Brand Guide Line Ver. 1.2
0. Intro 1. Logo 2. Color 3. Typography 4. Imagery
Brand Guide Line Our visual brand identity is a design scheme that embraces “simplicity, essence and fun” presented with various key insights that create the most distinctive look and feel to RAWROW.
Scripting words for RAWROW — simplicity, discard, fun
SIMPLICITY ESSENCE
FUN
RIGHT
0. Intro
What is RAWROW?
Aims to promote a simpler yet better life from ‘Less but better’
COMPANY SLOGAN — ONLY BRINGS THE ESSENCE FOR SIMPLE LIFE. BRAND SLOGAN — BE RAW
RAW [adj] — Not treated or processed (of materials, products etc.); in a natural state, unrefined, unprocessed. [from 10th c.] New or inexperienced. [from 16th c.] Crude in quality; rough, uneven, unsophisticated. [from 16th c.] Of data, statistics etc: uncorrected, without analysis. [from 20th c.] ROW [noun] — A row of things or people is a number of them arranged in a line. RAW + ROW — A purpose of why we make RAWROW is that show the ‘essense’ in order.
1. Logo
Our visual brand identity is a design scheme that embraces “simplicity, essence and fun” presented with various key insights that create the most plain look and feel to RAWROW.
Scripting words for RAWROW — simplicity, discard, fun
1. Logo
Exclusion zone
To give a clear sense of legibility and visiblity, the symbol has an exclusion zone. It applies to most cases of print & screen based platforms.
Meaning of RAWROW logo — The human form is best simplified.
Minimum size of logo — 15mm
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1. Logo
Symbol variations
The symbol can shape itself versaltilely in diffrent ways for variety of purposes.
1. Main Logo — For most cases, strongly adviceed to use this symbol anytime. 2-1. Subsidiary Logo_Picto Type 2-2. Subsidiary Logo_Patch Type 2-3. Subsidiary Logo_Typo Type — For the case that it has to be appearing strongly when it is plcase on top of other objects / photography / stationery / print / etc. Typo type is more recommanded. 3. Embracing Logo — Other logos can be placed over the yellow line to emphasises cases, such as , collaborations with other brand, sub-brand.
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1. Logo
Embracing Logo
Other logos can be placed over the yellow line to emphasises cases, such as , collaborations with other brand, sub-brand.
How to make of embracing logo — (1) Thickness of yellow line is same as thickness of font type logo (2) Width of yellow line is same as more wide logo in two type of logo (3) Height of your logo is same as height of RAWROW logo (4) Gap, between logo and yellow line, is same (5) Color of logo should be R BLACK with white background
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1. Logo
Limits
To keep consistent visuals of symbol’s usage, there are a few limits that apply to most cases of using the logo.
1. DO NOT — differentiate colors of elements. — For most cases, strongly advised to use this symbol anytime.
2. DO NOT — change the shape of line — By changing the shape of outter circle strip, it will instantly start losing the visual identity of Present Plus
3. Caution — without line — When using PP logo itself without outter circle strip, it’s only possible to be used as a fabicon of website / avatar on blog, Twitter, Facebook, Tumblr / other websites.
4. Caution — gradient — It is strongly advised not to use gradient on the logo, except some cases
1. Logo
Korean font type
Our Korean logo identity is a design scheme that embraces korean unique emotion of‘情’[Jung] presented that create the most distinctive look and feel to RAWROW.
R WHITE PANTONE WHITE
C:0 M:0 Y:0 K:0 R:25 G:25 B:25 #FFFFFF
R BLACK PANTONE BLACK 7U C:0 M:0 Y:10 K:80 R:84 G:83 B:74 #54534A
R YELLOW PANTONE 123U C:0 M:40 Y:100 K:0 R:250 G:166 B:26 #FAA61A
2. Color
Our color identity is a show that embraces “simplicity, essence and fun” presented with various key insights that create the most distinctive look and feel to RAWROW.
