1 2022P RTFOLIO DESIGN RAHUL MENON
2 Email (971)+Sharjah,raulmenon7@gmail.comUnitedArabEmirates554769362CityPhone PERSONAL INFO EDUCATION Bachelor of Architecture NAAB accredited graduate of class of 2017 Graduated with gpa of 3.35 High School diploma | Graduate 2012 Graduated with distinction in CBSE Board final exams Captain of football team Athletics team sprinter As a mojor in architecture and having practiced architecture for 4 years, i find myself in the cross roads between graphic design and 3d design. This skillset helps me visualize 3d spaces as well as understand graphical principes. I am an ea ger learner and would like to make my work as versatile as I possibly can. 2012 - 2017 2004 - 2012 American University Of Sharjah College of Arts, Architecture And Design OUR OWN ENGLISH HIGH SCHOOL Date of birth 18 / 11 /1993 IndianEnglishLanguageNationality
2021
Founder of a Collective called Third Culture which aims at creating an art community of artists from all over United Arab Emirates. Collaborates with other artists to bring out conceptual designs and ideas to life and help materialize them. Involved in a number of freelance projects from architecture , interior design to graphic designing \
Assisted the Team with Conceptual design packages with in put in design, Sketching and diagrammatic representations. Worked under tight deadlines and limitations to deliver Com petition winning projects . Worked as the junior designer on multiple campaigns and ac tivations. Helped the team with strategies for social media as well as activation designs. Created graphical artworks for Key visuals down to emailers and social media posts. - Present October - present 2021 March - October X
Aided with primary design in conceptual as well as packaging. Handled multiple projects at different stages of design including schematics, construction, packaging, design development etc.
PRAGMAMxCONCEPTA+P
3 2022
Aided with primary design in conceptual as well as packaging of competition. Diagrams, graphical representations, renders, study models etc. Conducted internal research, presenting moodboards to clients, made proposals, study diagrams and renders. worked on a diverse number of projects including interiors, res torations, villa design and furniture designs. helped on site and directly dealed with suppliers and vendors.Feb ‘18 - Jan ‘21 2017 Oct - Dec
MULLENLOWEARCHITECTS
INVOLVEMENTS WORK EXPERIENCE
ARCHITECTGRAPHICARCHITECTDESIGNER INTERN 2018
SOFTWARE SKILLS
2021
THIRD FREELANCECULTURE INTERESTS
CONTENTS4LAYOUT CAMPAIGN BRANDING 01 02 03 06 14 32
5 2022 FASHION ARCHITECTURE ILLUSTRATION 04 05 06 42 50 56
6 LAYOUT01
Graphical layouts such as posters and templates are where text and graphics are juxtaposed to create beautiful pieces of artworks.
7 1 1 TEMPLATESPOSTERS21
A cultural space, celebrating local heritage and giving Emirati art ists to present their work is one of the many aspects of Zeman Aw wal. It consists of nine distroct areas showcasing Emirati Fashion, poetry, film and food. For Locals, this space offers a perspective on the great past while also thriving in the present. The idea was to create Traditional, yet modern works of art which could bring the sense of vernacular to the visitors. These artworks target each area within the space AWWAL
8
ZEMAN
1 POSTERS1
10 1 POSTERS1 GHAF TREE Native tree of the United Arab Emirates Traditional marraige of the Emirates MARRAIGE
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PEARLS SOUQ MARKET
Pearl diving was one of the major incomes of the country Trading and relations led to items being sold in the market place
12 1 TEMPLATES2 INSTAGRAM TEMPLATES In order to better the feed of the instagram page of Mullenlowe, a few template designs were created to showcase various pillars of the comany
13 2022 PEOPLE OF THE COMPANY The face of the company is represented
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CAMPAIGN02 Campaigns are generally spread out from the ideation process to the execution of the smallest ele ment. this starts from concept des ing to key visual to social media and so on.
15 1 1 1 1 1 KEY HOARDINGSBILLBOARDSEMAILERSSOCIALVISUALSMEDIA32541
As a part of the rebranding of the City Centre malls, The visuals and direction was kept to minimal, thus distancing from the previ ous heavy advertising visuals. The precedents for such a shift was credited to the simplicity and coherent designs from brands like Apple, CocaCola etc. The designs follow a bring orange C which is juxtaposed with the new City Centre blue upon which the new designs and visuals are applied on. This follows from Billboards right down to social media and emailers. CENTRE 2.0
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CITY
1 KEY VISUALS1
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18 1 KEY VISUALS1 RAMADAN KAREEM SUMMER SUPRISES Visual for Ramadan implimenting the C as well as adding elements of islamic art and Summerdesign. suprises initiative to bring anticipation for all the fun prizes to come
19 2022 BACK TO SCHOOL Back to school campaign for Kids BACK TO SCHOOL Back to school campaign for the university students
QR
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CODE 1 BILLBOARDS2
QR code design started as an initiative to be installed in the in formation desk as a signage in order to allow people to find what they wanted to visit in the malls. This campaign was later adapted on billboards and hoardings and each QR code was distingushed based on the product or entertainment. For example: Seperate QR codes were made for Fashion, Beauty, Food etc.
