August issue 2014 by moniabdi@yahoo.com Syed

Volune # 1:Issue # 08

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SUCCESS A Publication of Success Foundation Pakistan

Contents 11

Work For Win

Balance in ur Life

Success Team Editor Â&#x2013;In ChiefRubina Rasheed Executive Editor S. Arshad Raza Assistant Editors Ruhina Sheikh Nargis Arshad Art & Design Manager S. Mohammad Raza Marketing & Sales Fatima Abdul Rasheed Business Development Aaliya Rasheed Salma Mirza Feroza Sultan Photography Taha Legal Advisor Advocate Taseer Ahmed & Co.

Why Gheebat Haraam

Islamic Values

10 Greatest CEOs

Customer Service

Personal Goal Setting

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Guide to Building Your Brand

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Editorial

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In Love of Humanity

60 Books can change life

38 Ways Yoga Keeps You Fit

83 Astrology predictions August 2014 Inspirational Short Stories

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hakespeare was onto something when he said, "Expectation is the root of all heartache." According to American Express' latest Global Customer Service barometer, 55 percent of consumers said that their experiences with companies overall "exceeded expectations." Earlier this year, my team and I created a way to keep everyone's range of expectations: The "3 Ws" of Expectation Management: What, When and Why I want to know what is expected, when it is expected and why I'm expecting anything to begin with. These three little words can make all the difference when it comes to setting other people's expectations... and meeting them. Simple, yes, but if one "W" is forgotten in our dayto-day dealings with expectations, it can lead to the black hole of disappointment, a power so strong you're sure to never see the light of satisfaction again. (STEM second: the gravitational pull of a black hole is so powerful, even the speed of light cannot escape, hence the utter blackness surrounding such a hole.) Here's how this "W" trifecta of expectation management plays out with three of the most common groups you manage: "Hey Saima--can you come to my office Wednesday?" This leaves the expectation abyss for poor Saima. She would probably be more at ease and prepared if her manager said upfront, "Hey Saima, can you come to my office on Wednesday to talk about the upcoming conference materials? The deadline is the following Monday, and I want to make sure your team is on-point with the branding." Now Saima's expectations are set, as she knows what they are meeting about, whenĂ&#x160;they are meeting and why. Always use clear words keeping W trifecta in mind. Your clients understands the message in a quick manner what, when and why this is done and important.Benjamin Franklin, America's first millionaire was likely the nation's first VC, as he coined the phrase, "Time is money." If there were ever a group to master the "3 Ws" expectation approach with, it would be with investors.You see these how three little words can make all the difference when it comes to setting other people's expectations... and meeting them.

Rubina Rasheed

10 Islamic Ethics

Why are Gheebat & Tohmat Haraam? There are two words for backbiting, one is GHEEBAT, and the other is TOHMAT. When you speak about someone, and what you say is TRUE, then this is GHEEBAT. When you speak about someone, and what you say is FALSE, then this is TOHMAT. The Prophet Mohammed (s.a.w.s.) once said, "O Abu Zar, keep yourself away from backbiting because it is worse than adultery ... After committing adultery, if one repents, Allah forgives him, but the backbiter can not be pardoned unless he has been pardoned by the one about whom he has been backbiting." What is an allegation? To reveal the bad quality of a believer, which is actually found in him is Gheebat (backbiting). However, to reveal detestable traits of a believer, which are not found in him is called Tohmat (allegation). The sole purpose behind leveling allegations is to defame the believer. There are two words for backbiting, one is GHEEBAT, and the other is TOHMAT. When you speak about someone, and what you say is TRUE, then this is GHEEBAT. When you speak about someone, and what you say is FALSE, then this is TOHMAT. The Prophet Mohammed (s.a.w.s.) once said, "Oh, keep yourself away from backbiting because it is worse than adultery ... After committing adultery, if one repents, Allah forgives him, but the backbiter can not be pardoned unless he has been pardoned by the one about whom he has been backbiting." Imagine you saw someone you know go into a pub (a place where people go to drink alcohol). If you were to tell the world that this man has been drinking, then that is Tohmat. How do you know he was drinking? He could have broken down, and gone in the pub to use the phone, or ask directions. In Islam, you should always give the benefit

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of the doubt to others. Even if someone does do something bad, you should hide it, and not tell the whole world. How would you like it if Allah (SWT) told the whole world the evil that you or I perform? We all commit sins at one time or another. If Allah (SWT) can hide our faults, then you should hide the faults of others. In Dua e Kumail, we say to Allah (SWT), "O He who covers defects ... " In the Noble Qur'an, Allah (SWT) tells us: "... And do not spy nor let some of you backbite others. Does one of you like to eat the dead flesh of his brother?" (49:12) This shows us that backbiting is as bad as eating the flesh of your dead brother. This means that once someone you know, i.e., your brother/sister in Islam has done something bad, they have killed their own reputation. By telling others what they have done, you are enjoying and gaining at their loss. It is as if you are eating and feasting on the reputation they have already destroyed.In the early days, there were two men. Let us call the fist one Haroon and the second one Khalid. One day Khalid started telling everybody bad things about Haroon. Khalid was spreading lies all around. After a few days Haroon heard about this. The first thing he did was to go home and put all his money, valuable gold and silver in a big bag and then took the bag to Khalid's house. When Khalid saw Haroon coming he became scared because he thought that Haroon had

come to beat him up. Khalid came out of his house and fell on his knees and begged to Haroon, "O Haroon, I am really sorry, I did not mean to tell tales about you, O please do not beat me!" Haroon said, "I have not come to beat you, I have come to give you this money, and this wealth." Khalid had the shock of his life. Haroon continued, " Khalid, I have come to thank you, here have this wealth of mine."Khalid stood up and asked, "Why are you giving me wealth when I have insulted you and spoilt your name among the people?" Haroon replied. "The has said that if one person TALKS BEHIND THE BACK of another, the thawaab (reward) of the first person gets transferred to the second." he continued, "So now that you have spoken bad of me behind my back, I am thanking you for giving me all your thawaab. This money is too little for the amount of thawaab that you have given me."This shows how bad Gheebat and Tohmat are.Once there was a man who did Tohmat of our Sixth Imam Sadiq (a.s.). a few days later when one of his 'friends' came to him and said, "Oh Imam, I have heard terrible news. This person has been going around and saying this about you."Imam Sadiq (a.s.) became angry at his 'friend'. He said, "Think of the person who did Tohm at towards me as if he shot an arrow at my body. I did not hear him so it is as if the arrow missed me; But by telling me this news, you have picked up the arrow from

from speaking ill of a person, and if that is not possible he should go away from the people who are talking ill. Gheebat and Tohmat are Haraam because they spoil people's names and characters. When you speak badly of someone, you make others think badly of them. Another reason why it is bad is because the people are not there to defend themselves. If you hear wicked things about others, you should give the others a chance to defend themselves by explaining, before you believe what you hear. Gheebat and Tohmat are a result of Jealousy. If a person is respected, has done good, has helped others, there will always be people who are angry and bitter that such a person is respected by all. The result is to try and slander and destroy this reputation by sowing seed of venom in their character, by telling the world lies so that the respect turns to outrage and shame. Such people are cursed by Allah (SWT), and are referred to as the evil whispers of mankind. Allegation is more severe sin than backbiting. It is clear from traditions that anyone who levels allegations against a believer is condemnable. Prophet Mohammed (s.a.w.s.) declared, If a person levels an allegation against a believing man or woman for an act, which he/she has not done, then on the Day of Judgment, Allah, the Almighty, shall put him on a piece of fire until he is chastised for leveling that allegation. Imam Sadiq (a.s.) narrates, When a believer levels an allegation against another believer, his faith dissolves just as salt dissolves in water. He said further, If a believer accuses another believer (while the latter is innocent), then the honour and dignity that exists between two believers will vanish. That is why we have been instructed in traditions to restrain ourselves to the best of our ability from thinking evil of a believer. Rely on the positive points of your believer brother's conduct until you don't get confirmed evidence which prevails upon your existing knowledge of the brother. Do not think evil about the words of a believer in whose defense

you can find at least one good fact. Hazrat Ali (a.s) exhorts, Consider the word or action of a believer brother to be good, even if you are offended, and always think optimistically (about him) to the utmost. Do not think bad about him. If you do not get excuse in good actions, search for it over and over again, until the number (of excuses) reaches 70, if you still cannot find it, then think that we ourselves cannot think good about him. Many times we find that our conversation with somebody about another believer turns out to be completely false. A person asked Ameerul Momineen (a.s.), What is the distance between right and wrong? Imam Ali (a.s.) replied, 'Four fingers'. Imam Ali (a.s.) then placed his four fingers between the eye and ear and said, 'that which is seen by the eye is true and that which is heard by the ear is mostly wrong or false.' That is why before accusing anybody we should ponder on this fact. Ali (a.s) Ă&#x160;reveals, Happy is that person who is busy in searching for his own defects and is unaware of the defects of others. Make your intellect suspicious (accuse yourself) of your own defects, for in most cases, self-confidence and self-reliance are the chief causes of mistakes. In another tradition it is narrated, One who calls himself bad, is saved from Satan's deception. Just as leveling allegations against someone is prohibited, in the same way a person should refrain from going to places where he may become the target of accusation.Imam Ali (a.s.) advises: Refrain from the assemblies of allegation and suspicion because the companion of bad people is often deceived by them. Prophet Mohammed (s.a.w.s.) said, He is more accused of Tohmat (allegation) who sits with the gathering of accusers.The one who is seen in the assembly of dubious and suspicious characters will find himself a target of accusations and allegations. These traditions highlight that even sitting or being seen with

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evil people can be harmful for our reputation (even if we don't participate in their evil). Ridiculing othersĂ&#x160;- a despicable trait: Satan rules when the hearts are constricted and thoughts are perverted. Then man tends to exaggerate even the smallest of matters. Under Satan's domination, he begins to humiliate and ridicule his friends and colleagues. He brands this ridiculing as bravery and courage and prides himself on it. As a matter of fact, he even expects praise and acclaim for this. Imam Sadiq (a.s.) narrates on the authority of the Prophet Mohammed (s.a.w.s.): O Ali, there is no poverty greater than ignorance and there is no wealth superior to intellect. According to the prophetic tradition narrated above, the most ignorant of all people today are the Muslims because we have lagged the others in pursuit of knowledge. We have embraced this world as if earning money is the sole objective of life. To acquire money we are prepared to forego religion, faith, certainty and intellect, while the Prophet Mohammed (s.a.w.s.) has made intellect the most superior wealth. Indeed we must reflect on the fact that with the wealth of intellect, the world will be at our feet and we will not have to chase the world. Imam Sadiq (a.s.) relates from Ameerul Momineen (a.s.), Pride and egotism are signs of weak intellect. It is a fact that arrogance, pride and egotism may apparently make a man seem very successful in this world, but these very traits are the root cause of his destruction. Pride and conceit are the best indicators of a weak intellect and a person with a weak intellect is capable of initiating a step that can prove ruinous for him socially and/or personally. This is the disease that afflicts most Muslims. We have been split into so many groups and sects because of these evil traits. The soul of Islam has been torn apart due to this and what little dignity and honour is left in it also seems to be waning fast. That is why it is important for us to maintain its (soul of Islam's) dignity and nobility. The Prophet Mohammed (s.a.w.s.) declared, The most humiliating of men is the one who ridicules others. These words of the Prophet Mohammed (s.a.w.s.) highlight the fact that there is no place for narrow-mindedness, prejudice and bias in Islam. On the one hand, Islam emphasises the Majesty and Glory of Allah and on the other hand highlights brotherhood and fraternity between the creatures. The level of ethics and morals in Islam can be gauged from the saying of the Prophet Mohammed (s.a.w.s.) when he (s.a.w.s.) calls the ridiculing person as the most degraded of people. That is why as believers and Muslims, it is important for us to respect and uphold the dignity and honour of others around us.The true muslim always abstains from sins and abominable acts (makroohat). At the same time, they always hasten towards the obligatory and recommended (mustahabbat) acts.

