Professional Digital Marketing Course
gyanmantra.in
India’s leading digital marketing training institute for your business and career
www.gyanmantra.in
DIGITAL
DIGITAL MARKETING
MISSION
MARKETING
PATHWAY
STRATEGY
ANALYTICS
DIGITAL MARKETING PROCESS (IN A NUTSHELL) VISIBILITY
BRINGING TARGETED TRAFFIC ENGAGEMENT
LEAD GENERATION MICRO+MACRO
MEASUREMENT
RETENTION
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PROFESSIONAL COURSE IN DIGITAL MARKETING CONTENTS OVERVIEW WH O IS TH IS C O U R SE F OR ? WH AT CAN YO U E X PEC T ? WH AT WI LL YO U LE AR N?
COURSE CONTENT Module 1 Digital Marketing Fundamentals Module 2 Website Planning and Structure Module 3 Facebook Marketing for Business Module 4 Google Adwords and PPC Advertising Module 5 YouTube and Video Marketing Module 6 E-mail Marketing for Business Module 7 Lead Generation & Marketing Automation Module 8 eCommerce and Payment Gateway Module 9 Remarketing Strategies – Advance Level Module 10 Google Plus for Business Module 11 LinkedIn and Twitter \Marketing Module 12 Google Analytics and Webmaster Tool Module 13 Search Engine Optimization (SEO) Module 14 Affiliate Marketing & Google AdSense Module 15 Case Studies and Practical Assignments Module 16 Exams and Certifications
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Welcome
The digital advertising is evolving faster than ever before... Global digital adver tisement spending is reaching new heights and India is on the top of the char t with 33% annual grow th, having the potential to generate more than 200,000 jobs by the year 2020. Gyan Mantra’s Digital Marketing programs deliver the framework and tools needed to meet the challenges of new age digital adver tising. Transform your career and company with a program grounded in the realities of modern business and the connected societ y. Learn with some of the leading Digital Marketing exper ts. Gyan Mantra is Delhi NCR ’s best Digital Marketing institute aimed to make the nex t generation of marketers’ industr y ready and help businesses to stay on the right path of the grow th trajector y.
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Course Overview
Who is the course for? Our Digital Marketing courses are ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. Digital Marketing courses offered by Gyan Mantra covers all the core digital marketing disciplines and will prepare you to take up a more specialist role within the overall marketing domain.
What can you expect? Through dynamic lectures, case studies, and group discussions, you’ll be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.
What will you learn? Gyan Mantra ’s acclaimed trainers have specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.
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Digital Marketing Channels
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Digital Marketing is doing marketing of products, services, brands or people on the Internet using digital devices like laptops, tablets, and mobile phones.
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M ODU LE 1
Digital Marketing Fundamentals In this module, we’ll provide you with a simple framework for developing the key elements required for organizing and planning your marketing approach thereby ensuring successful online marketing for your business. This will help you to cut a path through various number of new skills and techniques involved in effective digital marketing, which if followed, developed and improved, leads to tremendous success of your online marketing campaigns. This module is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers. This module is a part of Gyan Mantra’s Professional Digital Marketing Certificate.
Topics covered include: • Marketing v/s Sales
• Content Marketing
• Marketing Mix and 4 Ps (Product, Price, Place, and Promotion)
• Understanding Traffic
• What is Digital Marketing?
• Understanding Leads • Strategic Flow for Marketing Activities
• Inbound vs Outbound Marketing
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M ODU LE 2
Website Planning & Structure This module takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic. • The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C). • The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimization (SEM/SEO). • The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.
