Cheng-Wei Ray Yu PORTFOLIO
Contents.
Genesis 2030 Concept Interior
Volkswagen 2025 Passat interior
Cadillac
Land Rover
2025 CTS concept interior
2025 Discovery Interior
Genesis 2030 Concept interior Sponsored Project
connections
Impact of images
Serenity New form of luxury
Peace
Minimalism
Simplicity
Theme Development
Final Theme sketch
material and trim
Photo credit : Lucid concept air
Volkswagen 2025 Passat
Function + Features
placed at the passenger side to decrease driver distraction
Adjustable center console based on touch screen and ergonomics
Screen can display side mirror and meter
Land Rover 2025 Discovery Interior
1st Gen
4th Gen
2nd Gen
5th Gen
3nd Gen
6th Gen
7th Gen
8th Gen
Direction 1
This direction is to focus on finding the new proportion volume for Land rover and in the same time keep the hierarchy upward, so the driver has natural eye level for the infotainment
Direction 2
This direction’s intention is to keep Land Rover’s design philosiphy, horizontal meets vertical. and create natural form leading effect.
Modes Switch
Ocean Blue
Ivory
Maple)
Aluminium
Cadillac 2025 CTS concept interior
Buyer Profile
Average Spend 40 Min travel to work
Key Features: -Driver Centric layout -Extension from A Pillar to upper IP -Traperzoid Structure -OLED screen
Digital
Bob
Personality Careful, Driven, Quiet
38 yrs San Franciso IT engineer Single
Need Make good use of his time, Keep track of his work even outside of his office
Technology Tech Savvy Time spent on tech
Willing to spend extra in exchange of relax after work
Concern Unable to prepare for work in the moring I’m all about efficiency, I see myself as “independent and hyper connected”
Spend time unmeaningful way during traffic
Salary Income level High but not very stable
Theme ideation
Asymmetric Emphasis
Key Sketch The key gesture is to keep Cadillac’s design laguage - trapazoid driver centric layout and utilize the future technology OLED embeded inside the IP as to create seamless experience
Mono Material OLED Screen
To make the experience much more seamless, the sceen will fade into back of the IP and create an live update map navigation.
when autonomous activate, screen will become an AR projetor and project image onto the wind shield
Final Theme Direction
maintein key gesture and add detai such as control input and gear shift.
Thank You Cyu9@inside.artcenter.edu