New Hotels Planned for Downtown Prescott Valley

Prescott Valley officials approved two hotels with a combined total of 183 rooms in the heart of the community this summer, as developers move in to take advantage of a potential increase in tourism with the development of Glassford Dells Regional Park and other attractions.

A Towne Place Suites by Marriott is slated for the northwest corner of Main Street and Florentine Road, across the street from Findlay Toyota Center and partially situated on the corner of its parking lot, which spans the block between Main Street and Glassford Hill Road. The corporation is planning a four-story structure with 93 rooms, a pool, other outdoor amenities and a storage building.

The project’s final development plan was approved by the Town Council June 8. Town planner Jessica Barragan said the hospitality company planned to begin construction shortly after receiving approval and the facility is expected to open sometime in 2024.

On June 12 Matticus Hospitality Group clinched approval from the Planning and

Zoning Commission for a Homewood Suites by Hilton location at the northwest corner of Glassford Hill and the frontage road for AZ-69, across the street from the existing Hampton Inn. Plans call for 90 rooms, a fitness center, an indoor pool with spa, an outdoor patio with barbecues and a pickleball court.

Ernest Rudi, deputy director of development services, said at that meeting Town leaders anticipate more hotel rooms will be needed to accommodate “eco-tourists” attracted by outdoor recreation on and around Glassford Hill, as well as “overflow” crowds from major Prescott events like the World’s Oldest Rodeo®.

Commission member Brie King said both hotels could benefit the Town: “I think this could be a potential really good thing for our town. We have that awesome Findlay Toyota Center that’s bringing tons of community, tons of people up from the Valley that need places to stay.”

The commission approved a zoning map change and a preliminary development plan for the Homewood Suites project. A final development plan must be approved by the Town Council before the project can move forward. It has been opposed by residents of Lynx Lake Estates just to the east, the Town’s oldest neighborhood, primarily due to traffic concerns.

In other hospitality news, the former Super 8 motel at 7801 E. AZ-89 has reopened this summer as Clarion Pointe Prescott Valley.