Topics covered include: • WWW
• Strategic Design of Pricing Page
• Domains
• Portfolio, Gallery and Contact Us Page
• Buying a Domain
• Call to Action (Real Engagement Happens)
• Website Language & Technology • Core Objective of Website and Flow • One Page Website • Strategic Design of Home Page • Strategic Design of Products & Services Page
• Designing Other Pages • SEO Overview • Google Analytics Tracking Code • Website Auditing • Designing WordPress Website
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M ODU LE 3: L E V E L 1
Facebook Marketing for Business Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. And with such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly everyday. The question is: how do you target all those users with your marketing? The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests. In this module, you will learn why Facebook is the perfect place for businesses to connect with real people and build connections through photos, videos, and ads. You’ll see how successful brands leverage the relationships built on Facebook to drive real business results. This module emphasizes the best social media practices of today. By the end of this course, you’ll have the knowledge of updated techniques and proven methodologies that top businesses are using. Facebook Marketing for Business course provides a steady flow of resources to fuel your expertise, reinforce your digital strategies, and provide a guide for your ventures.
Topics covered include: • Profiles and Pages
• Pin Post and Highlights
• Business Categories
• Scheduling Posts
• Getting Assets Ready
• Facebook Events
• Creating Facebook Pages
• Reply and Message
• Page Info and Settings
• Facebook Insights Reports
• Facebook Page Custom URL
• Competitor’s Facebook Page
• Invite Page Likes
• Ban User on Facebook Page
• Featured Video
• Connect with Twitter
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M ODU LE 3: L E V E L 2
Facebook Ad Campaigns Within the online advertising world, Facebook is dominating the dollars and rupees. Brands in the consumer and business to business space are increasingly using Facebook advertising to fulfill their commercial or brand marketing objectives. This is because Facebook ads allow you to target specific audiences to ensure that your ads are getting in front of the right people. The Facebook Ad Campaign course takes a hand-on practical approach, leading you through the stages in developing and implementing a Facebook ad campaign. The module also explains the strategic decisions you’ll need to take in order to harness the full capability of the world’s largest social network. The Facebook Ad Campaign module will further help new Facebook advertisers effectively create, budget, place, and manage Facebook ads. By the end of the module, you will discover how Facebook ads really work and a step-by-step plan on how to use Facebook as an excellent tool that can increase sales for your business including typical response rates and the myriad of options available in order to excel at Facebook advertising.
Topics covered include: • Organic v/s Paid
• Boosting Page Posts
• Defining Ad Objective
• Page Promotion
• Performance Matrix
• Video Promotion
• Ad Components
• Similar Ads and Audiences
• Designing Creative Image
• Tracking Pixels Code
• Facebook Ad Structure
• Re-marketing – Website Visitors
• Setting Up Facebook Ad Account
• Custom Audiences -Look Alike
• Create Ad -Targeting
• Custom Audience -Saved Group
• Create Ad -Budgeting
• Managing and Editing Ads
• Create Ad -Creative
• Ad Reports and Ad Insights
• Content and CTA
• Billing and Account
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M ODU LE 3: L E V E L 3
Facebook Advance Strategies Advanced Facebook Strategies course goes beyond the basics, teaching learners unique ways to target audiences, optimize budgets and measures, and benchmark success. You’ll tackle re-targeting – the largest trend in digital marketing. You’ll discover advanced retargeting strategies covering how to reach out to your website visitors to build your fan base, generate leads, and sell more products and services. It’ll also give you insight into the various Facebook ad platforms, how to run experiments and use a data-driven approach to maximize performance. You’ll walk away inspired, and with a new set of strategies and tactics to use immediately. This module is for businesses of all sizes and entrepreneurs who wish to take their company to the next level. More specifically, it’s designed for those who want to grow their business with Facebook Marketing like a professional agency. You’ll learn how to harness the power of Facebook Marketing strategies to build your fan base, generate more leads, and sell more of your products or services.