Team Managment

Work For Win

Practical guidance to managers & specialist knowledge necessary for a functional team to operate successfully with techniques and skills essential for the successful leadership and management of any team Is management a science like astro-physics or interest such as squash, fishing or golf. 1. Clarify the team mission quantum mechanics i.e. the observation, identification, description, experimental investigation, and theoretical explanation of phenomena? Or is management an art like painting or sculpture i.e. the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance. Many organizations and, in particular, science based organizations such as the pharmaceutical industry, have a real difficulty in rationalizing the practice of management. However, there is a clue - practice . Management is possibly better defined as an

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Practitioners learn all they can about their chosen subject so they can become a better at it and people genuinely interested in managing or leading a team do the same. We all recognize these people because they are the people for whom we would prefer to work. Team management and leadership Many team leaders find themselves promoted into a leadership position without any training or preparation for such a big change in role. They often askÊ Is there some simple checklist that can help? We have identified seven key elements critical to success within leadership:

2. Define the objectives 3. Conduct regular appraisals 4. Implement performance reviews 5. Hold monthly meetings 6. Understand team dynamics 7. Build the right environment Over the course of this article and the following part I will explore these aspects in more details. Walking the talk! This is a commonly used Americanism which, as is often the case, is apposite. Walking the talk is also difficult to do, but critical. It means it is not good enough to know what to do, or be able to sound knowledgeable, you have to

actually be able to do it. Following our evaluation of each aspect of successful leadership we will define some actions critical to walking the talk . 1. Clarify the team mission One of the best ways to define a team is in terms of its objectives, targets and measures. However, first it is necessary to clearly define its mission. This is not a jargon phrase designed to sound good and mean nothing, but a simple statement of why the team exists. Walking the talk.Develop and define a paragraph, which describes the overall function of your team - its reason for being. Discuss this with your boss, your clients and your team. Finally, review, revise and perfect the wording and ensure it genuinely represents what your team is all about. "Many team leaders find themselves promoted into a leadership position without any training or preparation for such a big change in role." 2. Define the objectives Fundamental to any form of management is a clear and concise understanding of the overall

individuals and hence the team s overall capability. 3. Conduct regular appraisals Best management practice recognises that organisational developments and improvements depend for their success on the ability and enthusiasm of the employees. Improving personal relations is also an important aspect of any quality management system. Individual members of staff need to know that their effort and commitment is being appreciated. Most good managers will readily agree to discuss workload and day to day problems with their staff, but this is not enough. Individuals require a lot more, particularly in relation to their personal performance, specific and overall progress and career direction. A few minutes giving feedback every day is helpful and beneficial, but to set aside a period of time specifically for this purpose is even more valuable. Having identified performance levels, staff should be congratulated on their achievements in order to demonstrate interest and thereby

3. Discuss the individual s performance, motivation, commitment, career direction, staff development and training needs.At the end of the appraisal, staff should be given the opportunity to air any other points of view in relation to themselves, their manager and the work of the organisation."Individual members of staff need to know that their effort and commitment is being appreciated." 4. Implement performance reviews This is responsible for determining the relative merits of an individual s performance over the prescribed time period and the commensurate incentive award. Each team member presents their case examining their performance relative to their accountabilities, objectives, standards and measures etc. Walking the talk Regardless of whether performance review is a necessary process within your organisation, a fair and professional review system should be implemented as outlined in figure 1. This should be carried out on an annual basis, ideally done in a timescale that can provide

objectives of the team. Next, objectives, standards, targets and measures, both for the team as a whole and the team members as individuals, need to be established. When the mission has been defined, individual objectives relating to the mission can be established. Objectives should relate to an individual s role within the team and their level of responsibility. Individual objectives, standards, measures and targets should be established accordingly. In effect, a performance contract can then be agreed with the individual so that both the team and the individual know exactly what has to be achieved within a given time-scale, and at what level the prescribed qualitative and quantitative standards are set. Walking the talk In relation to the team s mission, develop the principle objectives necessary to support and achieve it. Allocate these to specific individuals in the team in relation to their expertise, experience and seniority. Agree targets and measures and agree What good looks like . Finally identify and agree any short-term objectives necessary to enhance skills or expertise and thereby develop

provide motivation, as well as areas for improvement, where they could benefit from development. Best practice requires the introduction of a formal method of staff appraisal. Walking the talk Staff appraisals should take place on a twiceyearly basis. This is necessary to ensure accountabilities and objectives can be reviewed in the light of events that may be beyond the control of the jobholder, or reflect new priorities. In addition it may be possible to agree a means to improving performance through specific measures and/or training or development. The interview should be designed to benefit both management and the individual and should incorporate three stages. 1. Review the individual s performance over the period against the accountabilities, objectives, standards, measures and targets previously set 2. Modify individual objectives etc. for the forthcoming period to be consistent with the departmental objectives and ultimately incorporate current priorities

up to date inputs to any annual performance related pay or bonus schemes that might be operated. Hopefully, the discussion of these first few elements has provided some food for thought. Next week I will cover off the remaining key components, but feel free to feedback on what you have heard so far! 5. Hold monthly meetings Team briefing is a systematic approach to twoway communications between the manager and their team, held at regular intervals with opportunities for questions and discussion. Teams being briefed in this way should ideally consist of between 4 -15 people from work teams with a common identity. The team leader, as briefer, will usually be the line manager or supervisor, accountable for the work of the team. However, it is proposed that these meetings should be chaired on a rotational basis in order to provide all members of staff with the opportunity of leading the meeting. Team leaders will convey the information contained within any core brief (essential information to be communicated to staff), combined with any local information to the

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team as part of the team briefing process. Items to be discussed can be categorised under the following headings: General Work Review this provides the opportunity for each member of the team to spend a short period of time describing dayto-day operations, problems, achievements and frustrations, and sharing them with his or her colleagues Brainstorming this describes an unstructured and informal opportunity to analyse specific problems relating to the team. This would normally relate to a specific objective or key task but, where appropriate, can be applied to any problem with which the team has to contend Team Performance Review - this describes the physical process of the team sharing the opportunity of reviewing its overall performance in relation to its specific accountabilities, objectives, tasks, standards, measures and targets as appropriate. This would normally be achieved through performance monitoring set up either as part of an executive information system, or a separately maintained compilation of graphs, charts, and tables etc., which together represent the overall performance of the team at this point in time. At a team performance review, the team leader should take the opportunity to evaluate and discuss team and individual performance as a shared activity. Once the accountabilities, objectives, etc. have been developed, each team will need to report on the necessary information in relation to the agreed performance criteria. Each team, section, division or department should have performance monitors at each level of management General Feedback giving and receiving feedback provides the opportunity for all members of the team to discuss any problems, frustrations or concerns, suggestions for improvement etc., to benefit the organisation. Points for action simply ensure that the team agrees and documents actions to be taken by

when and by whom Action Plan this will summarise all the appropriate courses of action that have been decided or agreed, documented and initiated. Walking the talk The team communications and review model has been found to be the most effective technique for creating a solid management environment, which will provide a sound foundation for you to succeed as a team leader. The very act of running these meetings, providing feedback and chairing the review of team performance will establish and enhance your leadership credentials. On the other hand this is a classic case of something which is much harder to do than to understand. Just do it! "...this is a classic case of something which is much harder to do than to understand. Just do it!" 6. Understand team dynamics (Dr Meredith Belbin on roles within teams) Following many years research with teams, Dr Meredith Belbin identified a set of eight roles, which, if all are present in a team, give it the best chance of success. These roles are: Coordinator Shaper Plant Monitor-Evaluator Implementer Resource Investigator Team Worker Completer Finisher The Coordinator is mature, confident and clarifies goals. They can bring other people together to promote team discussions. Their allowable weakness is that they can be seen as manipulative and may offload personal work. The Shaper is challenging, dynamic and thrives on pressure. They have the drive and courage to overcome obstacles. Their allowable weakness is that they are prone to provocation and liable to offend others. ThePlant is creative, imaginative, unorthodox

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and can solve difficult problems. Their allowable weakness is to ignore incidentals and they can be too pre-occupied with their own thoughts to communicate effectively. The Monitor-EvaluatorÊis serious minded, strategic and discerning. They are able to see all options and can judge accurately. Their allowable weakness is to lack drive and an ability to inspire others. The Implementer is disciplined, reliable, conservative in their habits and has a capacity for taking practical steps and actions. Their allowable weakness is to be somewhat inflexible and slow to respond to new possibilities. The Resource Investigator is extrovert, enthusiastic, communicative and explores opportunities and develops contacts. Their allowable weakness is to be over-optimistic and they can lose interest once their initial enthusiasm has passed. The Team Worker is co-operative, mild, perceptive, and diplomatic. They listen, build and avert friction. Their allowable weakness is that can be indecisive in crunch situations. The Completer Finisher is painstaking, conscientious, anxious and searches out errors and omissions, but delivers on time. Their allowable weakness is that they are inclined to worry unduly and are reluctant to let others into their own job. All of these roles add value to a team and can adversely impact team performance when missing. It is not essential to have one person fulfilling each role within the team, but if members are aware of what roles they naturally fulfill and what roles they might be required to take on at certain times, it can greatly help the team to work together to achieve their goals. In small teams, people can, and do, assume more than one role. In addition, analysing existing teams and their performance or behaviour, using these team role concepts can lead to improvements. Walking the talk In your team you will find that some people Continue no 41

15 Stress Management

Finding Balance in Your Life When life is busy, or all your energy is focused on a special project, it's all too easy

to find yourself off balance, not paying enough attention to important areas of your life. While you need to have drive and focus if you're going to get things done, taking this too far can lead to frustration and intense stress. That's when it's time to take a "helicopter view" of your life, so that you can bring things back into balance. This is where the Wheel of Life® (or Life Wheel) can help. Commonly used by professional life coaches, it helps you consider each area of your life in turn and assess what's off balance. As such, it helps you identify areas that need more attention. The Wheel of Life is powerful because it gives you a vivid visual representation of the way your life is currently, compared with the way you'd ideally like it to be. It is called the "Wheel of Life" because each area of your life is mapped on a circle, like the spoke of a wheel. The concept was originally created by Paul J. Meyer, founder of Success Motivation® Institute, Inc.

Using the Tool

There are two ways you can use this tool. One is to use our interactive Wheel of Life tool below (click on the diagram to activate it). Alternatively, use the following steps to create your Wheel of Life and assess your balance. (This allows you to define your own dimensions.) Start by downloading our free which contains a blank Wheel of Life diagram as shown below.

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1. Brainstorm Life Areas Start by brainstorming the six to eight dimensions of your life that are important for you. Different approaches to this are: The roles you play in life, for example: husband/wife, father/mother, manager, colleague, team member, sports player, community leader, or friend. Areas of life that are important to you, for example: artistic expression, positive attitude, career, education, family, friends, financial freedom, physical challenge, pleasure, or public service. Your own combination of these (or different) things, reflecting the things that are your priorities in life. 2. Write These Down on the Wheel Write down these dimensions on the Wheel of Life diagram, one on each spoke of the life wheel. 3. Assess Each Area This approach assumes that you will be happy and fulfilled if you can find the right balance of zattention for each of these dimensions. And different areas of your life will need different levels of attention at different times. So the next step is to assess the amount of attention you're currently devoting to each area. Consider each dimension in turn, and on a scale of 0 (low) to 10 (high), write down the amount of attention you're devoting to that area of your life.Mark each score on the appropriate spoke of your Life Wheel. 4. Join Up the Marks Now join up the marks around the circle. Does

your life wheel look and feel balanced? 5. Think About Your Ideal Level Next it's time to consider your ideal level in each area of your life. A balanced life does not mean getting 5 in each life area: some areas need more attention and focus than others at any time. And inevitably you will need to make choices and compromises, as your time and energy are not in unlimited supply! So the question is, what would the ideal level of attention be for you in each life area? Plot the "ideal" scores around your life wheel too. 6. Take Action Now you have a visual representation of your current life balance and your ideal life balance. What are the gaps? These are the areas of your life that need attention. And remember that gaps can go both ways. There are almost certainly areas that are not getting as much attention as you'd like. However there may also be areas where you're putting in more effort than you'd ideally like. These areas are sapping energy and enthusiasm that may better be directed elsewhere. Once you have identified the areas that need attention, it's time to plan the actions needed to work on regaining balance. Starting with the neglected areas, what things do you need to start doing to regain balance? In the areas that currently sap your energy and time, what can you stop doing or reprioritize or delegate to someone else? Make a commitment to these actions by writing them on your Wheel of Life worksheet. You can download it from our website.

My Story

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Pakistan Will Surly Sustain & Prevail.

Engr. Khurram Dastgir Khan Federal Commerce Minister

I am not the result of

any sudden spell. It is a long journey spread over years of hard work and that carries pain staking initiatives.

