Sitting behind a blockade of traffic. Creeping forward inch by inch.
“What is going on?”
“Yesterday it was a flipped semi, I wonder what it is today?” “Traffic is just an awful experience, and it seems unavoidable. Sitting in a cloud of exhaust everyday can not be good for my health.”
“WOW!”
“The 18-wheeler in front of me, coughing out a big cloud of...
Jet Black Smoke.�
“My Gawd, It’s just enveloping my car, seeping in through my closed windows”
“The Smell!”
“This is unbearable, and all I can do is just sit Breathing this death in. There has to be a way to fix this?�
An environmentally responsible research and development team is focusing on inventing new hydrogen injection technology to lower emissions by decreasing gas used.
New hydrogen injection fueled tractor trailers will reduce disgusting exhaust fumes that pollute our environment. With these new technologies the exhaust that come out of our trucks is 200% cleaner than normal engine exhaust.
What would this change?
Trucking Industry Company Information “The trucking industry includes about 110,000 forhire carriers and 350,000 independent owner-operators with combined annual revenue of nearly $200 billion. Major companies include YRC Worldwide, Schneider National, J.B. Hunt, and Con-way. The industry is fragmented: the 50 largest companies account for less than 30 percent of the market.
The industry is comprised of carriers that transport commodities for shippers using a commercial motor vehicle (CMV). The industry doesn’t include the US Postal Service (USPS); couriers (such as the express delivery operations of UPS and FedEx); or private carriers (companies that transport their own products and raw materials) (Hoover).”
$200,000,
110,000 for-hire carriers 350,000 independent
ower-operators annual revenue
,000,000
10,000,000, tons of goods annually
,000 Operations & Tech “Major services include longdistance trucking (70 percent of industry revenue) and local trucking (30 percent). The industry hauls over 10 billion tons of goods annually, representing 60 percent of the total volume and 70 percent of value of all US commercial freight activity. Including private carriers, the US truck fleet is comprised of nearly six million. (Hoover)�
Competitive Landscape “Demand is driven by consumer spending and manufacturing output. The profitability of individual companies depends on efficient operations. Large companies have advantages in account relationships, bulk fuel purchasing, fleet size, and access to drivers. Small operations can compete effectively by providing quick turnaround, serving a local market, or transporting unusually sized goods. Average annual revenue per employee is $135,000.
Trucking competes with other forms of cargo transportation, including rail, air, and water. However, the shift toward inter model transportation means that these modes of delivery are often more complementary than competitive (Hoover).�
Air Rail Water shippping wouldn’t work without
The Road
Who is the target market?
Personas Name: George MC Gerry Age: 35 Occupation: CFO / Chief Financial Officer Story: George Is VERY interested in how much his company spends on shipping. Paying less on gas will reduce his shipping cost from his shipping company, and the more his company saves the better it reflects on him. Losing his company money makes him angry.
Name: Bill Ogelsbee Age: 45 Occupation: Trucker Story: Bill Is in the trucking industry and he pays for his own gas due to the fact the he is an independent trucker. This new CND system will really help Bill out, because he can save tons of money on gas. Also the fact that his truck will last longer is right up his ally, because If his truck is out of commission, so is he.
Name: Jenny Phillips Age: 38 Occupation: Sales Reap / Full-time Mom Story: Jenny often has to find shipping for her customers that is cost effective. Using less gas in turn should make shipping costs less all around, and a company that is less expensive, and less impactive on the environment is what jenny can really sell.
and everyone else
Identity Development The system started it’s development as a subsidiary company of J.B. Hunt. It being the most sustainable shipping company out there today, they would be interested in advanced suitability.
It was then decided that this was bigger than an individual company. The benefits of this company had to be accessible to independent truckers as well as trucking companies. So CND was created to solve the gas problems of the entire trucking industry.
The Road After the change it was time to create a company that would be taken seriously by truckers and a normal Joe. The road was the inspiration for the entire identity. This is because with out the road, shipping doesn’t work.
CND
How does it work?
Electrical System The hydrogen system hooks right up to the pre-existing electrical system, with out much modification. We suggest letting a qualified professional install this part of the process.
Ignition
Fuse
Oxygen (O2) Exhaust
H2O
+ Battery
Hydrogen (H) To Engine
Gas System The hydrogen gas hooks up the intake and gas lines to boost performance. Installation is simplified in this diagram to show the basic process, but is a little more technical and precise in the manual.
Original Gas Line
Hydrogen Flow While Idling
Hydrogen Flow During High RPM’S Engine
Air Intake
Installation Process PROBLEM: Carbon based fuels pollute the air with CO2 emissions that will increase acid rain, global warming and eventually kill many endangered species
Buy Kit
Each kit has every thing you need to convert truck to Hydrogen injection
Buy manual
Bring manual to a hardware store to buy all needed materials.
Trucker or trucking company goes to the web site and buys the manual or a kit to fit their existing engine
SOLUTION: Hydrogen conversion kits for every day truckers will increase fuel combustion so that trucks burn gas 200% more efficiently, in turn reducing CO2 emissions.