Topics covered include: • Facebook Business Manager
• Facebook Offers
• People, Pages and Roles
• CTA on Page
• Ad Accounts Configurations
• Posts for Location
• Ad Agencies and Assigning
• Save Time with Third Party Tools
• Shared Login for FB Business A/c
• Case Studies
• Power Editor -Most Advance
• Practical Examples
• Email Targeting on Facebook
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M ODU LE 4: L E V E L 1
Google AdWords Basics Google AdWords is an advertising service by Google for businesses who wish to display ads on Google pages and its advertising network. In Google AdWords for Basics course, you’ll learn how to run successful AdWords campaigns by effectively using AdWords to reach more customers online and grow your business. Google AdWords Basics module is for entrepreneurs, marketing professionals, business owners, and marketing students. On a lighter note, this module is also designed for those looking to make high-quality Google Ads for themselves and freelancers looking to run campaigns for clients. After the completion of this module, you’ll learn the fundamentals of AdWords, managing budgets & bids, keyword research, research tools, campaign targeting, creating successful ads, competitive research, and optimization strategies.
Topics covered include: • Understanding Adwords
• Keyword Planning
• Google Ad Types
• Keywords Control
• Pricing Models
• Creating Ad Campaigns
• PPC Cost Formula
• Creating Text Ads
• Ad Page Rank
• Creating Ad Groups
• Billing and Payments
• Bidding Strategy for CPC
• Adwords User Interface
• Practical Examples
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M ODU LE 4: L E V E L 2
Google AdWords Intermediate The Intermediate Google AdWords module covers a lot of useful tips and hints on how to run your account and maximize conversions—whether you're running ads directly on Google, connecting to a local audience, or remarketing to people who've already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more.
Topics covered include: • PPC, CPM, CPA
• Creating Animated Ads
• Other Measuring Tools
• Examples on Animated Ads
• Bidding Strategy on Location
• Creating Video Ads
• Bidding Strategy on Schedule
• YouTube Video Promotion
• Bidding Strategy on Devices
• Hi-Jack Competitor’s Video Audience
• Conversion Tracking Code
• Practical Examples
• Designing Image Ads
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M ODU LE 4: L E V E L 3
Google AdWords Advanced This module provides an insight to AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their PPC campaigns. In addition, you’ll discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score. Explore the intricacies of the Display Network and learn how to interpret reports. Understand advanced bidding strategies and how to best organize and manage an AdWords’ account. Learn how to best test everything from landing pages to ad copy. This module includes understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
Topics covered include: • Remarketing Strategies
• Designing Remarketing Images
• Remarketing Rules
• Shared Budget
• Remarketing Tracking Code
• GWD Software
• Linking Google Analytics
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M ODU LE 5 : L E V E L 1
YouTube Marketing Fundamentals YouTube can do a lot for the businesses who utilize it correctly and consistently because they are acquainted with the importance of YouTube in marketing. In the YouTube marketing fundamentals module we’ll walk through various steps – from creating a YouTube channel and optimizing videos for SEO to running a YouTube advertising campaign and interpreting video analytics. You’ll learn how to build a solid foundation for your YouTube channels. You’ll learn the inside out of using YouTube to market your business after the completion of this course. For online and off-line business and Internet marketeers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift towards video.
Topics covered include: • Video Flow
• Channel Keywords
• Google Pages for YouTube Channel
• Branding Watermark
• Verify Channel
• Featured Contents on Channel
• Webmaster Tool –Adding Asset
• Channel Main Trailer
• Associated Website Linking
• Uploading Videos
• Custom Channel URL
• Uploading Defaults
• Channel ART
• Creator Library
• Channel Links
• Practical Examples
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M ODU LE 5 : L E V E L 2
YouTube Marketing Advanced Advanced YouTube Marketing module covers a step by step training on SEO advertising to success from getting free and paid traffic without a website for CPA sites. You’ll learn how to do keyword targeting and placement targeting with YouTube ads. You’ll learn how to setup discovery ads and stream ads plus how to generate profitable keywords for Youtube ads. You will also learn how to drive targeted traffic longer to your listing with this simple but effective traffic source. This module is designed for anyone who want to drive more traffic to their website or build their brand with YouTube Channel. This course is also designed for those people who want to promote their product and service via YouTube or make more sale with YouTube ad.