Engr. Khurram Dastgir Khan is Federal

Minister of the Government of Pakistan. He is a well-educated and highly experienced minister who contested from NA-96 Gujranwala and won the general election on the Pakistan Muslim League-Nawaz (PMLN) ticket. Engineer Khurram Dastgir Khan was trained as an engineer at the California Institute of Technology. He holds a degree in Economics from Bowdon College and is a life-member of the Pakistan Engineering Council.Khurram Dastgir Khan also served as Special Assistant to the Prime Minister in October 1999 and led resistance in Gujranwala to the authoritarian rule. He was elected to the National Assembly in 2008 and re-elected in 2013. During the 2008-13 Parliament, Khurram Dastgir Khan earned distinction as Chair of the Standing Committee on Commerce and as a member of the Public Accounts Committee. He also served on the Special Parliamentary Committee on Kashmir, Finance Committee of the National Assembly, Special Committee on Threats to Journalists, and the Standing committee on National Regulation and Services as well the Standing Committee on Millennium Development Goals. The prime minister had assigned an additional responsibility of Parliamentary Business of

the Ministry of Foreign Affairs to Engr. Khurram Dastgir. He is the only brother of five sisters. Married and blessed with a son and a daughter, the man from Gujranwala surely qualifies to be called a leader . John Milton s words help him steer through the troubled waters of life, and he shares these thoughts of Milton with utmost conviction and commitment: I cannot praise a fugitive and cloistered virtue, unexercised and un-breathed, that never sallies out and sees her adversary but slinks out of the race, where that immortal garland is to be run for, not without dust and heat. Assuredly we bring not innocence into the world, we bring impurity much rather; that which purifies us is trial, and trial is by what is contrary. That virtue therefore which is but a youngling in the contemplation of evil, and knows not the utmost that vice promises to her followers, and rejects it, is but a blank virtue, not a pure; her whiteness is but an excremental whiteness. Sharing his views as a politician and then as Pakistan s Federal Minister for Commerce Engr. Khurram Dastgir Khan said that expression will be forceful only of a person, who has been an agent of change himself, wants to share and see his forceful and powerful

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opinion takes effect and is translated too into a reality. And I think this very understanding led me to believe that mine was one of the boldest voices raised against the 1999 coup against General Pervez Musharraf and for democracy. I was appointed Central Joint Secretary and ex-officio member of the Central Working Committee of PML-N in April 2006, and Special Assistant to Prime Minister Nawaz Sharif at the time of the army takeover in October 1999. I was the one who prepared PML-N s 2007 manifesto. I contested from NA-96 (Gujranwala) on Pakistan Muslim League-Nawaz (PML-N) ticket. While under the military house-arrest, I raised voice for democracy and when I condemned the coup d etat, the BBC World Service Radio released my statements. After getting elected as Member of the National Assembly (MNA), it was on 24 March 2008 that I moved the first-ever bill of the 13th National Assembly, which in itself was a bold step indeed. Brought up in a learning environment throughout, I was not the result of any sudden spell. It is a long journey spread over years of hard work and that carries painstaking initiatives. My parents have always been supportive to me in all that.

Talking about success he said that integrity is much important for a man to become really successful in life. Integrity is what I actually got from my father as I was blessed with the legacy of my father, Ghulam Dastgir Khan, who won the National Assembly elections in 1977, 1990, 1993 and 1997 apart from serving twice as the Federal Minister for Labour, Manpower and Overseas Pakistanis and later as Minister for Local Government and Rural Development. It was hard to face a despotic ruler after the 1999 military takeover? Yes, I knew that. It was hard to stand against a despot throughout his tenure, but I can proudly say that I was raised and trained to live every day with courage and boldness through those very (hard) times. I would like to refer to an American humorist, who quotes from King Solomon that this too shall pass . What was the inspiration that you received and from whom? It was my father who preached and told me: Always keep your head above the water. He taught me to stand for the right thing, because nothing is permanent. What remains is the after-glow of scruples followed and self-esteem held high. I also feel greatly indebted to my mother who passed away in December 2008, but her memories form a beautiful rainbow to follow. For once, the habit of reading books is one of the many things that I relate to my mother. One of short quotes that I still live by is: Children do not listen to their parents, they copy them. I was born to a mother who read books without fail. So book-reading constituted part of my everyday life. And I vividly remember the presence of Kulyate-Iqbal in our home even I was just a little child. As I grew up with books I had developed the flair and a passion for writing also. I wrote a lot of articles for Dawn and The Nation aside from book reviews which one can find in the book review tab at the dawn website. Do you argue much with people? No, I don t much like to argue with people. I practice the idea that the best way to get the most out of an argument is to avoid it. However, I get disturbed and feel dragged into an argument when someone negates and belittles the significance of books. However, I hate people saying: Theory is nothing. It is only the practical life that teaches. Or then books have nothing useful to offer. I believe books are a means to learn from others experiences, for the authors have written their own experiences to

Saleemi Sahib, one of my biology instructors let the reader benefit from them. Talking about his academic background he at Hasanabdal, who when asked by a bunch of students to give a guess about what could possibly come in the dress rehearsal examinations, responded: Biology teachers never give hints on the paper, because tomorrow when you become a doctor you ll say to your patient that you had left his illness in choice, and did not prepare. In fact, Cadet College Hasanabdal groomed me into a thorough gentleman and I believe that my stay at Hasanabdal proved to be highly beneficial for me in my practical life. At Bowdon, learning was valued as good in itself, and it was not as a stepping-stone to get a job or anything of the sort. Starting from Gujranwala, I became an Abdalian and afterwards made it to Bowdon and later to Caltech. Before joining UET, I had spent some two months at Government College, Lahore, as well. At the UET, I did not find an environment conducive for learning. I usually draw an analogy that just as in Communism the managers pretend to pay and the workers pretend to work, at UET the teachers pretended to teach us and we pretended to study. Ê So the not-so-good environment forced me to proceed to the said, I received my schooling at Saint Joseph USA. The SAT score helped me a lot due to High School in Gujranwala. I then got selected which I was able to get admission to the to at one of the most Prestigious Institutions Bowdon College at Brunswick, Maine, USA. of Pakistan -- Cadet College Hasanabdal. I Being a private liberal arts college it helped became a part of the 29th entry there and spent me explore my love for arts and crafts. It was five years as part of the Iqbal Wing doing there that learnt French, studied English Matriculation in 1985 and, subsequently, Literature and discovered the Western classic qualifying with FSc (Pre Engineering) in 1987. music and found some exceptional professors Well, I would share a light moment about of economics

My father always preached me to keep my head above the water. He taught me to stand for the right thing.

Success Magazine (18)- www.successfoundationpakistan.com

The Mind Power Role in Achieving Success in Life

I feel greatly indebted to my mother who passed away

in December 2008, but her memories form a beautiful rainbow to follow. The habit of reading books is one of the many things that I relate to my mother.

Bowdon and then moved to California Institute of Technology (Caltech), a more nurturing place and an option worth exercised in a type of student exchange programme offered at Bowdon. Caltech was an old-fashioned place, more humane with a world-class museum, a place you could call more august. I enjoyed unique projects such as manufacturing and microprocessor from scratch. Then I returned to Pakistan and began to take active part in politics.Over the years, I have managed to build my father s business in a different way -- the Real Estate business, being commercial developers. Apart from that I also manage a couple of filling stations. Problems abound and Pakistan is calling for help. I think the real problems must be identified and addressed. For instance, the National Assembly has nothing to say when it comes to FATA because Article 247(3) of the Constitution explicitly states that the parliament cannot legislate for FATA. This contradiction in the Constitution of Pakistan is still there and we are busy in bloodshed. The need of the hour is to tackle it at the legislative front first. In fact it should have been done in the 70s. I feel the odds are daunting as all the contradictions have exploded at once. However, I am optimistic that Pakistan will sustain and prevail for sure. Terrorism is the most challenging problem for Pakistan today, which relates to illiteracy deep down. In all this, the military and theocracy joined hands and it all ended in this fiasco. Pakistani society was thus denied the option to grow on its own. As a result, it failed to evolve. Success Magazine (19)- www.successfoundationpakistan.com

The mind plays an important role in achieving every success and

Giving Back

The Mind Power Role in Achieving Success in Life

I feel greatly indebted to my mother who passed away

The mind plays an important role in achieving every success and

goal, minor, everyday goals, or major goals. To accomplish anything, and to use your mind power, you have to know exactly what it is you want to do. In order to focus your mind on a goal, you need a clear and well defined goal. How do you go about that? 1. First, you have to think and find out what is it that you really want to accomplish or gain. 2. After discovering what you really want to accomplish, you need to come up with a plan for action. All of this requires planning, which means using the power of the mind. 3. After deciding on a goal and coming up with a plan, you need to hold in your mind a clear mental image of your goal. This step requires that you use your imagination, which is another power of the mind. Not everyone can visualize clear mental images, but regular training of the imagination can do wonders. You may, for example, look at photos of what you want to achieve, and then close your eyes, and Bowdon and then moved to California Institute of Technology (Caltech), try to see it in your imagination. This will enhance your visualization a more nurturing place and an option worth exercised in a type of student ability.At this point, you have to display patience, self-discipline exchange programme offered at Bowdon. Caltech was an old-fashioned and persistence. place, more humane with a world-class museum, a place you could call 4. Affirmations are another useful mental tool for achieving success. more august. I enjoyed unique projects such as manufacturing and micro- What you affirm sinks into the subconscious mind, becomes part processor from scratch. Then I returned to Pakistan and began to take of the subconscious mind, and consequently, affects your behavior active part in politics.Over the years, I have managed to build my father s and actions. If your affirmations are positive, they lead you to business in a different way -- the Real Estate business, being commercial success. his is the name of that a very simple, highly ambitious, moststations. energetic, very active, much dynamic, well-dignified and most competent developers. Apart from I also manage a couple of filling 5. You need to be able transmit your thoughts toworking other people, person who,and having vastisexperience, acumen andthe know-how, has been diligently serving thetohumanity and vigorously for the Problems abound Pakistan calling for help. I think real problems who would aid you with your plans. Often, you have causes servicesand to common people without discrimination of any caste, creed or colour, having no affiliation with any politicaltoorpersuade religious must beand identified addressed. For instance, the National Assembly others invest in always your plans helpclothes you inisother ways. You party or anytoethnic or businessmen community group since the year 1987. This to gentleman, clad or in to green striving hard for has nothing say when it comes to FATA because Article 247(3) of the need to be enthusiastic, persuasive, and believe what you are saying, the sanctity of human rights. Constitution explicitly states that the parliament cannot legislate for otherwise they won't listen and won't care. Mr. Muhammad Ramzan Chhipa had started his social andiswelfare work from scratch, staying before the gate of Civil Hospital in Karachi FATA. This contradiction in the Constitution of Pakistan still there able to dowho so, were you need degree concentration, the andwe using his own pocket-money on different heads oftackle charity. Hethe usedTotobe help those sick,some penniless andofneedy. He provided and are busy in bloodshed. The need of the hour is to it at abilityall to possible visualize, tact and patience, all being skills. comfort and mental poor, worried persons means. He used to provide help mental and succour to legislative front first. solace In factto it the should have been and donewretched in the 70s. I feel through 6. was MotivationÊis mental emotional power you theodds suffering people inastimes of contradictions their extreme needs.This God-fearing inspired byanother the green colourand of our National Flag.that As such, the are daunting all the have exploded at once. man require for achieving success. can you achieve anything if from the prime of his life he still been putting onand green coloured of Shalwar and Kameez withHow ordinary rubber slipper in his feet However, I am optimistic thathas Pakistan will sustain prevail fordress you are not motivated enough? To increase your motivation and roundTerrorism the year inisall humanitarian services of Mr. Ramzan and his welfare work for the causes of humanity caught sight sure. theseasons.The most challenging problem for Pakistan today, Chhipa enthusiasm, think oftentheir of your goal, about advantages and of local philanthropists the ofmilitary businessmen community who extended to him helping hands anditsgenerous supports. which relates to illiteracy and deepdrew down. Inattention all this, the and theocracy benefits, and how it will change your life. Doing so, will strengthen joined hands and it all ended in this fiasco. Pakistani society was thus your motivation. denied the option to grow on its own. As a result, it failed to evolve.

in December 2008, but her memories form a beautiful rainbow to follow. The habit of reading books is one of the many things that I relate to my mother. (Sitara-e-Imtiaz), an eminent Social Worker, is not merely a name of a person belonging to any particular caste, faction, sect or community.

In Love of Humanit y

Muhammad Ramzan Chhipa

Success www.successfoundationpakistan.com Magazine (19)- www.successfoundationpakistan.com

Those helps and supports encouraged and exhorted Mr. Muhammad Ramzan Chhipa to organize and form a welfare organization. The said idea was materialized in the year 1987 when Karachi was rocked by two bomb blasts in Bohri Bazar at Saddar area Karachi, causing hundreds of people wounded and dead. This noble and respectable man Mr. Muhammad Ramzan Chhipa was shocked by the horrible scenes he witnessed in the local hospital in Karachi when victims in large number were lying in the pool of their own blood. It was then decided by him to take positive step towards a long journey and finally through his continuous hard work, Mr. Muhammad Ramzan Chhipa laid foundation to a welfare organization. Thus, by the grace of almighty Allah, in the year 1987 Chhipa Welfare Association came into existence. His welfare organization is registered with the Government of Pakistan and Government of Sindh vide Registration No. DSW(2068)-K and National Tax No. 2205404-9. The accounts of Chhipa Welfare Association are regularly audited each year and are exempted from Income Tax. Presently his welfare organization has a big fleet ofÊCHHIPA AMBULANCES,Êspread over CHHIPA AMBULANCE EMERGENCY CENTRES in prominent places, on various roundabouts and near Government Hospitals across Karachi city for providing immediate help and assistance to the needy, sick, suffering people and emergency patients while the responding time is within 7 minutes. His Chhipa Ambulances are always on the alert and ready to meet any emergency situation.

