Amber Traina

CO-OWNER, ALLIED ELECTRIC

Amber Traina always wanted to become an entrepreneur. Whatever career path she considered, it was always paired with the idea of owning a business: a child speech pathologist with her own practice, a pastry chef with her own coffee shop, running a home organizing business with her best friend.

Little did she know that when she met her future husband, Mario, in 2009, a master journeyman electrician in New York City, they would be running Allied Electric in Arizona. Between 2009 and 2019, Amber says she developed the skills that contributed to their ability to do so.

She left her hometown in Kentucky in 2009 to move to the Big Apple and started working in Manhattan as a reporter and event coordinator for Private Asset Management magazine.

She discovered a love of organizing and the details involved with event management, so shifted her career to producing B2B conferences. She interviewed C-suite level executives at Fortune 500 companies such as Nike, Disney, Pepsi, Zappos and others, to create topics and content for conference agendas.

She learned how the customer and employee experience dictate the success of a business.

That’s why when the couple started Allied Electric in Prescott Valley in 2019, they agreed to focus on four things: incredible attention to quality electrical work, customer happiness, employee happiness and positive team culture, and paying their team well.

Amber spends her free time with her husband as they experience the joy of raising their 16-month-old daughter.