2021 Visual Art Portfolio by RayL

Wild Flower Journey

? Packaging Design Campaign Branding Illustration Typography Photography

Ray Lidya

III

All of this book content involved the process of learning, accomplishment, failure and relearning and spinning around like that. Hence the concept of this typeface is the journey and growth itself. For every phase of that is how I’ve improved and how I’ve created my portfolio. In taking the journey and growth keyword, I was reminded by the growth cycle in nature itself and how nature formed beauty through imperfection. Typeface “PORTFOLIO” was formed with that in mind.

Wild Flower Journey Original typeface :

Module used :

PORTFOLIO Bauer Bodoni Std

Having enthusiasm on art since I was a child, currently I am developing my passion in illustration and graphic design field. I studied in BINUS University majoring in Visual Communication Design. I have been participating as design coordinator for some events and as participants in some art exhibitions. I did illustration in both traditional and digital way using pencil color, pencil, watercolor. I usually did my graphic design using Adobe Indesign, Adobe illustrator and Adobe Photoshop.

Ray Lidya Date of Birth

Medan, 14th August 1997

Nationality

Indonesia

Contact

Education & Training

Address Jl. Pluit Raya 200, Komplek CarinaSayang 1 Blok 4/9, Pejaringan, Jakarta Utara Email raylidya88@gmail.com

2018

Mixed Feelings Art Incubation by Atreyu Moniaga Project

2020

BINUS University Majoring in Visual Communication Design: New Media

Phone Number/ WA 081213378583

Technical Skill

Experience 2016

Intern at Oeuvreand.co Visual Based Company in Illustrator division

2016

Design Coordinator for DV RUN 2016

Adobe Indesign

2016

Design Team for Makrab Skeleton

Language

2017

Design Coordinator for Redaksi Titik Dua “Titik Jenuh2017”

English

2018

Intern at FullFill Studio

2019

Textile Designer at Yogie Pratama Atelier

Adobe Illustrator Adobe Photoshop

Exhibition

Workshop

Collaboration

Watercolor Painting at BINUS University

Christmas Gif for Adorama Photo

2017 Selected work for Creative Illustration Workshop by Mengyu Chen

Textile Design for Amot Syamsurimuda Fashion Show: Nower Than Now at Empirica Jakarta

2017 Online exhibition at One Space Gallery in Wuhan, China

Paint with Tea and Coffee at Go Work at Pacific Place Webinar Class: Watercolor Floral Postcard Painting with Lyra and Meiko Art School Webinar Class: Coffee Painting with Lyra

2018 Mixed Feelings 03 FABEL Exhibition presented by Atreyu Moniaga Project 2018 BTS Art Exhibition: All The Way Up at CG Artspace, Rumah Miring 2018 Marchesa Casati Group Exhibition at Ruang Seduh 2019 Exhibition and collaboration with Amot Syamsurimuda Annual Show: Nower Than Now at Empirica Jakarta 2020 BTS Art Exhibition: Love Yourself at Function Hall, Plaza Indonesia

VII

VIII

CONTENT 2 Packaging Design 10 Branding 16 Editorial 26 Illustration 52 Campaign/ Advertising

Packaging Design

KOKO DRINK Phase : Assignment Scoop of work : Packaging Design and Illustration Tools of trade : Adobe Illustrator and Watercolor

Okky Koko Drink is an Indonesian drink product. It contains flavored coconut water and nata de coco. Their slogan is “nikmati kenyalnya sekaligus nikmati seratnya” (you feel the elastic sensation and enjoy the fiber). I redesigned the logo with 2 ways of approach. One is the geometric approach to enhance the modernity of the product and the second one is the illustrative approach to add fun aspect to it.

Packaging Design

The first logo is a geometric logotype. Using perfect geometry rule, I wanted to bring out the modern identity and aimed to set it apart from other similar brand’s product logotype. I approached the second logotype using illustrative style. I aimed to remind people of the coconut and jinggly nata de coco

Logo Alt. 1

The third logo is the improvised version of the second logo. This time, I changed the coconut shape into more natural ‘o’ and the ‘o’ itself will remind people of the opened coconut shell.