In frequent road accidents, sudden disaster, bomb blast, firing, stamped, heavy rain, train collision, building and bridge collapse, unexpected event and emergency, his Chhipa Ambulances equipped with first-aid box, oxygen cylinder and paramedics hurriedly rush and always reach the spots FIRST to the rescue of suffering people and for providing them immediate help. Normally his Chhipa Ambulances day and night 24 hours remain engaged on roads every day in lifting and shifting the seriously wounded, accidentally injured, needy, sicks, burnt out and cut off victims, emergency patients, partially decomposed bodies and dead bodies to hospitals & medical centres in attempts to save the valuable lives. The Rescue Team of his Chhipa Ambulance daily saves a number of precious human lives. You may log on to websiteÊÊfor more information. As a Non-Government Organization, Chhipa Welfare remains busy with the distribution of free monthly ration to the poor white-collared families, free medicines, free meats, free clothes, free blankets etc. to the deserving indigent people, free ghusal, kafan & free burial services to the poor unknown dead bodies, free wheel-chairs, crutches (baysakhi), artificial limbs etc. to the disabled persons and many other financial helps and supports to the poor, orphans widows and worried low-income class aged people every month. In all the past tragic events of bomb blasts, stampedes, big fires, train collisions, building and bridge collapses, emergency and vast devastations,CHHIPA AMBULANCES hurriedly rushed and reached the spots FIRST

Success Magazine (21)- www.successfoundationpakistan.com

to the rescue of disturbed and suffering people and played important roles in helping and saving the valuable human lives, which were greatly admired by local and foreign media and highly appreciated by general public. His Chhipa Welfare daily provides 2 Times Free Foods to thousands of the poor low income group starving people on the vastÊCHHIPA DASTARKHWANS,Êspread over at Chhipa Ambulance Centres around Karachi city with dignity, care and proper attention regularly. H i s C h h i p a We l f a r e h a s a l s o installedÊCHHIPA PALNAÊ(Cradle) at all Chhipa Ambulance Centres with the appeal to general people to drop the unwanted newly born baby calmly & quietly in Chhipa Palna (Cradle) and not to kill or indulge in brutal act of genocide. After getting such discarded newly born infant, Mr. Chhipa himself cares and takes immediate action for hospitalization, bearing total costs on medical treatment, medicines etc., of hospital and for adoption by interested childless married couple registered in his welfare organization through handing over ceremony organized in respective hospital, so that such neglected child could be brought up and be made worthy citizen by new responsible parents.Chhipa Welfare also gets out of ocean the drowned people .. Chhipa Welfare remains engaged in many other social activities and welfare work round the year and is making progress under the able guidance of Mr. Muhammad Ramzan Chhipa. This gentleman was awarded Sitara-eImtiaz by the Government of Pakistan for his long social services, welfare activities & in token of his love for the suffering humanity.

Success Story

Enabling People to Overcome Uncertainty

Jubilee Life Insurance Today Jubilee Life is the largest private insurer of Pakistan Jawad Ahmed Javed Ahmed is Managing Director and Chief Executive of Jubilee Life Insurance Company. He is a Fellow of the Society of Actuaries (USA) and has extensive experience of life and health insurance business. Following is a brief transcript of the conversation that took place during the meeting to take interview for the book Lessons from the Top:The 50 Most Successful Business Leaders in Pakistan and what You Can Learn From Them Jawad Ahmed got a charismatic personality and he is the one who turnaround a sinking ship in an Aquatic Concorde Jet. Talking about this enchantment he said Jubilee Life Insurance performs well. In 2013, we achieved a growth of 41 percent in top line and bottom line increased by 20 percent. We have consolidated our lead as the largest private insurer in Pakistan. Moreover, with improvement in bottom line, we are also the most profitable and most valuable life insurance company on the stock exchange. We have done well in the past and our actual growth has been in line with our expectations. What has actually triggered this substantial growth? JA: If you look at last 5-6 years of the company, we have grown at 38 percent per year. So, it's not something unusual for the company. It's our strategy to focus on growth avenues which is actually resulting in this growth.We are focused on developing new distribution channels. Life insurance has been one success story in which we have mastered after we initiated this concept in Pakistan. And now, we are working on some other distribution channels as well. Last year, we launched a scheme with Telenor, where their subscribers were insured by Jubilee Life Insurance. Apart from this, we are looking for different avenues to spread our wings. We are also developing micro-insurance segment.Customer service - www.successfoundationpakistan.com www.successfoundationpakistan.com

has been one area where we have focused and showed better service than others, we try to do things a little differently so that has helped us in developing an image which is helping us grow.The point is that there is a lot of potential in the market as the penetration is still quite low. All you need is to make sure that you are geared up to realise this potential. Do you also see the need to change the perception of insurance amongst the consumers or you believe creating just the basic awareness can help achieve the purpose? JA: Changing the perception is also important.There are two primary issues. First, awareness level is very low in Pakistan and second, even if people are aware, they don't think highly of insurance company. So, I think

the perception cannot just be changed by advertising. Companies are working very hard to build their images and to improve their services, they are adopting all these new ways of communicating with the customers. As you can see, all the companies have websites now, policy portals, SMS services and call centres. They are adopting every possible way to communicate with their customers. So I think this will definitely help the industry. Moreover, creating awareness is a long-term game and has to be done through mass media, ie television and newspapers. So, all the companies have to work on that front. Has the penetration level changed in the recent past? If yes, how significantly has it changed and how do you see further progress in the next 5 years?

JA: It has not changed much, except that the life insurance penetration has increased over the last few years. That is primarily because of the growth of life insurance companies. Unfortunately, non-life sector has not grown much because their growth is linked more to the economic growth of the country, as its primarily corporate business, I would say!. Sadly, our economy hasn't done well in the last few years. So, that's why the growth isn't there and the penetration hasn't been increased. But, the life penetration level has been increased at a faster pace. Having said that, the insurance penetration is still very low (not even one percent of GDP), which is lower than even Bangladesh and India. In effect, ours is one of the lowest penetrations in the region. The industry has to work really hard to boost the penetration level. Take us through the distribution network in place. How has it evolved so far? What's your focus amongst all the channels? JA: In the recent past, the main distribution channel has been the Bancassurance, because it has grown very well. And when we started this channel, nobody expected that it will turn out to be so successful. But, it turned out to be well for us and we are still endeavoring to grow it further. I don't think it has reached its saturation point, it's just the beginning and there is a lot of potential in this channel. Apart from Bancassurance, we have a direct sales force channel. And now we are working on creating something new. I think that within a year or two, everyone will know what we have done. Just like Bancassurance, I am sure, that three to five years down the line people will see what the company has done in terms of developing other distribution channels. So, apart from Banncassurance and direct sales force, what other channels do you have? JA: We have a corporate distribution channel as well which applies to group health. We are the largest health insurer in Pakistan! We have some other channels as well which are in pilot stage, I would say. One is called WSM (Work Side Marketing), which is the selling of individual life policies to corporate customers and corporate employees. The other is priority channel. Just like in banking, there is a priority segment in which you try to tap your customers through a different channel. We are trying to develop another sales force which shall tap that particular market. Having said that, Bancassurance is a low-cost channel. Has it been more profitable than other distribution channels? JA: The dynamics are very different. The profitability of life insurance business cannot be determined in one year or so; therefore, I cannot say if it is more profitable or less profitable. It may be the same as Success Magazine (23)- www.successfoundationpakistan.com Success Magazine (00)- www.successfoundationpakistan.com

other channels or it may be even less profitable in the long term, but nobody can say that for sure at this point of time. Is there some perception issue especially in the rural areas that people are more rigid towards insurance because of religion? JA: Again, that is a misconception about Pakistan that people don't buy insurance because of religion. It's totally wrong. It's the problem with insurance companies that they have not developed the networks to reach to those customers.Saying that people don't buy insurance because of religion is a very easy excuse. In fact it's the easiest excuse. If you ask our sales force in their day-to-day meetings with customers about how many cases are rejected on the basis of this religious excuse, they would say 'hardly very few'. As I mentioned previously, no company has taken a view on the market and everybody thought that Pakistan is a Muslim country and people don't buy insurance here because of religion, that people don't have money and that nobody understands why insurance is needed. Hence, nobody tried to overcome these mental fears which were created on our own. If it was ever true, we wouldn't have been able to experience such growth in Pakistan. Can we say that this mindset is the only reason behind this low penetration level in Pakistan? JA: I think one of the major reasons for low penetration is that insurance companies are content with whatever growth they were getting, be it 20 percent or 30 percent. But any industry in Pakistan can achieve that level of growth. If you look at the opportunity available, even achieving a 50 percent growth is not sufficient. If you want to increase penetration then you have to remove all these mental barriers that we have created by ourselves. In a survey that we conducted for micro-insurance, targeting the lower segment of the market-which is more religious, more fundamental I would say-only 10 percent of people said that they would not buy insurance because of religion. And, if you talk about the entire population, it will only be 5 percent or so. In short, 95 percent of the market does not consider religion to be a problem. How has been the relationship with the regulator? JA: It's been co-operative. SECP has always followed a consultative approach in making regulations and I think they have helped in setting regulations that have proved to be good for the industry. And I look forward to continue working well with the regulator in future.SECP is taking the right approach. They listen to the issues that the industry is facing and at the same time, they have explained the issues that they are facing or their customers are facing. So, it has been a win-win situation for all of us.

24 Social Corporate Responsibility

Mobilink Giving Back to the Society

Mobilink believes in playing an active role

in supporting the community and social development of Pakistan. Our Corporate Responsibility goes beyond philanthropy and donations whereby we take into full account the impact that Mobilink creates on all stakeholders and on the environment when making decisions. We recognize that an educated, healthy society is PakistanÂ&#x2019;s key to ensuring sustainable development and we do our best to give back to the community we operate in. The establishment of the Mobilink Foundation in December 2007 is a reflection of the

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commitment of Mobilink and its employees to the benefit of community in which we operate.The Mobilink Foundation is a registered non-profit organization, which provides support for the local community not only financially but also through dedicated volunteer hours. Being a philanthropic organization, it is purely based on employee volunteerism. No administrative costs or overheads are incurred by the organization and therefore, every single penny that is donated to Mobilink Foundation goes directly into making a difference on ground. Employee volunteerism is a core value of

Mobilink's Culture of Excellence and employees are strongly encouraged to develop a humanitarian spirit .The Mobilink Foundation Torchbearers clock an average of 4 to 5 dedicated hours per person per month during official working hours. On average the volunteers spent more than 4,500 hours in 2013 in community service initiatives.

Education

Education remains one of the most significant indicators of social progress playing a decisive role for a society to achieve self-sustainability and equitable development. Education is recognized as one of the top priorities by the

UN, and is a critical parameter of the UN Millennium Development Goals; only second to extreme poverty eradication. At Mobilink, the leadership believes that the long term socio economic well-being of communities is dependent on proliferation of education and strengthening of educational institutions. Education, because of the remarkable social uplift that it promises, remains the foremost CR priority as it is considered to be the only veritable sustainable development tool.

Inventing New Means of Education

enrolled a total of 250 female learners of rural Punjab. At the end of its 3rd Phase, the project had been able to reach out to 4000 learners who were provided basic literacy skills by means of interactive lessons via SMS. In its 4th Phase, in addition to the 2000 new enrolments, the project is also being used for capacity building of school teachers. The project's geographical outreach has been expanded to Khyber Pakhtunkhuwa (KPK), Sindh, Islamabad Capital Territory and Federally Administered Tribal Area (FATA). Teach to Transform (T2T) - A Nationwide Initiative Teach to Transform, Mobilink's student mentorship program that assigns volunteers to various schools across the country is yet another innovative intervention by the Foundation. The program is designed with the aim to improve the quality of teaching and curriculum at underresourced educational institutions. Mobilink Foundation has also donated teaching aids to its partner schools including note and syllabus prescribed text books, white boards, stationary, school bags and seating.

