now!  Analyze your comp-set for more than just rate intelligence   Constantly increase your market intelligence  Turn insights into action to drive top-line revenue growth

Do it NOW.

How Optima Helps Your Pricing Strategy It is a smart rate shopper that goes beyond traditional competitor intelligence and price data to give you a 360â&#x2014;Ś view of your competitive position across your channel partners.

City-wise

Market

Supply Data Supply and average rates of

Airbnb

Leverage the latest market trends

Your OTA rank vs. competition across multiple channels

There is none other like it! Rate parity scan across multiple distribution channels

Real-time

mobile alerts and

multi device compatibility

Shop more than 10,000 hotels everyday  Quick Realtime Rate Intelligence  Rich historical rate data  Monitor competition’s rate positioning across OTAs  Ensure rate parity across channels  Make the most of the OTAs

And Maximise Hotel Revenue Everyday!

What Makes OPTIMA Different? Features and Functions

City wise market data including Airbnb supply Airbnb is expected to process

$2.2 billion

in bookings this

year, which compares with a likely figure of more than

$170

billion in bookings by hotel companies in the US for the year. – The Wall Street Journal

AIRBNB INSIGHTS IN OPTIMA

•

Market supply is extended beyond your competitor set

•

Get deep insights into Airbnb and take proactive measures

Know your rank & rating vs. your competition Check out a granular drill down (check-in date wise) of how your rank is fluctuating across major OTAs & meta-searches

Better Predictability

Run a rate parity scan across multiple distribution channels

ď&#x192;ź

The value given to enterprise accounts by Parity reports is extended to retail customers

ď&#x192;ź

Easy classification between OTA and Metasearch parity concerns

Insights on indirect competitor set Overall City Market

Other Hotels Direct Comp-Set Indirect Comp-Set

Real time mobile alert & multi device compatibility

•

Keep track of competitor and market rate movement

•

Ensure alignment of rates across channels

•

Proactively respond to supply fluctuations in the Market

•

Monitor changes in channel ranking

Other quick highlights Market level data; demand across a specific city Add/remove direct & indirect competition Flight data; individual flight traffic to a particular city

Range of channels exceed 600+

UK

USA

5 Floor, 133 Houndsditch, London EC3A 7BX Ph: +44 1376 572 319

1600 Tysons Boulevard, Suite 800 McLean, VA 22102 Ph: +1.214.377.1374 +1.703.245.6686

SPAIN

INDIA

Avenida Diagonal 640 6ta planta 8017 Barcelona Ph: +34 932 287 881

5th Floor, GYS Global,

th

L e ade r i n h o s p tr ave l te c h n o lo

Tower B, A-2,3,4 Sector 125, Noida UP India 201301 Ph: +91 120 4975700

Turn static files into dynamic content formats.

Create a flipbook