Logo Alt. 2

Logo Alt. 3 Watercolor Scanned

Packaging Design

CROCODILE Phase : Assignment Scoop of work : Packaging Design and Illustration Tools of trade : Adobe Illustrator

“CROCODILE” is an educative toy from Indonesia. With its ability to look and feel, it will stimulate children’s visual and audiotary. The fun of this toy meets the development o children’s curiosity, thinking ability and the logical intelligence. Overall illustration represents crocodile and when the box is opened it will feel like the crocodile is also opening its mouth. Applying this geometric illustration will bring out the modernity in one hand and joy in another hand.

Packaging Design

The color palette from the first logotype is the fun spring color. Other than the fun factor, this color combined with geometric typeface give us the feeling of kids’ toys. The second alternative to the brand is a more illustrative one. I used the perfect geometry rule to form a geometrical crocodile illustration The third alternative is also formed using the perfect geometry. Compared to the second alternative, the third logo is made to resemble the original crocodile toy more. The advantage of this logo is that people can picture the real crocodile toy from only seeing the logo.

Logo Alternative 1

Logo Alternative 2

Logo Alternative 3

Packaging Design

Branding

PERSONAL BUSINESS CARD Phase : Personal Project Scoop of work : Self Branding, Graphic Design Tools of trade : Adobe Illustrator The tone and manner of this branding identity are : simplicity, ellegance dan professionality. Below are the stationary set made for self branding consisting of envelope, name card and letterhead.

ILLUSTRATION AGENCY

Branding

ationSEMPOA SIP Phase : Assignment Scoop of work : Branding, Graphic Design Tools of trade : Adobe Illustrator Sempoa SIP is a platform for children’s imagination development in solving any problem. Children’s imagination comes from something that is creative, dynamic, in which the color palette and shape of the logo is aimed to.

h. ersifat

epaem-

color scheme

Minimum size print : 1.25 inches / digital : 35 px

One color printing

0.5 x

Minimum size print : 2 inches / digital : 90 px

0.5 x

Multi color printing 0.5 x

0.5 x

0.5 x 0.5 x

0.5 x

Konfigurasi kedua adalah konfigirasi horizontal. Dapat digunakan jika space logo adalah horizontal. Daripada mengecilkan logo hingga di bawah ukuran minimum sebaiknya menggunakan konfigurasi horizontal ini

Branding

Nick Kato Managing Director Gedung Cyber 2 Lt. 29 Jakarta Pusat, DKI Jakarta 10720, Indonesia Kuningan, Daerah Khusus Ibukota Jakarta 12950, Indonesia Tel. (021) 808 - 6676 Web: www.sempoasip.co.id

Branding

BHINNEKA Phase : Assignment Scoop of work : Branding, Graphic Design Tools of trade : Adobe Illustrator Bhinneka is a non-profit community, liquid, nonpartisan, and free of interest. The branding on Bhinneka focused on the word “freedom, liquid and free” and to reflect the full belief of Bhinneka which is in the diversity of race, ethnicity, nation, religion as Indonesia’s inherent strength from Pancasila.

Envelope

Branding

Jl Jawa no 6, Bandung 0813-14364-198 (Febi)

@komunitasbhinneka bedaitubiasa17@gmail.com

Komunitas Bhinneka

Jl Jawa no 6, Bandung 0813-14364-198 (Febi) @komunitasbhinneka bedaitubiasa17@gmail.com

Editorial

AKSARA CITRA Phase : Assignment Scoop of work : Typography, Editorial Tools of trade : Adobe Illustrator The logo of “AKSARA CITRA” is made to visualize the character of a fluid, consistent, and scietific writing. In addition to that, the logo and design are made to make people perceive it as a comfortable reading meanwhile still looking professional.