Topics covered include: • Channel Navigation
• Managing Playlists
• Video Thumbnail
• Managing Comments
• CTA – Annotation
• Managing Messages
• CTA – Extro
• Monetization with AdSense
• CTA – Cards for Mobile
• Paid Youtube Channel
• Redirect Traffic to Website
• Channel Analytics
• Post Upload Enhancements
• Real Time Analytics
• Live Broadcasting
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M ODU LE 5 : L E V E L 3
Video-making for YouTube Go from just having bought a computer with no software to producing and marketing your first video. Since YouTube has become very popular, Video Marketing on YouTube has become a very popular trend. If you want to know how to create a video to share on YouTube, then you must learn the basics of video making compatible with YouTube. In this course, you will be taught the necessary skills required to make YouTube videos. This module is designed for anyone interested in making or marketing with videos or anyone who wants to have an added knowledge of networking with others on YouTube. So, if you happen to be a social media professional who wants to make YouTube-appropriate videos, then this is the right module for you to enrol in.
Topics covered include: • How to make videos
• White Board Animation
• Camera Angles
• Publishing HD Videos
• Setting up Lightings
• On Hands Training on Video Editing Software
• Shooting Techniques • Editing Videos & Audio • Background Music
• Practical Examples • Creating Animated Contents
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M ODU LE 6: L E V E L 1
Email Marketing– Content Writing Email marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime because it is free, better for mobile marketing and big enough to fit in more content in a single message. Email marketing will assist you in employing latest tools and techniques to design strategic emails that will attract and retain customer loyalty. You’ll learn what to write and what not to write and how to prevent your emails from becoming spam or annoying people. With a hands-on, practical approach you’ll learn how to optimize email for mobile devices and ensure business longevity.
Topics covered include: • Email Machine –The Strategy
• Email Example -Fear
• Email Frequency
• Email Example –Regret
• Why People Don’t Buy
• Email Example –Ask for Sales
• The Fuel –Value
• Email Example –Reinforcement
• Triggers in Email using 4Ps
• Email Example –Offers Announcements
• Sequence of Email Triggers
• Email Example –Urgency
• Email Example –Topic
• Email Example –Cross Sales
• Email Example –Intro
• Email Example –Re-Engagement
• Email Example –Product
• Email Example –Buyer Vs Consumer
• Email Example -Secondary Value
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M ODU LE 6: L E V E L 2
Email Marketing– Advanced Level Email marketing is a highly personalized, one-to-one, conversion-focused channel that you own – a rarity in today’s pay-to-play environment of new marketing platforms. In fact, Email Marketing is the backbone to most digital marketing programs. In this module, you’ll gain an advanced and strategic email marketing training through which you can effectively segment and customize your email marketing messages and landing page content for better bottom-line results. In this module, you'll learn how to leverage your email programming skills and benefit from it by not only receiving increased conversions, but also more satisfied customers and subscribers. This module is designed for the following types of people: •
Marketing leaders who want their team to get more out of every mail sent.
•
Entrepreneurs who need to grow their company’s audience.
•
Students looking for internships or full-time positions in digital marketing roles.
•
Marketeers looking to advance their marketing career.
Typical attendees include: digital marketers, digital project managers or producers, sales teams, digital designers or copywriters.
Topics covered include: • Email Software and Tools
• Campaign Reports and Insights
• Importing Email Lists
• Segmentation Strategy
• Planning Email Campaign
• Segmentation Lists
• Email Templates and Designs
• Auto-Responder Series
• Sending HTML Email Campaigns
• Triggering Auto –Responder Emails
• Web Forms Lead Importing
• Auto Responder Actions
• Integrating Landing Page Forms
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M ODU LE 7
Marketing Automation Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, on-board existing customers, increase customer loyalty & improve communication with a high ROI segment. The module takes students through the basic concepts of Marketing Automation, and covers the principles of lead capture, lead nurture, different types of automated campaigns, and enhanced customer life cycle. Marketing Automation course is for those looking forward to learn the basics of the marketing automation process and its best practices. The module is for the following people: •
Online Marketeers
•
Fresh graduates
•
Marketing professionals
•
Business owners/heads
•
PPC executives/managers
•
Entrepreneurs
•
Sales Managers
By the end of the module, students will have an in-depth understanding of Marketing Automation, how to flatten your sales funnel, lead capturing and nurturing processes, different types of automated campaigns, mapping the customer’s journey, improving the buyer’s life cycle, and building customer loyalty.