Mobilink Foundation has put its heart in inventing and adopting new means to educate Pakistan and has set forth its vital objectives to materialize these new ways. The main objectives of Mobilink's education drive are: To promote the use of cellular technology as a tool to increase the outreach and quality of educational programs To develop and sustain long term relationships with credible educational institutions To assist non-conventional educational institutions with capacity building. Foundation's Education Related initiatives Mobile Library in 2013 Enabling underprivileged school children of mTaleem SMS Based Literacy Islamabad to read and to have access to books, Mobilink took a progressive initiative by Program Mobilink's 'SMS Based Literacy' program handing over a Mobile Library (a Suzuki Bolan works in collaboration with UNESCO to van modified to carry books) to the students educate rural women via mobile phones. The of Pehli Kiran School System (PKSS). The project is the first and the only Value Added Pehli Kiran School System, operating under Service in Pakistan that employs a hybrid of the Jamshed Akhtar Qureshi Trust, is a unique m-learning & class room environment, and network of schools, catering children from serves rural women, a group almost entirely transient communities living on the fringes of excluded from the conventional educational our cities. The Mobile Library serves more system in Pakistan. As the technical facilitator, than 1400 students, traveling between the 8 Mobilink also provided free uninterrupted PKSS schools during their 'reading periods' cellular connectivity needed to enable teachers each week, in Islamabad and adjourning areas and learners to sustain the flow of educational campuses. Students can chose and learn from material. UNESCO provided the curriculum a vast collection of books including story suited to the regional socio-cultural sensitivities. books, activity books, fairy tales and general The project was piloted in 2009 when it knowledge.

Mobilink Foundation continues to work with various educational institutions across the country to improve the curriculum quality and its delivery. Along with providing conventional education, Mobilink Foundation aims at imparting the 21st century education which is based on technology. The Foundation setup two computer lab facilities in 2013, with the aim to make basic education and ICT facilities available across Pakistan. Children Painting Competition To encourage safety on roads, Mobilink Foundation partnered with the Islamabad Traffic Police to organize the annual painting competition for school children. The competition arranged in February 2013, invited more than 1200 school children (aged 7 - 14) providing them an opportunity to use their creativity and imagination to paint and sketch their understanding of road safety and hazard perception on the road. The event with an overall attendance of over 1,500 individuals was one of the most successful CR activities of 2013 and resulted in notable Shared Value. Mobilink Foundation-ITP Painting competition received impressive media coverage.

Health

As a socially responsible business, Mobilink strives to adapt to the evolving needs of society and is committed to contributing to the overall health and well-being of its communities. Mobilink's social investments in the domain of public health are directed to reputable institutions which are providing quality and comprehensive healthcare. Mobilink Foundation has made valuable investments in the up-gradation of outdated health infrastructure. The Foundation helps secondary and tertiary health care institutions in fund raising by carrying out nationwide SMS based donation campaigns. Volunteers participate in blood donations drives and medical camps, and visit resident patients at hospitals across the country.

Mobilink Foundation ICT Labs Foundation's Health Related Initiatives in 2013 Shaukat Khanum Memorial Cancer Hospital Mobilink Foundation's Torchbearers helped organized Annual Children's Mela at the Shaukat Khanum Memorial Cancer Hospital (SKMCH). Participating Torchbearers spent the day with young patients and took part in different activities including storytelling, face painting and board games. Mobilink has regularly carried out SMS based call for donations for the hospital. In particular during Ramadan Zakat Collection Campaigns, text messages are sent out to hundreds of thousands of Mobilink subscribers petitioning for donations in favor of the hospital.

Global Hand washing Day

Mobilink Foundation in partnership with United Nations International Children's Fund (UNICEF), Defense Society Residents Association Welfare School and Pehli Kiran School System organized a nationwide drive to celebrate the Global Handwashing Day. The Success Magazine (25)- www.successfoundationpakistan.com

initiative was aimed at inculcating the habit of hand washing amongst children as a means of preventing communicable diseases. Nationwide Employee Blood Drive Mobilink Foundation organized 2 blood donation drives during 2013 at various company premises. The enthusiasm shown by the Mobilink employees was noticeable resulting in collection of over 502 pints of blood.

Saying No to Tobacco at Mobilink

World No Tobacco Day is observed around the world every year on May 31. It is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe. To commemorate the day, Mobilink Foundation organized various activities with the aim to discourage smoking amongst its employees and members of public.

Pink Ribbon Campaign

Mobilink Foundation in collaboration with Pink Ribbon launched a month long nationwide breast cancer campaign in October 2012. As part of the campaign, the Foundation also helped Pink Ribbon organize information sessions for Mobilink's female staff members. National Institute of Rehabilitation MedicineUp-Gradation Drive Mobilink Foundation upgraded the therapy and rehabilitation facility at the National Institute of Rehabilitation Medicine (NIRM) by contributing a state-of-the-art Triton DTS Spinal Retraction Unit as well as refurbishing the treatment area. The 'Spinal Retraction Unit' was imported by the Mobilink Foundation to aid the NIRM in providing specialized therapy and treatment for up to 1200 patients every month.The facility was inaugurated by Rashid Khan, President & CEO Mobilink, in the presence of Dr Fazle Maula, Director, NIRM.Patients' Counseling Session at the Indus Hospital.Mobilink Foundation Torchbearers conducted multiple counseling sessions at the Indus Hospital, Karachi. The counseling sessions were aimed to offer patients the opportunity to look at a number of issues that may be affecting them emotionally in a safe, non-judgmental and understanding environment. ustainability is one of the fundamental components of a prosperous society. The Corporate Responsibility function

at Mobilink strives to inculcate the concern for the planet and natural resources amongst its internal and external stakeholders. Eco-friendly practices have been introduced to all segments of business and demand sustainable consumption of bio-degradable as well as nondegradable resources. Mobilink Foundation has also adopted an Environmental Management System (EMS) at the work place which ensures judicious consumption of electricity, water and fuel. Mobilink's Environmental Management System was been devised in consultation with World Wild Fund for Nature (WWF) and is based on a set of processes and practices that is enabling Mobilink to reduce its environmental impacts and increase its operating efficiency. The Foundation actively engages employees through internal campaigns and drives with the aim to help promote environmental responsibility amongst the workforce. Foundation's Environment Related Initiatives in 2013

World Earth Day

Mobilink Foundation organized a tree plantation drive on the World Earth Day. The event was held on April 22 and marks worldwide support for environmental protection and is celebrated in more than 192 countries each year.

Walk to Preserve Â&#x2013; Margalla Hills Preservation Campaign

Eco-preservation walks are a regular calendar feature at Mobilink and are held to preserve the Margalla National Park in the vicinity of Islamabad. These activities involve cleaning up of mountain trails by employees and families. 'Walk to Preserve' also gives employees a chance to remain healthy and physically fit. Over 200 bags of waste and refuse were collected and removed during the 3 cleaning drives held in 2013.

Beach Cleaning Activity

Mobilink Foundation partnered with the Pakistan Life Saving Foundation (PALS) to carry out a beach cleaning activity at the Sea View beach in Karachi. Sea View is one of Karachi's most frequented beaches, with thousands of visitors every day, which also results in littering along the scenic coastline. Mobilink Foundation Torchbearers and PALS

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volunteers conducted the beach cleaning activity, which lasted for over four (4) hours, and collected over 200 kg of garbage. Green Office Initiative Mobilink Foundation has subscribed to Green Office Initiative, which is a pragmatic and consummate environmental program designed to promote the implementation of the Environmental Management Systems (EMS) in offices, leading to enhanced savings and reduction in organizational carbon foot print. As part of the program, Mobilink continues to reduce the consumption of water and electricity as well as ensuring reduction of solid waste produced as a result of its daily work practices. Adopt a Plant Mobilink Foundation pioneered the "Adopt a Plant" campaign in line with its Environmental Initiatives to promote a greener working environment. Under the campaign, the Mobilink head office employees adopted over 600plants.

Disaster Relief

Mobilink Foundation has an illustrious history of staying at the forefront of relief operations during humanitarian assistance and disaster response efforts. Mobilink has worked closely with National and Provincial Disaster Management Authorities, Armed Forces and other relevant government lines departments during disaster relief campaigns. Association with aforementioned institutions has ensured that Mobilink's assistance in the form of food and non-food consignments get to their duedeserving. Foundation's Disaster Relief Initiatives in 2013 Abbas Town Relief and Rehabilitation Drive Mobilink Foundation carried out an elaborate relief campaign in response to the fatal bomb blast at Abbas Town, Karachi. The campaign included distribution of food/ration bags and domestic rehabilitation packages for a total of 60 affected households.

Baluchistan Earthquake Relief

In September 2013, the District of Awaran in the province Baluchistan experienced a series of Earth Quake that killed almost 900 people and left many more injured. Mobilink was amongst the first to respond and reached out to Awaran and neighbouring affected Districts with food, water and medicinal assistance. The first stage of early relief was followed by two more bulk dispatches. Mobilink Foundation's efforts reached to almost 10,000 families is district Awaran and the surrounding earth quake hit areas.

27 Behavior

Islamic Values

Principles for character development and personal growth to be successful in life A value is a belief, a mission or a philosophy

that is meaningful. Whether we are consciously aware of them or not, every individual human being has a set of core personal values reside in the heart. Values can range from the belief in hard work and punctuality to the more psychological, such as self-reliance, concern for others and purpose driven life. We all have values that determine our decisions and guide our day to day lives. Those who value their individuality take responsibility, are self-reliant and act with self-respect. Those who valueĂ&#x160;truthfulnessĂ&#x160;cannot bring themselves to tell a lie. Those who value family or friendship sacrifice their personal interests for the good of others. Those who value goodness cannot bring themselves to do something they know is wrong. We express values in our relations with other people when we are loyal, reliable, honest, generous, trusting, trustworthy, feel a sense of responsibility for family, friends, co-workers, our organization,

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community or country. On a more physical level, we may place great value on cleanliness, punctuality, orderliness, accuracy, quality and physical perfection in whatever we do. Values are psychological objects. Although we cannot see or touch them, they are every bit as real as any physical object. People may dedicate their entire lives or even give up their lives to pursue their values. Examples look at the character development of Imam Hussain (as), who sacrificed everything including his life on the principles of Islam to save the moral values of humanity. Islam provides clear guidance to its followers on how people should conduct themselves in their daily lives. A Muslim the follower of Islam is advised in the Noble Qur'an to use the best of manners when interacting with others. The root of the word Islam is "peace," and Muslims are to be peaceful in word and deed, treat people with kindness and mercy, and be tolerant and fair. Hypocrisy is considered to be one of the greatest of sins. Muslims embrace

diversity and strive to "walk upon the earth in humility." And the servants of (Allah) Most Gracious are those who walk on the earth in humility, and when the ignorant address them, they say, "Peace!" (Noble Qur'an 25:63). Accomplishment in life depends not only on physical energy, but even more on the intensity of psychological energy we are able to bring to our action. Interest, commitment, determination, passion, drive, enthusiasm are some of the ways in which we characterize the intensity of our psychological energy. It turns out that value direct our psychological energies for accomplishment. When we examine the lives of famous people, we often see how personal values guided them, propelling them to the top of their fields.We can energize our lives by making the full effort to implement the values we subscribe toOnce we identify values that are meaningful to us, we can develop strategies to implement them in our lives.When we make the determined

effort to implement those strategies, good fortune and success is sure to follow.The lack of core human values and the loss of core human values that has occurred due to modernization, economic growth and the loss of a sense of community and social responsibility is one of the root causes of the declination of healthy moral responsible societies throughout the world. The time to take action is now. It is time to establish a responsible worldwide education system that includes the commitment to preserving and teaching core moral values of humanity and pass these values to our children's character development. It is our sincere hope that this will lay a strong foundation for a safer, mature and more socially responsible worldwide community. Below is a list of very important personal values culled from years of observing individual achievement and success.

Principle

Values

Character Development

Justice Sacrifice Spirit (Spirituality in life) Knowledge (Wisdom) Fulfilling the Promise

Belief is the psychological state in which an individual holds a proposition or premise to be true. Principle of belief makes someone to be Spiritual in life and fight for Justice by sacrificing everything he owns with full Knowledge and Wisdom.

Faith

Trust Hope Patience

There is a Loving Intelligence that pervades all things. All that is necessary is for us to maintain our trust and hope even though we live in the midst of uncertainty. Faith is our willingness to take the next step without fear or looking back and yet have the patience to allow Divine Order to work through our situation without trying to force the results ourselves.

Cause and Effect

Restraint Accountability Good Intentions Reliable (Dependable)

According to the law of the universe, for every action there is an equal and opposite reaction. When we realize that we are accountable for every thought, word and deed, we recognize the wisdom of restraint and being aware of the intentions of our actions.