Typeface Alternative 1

Typeface Alternative 2

Editorial

Issue #1

June 2017

Contents Pengaruh beberapa ‘Isme’ Desain Modern (1900-1960) hal Bauhaus dan Pengaruhnya hal New York School dan Pengaruhnya hal Swiss Style dan Pengaruhnya hal Pengaruh Desain Post-Modern (1960-?) hal Revivalism atau Retro (Retrospective) hal Ecclecticism hal New Wave hal Vernacularism hal Musikalitas Tipograﬁ hal Asal-Usul Tipograﬁ hal

D. Rio Adiwijaya

Tulisan Sebagai Awal Berkembangnya Tipograﬁ hal Tipograﬁ, Musik, Dan Puisi hal

Beberapa ‘isme’ desain Barat tidak dapat dipungkiri telah masuk ke alam pikiran kita akibat adanya proses globalisasi. Artikel ini membahas pengaruh beberapa ‘isme’ desain grafis Barat yang mempengaruhi konsepsi desain kita dalam lingkup pendidikan maupun profesi. Konsepsi tersebut sebetulnya adalah ‘versi sadar’ dan apa yang biasa kita sebut sense atau taste desain. Namun perlu ditegaskan, di sini sama sekali tidak dimaksudkan untuk memuja atau mengutuk desain Barat. Artikel ini ditujukan untuk merangsang sikap kritis dan sadar atas sense atau taste desain kita masing-masing yang telah terpengaruh beberapa ‘isme’ desain Barat tersebut. Dengan disadari, keuntungan yang dapat diambil adalah konsepsi desain kita menjadi lebih sadar sehingga lebih dapat dijabarkan dikembangkan, serta dapat pula dipertanggungjawabkan oleh kita. Sense atau taste sering menjadi ‘senjata’ andalan desainer dalam menyelesaikan problem desain. Akan tetapi perlu diingat bahwa ‘senjata’ itu sebetulnya memuat konsepsi-konsepsi tertentu yang diterima dari pembelajaran dan praktik, entah disadari atau tidak. Persoalannya memang, pernahkah sang desainer kini mempertanyakan asal-usul sense atau taste-nya? Konsepsi desain Barat apa saja yang membentuknya? Desainer yang tanpa sadar terpengaruh Swiss Style misalnya, akan lebih sulit menerima desain berkonsep Vernacular karena jauh berbeda karakteristiknya. Masalah menjadi lebih luas jika sang desainer berperan sebagai pengajar. Ia tanpa sadar cenderung menekankan satu paham misalnya Swiss Style tadi kepada puluhan mahasiswa yang punya minat dan kecenderungan berbeda-

beda. Namun, sang pengajar tidak menyadari bahwa dirinya sebetulnya cuma terpengaruh. Belum lagi perdebatan antara sang pengajar dengan pengajar lainnya yang tanpa sadar terpengaruh New York School. Ceritanya akan lain jika keduanya menyadari status masing-masing sebagai orang yang sama-sama terpengaruh. Intinya bukan seberapa ‘benar’ taste masing-masing tetapi pada apa yang mempengaruhi sehingga taste-nya menjadi sedemikian rupa. Menyadari pengaruh suatu ‘isme’ sebenarnya membantu untuk lebih mudah dalam mengungkap dan membentuk ‘jati diri desain’ kita sendiri.

Prinsip Desain Dalam Tipograﬁ hal Memusikkan Tipograﬁ dan Mempuitiskan Visual hal (Design) Authorship? hal Chief Editor : Marlina Lidya Ena Managing Editor : Hans Adip Designer : Thomas Pitt

“ Intinya bukan seberapa ‘benar’ taste masingmasing tetapi pada apa yang mempengaruhi taste-nya dapat berubah menjadi demikian rupa.”

Editorial

BORDIR TASIK Phase : Assignment Scoop of work : Typography, Editorial, Illustration Tools of trade : Adobe Illustrator Bordir Tasik is one of beautiful Indonesian textile art that originated in Tasikmalaya. The book is aimed to be a modified reference book for fashion enthusiasts towards new ideas that can be developed from Tasikmalaya Embroidery. To represent the beauty of Tasikamalaya embroidery, the visual concept of the cover is to showcase the embroidery style of Tasikmalaya Embroidery and application in kebaya, tablecloth, gamis, blazer. I modified Garamond Typeface into a more decorative typeface as to reflect the decorative aspect of the embroidery, but still maintain the classy, elegant and organic characteristic of Garamond.