Topics covered include: • Marketing Automation Tools
• Lead and List Management
• Email Campaigns
• CRM Integration
• Email Auto responder
• Sales Integration
• SMS Auto responder
• Products Integration
• Creating Landing Page
• Business Reporting
• Landing Page CTA
• Lead Source Link Building
• Lead Generation Strategy
• Lead Tracking Features
• Capturing Leads from Sources
• Web Hooks and Connectors
• Website Widgets
• Complete Automation Strategy
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M ODU LE 8
E-commerce and Payment Gateway Students will understand the implications and perspectives of an E-Commerce solution, how it may impact the organization itself, but also from the customer’s perspective. Course participants will appreciate what is involved with adopting an E-Commerce solution in business process terms, and also recognize the typical challenges around technology selection and implementation. The module trains you in industry relevant skills such as web productivity tools, e-commerce implementation, logic building & elementary programming. Payment gateway is a business service, provided by an e-commerce application service, where payment is made through credit/debit cards, net banking, mobile wallets etc to generate e-business. Setting up a payment gateway to sell your products or service is pretty easy. Students will understand how any proposed E-Commerce solution also needs to integrate with other aspects of customer engagement including social media, digital and mobile marketing. The participants will be able to develop clear set-up objectives and understand how to measure customer outcomes, in order to ultimately enhance the customer experience.
Topics covered include: • E-Commerce Business
• Application and Documentation
• Planning E-Commerce Website
• Collecting Online Payment
• Product Placements & Grouping
• Web Store using Payment Gateway
• Promoting E-Commerce Website
• Web Fronts using Payment Gateway
• Remarketing Products
• Invoice Payments through Emails
• Understanding Coupon System
• SMS Invoice Payments
• Appointing Affiliates for Products
• Integrating Payment Gateway
• Cross/Up/Down Selling
• Payment Links and its Promotion
• Payment Gateway in India
• Affiliates for Payment Links
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M ODU LE 9
Re-Marketing Strategies Remarketing is more or less an umbrella term for marketing to the same project (i.e. ad or banner) multiple times until you click it. Some of the common ways to do remarketing is through online ads, phone calls, emails, social media, and retargeting. Remarketing gives you a chance to bring back customers who have previously visited your website using customized ads and offers that relate to the experience they had on your site. In this module, you'll learn how to setup remarketing/retargeting on Google AdWords, Youtube, Facebook etc. Besides this, you'll also learn how to measure and report on retargeting/ remarketing campaigns. You can then learn how to setup remarketing campaign yourself. This module is designed for the following individuals: • Digital Marketeers of all levels
• SEO experts and specialists
• Small business owners
• Web developers
• Affiliate marketers
• Advertising agencies
• Digital consultants Some of the advantages of taking this module include the following: •
Reaching your existing audience on Google, Facebook, YouTube, Twitter etc.
•
Earning additional income from your website.
•
Getting paid for setting up retargeting/remarketing campaigns.
•
Becoming a consultant on retargeting/remarketing.
•
Growing & expanding your business & brand.
