www.zliving.com
ZLiving
Ray Business Technologies
MEDIA & ENTERTAINMENT LIFESTYLE
Background Z Living is a TV network in the US, offering original, high quality, health and wellness TV shows and videos; bringing the best in health and wellness entertainment. Z Living is dedicated to telling compelling stories that motivate people to live a happier and healthier life. Z Living is broadcast to millions of homes across the US. Z Living is carried on the following stations: AT&T (Channel 459/1459), Cablevision/Optimum (Channel 164), DISH Network (Channel 218), Verizon FiOS (Channel 162/662), RCN (Channel 226), RCN Lehigh Valley (Channel 202), GCI (Channel 142), Buckeye (Channel 161), Comcast (Chicago, Channel 389), and Cincinnati Bell (Channel 636). Z Living is also available on Roku and Sling TV. Z Living recognizes the value of its Healthy Living Entertainment linear business to consumers and the potential opportunities that a Z Living Marketplace can provide as an over-the-top (OTT) platform. Z Living’s goal is to build the best Healthy Living Entertainment platform that has brand recognition with a strong position within this category. One significant reason why Z Living needed a new platform was that their old site did not compete among competitors like PopSugar.com, MindbodyGreen.com, Food Network, and others. In order to take market share away from PopSugar.com, Z Living needed an OTT platform that delivers a consistent and unique user experience to serve content that is informative and enjoyable to assimilate.
Goals & Challenges Goals of the Z LIVING Marketplace initiative were to deliver informative and entertaining content whenever and wherever Z Living consumers needed it, deliver timely content that connects to the consumers at an emotional level, invoke a strong emotional connection that compels the consumer to return to Z Living Marketplace as the primary destination for Healthy Living Entertainment, and serve content that Consumers did not realize they need or seek. The major objectives of Z living’s technological development were to develop highly usable, accessible, and Integrated Solutions as listed below:
Easy-to-use CMS with Dashboard for Z living Editors and Authors/Writers to create stories/articles and upload different content to use on different platforms. Increase user engagement on the website User Dashboards for efficient task management Generate ad revenue
Integration with Wires, Social, and other media Mobile App Development Retaining and attracting new Viewers (Linear) and Users (Web & Social)
Solution Z Living trusted Ray Business Technologies (RBT) to address their specific needs to achieve their goals and compete with competitors. RBT succeeded in:
Delivering an Online Channel with easy-to-use CMS and Dashboard
Developing a solution to manage high-volume online traffic
Integrating with Social and Analytics Platforms
Delivering Mobile Applications with Ad platform integration for better ROI
Developing a Secure Technology Platform to avoid any cyber attack
Implementing “Age-down” - degrade older content based on date and time of original post to the bottom of the page.
The Z Living team requires no development resource for publishing and expiring of content. RBT scaled up the performance using Redis Cache implementation. Another element that was important to Z living for their data capture was the newsletter sign-up form. RBT integrated the newsletter sign-up form on the website with Z living’s email marketing software. This form allowed for seamless capture and transfer of data, giving Z Living the tools to segment, and make the most of their leads.
Results The new website has enabled Z living to cater to big traffic volumes and managed to get up to 99.95% uptime. The new site resulted in traffic soaring and has driven better user engagement and time spent on the website. The Z living website built on Kentico provides improved user experience and has served to further strengthen the position of the client as the leader in Lifestyle and Entertainment.
Key Criteria for Choosing Kentico
Faster development—the site was built faster with fewer resources Kentico CMS offers all of the required modules than other CMS’ on the market Easily maintainable Content Management System
Content staging option while working with different versions of the hosted site Easily maintainable Document Management System with workflows Actively supported by Kentico CMS 9.0 and strong developer community Ease of content management Highly usable and accessible solution for various user types Secured technology environment for cyber attacks
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