Bring kit to mechanic with manual that is included
Mechanic installs the parts using the Included manual
Listen as the improved engine starts to run smoother from burning fuel more efficiently Bring mateials home back home with your materials
Follow instructions to assemble and instal parts
Where do you buy?
Web Site
Home
Kits
Manuels
Customers
Contact Info
An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.
Few professional disciplines have as much opportunity to improve an enterprise’s sustainability practices as do today’s logistics practitioners. With supply routes stretching across the globe, the physical movement of goods consumes great amounts of carbon-based energy. According to the Energy Information Administration; The transportation sector consumes 28% of the primary energy resources in the United States, and 67% of the nation’s daily consumption of over 20 million barrels of petroleum. Finding more sustainable transportation methods is paramount for the “triple bottom line” of economic, environmental, and social success.
Buying Platform The web site is the first and most important part of CND. This is because it is going to be the best way to buy the product until it becomes more popular and is available in stores.
Buying
Home
Kits
Manuals
Customers
Contact Info
An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.
Half-ton / Full Ton Diesel Kit It comes with complete instructions so it is easy to put together yourself! Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive. CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
BUY - IT
Semi / 18 Wheeler Diesel Kit It comes with complete instructions so it is easy to put together yourself! Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive. CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
BUY - IT
The Kits The Kits page is were a less mechanical person might want to buy. Every part needed is supplied in the kit, so there is no chance of buying the wrong parts. The buyer can either try and install themselves or they can bring the kit to a mechanic and have it installed by a professional.
Buying
Home
Kits
Manuals
Customers
Contact Info
An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.
Install Manual (beginner) It comes with complete instructions so it is easy to put together yourself!
Easy ll Insta
Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive. CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
BUY - IT
Upgrade Manual (advanced) For more experienced installers that are ready and able to try making their system run better.
cult
Diffi
We recommend experimenting on a car that you don’t drive everyday. Some of out customers have been able to reach 200% efficiency, and you could too.
BUY - IT
The Manuals Buying the first manual is the first step to creating your own Hydrogen Injection System. The Install Manual gives you in-depth instructions on what parts you need and how to connect them properly.
The Upgrade Manual gives tricks for making the system run even more efficiently. This manual is for experienced customers, and experimenting on a secondary truck is suggested.
Every part can be found at a hardware store
How to tell the world?
Advertising Model
Decals When Truckers install the Kit there is a sticker that is included to put on the corner of the cab like a NASCAR decal
Billboards Trucks will be able to see on the highway. A quick message that will get them interested.
Word of mouth Other satisfied and reliable customers are encouraged to tell others about the benefits of the hydrogen system
Web site Were you can buy the kits and also get all the needed decals that you would like to put on you’re truck
Print advertising Costomers are given cards to hand out to their costomers Sales reps are sent out to companies
Trade Shows For bringing the company to the everyday pearson
Advertising Strategy Making an advertising model is a crucial part of the system. This is because if you don’t have a plan for getting the company name out into the world, advertising can turn into a jumbled mess. Then no one will want to invest, and the company will fail.
A model also helps in figuring out your companies advertising budget. If there isn’t enough money for say a trade show a cheaper option might work just as well. Then when the company gains more money more expensive options will arise.
Advertising and Promotion Racing Decals Less gas - Less exaust - Same engine
As simple as water
Two decals will come complementary with each order. They are then placed on the cab or trailer to let others know that you are driving with a hydrogen injection kit from CND.
Billboards
Brochure / Mailers
Since the target market spends most of their time on the road, billboards are a must. This will also capture the eye of everyday consumers and boost word of mouth shareing.
Print advertising will also help spread the word, but probably won’t be the most important part of our advertising campain.
Brochure Front:
Carbon Fuels
What if you could make your truck 200% more efficient
Back:
An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.
Few professional disciplines have as much opportunity to improve an enterprise’s sustainability practices as do today’s logistics practitioners. With supply routes stretching across the globe, the physical movement of goods consumes great amounts of carbon-based energy. According to the Energy Information Administration; The transportation sector consumes 28% of the primary energy resources in the United States, and 67% of the nation’s daily consumption of over 20 million barrels of petroleum. Finding more sustainable transportation methods is paramount for the “triple bottom line” of economic, environmental, and social success.
Soft Goods Along with the decal you can buy a hat or a shirt to let other friends or strangers know that you’re truck runs cleaner and more efficiently
Helping the environment, without disrupting shipping.
Less Gas Less Exhaust Same Engine
Reasurch Numbers and Figures Quoted from: “Industry Overview: Trucking” Hoovers. A D&B company.
< http://www.hoovers.com/trucking/--ID__28--/free-ind-fr-profile-basic.xhtml>
“Trucker News.” 2008. The Trucker’s Report.
September 02, 2008 06:05pm
< http://www.thetruckersreport.com/ >.
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