Premier Orlando Show

A FULL DAY ATTHE SHOW

PREMIER ORLANDO SHOW

By Kera Evans

Life as a Beauty Brand Consultant isn’t just VIP parties, product introductions and fancy demonstrations…Real hard work goes into finding the brands and specifically the products that will stand out, sell and sell again! The Premier show in Orlando is an annual event that allows us to experience some of the new products and brands in the professional beauty world. The brands that exhibit here are either staple brands that have new products in their lines to introduce to the health, nail and beauty industry, or new companies trying to make the right impression to entice distributors, salons and beauty professionals to carry their products.

A PROFESSIONAL BEAUTY EVENT

The event is filled with demonstrations, on stage theatre, and hundreds of new product launches, here is an insider’s view of a typical day at the show. 9:00 AM

Arrive at the show and start the search for promising new brands that can change the way our skin ages, our hair can be transformed and our nails can make a statement. Every show has a good floor plan that divides into specific sections that make it easier to navigate the aisles, the smaller shows however, like Premiere Orlando are more condensed and tend to place several different categories next to each other. The problem with this design is that you can get easily distracted by stands you didn’t originally intend to visit and quickly lose track of time.

TED GIBSON WORKING HIS MAGIC

PAUL MITCHELL SHOW

10:30 AM

Only visited one stand at this point when we should have seen at least five or six! Now it’s too late to try and catch up because the first stage show is starting and it’s one of our favorites, Paul Mitchell. As much as we would like to stay around the beauty stands, hair is the big focus here. At any one time there can be up to four different stylists on stage and they all take turns telling you what they’re doing and why you have to know about it.

We’ve listened to three 11:00 AM stylists take turns with the on-stage hair presentation, all of whom did very well not to talk over each other while pulling and twisting the models hair. The new product launches that they’re all here to promote were used on the models giving great detail on each new item. For most people this could sound pretty boring, but for your hair stylist it’s great news they can put to use next time you visit them.

12:00 pM

Had a quick run to the food kiosk and stuffed our face in a hurry to make it back to the main stage show.

Prolife International, the Brazilian Manufacturers of a natural line called Pro Style Hair Straightening system (No-Formaldehyde), Amazonia hair Masks and other Keratin hair treatments. (See page 52 for details)

Moisture cream complex A nourishing, hydrating moisturizer for normal to oily skin that balances and reconditions the skin and combats wrinkles.

The Kera-Luxe Company’s “No Formaldehyde, Non-Toxic”, Keratin Hair straightening product was being demonstrated here by two expert stylists, resulting in safe, silky straight hair.

3:00 pM

We made our way to the brands that we had made appointments with 2 months ago. I specifically sought out hair products that were for hair straightening, but had no-formaldehydes in the ingredients.

Exhausted from having walked more than 10 miles of exhibit aisles in heels, I was beginning to lose patience with the lingering strays blocking my path. By the end of the day, I needed a tall Margarita on the rocks and a long soak before I have to do it all over again tomorrow.

5:00 pM