Editorial

Government Public Relations (n.d.)

said that the payung geulis is a

mengatakan bahwa payung geulis

symbol of the City of Tasikmalaya

adalah simbol dari Kota Tasikmalaya yang

which means a beautiful umbrella

memiliki arti payung cantik yang memiliki

that has aesthetic value. Payung

nilai estetis. Payung geulis ini terbuat dari

geulis is made with paper and fab-

bahan kertas dan kain dengan rangkanya

ric with a frame made of bamboo

yang terbuat dari bambu serta dilengkapi

and equipped with natural and

dengan motif desain alami dan geometris.

geometric design motifs.

The artisan who are painting to beautify Payung Geulis in Penyingkiran Village, Tasikmalaya Pengrajin yang sedang melukis untuk mempercantik Payung Geulis di Kampung Penyingkiran, Tasikmalaya

Tasik Embroidery / Bordir Tasik

Payung Geulis

Editorial

Illustration

SOGO CALENDER 2020 Phase : Commercial Work Scoop of work : Illustration Tools of trade : Watercolor, Adobe Photoshop The idea of the illustration is to build dreamlike character in an ethereal landscape. I tried to show a world where human and nature coexist in tranquility and emphasized the beauty of it through the fluid flow and colorful yet subtle color.

Illustration

TOKYO DAN PERAYAAN KESEDIHAN Phase : Commercial Work Scoop of work : Illustration Tools of trade : Watercolor, Adobe Photoshop The voice of others always enveloped Shira and the shadow of them always followed her. Following Shira who walked in a different tempo of them and as if forcing her to walk in the same tempo as them. ... and as if Shira’d already gotten used to the sadness and foreignness, or whether the world also forced her to get used to it. Despite all of that, all that I knew is Shira celebrated her sadness.

Illustration

AMOTSYAMSURIMUDA : NOWER THAN NOW Phase : Collaboration Scoop of work : Illustration, Textile Design Tools of trade : Watercolor, Adobe Photoshop

Amotsyamsurimuda is a fashion designer based in Indonesia which in Amot’s show “Nower than Now” evoke the meaning and idea of hypernatural.

Hypernature also includes modification of nonliving matter by living organisms for the purposes of reshaping their physical environments.

In this collaboration, I tried to convey the relationship of insect and human and to show the ‘natural’ experiences that could not exist without the human hand, but can be appreciated nonetheless and expanded to include all life, for the manipulation of nature is not limited to human influence.

In other words, conjoining nature and human by presenting new relationships between the born and the made.

Editorial Illustration

Illustration

YOGIE PRATAMA Phase : Inhouse Scoop of work : Illustration, Textile Design Tools of trade : Pencil, Adobe Photoshop I was tasked to create custom embroidery design in Yogie Pratama attire. Sketches were then transfered to embroidery maker to be sewn into embroidery textile which then is used to create wedding dresses.

Illustration

WILD FLOWERS Phase : Mixed Feelings 03 Exhibition Scoop of work : Illustration Tools of trade : Watercolor A series of paper theaters made for Mixed Feelings 03 “FABEL” Exhibition on 11 April 2018 held in Qubicle Center, Senopati. This series was dedicated to all girls living by their own who blossomed beautifully as wild flowers.

Illustration

Smudging Prayer

Illustration

Love

Illustration

Grandma

Illustration

Special Chapter of Life

Illustration

MARCHESA CASATI Phase : Exhibition Scoop of work : Illustration Tools of trade : Watercolor

Illustration

CHOICES Phase : Oeuvreandco Project Scoop of work : Social Media Illustration Tools of trade : Adobe Illustrator

There was an innocent child trying to explore the world, but there were many choices which he can choose. The child was confused to choose one. There is a winding road, a straight road, and a dead end road, which require that kid to return to the start. But eventually from all these journey, lead to a same goal of happiness.