Topics covered include: • Re-Marketing Flow
• Dynamic Re-Marketing for E-Commerce
• Email Re-Marketing Strategy
• Pixeling and Tracking Cycle
• Segmentation Re-Marketing Strategy
• Video Re-Marketing
• Facebook Re-Marketing
• Custom Audience Re-Marketing
• Google AdWords Re-Marketing
• Engagement Re-Marketing
• Marketing Machine Bucket Filling
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M ODU LE 10
Google Plus for Business Google has indicated that Google+ is one of their biggest priorities as they continue to integrate it into other Google properties, like reviews on the Google PlayStore, search engine results, YouTube and more. Like all social networks, Google Plus, also known as Google+, presents an opportunity to connect with a community of customers and fans. Unlike other networks, Google Plus has a significant impact on SEO and search traffic volume. Google+ now has over 540 million monthly active users, but more importantly it is becoming more and more integrated with other Google properties like search, YouTube, Google reviews and more. Businesses can’t afford to ignore Google Plus because it is highly integrated with Google Search — if you want to be found you must be on Google Plus. In this module, you'll discover how Google Plus works and why people use it. You'll also learn how to connect with people and grow your visibility. Plus, you'll explore hangouts, pages, events, communities and much more. This module will give you a quick primer on everything you need to know about Google Plus and how to put it to work for your brand.
Topics covered include: • G+ Pages Ranks Higher
• Google Hangouts
• Google Plus Profile
• Social Relevance to G+ in Adwords
• Google Local Business
• Sharing G+ Buttons on Website
• Google + Company Page
• Hashtags and Mentions
• Adding Contact Links
• Review and Testimonials
• Utilizing +1 Button
• G+ Mobile Application
• Managing Circles
• Integration with Website
• Posting Contents
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M ODU LE 11
LinkedIn Course for Marketing, Sales, and Personal Branding. LinkedIn is one of the most under-utilized social networks when it comes to digital marketing. When it comes to Personal Branding, B2B Marketing, Niche B2C Marketing, and right-targeting a specific professional group, LinkedIn is the best bet out there. In this module, you'll learn how to use LinkedIn for business, job searches, and social recruiting. You'll learn how to create and manage LinkedIn pages and understand how to create LinkedIn ads – text ads, sponsored mail campaigns etc. You'll also learn how to create a powerful profile on LinkedIn and how to optimize your LinkedIn profile. Along with creating an optimized profile, you'll also be taught how to build a relationship with your targeted audience. Along with LinkedIn, you will also learn about Twitter Marketing, Pinterest Marketing etc. In order words, students will learn how to increase their engagement with Twitter, Facebook, Pinterest, Quora, Google+ and other social media platforms. By the end of the module, students will know how improve their professional credibility and their visibility on LinkedIn in order to find a job or advance their career.
Topics covered include: • LinkedIn – The hub of B2B Networking
• Updating Products and Services
• Creating LinkedIn Account
• Marketing on Twitter & Pinterest
• Updating Contact Information and Links
• Creating Showcase Pages
• Designing Profile and Summary
• Engaging with Updates
• Managing Connections
• Running Paid Campaigns
• Advance Searching
• Recruitment through LinkedIN
• Who Viewed Your Profile
• LinkedIn Groups
• Endorsements -Publishing and Receiving
• LinkedIn Mobile Application
• Creating LinkedIn Company Page
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M ODU LE 12
Google Analytics & Webmaster Tool To make more sense of the data and statistics about a website, Google has designed and developed Google Webmaster Tools. This is a toolbox for the webmasters of websites. They can get all the information they want about a website. Google Analytics is one of the premier tools for analyzing and accessing web traffic data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This module will also show you how to setup your account for multiple users, structure properties and views, and configure the back end of Google Analytics. Google Analytics & Webmaster Tool module course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available. Furthermore, this course will enable students on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behaviour, and marketing effectiveness. This module will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. It will be useful to professionals in business and marketing, as well as to the casual learner.
Topics covered include: • Web Analytics
• Developing Intelligence Report
• Integrating with Website
• Google Webmaster Tool
• Measurement Metrics
• Setting up Tool for SEO
• Accounts and Profiles
• Adding and Managing Assets
• Analytics Reporting
• Integrating Webmaster Tool
• Sorting, Filter and Time Chart
• Site Map and Site Links
• Audience Segmentation
• Search Traffic and Links
• Traffic and Behaviour Reports
• Google Indexing
• ReMarketing Audiences
• Managing Crawl Errors
• Goals and Conversion Reports
• Managing Security Issues
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M ODU LE 13
Search Engine Optimization Search Engine Optimization is a process through which the websites rank higher in organic search results of all search engines like Google, Yahoo, MSN, Bing etc. In this module, students are taught and trained in each and every aspect of On-Page and OffPage Optimization, its techniques and tricks that are needed to get good rankings on organic search on all search engines like Google, Yahoo, MSN, Bing etc. We at Langma enhance the skills of the student by keeping him/her up-to-date with the current SEO trends. Our SEO is designed in such a way that it covers every field of SEO Training. This module is designed for the following individuals: • B2C & B2B businesses, including e-shops and local stores.
