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Ryan Bradeley 0418 793 670
Thank you for the opportunity to introduce myself properly so
ryan.bradeley@raywhite.com
that when I arrive to your property, I’ll be less of a stranger.
Ray White Kawana
Selling your property is a big decision and I hope I can help you
Unit 6, 9 Capital Place
throughout the process. I am honored at the opportunity to
Birtinya , QLD 4575
join you on this journey. My goal is to provide you with a clear understanding of how Ray White will be able to assist in the sale of your property. Our aim is to ensure that your property reaches every potential buyer and that the best possible price is achieved. At our meeting, we’ll discuss the market in detail. For now, I’ve included some talking points, so we can address your needs and how I might help you to achieve them. I look forward to meeting you in person.
MEET YOUR AGENT
Sales & Marketing
"I challenge you to �nd a harder working, more motivated and focused agent on the Sunshine Coast!" Ryan, having grown up on the Sunshine Coast knows the
Combined sound market knowledge, regular verbal and written communication, his clients are well equipped to make informed decisions in regards to their property. Being part of a collective group of 7 of�ces with a prominent marketing position, the group carries out over 6,000 buyer inspections per quarter, providing sellers with con�dence their property is well exposed to the market.
area like the back of his hand. As a resident of Kawana, it
Marketing your property to attract the largest number of
was a natural step for him to join the thriving Kawana team,
buyers, obtaining a premium price and keeping you
particularly in light of the massive expansion and
informed every step of the way through the selling process,
development that is taking place in the region.
Ryan is well positioned to offer you the guidance and
Down-to-earth, friendly and good natured, Ryans strong
support to make your property dreams a reality.
work ethic and determination coupled with his easy going
Ryan looks forward to building long term relationships with
disposition makes him the ideal agent.
both buyers and sellers and forging himself as the 'go to'
A high achiever Ryan balances his friendly, easy going
agent in the area.
personality with a totally informed, professional and ethical
Awards & Accolades
approach to each task he takes on. It is for this reason he
— 2020/2021 - Premier Performer
continues to be such a growing success.
— From a small regional town, Ray White has grown to become the largest real estate agency across Australia and New Zealand. With market leadership in Indonesia and of�ces in the UAE, Hong Kong, China, the Middle East and the United States of America. Established in 1902, when the company's namesake established a stock and station agency in Crows Nest, Queensland.
Ray White open his �rst of�ce in Crows Nest township
First city of�ce opened in Brisbane
Alan White joins the business, the 2nd generation
After more than 20 successful years in business in Crows Nest, Ray decided to move to Brisbane for his children’s education. Surviving The Great Depression and World War II, Ray White has become the Australia's �rst comprehensive real estate agency.
Brian White joins the business, the 3rd generation
In 1956 Ray White's youngest son, Alan took the helm. Under his leadership the company �ourished, establishing more branches in the 1960s. In 1976, Brian White, Ray’s grandson became the managing director of the company
Ray White Group achieves its �rst $100M year
and is still the chairman today.. By 1982, the company had 60 branch of�ces throughout Queensland; motivating Brian to move into franchising. The �rst franchised of�ce joined the group in 1982 in Capalaba, east of Brisbane.
Ray White Group opens its 100th of�ce
Since then, Ray White has grown rapidly across all states and territories of Australia. Representing all major metropolitan and regional centres. In 1993, Ray White crossed the Tasman to New Zealand establishing a widespread network of of�ces across the North and South Islands.
The company expands into New Zealand
Two years later in 1995, Ray White commenced operations in Indonesia where we are now the leading real estate franchise with more than 170 of�ces. In 2010, the group continued its expansion to India and China. This provides a valuable link between it's networks in Australia and New Zealand with the developing
Ray White Financial services is founded, later becomes Loan Market
economies in the world. Today, Ray White is the largest real estate group in Australasia, with more than 1000 of�ces and over 12,000 members. Selling more than $45 billion worth of real estate
Ray White Group opens its 1000th of�ce
annually and managing more than 200,000 rental properties. The company is being led by the fourth generation of the White family.
Ray White wins the EY International Family Business award
AUSTRALIA AND NEW ZEALAND
950+
Offices in Australia and New Zealand
—
Not too many other brands can pinpoint exactly where it
,
started. Ray White can. It was in a tin shed at Crows Nest, in rural Queensland that Ray started in 1902. In 2017 alone, we welcomed 106 new business owners to our Australian network and 28 new businesses in New Zealand. Ray White has the highest market share in Australasia at 10.68 per cent. We are very proud that one in ten houses in Australia is sold by a Ray White agent. The Ray White brand helps the 1000 across Australasia list and sell more residential, commercial and rural property, and aims to deliver an exceptional customer experience, every time.
Every property has a story and every seller different needs - we'd like to know what's important to you so we can achieve the best result. What are you looking for in an agent? If speed is important for your sale, are there any factors we need to know about? What do you think your property is worth or what would you like to achieve with the sale of your property? On the scale below, please indicate what is most important to you?
