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a culture of excellence
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we care Thank you for considering us to market your property. Ultimately we know that the primary goal in selling your property is to achieve the maximum price in the optimum time This is what we do best Having an unwavering commitment to perfecting our services, we have developed marketing strategies that work. As other agencies struggle to adapt to a changing marketplace, we at Ray White adhere to the principle that the more emotionally connected buyers we can attract, the greater the chance of achieving the maximum price for you. Choosing the wrong agent can be a very costly mistake. That is why we want you to consider these issues so you can make an informed decision.
Better Marketing = More Buyers = Better Price raywhite.com 3
we listen So that we can better understand your current situation, needs and expectations there are several points we should discuss...
your timetable price expectations selling method marketing our fee communication raywhite.com 4
...so we can serve you best raywhite.com 5
Number of buyers
marketing time
Weeks
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Existing buyers and new buyers created by marketing
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New buyers to the market
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The most important marketing time is in the first few weeks. Best not waste them. Buyers seek out ‘fresh’ listings. New listings are always of interest to the existing buyer group.
selling method There are several different ways to sell your property but essentially they can be grouped into 2 categories:
Marketing with a price
or
Marketing without a price raywhite.com 7
Price of the property
marketing without a price
Premium Price
Fair Market Value
Bargain Price
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̗ Attracts all price ranges ̗ Your property is judged on its features and benefits ̗ Minimises chance of underselling ̗ Allows you the opportunity for a premium range ̗ No buyers are eliminated
auction 100 90 Auction Over the period of agency agreement. Typical results – National overview.
80
Success rate
70
Exclusive Over the period of agency agreement. Typical results – National overview.
60 50 40 30 20
Open
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Weeks on the market
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̗ Absence of price reduces the risk of it being rejected on price ̗ Definite date to bring buyer interest to a commitment ̗ Catches interest in the early weeks of your home’s selling appeal ̗ Creates competition which leads to a premium price ̗ Most efficient Days on Market and highest success rate of all methods raywhite.com 9
marketing your property In order to give yourself the maximum opportunity to attract the premium buyer you need a structured marketing campaign that draws new buyers to compete with current buyers. Buyers pay more when they sense competition
Photography
Colour signboards
̗ Professional artistic photos
̗ Professional photos ̗ Eye catching signs ̗ Descriptive information ̗ Property focused not agent focused
Colour Non Area Specific Advertising ̗ High impact pictures for maximum attraction ̗ Centre pages in the exclusive Ray White section of The West Australian ̗ Pointer adverts under your suburb ̗ Attracts widest and largest possible market
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Virtual ̗ realestate.com.au ̗ reiwa.com.au ̗ google.com.au ̗ raywhite.com ̗ domain.com.au ̗ Social media marketing e.g Twitter/ Facebook
statement marketing
simple marketing
1 r bend this Situated on the Rive penthouse privately positioned best city & River apartment has the the group. views available in
Sale Jayne Agent 0403 123 456 raywhite.com
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kitchen Open plan stone Neutral decor ing ition Air cond built-in-robes All bedrooms have yle opportunity Extraordinary lifest
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t 2009 Saturday 12th Sep On Site 11.00am 3 123 456 John Citizan 040 hite.com 9123 4567 rayw t Ofæce X Name Stree
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Rivervale 38/12 Tanunda Drive Situated on the River bend this privately positioned
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Sale
Breathtaking River and City Views
Situated on the River bend this privately tely corner 3 bedroom 2 bathroom penthouse apartment has the best city & River views available from anywhere positioned corner 3 bedroom 2 bathroom bathrroomin the group. The epitome of indulgence, flawlessly appointed with open plan stone kitchen, relaxing neutral city &decor, penthouse apartment has the best city Riverair conditioning and double security parking.
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$699,000 View By Appointment Andrew & Amy 0413 231 303 9277 3666 raywhite.com
views available from anywhere in the group.
Urban Springs
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Office Name
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Our difference = Your solution ̗ Ray White Supergroup – with over 1000 offices we have a massive referral network of buyers ̗ State-of-the-art database – buyers at the touch of a button ensures no opportunity in missed ̗ Premium market presence ̗ Layered marketing approach ̗ Weekly written seller reports ̗ Attention to detail ̗ In-house Loan Market broker ̗ Local office ̗ Highly respected brand gives buyers confidence raywhite.com 12
A quality service you can bank on
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innovation in marketing raywhite.com 14
A comprehensive service from pre-listing to settlement and beyond ̗ market research ̗ selling method advice ̗ property presentation advice ̗ marketing advice and expertise ̗ buyer database collection, follow-up and management ̗ negotiations ̗ skilled contract preparation ̗ collection of trust account deposit ̗ introduction to a highly skilled conveyancer ̗ settlement attention ̗ in house Loan Market broker ̗ complimentary use of Ray White Connect raywhite.com 15
Let’s get started… ̗ Complete and sign the listing agreement ̗ Decide when to commence marketing ̗ Discuss how best to present the property ̗ Ensure contact details are correct ̗ Set times and days for written/in–person feedback and discussions raywhite.com 16
enduring family values raywhite.com 17
The most comprehensive range of specialists Ray White Real Estate
The Loan Market
Our traditional residential sales and property management network of more than 1000 agencies throughout Australasia is flourishing and our market share continues to grow.
Ray White’s mortage broking division offers thousands of home loans from a vast array of lenders, making buying a home as easy as possible for our clients.
Ray White Commercial
Ray White Invest
Specialising in commercial, retail and industrial sales and leasing, our commercial arm is invovled in an array of quality commercial projects.
Our property funds management arm focuses on providing clients with a variety of astute investment opportunities.
Ray White Rual and Livestock
Ray White Insurance
This division has emerged as the market leader in rural property and livestock sales and leasing.
Provides competitive home and contents insurance policies to protect our clients’ valuable assets.
Ray White Connect Ray White Constructions Constantly exploring new possibilities, this steadily growing enterprise offers expertise in design and construct, construction management and conventional tenders.
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Establish your electricity, gas, telephone, pay TV and internet accounts in your new property before you move in with just one phone call to this free service.
thank you for considering
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