• Online marketing webmasters.
specialists
and
• Facebook& social media administrators, editors, promoters,and content creators.
• Managers of hotels, bars, restaurants, real estate, and public places.
You will know, how to implement the Google structured data – Google snippets – SEO great mastery. You will reach special skill of multiple special posts allowing you to promote anything.
Topics covered include: • Understanding SEO
• On Page SEO
• SEO Keyword Planning
• Off Page SEO
• Meta Tags and Meta Description
• Local SEO
• Website Content Optimization
• Mobile SEO
• Back Link Strategies
• E-Commerce SEO
• Internal and External Links
• Optimizing with Google Algorithms
• Optimizing Site Structure
• Using WebMaster Tool
• Keywords in Blog and Articles
• Measuring SEO Effectiveness
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M ODU LE 14
Affiliate Marketing & AdSense Our Google Marketing & AdSense training module is a course created with the objective to teach you to advertise and generate revenue on your own blog or website. With the help of Google AdSense, people running their own blogs can start generating revenue from the traffic that comes on their blog. In this module, we cover how to set up a structure for a blogger or any website & affiliate with Google AdSense to set up ads on your website. We also help you set up your Youtube AdSense after which you'll learn how to track all the efforts and analyse to keep improving continually. In Affiliate Marketing a business rewards one or more affiliates for each customer sale/product bought by the affiliate's marketing efforts. It's a sure way to generate a passive income with minimum one-time efforts. In this module, we will teach you how affiliate marketing works, what kind of companies can you build affiliate tie-ups with and how to go about it. In blogging, we cover how to write SEO friendly articles, how to generate traffic, how to blog, what kind of content needs to be shared, processes of blogging, learn from the top bloggers and what they are doing.
Topics covered include: • Understanding Affiliate Marketing
• Managing Affiliate Accounts
• Sources to Make Money Online
• Blogging
• Selecting Affiliate Program
• Google AdSense Account Setup
• Applying for an Affiliate
• Placing Ads on Website
• Building Assets for Affiliate Promotion
• Placing Ads on Blogs
• Payments and Payouts
• YouTube Video Monetization
• CPC, CPA, CPI and other metrics
• Allowing and Blocking Ads
• Getting Most Conversions
• Performance Metrics
• Day to Day Work Scheduling
• AdSense Administration
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M ODU LE 15
Case Studies and Practical Assignments We have experience of running more than 1000 ad campaigns. We will share case studies and advance strategies. We will also give you practical assignments for website, ad designing, email content writing, affiliate promotions, SEO and many more so that you not only learn Digital Marketing but you can actually implement Digital Marketing strategies for you or your client’s business.
Tools worth â‚š20,000 Gyan Mantra provides digital marketing tools worth â‚š20,000 to the students. A wide range of tools are covered with our program. Professional SEO Tools
Web Hosting
SEO Management Tools
Landing Page Creator
Graphic Designing Tools
Email Marketing Tools
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M ODU LE 16
Exams and Certifications * Exams are in MCQ format. Section 01: Registering Google Certification Program (Free) Section 02: Google AdWords Certification Section 03: Google Analytics Certification Section 04: Google Video Advertising Certification Section 05: Facebook Blueprint Certification Section 06: Sample Test Papers for Google Certification Examination
Google Certification Program
Google AdWords Certification
Google Analytics Certification
Google Video Advertising Certification
Facebook Blueprint Certification
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150 hours
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