Belief

Attraction Discernment Self-Awareness Mind your own business Devotion

Forgiveness

Gratitude

Harmony

Humility

Integrity

Concentration Calmness Focus Dedicated (Hard work) Compassion Mercy (Beneficence) Understanding

Generosity Magnanimity Appreciation Optimism Co-operation Enthusiasm Passionate Authentic Comfortable Captivating (Charismatic)

Wherever we devote our attention it attracts us and is increased in our worldly desire. If we do nothing to curb our destructive desires, life becomes increasingly difficult for us to control. If we develop discernment and self-awareness, then we can distinguish between what is beneficial or destructive that we are attracting into our lives. Develop mind your own business policy in lives. We can contact Creative Intelligence by taking the time to go within our heart and souls. We find our true self here, not the ego and self-praise. This can be done by anyone, through dedication and maintaining a feeling of calmness and concentrating on higher thoughts, whether throughĂ&#x160;, meditation (Namaz) or a walk in the woods. When we focus our lives on higher thoughts and actions, we connect with the Divine. Islam teaches that God is Al-Ghaffur "The All-Forgiving", and is the original source of all forgiveness (Ghufran). Forgiveness often requires the repentance of those being forgiven. Forgiveness is a conscious act that frees us from the damaging image of ourselves as a victim and dissolves the poison of resentment. These act as blocks to the Universal Reality. Because we choose a new understanding of our situation, we are now free to extend mercy and compassion to ourselves and to those who have wronged us. This reconnects us back to our real self. The true state of Universal Reality is abundance. When we are grateful and appreciate what life has to offer to us, it indicates to the Universe that we accept whatever has been given to us and that we lack nothing. If we want to attract more prosperity into our lives, we need to start the process of thinking magnanimously and being extremely generous to all of life. All of this opens up the flow of supply into our world because whatever we give to life returns to us back in multiple folds. One of the universal laws is that we can choose what feelings we want to experience. When we choose negative feelings, our lives become infinitely more stressful and complex. When we choose to be optimistic, cooperative, comfortable, captivating and enthusiastic (charismatic) rather than being a victim of our negative emotions, we remain in control of ourselves and maintain inner happiness.

Modesty Unpretentious Gentleness (Openness)

Through an attitude of modesty and unpretentiousness, we realize that we don't have to raise ourselves up with self-importance. God in his own way and time will reward us with whatever we need, as long as we rid ourselves of pride and maintain an attitude of gentleness and humbleness toward life.

Truthfulness Courage Sincerity Honesty Loyalty Teamwork (Leadership) Punctuality (Timeliness)

Our connection to our inner reality is strengthened when we align our thoughts, words and actions with truth (strong moral principles) and have the courage to act with sincerity and honesty. This is the act of letting go of our own will and honoring the Divine Will instead.

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Love and Affection

Moderation

Perseverance

Self-Esteem Self-Respect Caring (Friendship) Thoughtfulness Kindness Nurturing

Balance Inner Peace Tranquillity (Stability)

All living things require love and affection to survive, including ourselves. We must first attend to our own needs for love before we can love others. When we neglect ourselves emotionally, we become emotionally toxic and are not whole enough to give love to others. When we change the inner dialogue from the inner critic to that of the inner companion, we bolster our self-esteem and self-respect. Then we are free to nurture all individuals by being the caring, compassionate, thoughtful and kind beings we truly are.

When we choose moderation in all aspects, we bring balance and stability into our lives. Instead of experiencing burn-out and stress, which actually hinders our productivity and blocks the creative flow of energy, we maintain our connection with our inner peace and true reality.

Striving (Challenge) Effort (Success) Confidence Endurance (Efficiency) Committed Accomplishment

Wholeness is not realized in a moment. Throughout a lifetime, there must be constant effort and striving toward self-perfection. In order to accomplish this, we need the confidence to endure all situations in order to reach our goal and success.

Perfection Simplicity Innocence Cleanliness (Orderliness)

When we choose to see the beauty of the simple things in life and the perfection all around us, instead of complexity and distortion, we retain our innocence. Purity then restores us to the joy of life. It is that which uplifts us and reconnects us to our true inner being.

Respect for Life

Equality Tolerance Courtesy Coordination

We are all a part of this Creative Intelligence and have a spark of the divine within us. Therefore, even though there is diversity among us, through religion, sex, culture, age and status, we are all part of the Divine Family. Everyone we meet deserves our respect because we honor the divine within them. We show this through courtesy, tolerance and coordination with all whom we meet.Ă&#x160;Ă&#x160;says, Oh! Humanity, "Who is Man? Man is either your brother in religion (faith) or your brother in humanity".

Self-Discipline

Determination Obedience Restraint

Purity

Service

Purpose Responsibility Creativity

When we have the determination to restrain our lower desires, the door is opened for us to fulfill our highest aspirations. Through obedience to our higher self, we develop an inner control and greater confidence in ourselves. Through this process, we strengthen our connection to the Creative Intelligence and experience greater empowerment. Humans have a higher status than Angels but only when they tread the path of humanity. That is they subject their carnal desires, anger and other qualities to Shariah and reason. They become perfect and qualities like chastity, piety, valor, charity, magnanimity and forgiveness are nurtured in them. We came into this life with a special plan or purpose to help elevate humanity and life on earth through our own unique service. It is our responsibility to be successful in carrying out our plan and to infuse our service with creativity, or our own special God given talent.

The heart is a very important flesh of the human body. If it is corrupt, be upon him)said was: "Yaa Muqallibal Quloob Thabbit Qalbee 'alaa the entire body is corrupted. No one is safe from misguidance. So Deenik [O, Turner of the hearts (Allah, the Most High), turn our hearts remember to constantly ask Allah (SWT) to keep you on the straight to Your obedience/religion.]" path. The most frequent supplication the Prophet Muhammad (peace Success Magazine (29)- www.successfoundationpakistan.com

30 Top Guru

Greatest

CEO s of All Time

By: Jim Collins

What these extraordinary leaderscan teach today's troubled executives IAnt'sindustry a familiar scene, under fire,

A congressional committee demanding answers. A corporate CEO called to testify. Yet the familiarities, in this case, end there. When Boeing CEO Bill Allen appeared before a House subcommittee addressing charges that military aircraft makers had improperly inflated profits at the government's expense there was no lawyer whispering in his ear. There were no notes before him. There was no hint that he wasn't personally responsible for Boeing's actions. And when he had finished his quietly forthright explanation, there was no question that Boeing far from gouging the government to pad executives' bonuses had in fact been laying the foundations for future greatness, plowing profits into research and development. The committee's response now seems unimaginable: It erupted into a standing ovation. That image, from 1956, kept popping to mind whenever someone asked me about the business meltdowns of 2001 and 2010. What, went the questions, should be done about governance? What should CEO s do? What should boards do? What, what, what? I usually declined to comment, feeling I had little to say that had not already been said. But as the Allen image lingered, I came to realize that I did have something to say. It's just that my answer wasn't a what answer. It was who. When the debates over governance mechanisms and procedural reform are all said and done, one question will still tower above all others: Who should we choose to run our corporations? In the 1990s, it's now clear, boards increasingly gave the car keys to the

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wrong people. Like doctors bleeding patients to death in the 1600s, the boards weren't trying to do harm. They were simply using the wrong models. Yet where, these days, are the right models? For good reason, we've become cynical about CEOs. There seem to be no heroes left standing, no one to emulate or believe in. There's an increasingly gloomy sense that we should simply throw up our hands and give up on corporate leadership. I disagree. Having spent years studying what separates great companies from mediocre ones, I can say unequivocally: There are role models to learn from albeit not the ones you might expect. It's what inspired me to go back to my research and assemble my list of the ten greatest CEOs of all time.Who made the cut? Some names on the list will be familiar, while several you might expect to see names like Gates, Grove, Welch, and Gerstner weren't eligible for a simple reason: Great CEOs build organizations that thrive long after they're gone, making it impossible to judge their performance until they've been out of office at least ten years. That criterion legacy was one of four I used to winnow a universe of more than 400 CEOs. I also scored the top candidates on impact (presiding over innovations whether technical or managerial that changed things outside the company's walls), resilience (leading the company through a major transformation or crisis), and financial performance, measured by cumulative stock returns relative to the market (or other financial metrics in the case of pre-IPO companies) during the CEO's tenure. So what, exactly, made these ten so great? Strikingly, many of them never thought of themselves as CEO

material. The second-greatest CEO on the list initially refused the job on the grounds that he wasn't qualified. No. 9 described herself as "scared stiff." No. 5 was once told flatly, "You will never be a leader." Striking, too, is the sheer scale of their time frames. Surrounded by pressures to manage for the quarter, they managed for the quarter-century or even three-quarters of a century. The No. 4 CEO shaped a company that would average 15% earnings growth for an astonishing 75 years. Yet if one thing defines these ten giants, it was their deep sense of connectedness to the organizations they ran. Unlike CEOs who see themselves principally as members of an executive elite an increasingly mobile club whose members measure their pay and privileges against other CEOs' this group's ethos was a true corporate ethos, in the original, nonbusiness sense of the word corporate: "united or combined into one. " They understood the central paradox of exceptional corporate leadership: On the one hand, a company depends more on the CEO than on any other individual. Only the CEO can make the really big decisions. Yet a company equally depends on the CEO's understanding that his or her role still represents less than 10% of the total puzzle. Much depended on them, but it was never about them.Inclusion on this list would surprise, if not horrify, more than a few of them. But if the question is how to identify more of the right leaders and how a new generation can learn to become the right leaders there is no better answer than these ten. In an age of diminished standards, those they set loom larger than ever.

No. 10: David Packard Rejected the CEO club

His eulogy pamphlet identified the HewlettPackard co-founder as 'Rancher, etc.' In 1949, 37year-old David P a c k a r d attended a meeting of b u s i n e s s l e a d e r s . Fidgeting while they discussed how to squeeze more profit from their companies, he was finally unable to contain himself. "A company has a greater responsibility than making money for its stockholders," he asserted. Eyes turned toward his six-foot-five-inch frame. "We have a responsibility to our employees to recognize their dignity as human beings," Packard said, extolling his belief that those who help create wealth have a moral right to share in that wealth. To his elders, Packard's ideas seemed borderline socialist if not outright dangerous. "I was surprised and shocked that not a single person at that meeting agreed with me," Packard reflected later. "It was quite evident they firmly believed I was not one of them, and obviously not qualified to run an important enterprise." That was just fine with David Packard. He never wanted to be part of the CEO club; he belonged to the Hewlett-Packard club. In an era when bosses dwelt in mahoganypaneled sanctums, Packard took an open-door workspace among his engineers. He practiced what would become famous as "management by walking around." Most radical of all for the time, he shared equity and profits with all employees. What set Packard apart, in other words, is that he wasn't a person set apart. His idea of a good time, according to a co-worker, was to get together with friends and string barbed wire. Despite being one of Silicon Valley's first self-made billionaires, he continued to live in the small, understated house he and his wife had built in 1957. And though he donated (with Hewlett) to Stanford University an amount comparable to the present value of Jane and Leland Stanford's original endowment, he never allowed his name to appear on any of its buildings while he was alive. By defining himself as an HP man first and a CEO second, Packard did more than demonstrate humility. He built a uniquely dedicated culture that became a fierce competitive weapon, delivering 40 consecutive years of profitable growth.While Packard's values have since waned within HP, he did more to create the DNA of Silicon Valley than perhaps any other CEO. Like the heritage left by the architects of democracy in ancient Athens, the spirit of his and Hewlett's system

