EATOZZ FROZEN FOOD PRODUCTS Small Social Media Strategy Rawan Adel
BRAND PERSONA
BRAND PERSONA
Overview
The company was established in 2021 in Egypt to provide the Middle East market with high quality frozen food products, Moderate prices and easy consumer access through our online stores.We offer a Variety of products (vegetables, fruits, meats, heat & eat meals).
Mission statement
Make life easier!
Brand Pillars
-Quality: As we have partnerships with different vendors, they guarantee high-quality food items. -Easy access: Our products are available in supermarkets and small grocery stores, and we also have an online application -Variety: We offer a frozen vegetables, fruits, meats, heat & eat meals.
BRAND PERSONA Brand as Human
A caring and supportive grandmother, so she always make sure of helping who're around her .
Characteristics
Trusted – confident - interested - has solutions
Key Persona
Caregiver: we are in Eatozz putting our customers health and time as our first priority.
TONE OF VOICE
TONE OF VOICE Tone of Voice
Casual & enthusiastic are the suitable tones of voice to contact with our target audience and suitable for our mission
Language
Arabic / English with positive phrases .
We’re /We, rent
-We are support working mother & students and we are committed to Fair Trade. -We do not mention race and color discrimination in our campaign.
MARKETING
MARKETING Marketing Massage
Social Media Channels
Wherever you are on your life's journey, we are with you!! (The campaign will be focusing on numbers of different customers characters in different regions who are struggling with the difficulties of daily life and find a solution and comfort when they are using our products) -Facebook to reach to wield target audiences in the Levant and North Africa. -Instagram suitable for the industry, reach more women audience, depend on photos and short videos and there are opportunities for collaborations. -YouTube Displaying ads and make short series with influencers in the food industry. -linkedin professional account for the company staff and the company agreements and events.
BUYER PERSONA (one model)
BUYER PERSONA Linking with his Goals & frustrations Our products will help him to exploit the time to focus on studying, whether through frozen (heat & eat) meals or ordering online, which also will help him to invite his friends without wasting time. Moreover, our products will provide him the right nutrition to stay in shape and preparing for the championship with our healthy frozen products from vegetables and fruits and that will avoid him to depends on junk food.