www.wionews.com
WION News
Ray Business Technologies
MEDIA NEWS
Background Zee Media Corporation Ltd (An Essel Group Company) is India’s leading media and broadcasting company. Zee Media planned an innovative technological development of its first English TV News Channel, WION. WION News targets International news stories with a South Asian perspective. Instead of broadcasting the local news reports from India, WION broadcasts international news content delivered by its correspondents across the globe. The staff consists of a mixture of young and seasonal correspondents with diverse nationalities who deliver news reports around the world. The WION team consisted of seasoned and daring, young journalists of diverse nationalities. World is One News, WION, was set up to examine global issues with in-depth analysis. Today, WION is an international news entity with headquarters in India. Its website was launched on June 15, 2016, and the TV channel on August 15, 2016, as a free to air satellite service in 37 countries.
Goals & Challenges The goal of WION was to deliver informative news that is not biased, from a team of journalists who are neutral to the core and non-partisan when it comes to the politics of the world. Zee Media Corporation Ltd (An Essel Group Company) trusted Ray Business Technologies Pvt Ltd with the technological development of its first English TV News Channel, WION. WION wanted a platform to connect to the general public and show what is happening in the world, providing access whenever and wherever. The major objectives for WION technological development were to develop highly usable, accessible, and Integrated Solutions as listed below:
Easy-to-use CMS with Dashboard for WION Editors and Authors/Writers to create stories/articles and upload different content to use on different platforms Integrated Newsroom for quick news dissemination Increase time spent on WION news website User Dashboards for efficient task management Generate ad revenue Integration with Wires, Social and other media Mobile App Development Retaining and attracting new Viewers (Linear) and Users (Web & Social)
Solution Ray Business Technologies (RBT) addressed WION’s specific needs to achieve their goals by:
Delivering an online news channel with easy-to-use CMS and Dashboard Developing a solution to manage high-volume online traffic Integrations with Newsroom Control (Automation) Systems Integrations with Social and Analytics Platforms Delivering an Identity Management Solution Delivering Mobile Applications with Ad platform integration for better ROI Over-the-Top (OTT) Solutions Secure Technology Platform to avoid any cyber attack Implementing “Age-down” - degrade older content based on date and time of original post to the bottom of the page
WION team requires no development resource for publishing and expiring of content. RBT scaled up the performance using Redis Cache implementation.
Results The new website has enabled WION to cater to big traffic volumes and managed to get up to 99.95% uptime. The new site resulted in traffic soaring almost 33% and has driven better user engagement and time spent on the website. The WION website built on Kentico, provides improved user experience and has served to further strengthen the position of the client as the leader in News.
The site witnessed an increase in traffic by up to 33% Increase in average visit duration and increase in unique visitors on the website Kentico Implementation saved 45 days on development Improvement in social media engagement
Key Criteria for Choosing Kentico
Faster development—site was built faster with fewer resources Kentico CMS offers all of the required modules than other CMS’ on the market Easily maintainable Content Management System Content staging option while working with different versions of the hosted site
Easily maintainable Document Management System with workflows Actively supported by Kentico CMS 9.0 and strong developer community Ease of content management Highly usable and accessible solution for various user types Secured technology environment for cyber attacks
Source: www.raybiztech.com/resources/case-studies/wion-news-case-study
Ray Business Technologies Pvt Ltd Ray Business Technologies Private Limited is a global Information Technology (IT) Services and Solutions company. We provide cutting-edge IT Solutions for Enterprises to effectively utilize the available resources and efficiently manage the operations. Our excellent team of Technology Professionals work with enterprise clients in North America, Latin America, Australia, Europe, Middle East and Asia. Raybiztech is now leading the way in powering next-generation enterprises with its Cloud, Mobility, Big Data and Social Media solutions. Leveraging our technology and vertical knowledge prowess, we partner with our clients to create transformational value that provides sustainable competitive advantage. Our delivery processes and expertise assist you to solve your business' most complex problems, help you reduce risk and attain competitive advantage. Raybiztech offers comprehensive end-to-end IT Services for Business Application Development & Maintenance, Enterprise Solutions, Testing & Quality Assurance, Embedded Systems, Cloud Computing and IT Infrastructure Management to organizations in the Banking & Financial Services, Insurance & Healthcare, Life Sciences, Manufacturing, Retail, Distribution & Logistics, Media & Entertainment, Leisure & Travel, Communication, Energy & Utilities, Federal Government verticals and Independent Software Vendors. Our innovative IT Solutions in Enterprise Resource Planning (ERP), Enterprise Portals and Content Management (EPCM), Customer Relationship Management (CRM), and Enterprise Mobility including Product Development and Life-Cycle Support, have resulted in significant strategic and cost advantage for our clients worldwide.
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