lives on, far beyond the walls of the institution investment of Warren Buffett. Graham never they built. awarded herself much credit, insisting that, with Watergate, "I never felt there was much choice." But of course, she did choose. Courage, it's said, is not the absence of fear, but the ability to act in its presence. By that definition, Katharine Graham may be the most Wasn't afraid of fear The Nixon White House threatened her, but courageous CEO on this list. the chief of the Washington Post Co. didn't flinch. On Aug. 3, 1963, Katharine Graham heard the Disciplined creativity crack of a He gave fledgling ideas freedom to grow at gunshot within 3M but insisted they learn to stand on their her house. She own. ran downstairs to The early giants of industry tend to fall into discover that her one of two camps: Individual innovators (think husband, Philip, Walt Disney) and system builders (think John lay dead by his D. Rockefeller). 3M's William McKnight falls own hand. On top into nzzeither. Beginning in 1929, the bookish of the shock and accountant fused the two models into grief, Graham something entirely new: a company that turned faced another innovation into a systematic, repeatable burden. Her process. While you couldn't predict exactly father had put the what McKnight's system would create, you Washington Post could predict with certainty that it would Co. in her create. Many husband's hands know the story with the idea that he'd pass it along to their o f t h e 3 M children. What would become of it now? scientist who Graham laid the issue to rest immediately: The blasted a hole in company would not be sold, she informed the his basement to board. She would assume stewardship. h o u s e the "Steward," however, would not describe machine that Graham's approach to her new role. At the made his little time, the Washington Post was an sticky tabs a undistinguished regional paper; Graham aimed product that had for people to speak of it in the same breath as failed market the New York Times. A crucial decision point tests and how, came in 1971 when she confronted what to do l i k e a d r u g with the Pentagon Papers a leaked Defense d e a l e r , h e Department study that revealed government created a base of deceptions about the Vietnam war. The Times addicted users by distributing free samples to had already incurred a court injunction for headquarters staff. It's one of many 3M stories publishing excerpts. If the Post published, it that celebrate the lone spirit who persists against risked prosecution under the Espionage Act. all odds. The oft-overlooked lesson, though, That, in turn, could jeopardize the company's is the "all odds" part. It's precisely because 3M pending public stock offering and lucrative entrepreneurs must battle attempts to kill off television licenses. "I would be risking the their ideas that a handful of winners like Postwhole company on this decision," Graham its emerge. Without this creative tension wrote in her memoir, Personal History. Yet to freedom vs. discipline, innovation vs. control opt for assured survival at the cost of the all you have is chaos, or worse. Enron was a company's soul, she concluded, would be worse highly innovative culture that lacked discipline, than not surviving. The Post published. innovating itself right out of existence. Eventually vindicated by the Supreme Court, "The test of a first-rate intelligence," wrote F. it was a remarkable decision for an accidental Scott Fitzgerald, "is the ability to hold two CEO who suffered from lifelong feelings of opposed ideas in the mind at the same time insecurity; phrases like "I was terrified" and and still retain the ability to function." By that "I was quaking in my boots" pepper her definition, McKnight was not just a first-rate memoir. That anxiety would soon reach a intelligence, but a genius a genius whose crescendo as Post reporters Bob Woodward company was lucky by design. and Carl Bernstein doggedly investigated what became known as Watergate. Today we take that story's outcome for granted. But at the Turned a turnaround into art time, the Post was largely alone in pursuing Fannie Mae was losing $1 million a day when it. In choosing to publish, Graham built a great he arrived 'an opportunity to make (it) into paper and, in turn, a great company one that a great company.'In 1981, as the stock of ranks among the 50 best-performing IPOs of Chrysler hit an all-time low, America was the past quarter-century and earned the beginning its enthrallment

No. 9: Katharine Graham

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No 8: William McKnight

No. 7: David Maxwell

with the man hired to save it. Lee Iacocca would soon be a national i c o n bestselling author, star of more than 80 commercials, a n d everyone's image of a turnaround artist. That same year, as the stock of Fannie Mae hit an all-time low, a different executive was hired to save the deeply troubled mortgage lender.David Maxwell would not become a national icon nor even a recognizable name. Yet by the time both men retired in the early 1990s, Maxwell's Fannie Mae had beat the stock market at a rate more than twice that attained by Chrysler under Iacocca.More inspired than inspiring, more diligent than dazzling, Maxwell took a burning house and not only saved it but built it into a cathedral. Some steps, such as selling off $10 billion in unprofitable mortgages, were classic fireman stuff. But his deepest genius was to frame the rebuilding around a mission: strengthening America's social fabric by democratizing home ownership. If Fannie Mae did its job well, people traditionally excluded from owning homes minorities, immigrants, single-parent families could more easily claim their part of the American dream. If turnaround is an art, Maxwell was its Michelangelo.

No. 6: James Burke A c t e d before crisis hit

The former Johnson & Johnson boss is a legend revered for the wrong reason.Ask people to single out a courageous CEO action, and many will cite James Burke's decision to pull Tylenol capsules off the shelves in response to the cyanide-poisoning crisis of 1982, taking a $100 million hit to earnings along the way. It's a wonderful story. But it misses the point. Burke's real defining moment occurred three years before, when he pulled 20 key executives into a room and thumped his finger on a copy of the J&J credo. Penned 36 years earlier by R.W. Johnson Jr., it laid out the "We hold these truths to be self-evident" of the Johnson & Johnson

Co., among them a higher duty to "mothers and all others who use our products." Burke worried that executives had come to view the credo as an artifact interesting, but hardly relevant to the day-to-day challenges of American capitalism. "I said, 'Here's the credo. If we're not going to live by it, let's tear it off the wall,' " Burke later told Joseph Badaracco and Richard Ellsworth for their book Leadership and the Quest for Integrity. "We either ought to commit to it or get rid of it." The team sat there a bit stunned, wondering if Burke was serious. He was, and the room erupted into a debate that ended with a recommitment. Burke and his colleagues would conduct similar meetings around the world, restoring the credo as a living document.No one could have predicted the act of terrorism perpetrated on J&J customers in 1982. But J&J's response was predictable. It didn't need to debate whether customer safety outweighed short-term financial concerns, because the debating was already done. Burke makes the list not because he led J&J through crisis; he makes it because he led in the absence of it.

No. 5: Darwin Smith

"We're going to sell the mills." The decision had grown out of one of Smith's dialogues in which a fellow executive noted that Kleenex, a sideline product, had become a brand synonymous with its category, like Coke or Band-Aid. In what a Kimberly-Clark director called the "gutsiest decision I've ever seen a CEO make," Smith jettisoned 100 years of corporate history, right down to the original mill in Kimberly, Wis. Analysts derided the loss of revenue. The stock took a hit. Forbes predicted disaster. But Smith's ruminations had equipped him with quiet steel. A CEO must be willing to act boldly, yet boldness is worthless if you're wrong. It's an obvious point, but one routinely ignored by those caught up in the fanfare of big action. Smith grasped that it is better to be right than to be impressive. And Smith got it right. Twenty-five years after becoming CEO, Kimberly-Clark was the world's No. 1 paper-based consumer-products company its stock outperforming the market by a factor of four over that span and owned its main rival, Scott Paper, outright. Smith moved rocks and, in the end, moved a rock that nobody thought could be moved.

Asked questions and moved No. 4: George Merck Put profit second rocks The Merck & Co. boss didn't worry about Wall The Kimberly-Clark chief was told 'You'll never be a leader' by the Army's officertraining school. Lois Smith could tell a big decision was afoot at KimberlyC l a r k whenever she heard the rumbling of a backhoe in the middle of the night. That was Darwin again, moving rocks from one pile to another. This was how her husband mulled over big decisions and to judge by the huge piles still standing sentinel at Gotrocks Farm in Wisconsin, Smith was a champion muller. When he became CEO of Kimberly-Clark in 1971, Smith faced a brutal fact: The company languished in mediocrity, the bulk of its capital tied up in giant paper mills. Yet Smith offered no vision statement, no splashy acquisition, no hoopla-laden change program. Instead he posed questions. What, he pressed his colleagues, could KimberlyClark be passionate about? What could it be best at in the world? What could improve its economics? For months he continued to ask questions and move rocks.This was not Smith being indecisive. Diagnosed with nose and throat cancer shortly after becoming CEO, he told Lois what he'd learned from his illness. "If you have a cancer in your arm, you've got to have the guts to cut off your arm." He paused. "I've made a decision," he continued.

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Street and grew profits 50-fold. Late one afternoon in 1978, Dr. William Campbell did what all great researchers do: He wondered at the data. While testing a new compound to battle parasites in animals, he was struck with the idea that it might be effective against a n o t h e r parasite one that causes blindness and itching in humans so horrific that some victims have committed s u i c i d e . Campbell might have simply scribbled a note in the files and gone to lunch. After all, the potential "customers" tribal people in remote tropical locations would have no money to buy it. Undaunted, Campbell penned a memo to his employer, Merck & Co., urging pursuit of the idea. Today 30 million people a year receive Mectizan, the drug inspired by his observation, largely free of charge. The most exceptional part of the story is that it wasn't an exception. "Medicine is for people, not for the profits," George Merck II declared on the cover of Time in August 1952 a rule his company observed in dispensing streptomycin to Japanese children following World War II. Yet fuzzy-headed moralistic fervor wasn't George Merck. Austere and patrician, he simply believed that the purpose of a corporation is to do something useful, and to do it very well.

"And if we have remembered that, the profits have never failed to appear," he explained. "The better we remembered, the larger they have been." It's the mirror image of CEOs whose unhealthyfixations with Wall Street have served neither people nor profits: Merck served shareholders so well precisely because he served others first.

No. 3: Sam Walton Overcame his charisma

'I have the personality of a promoter,' the Wal-Mart founder wrote, but 'the soul of an operator.A Brazilian businessman once told me how he'd sent letters to the heads of ten U.S. retailers in the1980s, asking to visit to see how they ran a retail operation. Most didn't bother to reply, and those who did sent a polite "No, thank you." All except Sam Walton. When the Brazilian and his colleagues stepped off the plane in Bentonville, Ark., a white-haired man asked if he could help. "We're looking for Sam Walton," they said, to which the man replied, "That's me." Walton led them to his truck and introduced his dog, Roy. As they rumbled around in the front cab of Walton's pickup, the Brazilian billionaires were pummeled with questions. Eventually it dawned on them: Walton had invited them to Bentonville so that he could learn about South America. Later Walton visited his friends in Sao Paulo. Late one afternoon there was a phone call from the police. Walton had been crawling around in stores on his hands and knees measuring aisle widths and had been arrested. The story encapsulates some of Walton's greatest strengths, notably his hunger for learning. But it also points to his biggest liability: his singularly charismatic personality. Companies built around a cult of personality seldom last. After Sam, would Wal-Mart decline like a church that loses its inspirational pastor? Yet Walton himself refused to let his colorful personality distract from his central message: to make better things ever more affordable to people of lesser means. And before his death in 1992, he made two brilliant moves to ensure that idea would outlast him. First, he set a goal that he knew would be unachievable in his lifetime: to grow annual sales from less than $30 billion to $125 billion by the year 2000. Second, so that no personality would become bigger than the idea, he picked a successor who had seemingly undergone a charisma bypass. Under David Glass, Wal-Mart blew right past

the $125 billion goal, clocking in at $165 billion in 2000. Walton knew better than anyone the dangers of charismatic leadership. He proved that, like any other handicap, it can be overcome.

Like today's CEOs, he endured the swarming gnats who think small: short time frames, pennies per share, a narrow purpose. Allen thought bigger and left a legacy to match.

No. 2: Bill Allen

Built the stage on which they all played

Thought bigger

'Don't talk too much,' Boeing's new chief admonished himself. 'Let others talk.' Its planes helped win the w a r y e t victory in 1945 looked like death for B o e i n g . Revenues plummeted more than 90% as orders for bombers vanished overnight. And bombers, everyone knew, were what Boeing was all about. Everyone, that is, but its new leader. An understated lawyer who said he wasn't qualified for the job, Bill Allen never saw Boeing as the bomber company. It was the company whose engineers built amazing flying

The story encapsulates some of Walton's greatest strengths, notably his hunger for learning. But it also points to his biggest liability: his singularly charismatic personality. machines. In 1952 he bet heavily on a new commercial jet, the 707. At the time, Boeing had no business being in the commercial market, or at least that's what potential customers said. ("You make great bombers up there in Seattle. Why don't you stick with that?") Yet Allen's time frames were bigger too. He saw that Boeing could compete by changing the industry. Under his leadership, Boeing built the 707, 727, 737, and 747 four of the most successful bets in industrial history. At a board meeting described by Robert Serling in Legend & Legacy, a director said that if the 747 was too big for the market to swallow, Boeing could back out. "Back out?" stiffened Allen. "If the Boeing Aircraft Co. says we will build this airplane, we will build it even if it takes the resources of the entire company."

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No. 1: Charles Coffin

General Electric's first president didn't see himself as a genius; he came from the shoe business. Most people have never heard of Charles Coffin and that's the ultimate testimony to his greatness. His predecessor had something to do with this. No CEO finds it easy to take over from a founding entrepreneur; now imagine that founder holds patents on the electric light, the phonograph, the motion picture, the alkaline battery, and the dissemination of electricity. But Coffin knew his job was not to be the next Thomas Edison though Coffin, too, would prove a master inventor. His invention was the General Electric Co. Coffin oversaw two social innovations of huge significance: America's first research laboratory and the idea of systematic management development. While Edison was essentially a genius with a thousand helpers, Coffin created a system of genius that did not depend on him. Like the founders of the U.S., he created the ideology and mechanisms that made his institution one of the world's most enduring and widely emulated. Edison's wouldn't be the only name to overshadow his. Coffin's era (1892-1912) became known as the "Steinmetz era," in homage to the brilliant GE electrical engineer Charles P. Steinmetz. What little name recognition Coffin did enjoy would then be obliterated by the likes of Swope, Cordiner, Jones, and Welch GE CEOs who became giants in their own day. Jack Welch's stature, in particular, reached a point where GE was called the House That Jack Built. In fact, Welch was as much a product of GE as vice-versa. Certainly Welch vastly improved the system, and history will likely judge him a great executive. He was a master at developing general managers and steadily increasing profit per unit of executive talent. But Welch did not invent this concept; he inherited it. The same cannot be said of Charles Coffin. More than any other leader, Coffin made GE into a great company, creating the machine that created a succession of giants. For that reason, he stands a notch above the CEOs whose names eclipsed his. He built the stage on which they all played.