COFFEE Coffee lovers can find their refuge in the best cafes in the mall by scaning the QR code
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23 2022 FOOTWEAR Since there is a large amount of people interested in footwear, it only makes sense that there is a QR code that takes them to all the footwear directories
INTERACTIVE
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HOARDINGS 1 HOARDINGS3
During a campaign, using interactive hoardings can seem as a big advantage to boost footfall. These hoardings can be created as a way to engage people and create competitons where they can take pictures and share them on social media. This could boost the mo tives behind the campaign to give it a resounding reach.
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26 1 HOARDINGS3
27 2022
Youv
to allow
ExerciseGAMES your space to play games as we let everyone play a game on the ipad to help them win something Voted initiative people to come and punch punching bag.
a
Its
for more exercise is an
28 1 SOCIAL MEDIA4 CAROUSEL POSTS According to statistics, carousels perform better than any other form of post.
29 2022 STORY GUIDES Using guides to inform people of the different offers and stores that are opening is another way of communicating messages through social media
30 1 EMAILERS5
Emailers are a great way to communicate messages across the users. This is usually on the back end of the campaign but nonetheless very effective.
31 2022 EMAILERS
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BRANDING03
Branding is the process of creat ing a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
33 1 1 PRODUCTPACKAGINGDESIGN21
MOE
34 Mall of the Emirates is one of the biggest malls of the United Arab Emirates with a large amount of footfall every day. The required packaging for their products which ranged from sustainable, luxury and premium. They wanted to test between black and white, having the logo differ from UV grey to gold. The range of products include tissue paper, bags and plastic bags.
PACKAGING 1 PACKAGING1
36 1 PACKAGING1
38 Clowds is a Vape Company established in 2019 and aims at provid ing adult smokers with an alternative to cigarettes. Regular cigarettes contain 7,000 different chemicals, many of which are extremely toxic to users. Clowds System is reusable and was designed to be 100% re cyclable. Over 4.5 trillion cigarettes are discarded every year, making combustible cigarettes the most littered item on Earth. CLOWDS 1 PRODUCT DESIGN2
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40 1 PRODUCT DESIGN2
41 2022 TOBACCO R R R R R 190 0 0 240 246 21 99 76 0 0 C C C C C G G G G G 110 83 179 79 133 63 74 4 84 58 M M M M M B B B B B 40 150 174 116 42 100 12 38 35 795 2 0 0 0 Y Y Y Y KY K K K K BLUEBERRY MINT LUSH ICE MANGO
42 FASHION04
The fashion we are going to cov er in this section is more of street fashion. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. The designs are products that have emerged from real life experiences.
43 1 THIRD CULTURE1
“Culture” is a local artist’s movement which strives to materialize art that are direct expressions of life in UAE. It plays on the themes of nostalgia and childhood to create a collective memory of the youth.
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Using elements from different cultures to bring together designs is a crucial part of the creation process, the UAE being a nation pop ulated with a majority of expats from various cultural backgrounds. That these cultures come together to share one common experience in this shared foreign space makes it all the more important to bring it into expression. CULTURE
THIRD
1 THIRD CULTURE1
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48 1 THIRD CULTURE1 PACKAGING Using sustainable and street use packaging was essential to bring out the authenticity of the products
49 2022 PRODUCTS The designs were incooperated into other products including posters, totebags and phone cases etc.
ARCHITECTURE05
Architecture and design is an art form that allows one to design in 3d and a spatial knack is required for it. This section shows the ar chitecture pop up with a graphical element added to it to showcase its visual language.
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51 1 SURROUND POP UP1
52 Magsaf Surround is a full pop-up designed around the best time of school,lunchtime. The experience is designed to carry out the concept through all applications, from menu items to design. The space includes a canteen serving lunchboxes, a playground and a seating area for you and your friends. The design approach is modular and is inspired by Surround’s graph pa per grid. The modular design applies to lunchbox design, the shelvings and walls in the space, and finally, the building and playgrounds. When you zoom out to a bird’s eye view, one can see how the urban landscape design also adopts the same modular system in its layout. The space aims to be relaxed, inviting and connected with nature. It is an extension of the restaurant’s vibes where people are allowed to behave as though they are back in their high school’s lunch break. SURROUND POP UP 1 SURROUND POP UP1
54 1 SURROUND POP UP1
The metal grid module structure will be used as shelving unit to stack lunchboxes Wooden planks create shading, privacy, and a dynamic visual appearence that can incorporate branding and visuals.
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The playful nature of the project incooperates school like environments like swings and slides where the essence of the lunchtime situation is not lost the different modules can be dispersed throughout the site and act as “tunnels” that represent the difference functions such as: eating areas and seating_ordering stations and counters_lounging & relaxing areas_ playing and recreation areas
ILLUSTRATION06
Experimentations with digital and 3D elements brought together to create surreal imagery make reference to the fantastic and fic tional universes of comic books and video games. Through the combination of otherworldly and random objects in alien environ ments, the artist creates unexpect ed, dreamlike sceneries.
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60 1 3D2
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62 Rahul Menon (971)+ raulmenon7@gmail.com554769362