Key Account Management

Key Account Management

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Very few books take the long-term, team-selling strategic view of KAM that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simplle planning methodology for identifying, obtaining, retaining, and developing keycustomers. Based on real and current experience of companies facing the KAMchallenge, it provides tools for use in the real world that will help readers plan their own strategy as they proceed. EAN/ISBN : 9780749454388 Publisher(s): Kogan Page Format: ePub/PDF Author(s): Cheverton, Peter

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