Kentico Xperience 13: is it The Future of Digital Experience Platform?

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Technology + People + Process Home / Blog Feb 16

2021

Kentico Xperience 13: is it The Future of Digital Experience Platform? In 2020, Kentico launched Xperience 13, an award-winning digital experience platform that works as a single-point-solution for content management, digital marketing, and commerce. This rebranded, enhanced, and comprehensive version combines features of both the Kentico CMS and Kentico EMS. It is available on-premises or in the cloud. Kentico Xperience 13 is one of the rst DXPs that has switched to ASP.NET Core MVC, delivering better sustainability with accelerated digital automation. A host of features that promises to make the task of digital marketers and developers more e cient and target-driven while minimizing complexities are integrated into this new version. Let’s take a deeper look at why Kentico Xperience 13 is the future of Digital Experience Platforms.

A Single Window Solution With the increasing expectations of consumers providing a top-of-the-line experience is a priority. Operating and integrating multiple solutions to create a seamless digital experience can be an overwhelming task for any team. Kentico Xperience 13 is designed to operate as a single-point solution that will allow the marketers to expand their abilities while ensuring a less cumbersome chore for the developers, freeing their hands to bring in more creative thoughts while delivering faster and better UX.

Future-Proof Framework The world of technology is evolving rapidly, and older techs are quickly being replaced by the more advanced and e cient ones. Kentico Xperience is built on the latest technology available, and it is one of the rst Digital Experience Platforms that has switched to ASP.NET Core MVC framework, which can be safely marked as the tech of the future. The technology ensures better loading time, excellent performance, and quick processing ability for minimum resource requirements. This Kentico CMS Upgrade gives developers the freedom to use the latest programming syntax and languages. It covers large-scale business needs, ensuring a seamless experience for the brands.

Automation at its Best Xperience 13 o ers e cient automation to slash the workload of marketers while streamlining the processes for better performance. Creating and managing marketing automation is simple and intuitive on Kentico. Marketers can easily save time by using advanced tools that simplify everyday tasks through the use of templates and other features. a broad range of multi-channel functions can be implemented from the same platform without using any code, simplifying collaboration and work ows. Enterprises aiming to utilize their human resource more e ciently to achieve the best outcomes can get maximum assistance from the automation features of the platform.

Best Support for Content This platform bundles an array of features to support maximum content reusability. From creating pages to adding new elements – easy exploration and use of existing content elements is a core highlight that supports e cient content creation in minimum time. Kentico Xperience 13 supports single-point content creation and website-wide distribution eliminating content duplication while assisting in a quick update of content in multiple places. Content reusability helps marketers to do more while saving on time, promoting faster work ow and smooth operation.

Voice Assistant Integration Kentico Xperience 13 can be integrated with Amazon Alexa and Google Home. That means you can give it voice commands to complete all the tasks without having to type anything. The platform combines a special code, KEVIN which makes it possible to use the Kentico interface through voice commands, in the user’s native or preferred language. KEVIN not only makes the task of managing the interface simple but also makes it possible for people with disabilities to use the platform with maximum e ciency. Kentico Xperience 13 is truly a marvel of the latest technology and it o ers the most advanced digital automation.

Features for Platform Enhancements Kentico o ers a bunch of features for enhancing the website without having to mess with the coding. Features like Dynamic Routing and Search helps to improve productivity while reducing resource consumption. The set of features reduces the total time to market and on the other hand, provides deep insights on the behavior of the visitor, helping the marketers to ne-tune the content. Easy third-party synchronization of Kentico objects and pages reduces the burden on developers. The features enhance the platform with a comprehensive and quick search for fewer resources.

Third-Party Platform Integration

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Kentico DXP Toolkit makes third-party platform integration simple. Users can easily integrate it with other applications like CRMs and Siteimprove. It will naturally make the process more seamless, less time-consuming and help enterprises to use an integrated

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and comprehensive system to achieve better results while minimizing resource requirements. The toolkit also supports the quick onboarding of new projects, maximizing e ciency.

About Raybiztech Raybiztech is a CMMI Level 3 Company o ering Arti cial Intelligence-driven high-end automation solutions for global enterprises for the last 11 years. We are a Kentico Xperience Gold Partner with a team of certi ed Kentico Development professionals and comprehensive resources to ensure best-in-class consultation, deployment, and management of Kentico Xperience 13.

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