Scripting words for RAWROW — simplicity, discard, fun
www.rawrow.com _
www.facebook.com/rawrow
_ contact@rawrow.com
_ +82.2.518.2891
asasdksdvs.adfsadmnf .sdmfasdfsadfasdfasdf sadf asdfsadfsadfsad fsadfsad fasdf
Main Title Goes Here The beginning of the R Bag design came from the thought that a bag should not be a fashion item. When people ask us what kind of people should use the product, we reply, ‘people with a complicated life’. As the inflow of information increases with the popularization of the smart phone, more brands and more products are released. And so a differentiation plan adds something to products and the brand.
Name Goes Here Position Title Contact information Contact information Contact information Contact information
3. Typography
Primary type face Secondary type face
Helvetica Neue 45Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789!@€$+()/<> Main Title / Anotation — This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.
90% of all brand identity — For better consistent visual identity across the all visual assets, this logotype is initialy designed from Helvetica Neue 45Light typeface’s specimen. As reveals latter, this type face is the main font for Present Plus visual identity.
Helvetica Neue 75Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789!@€$+()/<> Logo / Body copy — This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.
www.rawrow.com _
www.facebook.com/rawrow
_ contact@rawrow.com
_ +82.2.518.2891
가나다라마바사아자차카타 파하 0123456789
제목을 작성해주세요 ‘가장 가방다운 가방’ 가방의 본질은 1. 담고 2. 보호(정리)하고 3. 드는(매는)것 이다. 이 3가지에 충실하여 만들어진 백팩이다. 브랜드 이름에서도 오듯이 RAW한 컨셉으로 과거의 요람의 형태를 기초로 하여 디자인하였으며, 기능도 Whatever you want를 모토로 하여 사용방법을 백팩으로만 국한하지 않고, 사용자가 상황에 맞게 백팩으로도 서류가방으로도 원하는 대로 있다. 또한 소재도 시간이 지나면서 사용자의 경험을 담아, 나만의 가방이 되도록 Aging 되는 소재들을 사용했다.
제목을 작성해 주세요 Position Title Contact Contact Contact Contact
information information information information
3. Typography
Primary type face (Korean type face)
윤고딕320 가나다라마바사아자차카타파하 0123456789!@€$+()/<> Main Title / Anotation — This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.
Logo / Body copy — This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.
90% of all brand identity — For better consistent visual identity across the all visual assets, this logotype is initialy designed from Helvetica Neue 45Light typeface’s specimen. As reveals latter, this type face is the main font for Present Plus visual identity.
R TOTE 200 NAVY
R BAG 300 CHARCOAL
RAWROW is always thinking about
RAWROW is always thinking about
how to pass on our warm emotion.
how to pass on our warm emotion.
4. Vertical Image Imagery X
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X
Yellow line — Yellow line should be located in point of 1/5, creating strong professional communications.
YELLOW LINE
Logo Box — The size of ‘logo box’ should be occupied less than 1% of main area . and it should be located in right upper corner.
Yellow line thickness — Yellow line should be took 1/6 thickness from ‘logo box’.
Notice — Top left and right pictures are the original format that we suggest you to follow. When there is no ‘sub description’ needed, take the LOGO BOX (right upper corner in the picture) out and place the ‘LOGO’ without white area under the yellow line as we show on the bottom left and right pictures.
Y Y Y Y Y Y
RAWROW is always thinking about how to pass on our warm emotion.
R BAG 100 ORANGE
4. Horizontal Image Imagery
X X X X
YELLOW LINE
X
Yellow line — Yellow line should be located in point of 1/5, creating strong professional communications.
Logo Box — The size of ‘logo box’ should be occupied less than 1% of main area . and it should be located in right upper corner.
Yellow line thickness — Yellow line should be took 1/6 thickness from ‘logo box’.
Notice — Top picture is the original format that we suggest you to follow. When there is no ‘sub description’ needed, take the LOGO BOX (right upper corner in the picture) out and place the ‘LOGO’ without white area under the yellow line as we show on the bottom picture.
Y Y Y Y Y Y
Do you have any query, please contact to RAWROW design team. kyuhyun@rawrow.com