Illustration

NETWORKING, COMMUNITY, CREATIVITY Phase : Oeuvreandco Project Scoop of work : Social Media Illustration Tools of trade : Adobe Illustrator

Community was illustrated as orbit of people that were formed because of the gravity of the network to share the same goal. Connection was illustrated like a tree’s photosynthesis process which required energy sources from outside to synthesize food. The energy sources were pictured as people helping each other with the skill each person got, to accomplish certain goals. Creativity was illustrated like a light bulb that radiated various colors to picture the ability of solving problem in many ways. The ways here are metaphored with the colors.

Illustration

CREATIVE WORKERS Phase : Oeuvreandco Project Scoop of work : Illustration Tools of trade : Adobe Illustrator A set of creative workers’ illustration : photographer, public relation, graphic designer, illustrator, web designer.

Illustration

ALLIANS SMART PLAN Phase : FullFill Studio Project Scoop of work : Illustration, Merchandise Tools of trade : Adobe Illustrator

A set of card for Allians Smart Plan to educate people in a fun way.

Illustration

1 LOT 11 LOT 1 LOT LOT

LEMBAR) (10 LEMBAR) (10 (10 LEMBAR) (10 LEMBAR)

1 LOT 1 LOT

(10 (10 LEMBAR) LEMBAR)

10 LEMBAR 10 LEMBAR LEMBAR 10 10 LEMBAR

10 10 LEMBAR LEMBAR

10 LEMBAR 10 LEMBAR LEMBAR 10 10 LEMBAR LEMBAR 10 10 LEMBAR

33 xx 3 x 3

$ $ $ $

10 LEMBAR 10 LEMBAR LEMBAR 10 10 LEMBAR

$ $ $$ $ $$ $ 6 6 6 x x6 xx x 11 22 xx1 2 x1 2 10 LEMBAR 10 LEMBAR LEMBAR 10 10 LEMBAR 10 10 LEMBAR LEMBAR

3x3x

$ $

$$ $$

Illustration

KARTU KARTU KARTUPROFESI PROFESI PROFESI

KARTU KARTU KARTUPROFESI PROFESI PROFESI GENERAL GENERAL GENERAL MANAGER MANAGER MANAGER

KARTU KARTU KARTU PROFESI PROFESI PROFESI DIREKTUR DIREKTUR DIREKTUR

KARTU KARTU KARTUMANAGER PROFESI PROFESI PROFESI SENIOR SENIOR SENIOR MANAGER MANAGER

GENERAL GENERAL GENERAL MANAGER MANAGER MANAGER GAJI GAJI GAJI

DIREKTUR DIREKTUR DIREKTUR GAJI GAJI GAJI

SENIOR SENIOR SENIORGAJI MANAGER MANAGER MANAGER GAJI GAJI

GAJI GAJI GAJI

5.000,5.000,5.000,5.000,GAJI GAJI GAJI

4.000,4.000,4.000,4.000,-

Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah di di dipotong potong potongbiaya biaya biaya Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah •••Tanpa Tanpa Tanpadi Tanggungan Tanggungan Tanggungan 3.500,3.500,di di potong potong potongbiaya biaya biaya3.500,-

Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah di di dipotong potong potongbiaya biaya biaya Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah •••Tanpa Tanpa Tanpadi Tanggungan Tanggungan Tanggungan 4.200,4.200,di di potong potong potongbiaya biaya biaya4.200,-

Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah di di dipotong potong potongbiaya biaya biaya Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah •••Tanpa Tanpa Tanpadi Tanggungan Tanggungan Tanggungan 2.800,2.800,di di potong potong potongbiaya biaya biaya2.800,-

1Tanpa 11Tanpa Tanggungan Tanggungan Tanggungan ••••••Tanpa Tanggungan Tanggungan Tanggungan

3.300,3.300,3.300,3.500,3.500,3.500,-

1Tanpa 11Tanpa Tanggungan Tanggungan Tanggungan ••••••Tanpa Tanggungan Tanggungan Tanggungan

3.900,3.900,3.900,4.200,4.200,4.200,-

1Tanpa 11Tanpa Tanggungan Tanggungan Tanggungan ••••••Tanpa Tanggungan Tanggungan Tanggungan