Higher Price
Faster Sale
We’re determined to get the best results for you. Here are a few questions you should be asking when choosing an the agent who best meets your needs. 1
Have you sold properties like mine before?
2
How can I maximise the price we can achieve?
3
How long will it take to sell my property?
4
What can I expect the sales process to be like?
5
Can I do anything to speed up the process?
6
How do we attract more people to my property?
7
What are the factors I should consider when selecting an agent?
8
How do I know an agent is giving me a realistic price guide?
9
Is the cheapest agent the best agent?
10
Why should I choose you and your agency?
LOCALS • Up sizing or downsizing
.
• Investing close to home • Wanting to remain near family or schools • Staying connected to the community • Working close to home
Dedicated property hunters These potential purchasers are actively looking to buy in your area and are always on the lookout for available properties. They will often be in close competition with similar purchasers in their demographic.
PEOPLE NEW TO THE AREA • Looking for a change of lifestyle
Spontaneous property buyers
• Looking for a property hot spot
These potential purchasers are not actively looking, however, when the right property grabs their
• Well-known schools, shopping and culture
attention they are suddenly interested.
• Potential growth
DEVELOPERS
INVESTORS
• A location close to community hubs like transport and shops
• A location close to amenity, transport, shops and schools
• An attractive return on investment
• Strong rental activity
• Sizable land area
• Future growth potential • Low maintenance
INTERNATIONAL BUYERS • Larger family homes • Investment opportunities • Development opportunities
With the team from Ray White Kawana, you can be sure we have proven strategies in place to deliver the best results possible for your home. Put simply, we want to �nd a single buyer willing to pay the most and through negotiation achieve the best outcome for you.
Our group database
Press Ads
Open Home
Ray White referrals
“I was the �rst to hear about my home through an email, lucky I was on the database.”
“I was browsing through the Wentworth Courier and saw the perfect home for us.”
“I was attracted to an open home through an invitation in my letterbox.”
“I asked my Ray White agent to introduce me to his colleague in the town where I was moving to.”
Property portals
Property marketing
Video
Happy Customers
Ray White makes it easy to browse properties by listing them on the key property websites.
Whether it’s a brochure or signboard, our marketing looks fresh and professional.
“Creating a video really brought my property to life. More people clicked on my property.”
“My agent worked tirelessly to get us the price we never thought possible.”
Juwai
Concierge
Strength of brand
Loan Market
“I found my home through juwai.com even though I live in Beijing.”
“I asked my Ray White agent to introduce me to his colleague in the town where I was moving to.”
Ray White is Australia and New Zealand’s most Googled real estate
“Loan Market found the perfect loan so I could increase my offer to buy my dream home.”
Methods of sale Private Treaty
Auction Auction
ThePrivate privatetreaty treatymethod methodis is recommended The recommended for for properties: properties:
The auction method is recommended Auction method is recommended when: for properties:
Wheretime the asking very clear and •• Where of saleprice is notis an issue.
• Where the aim is to achieve a premium price. Whichit are in high demand •• When is important to have a set time frame to • work Which are likely to attract multiple buyers and with.
can be the set client as a guide • Where is most comfortable with a • clear Which are not unique and are quite easily price. comparable to other properties • Where marketing budgets are small. • Where time is not essential in the sale equation
• •
create the competition Where client is comfortable using market Where it is preferable let price. the market determine demand to help achievetothe
• •
theany price rather than predetermining prior to sale For property in any market whereit the client Where an unconditional sale is desired is committed to sell.