2.650,2.650,2.650,2.800,2.800,2.800,-

Tanggungan Tanggungan Tanggungan ••••••121221Tanggungan Tanggungan Tanggungan

3.100,3.100,3.100,3.300,3.300,3.300,-

Tanggungan Tanggungan Tanggungan ••••••121221Tanggungan Tanggungan Tanggungan

3.600,3.600,3.600,3.900,3.900,3.900,-

Tanggungan Tanggungan Tanggungan ••••••121221Tanggungan Tanggungan Tanggungan

2.500,2.500,2.500,2.650,2.650,2.650,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

2.900,2.900,2.900,3.100,3.100,3.100,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

3.300,3.300,3.300,3.600,3.600,3.600,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

2.350,2.350,2.350,2.500,2.500,2.500,-

•••333Tanggungan Tanggungan Tanggungan

2.900,2.900,2.900,-

•••333Tanggungan Tanggungan Tanggungan

3.300,3.300,3.300,-

•••333Tanggungan Tanggungan Tanggungan

2.350,2.350,2.350,-

KARTU KARTU KARTUPROFESI PROFESI PROFESI

KARTU KARTU KARTU PROFESI PROFESI PROFESI MANAGER MANAGER MANAGER

KARTU KARTU KARTU PROFESI PROFESI PROFESI JOKER JOKER JOKER

KARTU KARTU KARTUPROFESI PROFESI PROFESI SUPERVISOR SUPERVISOR SUPERVISOR

JOKER JOKER JOKER

SUPERVISOR SUPERVISOR SUPERVISOR GAJI GAJI GAJI

MANAGER MANAGER MANAGER GAJI GAJI GAJI

3.000,3.000,3.000,3.000,GAJI GAJI GAJI

6.000,6.000,6.000,6.000,-

PHK PHK TIDAK TIDAK PHK PHK PHK TIDAK TIDAK TIDAK BEKERJA BEKERJA BEKERJA BEKERJA BEKERJA Pengeluaran Pengeluaran Pengeluaranbulanan bulanan bulanan

2.000,2.000,2.000,2.000,GAJI GAJI GAJI

Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah di di dipotong potong potongbiaya biaya biaya Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah •••Tanpa Tanpa Tanpadi Tanggungan Tanggungan Tanggungan 2.100,2.100,di di potong potong potongbiaya biaya biaya2.100,-

600,600,600,Pengeluaran Pengeluaran Pengeluaranbulanan bulanan bulanan •••111Tanggungan Tanggungan Tanggungan 700,700,700,600,600,600,-

Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah di di dipotong potong potongbiaya biaya biaya Gaji Gaji Gajibersih bersih bersihsetelah setelah setelah •••Tanpa Tanpa Tanpadi Tanggungan Tanggungan Tanggungan 1.400,1.400,di di potong potong potongbiaya biaya biaya1.400,-

1Tanpa 1Tanpa 1Tanggungan Tanggungan Tanggungan ••••••Tanpa Tanggungan Tanggungan Tanggungan

2.000,2.000,2.000,2.100,2.100,2.100,-

Tanggungan Tanggungan Tanggungan ••••••121212Tanggungan Tanggungan Tanggungan

800,800,800,700,700,700,-

1Tanpa 1Tanpa 1Tanggungan Tanggungan Tanggungan ••••••Tanpa Tanggungan Tanggungan Tanggungan

1.350,1.350,1.350,1.400,1.400,1.400,-

Tanggungan Tanggungan Tanggungan ••••••121221Tanggungan Tanggungan Tanggungan

1.800,1.800,1.800,2.000,2.000,2.000,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

900,900,900,800,800,800,-

Tanggungan Tanggungan Tanggungan ••••••121221Tanggungan Tanggungan Tanggungan

1.300,1.300,1.300,1.350,1.350,1.350,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

1.700,1.700,1.700,1.800,1.800,1.800,-

•••333Tanggungan Tanggungan Tanggungan

900,900,900,-

Tanggungan Tanggungan Tanggungan ••••••232332Tanggungan Tanggungan Tanggungan

1.250,1.250,1.250,1.300,1.300,1.300,-

•••333Tanggungan Tanggungan Tanggungan

1.700,1.700,1.700,-

•••333Tanggungan Tanggungan Tanggungan

1.250,1.250,1.250,-

Illustration

Campaign / Advertising

VOLUNTEERISM Phase : Submission Scoop of work : Illustration, Graphic Design Tools of trade : Watercolor, Adobe Illustrator A submission for celebrating “Volunteerism” event which was held by Worldwide Graphic Designers (WGD).

Campaign / Advertising

LOVE YOURSELF Phase : BTS Art Exhibition Scoop of work : Illustration, Graphic Design Tools of trade : Watercolor, Adobe Illustrator A poster campaign for BTS Art Exhibition 2019 which was held at Plaza Indonesia’s Function Hall. The illustration idea comes from BTS Love Yourself Album squiggles which formed a flower. To communicate the message ‘love yourself’, I illustrated flowers that bloomed within each person.

Campaign / Advertising

BTS ALL THE WAY UP Phase : BTS All The Way Up Project Scoop of work : Illustration, Graphic Design Tools of trade : Watercolor, Adobe Illustrator A poster campaign for BTS Art Exhibition 2018 which will be held in Rumah Miring by CG Artspace. The illustration itself symbolized pre-debut phase, debut phase and achievements of korean group, BTS. These phases are illustrated from the bottom to the top where the smaller flowers gradually form and support the bigger flower, in a way to deliver the message “all the way up” which is the concept of this event.

Campaign / Advertising

PILKADA Phase : Assignment Scoop of work : Graphic Design Tools of trade : Adobe Illustrator The poster is inspired by the work of Shigeo Fukuda and then translated in another message. The poster is made to tell people to vote in general election of regional head.

Campaign / Advertising

WOLON MUAY THAI GLOVES Phase : Assignment Scoop of work : Photography Tools of trade : Adobe Photoshop The direction of this campaign is to communicate the message of the brand “Fight the Passion”. The poster meant to be showing charismatic side of the fighter.

Campaign / Advertising

Behind The Scene

Campaign / Advertising

TITIK JENUH 2017 Phase : Design Coordinator Scoop of work : Graphic Design Tools of trade : Adobe Photoshop, Adobe Illustrator As the theme of the event was “Creating A Proper Portfolio”, I tried to do a visual concept that connected with the way of creating a proper portfolio. In this project, I used the keyword “explore”. Explore means to go beyond what’s existed, to brainstorm, to open to many ideas before focusing on the problem at hand. I used the idea of planets. Planets have so many layers that you need to open before you get into the core of the planet. I tried to emphasize on the layers of planet with geometric lines and the core with bright yellow color that gave a sense that light came from within the planet. As one explored more, one would find brighter, wider range of solution for the problems.

Campaign / Advertising

The promotion media for this event includes the official poster, coming soon brochure, countdown poster in social media, visual graphic for the video, facebook poster, invitation and ticket.

Redaksi Titik Dua dengan hormat mengundang

untuk hadir dalam acara

dengan tema

“Creating Portfolio Properly” Sabtu, 25 Maret 2017 13.00-15.00 WIB Mobile Museum DGI, Qbig BSD City Jl. BSD Raya Utama Organized by

Supported by

Media Partners

Organized by

ADAM MULYADI Creative Director of EGGHEAD Branding Consultant

Titik Dua proudly presents

TITIK JENUH 2017 "CREATING PORTFOLIO PROPERLY" Supported by

SAT, 25th MARCH 2017 Mobile Museum DGI Truly Premium Outlet Q-Big, BSD City

Media Partners

1-3 PM

DIAZ HENDRASSUKMA Founder/ Creative Director of SWG Design Direktur Pengembangan Program of ADGI

Yakin siap magang? Sudahkah kamu bereksplorasi?

Benefits

Handbook E-certificate Souvenir

Price IDR 20K

LUTHFI RAMADHAN Internship Graphic Designer at MullenLowe Indonesia Internship Graphic Designer at MATA Indonesia

Thank you so much for your time and for viewing this portfolio. I am looking forward to hearing from you. For further enquiries : Email : raylidya88@gmail.com WA / Phone : 0812 1337 8583