• Where sticking to a marketing budget and a specific time frame is important • Where the property has unique benefits and features
Expressions of Tender interest This is a useful sales method for a property which is: Things to know: • Special and unique and not directly comparable to • Ideal unique properties which are not manyfor other recent local sales directly comparable to many other recent local • Likely to attract specific buyers • •
sales Unlikely to attract the broad number of purchasers Properties to attract required forlikely an auction salespeci�c buyers
• Properties unlikely to attract the broad number of purchasers required for an auction sale, yet similar to an auction campaign there is still competitive pressure to act within a certain time frame. • Less than 10% of all properties are sold via Expressions of interest
Sales process
Pre-campaign
Offer accepted
Advertising
Marketing Period
Under Contract
Settlement
Under Contract Period
Key Dates Pre-campaign and Advertising Pre-campaign
During campaign
• Advertising will be professionally prepared
• Verbally and in writing you will be provided with buyer feedback
• Timeline and calendar of events will be prepared, with your input
• Buyers will be encouraged to make an offer • Written reports with detailed marketing analysis will be provided
• Sales team will inspect the property • Network of offices and agents will be informed of the property becoming available • Top quality photos will be taken and carefully selected to attract our Target Buyers
• Professionally handled negotiations will take place on your behalf • Database re-contacted • Agents re-introduced to the property
• Our Database of Buyers will be contacted to inform them of the property
Offer accepted • Paperwork passed to broker/bank of choice • Settlement agent appointed by each party
• Building & Pest inspections carried our (unless sold at Auction)
• Buyer deposit paid
• Finance clause due (unless sold at Auction)
• Paperwork sent to solicitors
Under Contract Settlement period tasks • Your bank contracted in regards to discharge of mortgage
• Final inspection conducted by the buyer
• Settlement paperwork signed eg. Transfer of Land forms
• Keys to be handed over
Settlement
Marketing options Essentials Professional Photography Expert property photographers will shoot a broad selection of quality digital photographs to be used for all our marketing, showing off your property to its best advantage. Copywriting and Press Release Professionally written copy and press releases highlight your property’s most saleable features and adds a professional edge to all marketing. Floorplans A professional, computer generated floorplan allows buyers to accurately recall your property layout after an inspection. Properties advertised online that include a floorplan can receive up to 30% more enquiries than properties without floorplans. Window Display Passers by can view your property in our fully lit window display 24 hours a day, seven days a week. Situated in a prime location, there is significant foot traffic right outside our window. You would be surprised by the amount of enquiry that comes from this most fundamental marketing tool. Signboards A signboard that stands out is imperative to maximising the enquiry and interest in your property. Our specially designed picture boards allow your property to be onshow 24 hours a day, 7 days a week. Brochures and Information Memorandums Available at open homes and in our office, our professionally produced A4 colour brochures provide a detailed overview of your property.
S a le • Stunn
Video
DESIGN.PR
SIGNINT S
Video is a very powerful way to showcase the unique features of your property while giving buyers much more detailed look at the property than you could ever give with just photos.
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Print Marketing Sunshine Coast Daily and Real Estate lift out magazine Ray White is the largest press advertiser in the country. Our dominance in print media ensures that we are able to achieve a priority placement for our seller’s properties. While we are leading the way with our digital and electronic marketing options, newsprint is still a premier search tool for local property and an integral part of any marketing campaign.
•
The Property Week has readership in advance of 60,000. It is the number one property medium.
•
The Midweek Real Estate lift out is distributed to around 200,000 homes across the Coast on a weekly basis.
•
Your property is featured in two editions in two papers, every week.
Online & Digital Marketing Real Estate Portals x 12 At Ray White, we ensure that your property reaches the maximum audience possible. Real estate portals such as realestate.com.au, domain.com. au are essential at targeting buyers that are actively looking for real estate. We make sure your property gets as much exposure via portals as possible. raywhite.com With more than a quarter of a million visitors every single month, raywhite. com exposes your property to a highly engaged audience that are well and truly in “real estate mode”. Along with our property alerts database, we ensure that the people of Australia know about your property as soon as it hits the market.
SMS Buyer Database
E-Marketing & Social Media As marketing and property specialists, we will use a range of targeted and broad based advertising and marketing vehicles to promote your property to the widest range of potential purchasers. This includes our varied social media and e-marketing platforms which are broad reaching and highly publicised. Active pipe State of the art technology.
Just Listed: House 11 Muraban, Mooloolaba. 5 Bedroom, Mooloolaba Esplanade and Beach, Double Car Accom. www.raywhitemooloolaba.com.au
E SERVI
C
G
O
F
EE
U
ARANT
Service guarantee You deserve the best possible service in the sale of your property. We guarantee our Service.
Working With You
Negotiation
We consider it part of our job to work with you to make the sale process as stress free as possible; acting as problem solvers should any unplanned issues arise. Commitment will not cease upon the signing of the contract but through to settlement and beyond. Not only the listing salesperson but the whole sales team will be working with you.
We will deal with written offers only. Our aim is to secure the highest possible sales price and we will negotiate on your behalf to do this. All other prospective buyers will be contacted to ensure there is no additional genuine interest.
Marketing
Integrity
We will design a program specific to you and your property to make sure we communicate all the benefits of your property to the widest audience possible.
We will deal with buyers with integrity, understanding that there trust and confidence is needed to secure the maximum price.
Keeping in Touch
Unconditional Contract
We are with you every step of the way. We will provide informative written reports regularly to let you know what marketing has been undertaken, buyer feedback, inspection numbers and most importantly a summary of genuine buyer interest.
To get an unconditional offer for you is our number one goal. In order to obtain this we will continue to market your property during the term of any conditional offer.
“We are with you every step of the way”
Next steps In order for us to proceed to a sale, we would recommend the following procedure:
1 2 3
Finalise our appointment as exclusive agents for your property
Approve and sign the marketing plan
Prepare your property for sale
Please allow us to demonstrate to you our capabilities in marketing, negotiating and selling your property. We understand how stressful the event can be, and are here to take that stress away. We will manage the entire event with diligence, care, and understanding of your needs. Thank you again for the opportunity to provide our recommendations to you.
Ryan Bradeley 0418 793 670 Ray White Kawana raywhitekawana.com.au