34 Branding

Comprehensive Guide

to Startup s

As a startup owner, you might think you don t

need to consider branding. Or, perhaps you aren t totally clear on what the term even means. Branding is one of the things you should plan out before you launch your business; it should be part of your marketing strategy. But, before I tell you why, let s talk about what brands and branding really mean.

What is a brand?

What adjectives come to mind when you think of the following companies?: Apple, Target, Jeep, Subway. Perhaps you thought of words like innovative, quirky, rugged, and healthy. Whatever words you came up with, think about why they came to mind. THAT s a brand. A brand is not just a company s logo, website, or product offerings; it s much more than that. Your brand is how people, including your potential customers, perceive you. A brand is not the tangible products or services you provide; it s intangible. It s your personality. It s your story. It s your image. It s how people view you and what value they believe they ll obtain from you.

What is branding and why is it important?

If a brand is essentially based on customer and public perceptions, then branding is the process of shaping those perceptions; it s a combination of the actions you perform to get your existing or potential customers to view you a certain way. Think about the companies I mentioned

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building Your by: Adrianne Glowski

above you came up with specific words for a reason. Perhaps you came up with those words based on an advertisement you saw, purchases you made, positive or negative experiences you ve had with those companies, or the opinions of people you know and trust. Branding includes a number of factors that companies just can t control. Wait a minute factors you can t control? It s true. This is precisely the reason branding is so important to your overall marketing strategy. You can try your hardest to shape an image and tell your story, but ultimately, your brand is what your customers and the public decide it is; it is perceived value and worth. Of course, that doesn t mean you shouldn t try to shape how your startup is perceived it just means you need to seriously consider what message you want to convey when you launch, and you need to accept that many things outside of the marketing you do will shape how people view you.One important thing to remember is that your brand is not, nor will it ever be, exactly what you say it is. You may work your tail off to get people to see your startup as one that provides superior customer service, but if you regularly ignore customer concerns or take other actions that cause you not to uphold the bar you ve set, people won t pay attention to how you ve tried to market your business; they ll just remember your startup as one that fails to deliver on its promises. Keep this in mind: once a negative

perception is out there, it s very difficult to change. That s why it s important to plan a branding strategy before launching your startup and make sure it is cohesive with all other marketing and communication efforts you have planned. In addition to that, you ve got to live up to the expectations you re setting for existing and potential customers.

How do you plan out a branding strategy?

Now that you understand what brands are and why branding is important, it s time to think about how to develop a strategy that conveys your personality and story. You need to think about your strategy as you re building your startup because telling your story involves conveying your unique selling point, which is the basis for all marketing activities and outward communications. Do your research As with any business undertaking, you need to do your research before you begin. Research the market you re about to enter and know your competition. You need to know your company and products and/or services inside and out. This may involve conducting primary research or culling it from secondary sources. However you decide to go about this, make sure you know all there is to know. This will only help you prepare.

Develop your message and differentiate

If you can t explain what your startup does and why it s different from the thousands of

It s critical to adhere to your own plan internally, but make sure others are respecting it too. If you ve struck a promotional deal and given someone permission to use your logo on their website and they use it in a manner not indicated in your visual identity guidelines, do something about it. Situations like this are never pretty, but you ve got to protect the work you ve done. Don t go through all the trouble of building your brand only to let someone else break it down. other startups created each year, you re likely to fail. At the heart of every successful business is a unique way of solving someone s problem or providing a service in a way that no one else can. That is what branding is about: making sure you set yourself apart from everything else that s out there and making sure people know who you are, what you do, and why they should care.One of the first steps in the process is to figure out what your message is. This doesn t have to be a long, drawn out document; it can be one sentence if you d like. What is the one thing you continually want to convey? How are you different? You also have to decide how you want to position your business, products, and services, as well as how your startup fits into the existing market space. Be sure to really think about this it is the foundation for all other branding activities. Whatever you do, make sure your message is genuine.

Invent your visual identity

A lot of people equate branding solely with a company s visual presence. Though that s not entirely accurate, your startup s visual identity is a big part of the branding process. It s also one of the trickiest parts to master. Think about all the opportunities and places a customer or potential customer could see your startup. You need to create cohesiveness among all of those elements. A few things to consider: logo, tag line, color scheme, fonts, graphics, website, e-blasts, business cards, and this list goes on. All of these choices matter and can instantly communicate or fail to communicate your message. Once you ve developed these materials, your work isn t done. You may have heard the phrases: branding guidelines, or stylettguidelines. This refers to a document that outlines how your visual elements can be used, and in which manner. A few things you should include: Mission/core message Logos and appropriate uses of your logos (including examples of what not to do) Colors (CMYK, Pantones, RGB, etc.) and fonts

Associated images or icons Writing style/voice This is a brief list. Branding guidelines could (and should) include much more. If you are able to hand this document over to someone who is totally unfamiliar with your startup and they understand your message and visual identity after reading it, that s how you ll know you ve included the right information.

Consistency is crucial

We ve talked about steps to take in order to plan out your branding strategy. Though not a step in the branding process, consistency is (or should be) one of the outcomes of all your work. Everything you ve done to position your brand, including your core messaging and visual identity, is to create a unified and consistent brand experience. Your message and visual identity should be repeated everywhere.It s not enough to decide what you want your message to be you have to live it. Make sure you re delivering what you ve promised to existing and potential customers. If you re not doing this, evaluate your strategy and figure out how to get back on track. Don t send out mixed messages or stray from the strategy you created; this will only confuse people. Think about how many options people have when it comes to purchasing. Stick to your strategy and provide a consistent experience. This is how you re going to build trust and ultimately, equity consider at this stage is getting your employees involved in your branding. You may be the sole person in charge of making business decisions, but you must include your employees or partners in on what you re doing. They need to know what your startup s core message is and how your business is unique. Cohesiveness cannot be achieved if your employees aren t included. Fortunately, the smaller your business is, the less complicated it will be to engage employees and maintain consistency.Part of branding also involves protection and proper use of what you ve created.

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Updating and future considerations

Since developing a branding strategy involves consistency, don t change a thing if what you ve done is working. But, be prepared to review and update if necessary. As with any marketing effort, you should periodically revisit the branding efforts you ve set in place to ensure everything you re doing is still relevant to your startup. In addition to that, if your startup undergoes any kind of major change, you ll need to adjust your branding strategy. Here are a few situations that warrant rethinking your strategy: Addition of new products or services Expansion to a new market Purchases or mergers You don t have to wait for a big change in your startup to update your branding strategy, either. As time goes on, you ll want to update your website and designs to stay with the times. Go for it make sure you re updating everything and making it cohesive. One thing you shouldn t change, however, is your core message.

Where can you find out more?

Branding has become such a hot topic in the past decade, and this article has only given you a primer on the subject. There are great thought leaders out there who have dedicated themselves to perfecting the art of branding and written some really great stuff. About the author Adrianne Glowski @amg825 Adrianne is a PR/communications pro who s spent the last seven years working in the non-profit world. She s a Chicago native who loves everything about her hometown, especially deep dish pizza and the White Sox. Adrianne holds a Bachelor s in Business Communication and a Master s in Integrated Marketing Communications. Connect with her on.

36 Management

The Project Manager's Guide to Getting it Done

Managing a project today is like driving on

a freeway that s permanently stuck in rush hour. But by mastering a few key maneuvers behind the wheel, you can keep cruising along in the fast lane toward your destination: final project deliverables. First, before even turning the key, make sure your project team is built for speed and efficiency. Everyone on board must follow the same roadmap to success. Each team member has to play their part in reaching the destination. But even if your team is a well-oiled machine, watch for the following common road hazards that can force good projects to the shoulder. Feature Creep Avoid the scenic route. Stay on track when tempted to add or alter project design features, using tools such as a "change impact matrix" to help separate critical changes from those that can keep for a future upgrade. Set, and stick with, a pre-specified freeze point for design as early in your project schedule as possible. Project Agreement Changes Changes in customer needs,

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market conditions or project goals can put project managers at a crossroads. When unforeseen events begin to bleed resources away from your project, it may be time for a new project agreement and a full-blown relaunch. View the half-day spent hammering out those details not as a setback but as an investment in final deliverables that better meet the organization s new needs. Poor Team Dynamics

Make sure your team is running smoothly. Top performance requires all players to commit to the project, and to positive interaction and constructive conflict resolution. Multi-Tasking Hang up and drive! Concentrating on more than one task at a time impedes quick and efficient performance. Encourage your multitasking team members to organize their workflow so they can dedicate blocks of time to each individual task. Over-Scheduling Staff Time Just as engines can overheat, your team can also lose productivity if members are routinely over-scheduled. Crunch periods are inevitable, but try to spread the extra hours evenly so no one has two extended work weeks in a row. Working together, your team can develop a schedule that keeps the project moving while acknowledging that we all have lives outside the workplace. Inefficient Business Processes The project sponsor is your road crew. If the sponsor expects the project team to operate as quickly and effectively as possible, it is his or her job to remove bureaucratic barriers that block traffic on the project management freeway. Chaotic Work Environments The "5S" system developed in Japan is one way tune-up your work environment for maximum team efficiency. The clutter on your desk and on your computer slows you down more than you might realize. In a nutshell, the system calls for: ·Sorting: Toss or file everything in your work area that you don t use every day. ·Straightening: Use desktop organizers. Label items in shared work areas. Create workflow plans for copiers and printers. ·Shining: Make sure everything in your area looks and operates like new. ·Standardizing: Maximize the efficient use of shared resources using visual controls, instructions, wall calendars, etc. ·Sustaining: Institute daily and weekly systems to keep up with ongoing improvements. A few simple changes in your route can help you reach your destination successful project completion quickly and efficiently.

Focus

8D Problem-Solving Process Solving Major Problems in a Disciplined Way When your company runs into a major problem, you need to address it quickly. However, you also need to deal with it thoroughly and ensure that it doesn't recur and this can take a lot of effort and elapsed time.The 8D Problem-Solving Process helps you do both of these seemingly-contradictory things, in a professional and controlled way. In this article, we'll look at the 8D ProblemSolving Process and we'll discuss how you can use it to help your team solve major problems.

Origins of the Tool

The Ford Motor Company developed the 8D (8 Disciplines) Problem-Solving Process, and published it in their 1987 manual, "Team Oriented Problem Solving (TOPS)." In the mid-90s, Ford added an additional discipline, D0: Plan. The process is now Ford's global standard, and is called Global 8D.Ford created the 8D Process to help teams deal with quality control and safety issues; develop customized, permanent solutions to problems; and prevent problems from recurring. Although the 8D Process was initially applied in the manufacturing, engineering, and aerospace industries, it's useful and relevant in any industry. Discipline 0: Plan Before you begin to assemble a team to address the problem, you need to plan your approach. This means thinking about who will be on the team, what your time frame is, and what resources you'll need to address the problem at hand. Discipline 1: Build the Team You should aim to put together a team that has the skills needed to solve the problem, and that has time and energy to commit to the problem-solving process.Keep in mind that a diverse team is more likely to find a creative solution than a team of people with the same outlook (although if outlooks are too diverse, people can spend so much time disagreeing that nothing gets done.) Create a team charter that outlines the team's goal and identifies each person's role. Then, do what you can to build trust and get everyone involved in the process that's about to happen.If your team is made up of professionals who haven't worked together before, consider beginning withÊteam-building activities to ensure that everyone is comfortable working with one another. Discipline 2: Describe the Problem Once your team has settled in, describe the problem in detail. Specify the who, what, when, where, why, how, and how many; and

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use techniques like CATWO and the ProblemDefinition Process to ensure that you're focusing on the right problem.Start by doing a Risk Analysis if the problem is causing serious risks, for example, to people's health or life, then you need to take appropriate action. (This may include stopping people using a product or process until the problem is resolved.) If the problem is with a process, use a Flow Chart, Swim Lane Diagram, or Storyboard to map each step out; these tools will help your team members understand how the process works, and, later on, think about how they can best fix it.Discovering the root cause of the problem comes later in the process, so don't spend time on this here. Right now, your goal is to look at what's going wrong, and to make sure that your team understands the full extent of the problem. Discipline 3: Implement a Temporary Fix Once your team understands the problem, come up with a temporary fix. This is particularly important if the problem is affecting customers, reducing product quality, or slowing down work processes. Harness the knowledge of everyone on the team. To ensure that each person's ideas are heard, considerusing brainstorming techniques.Once the group has identified possible temporary fixes, address issues such as cost, implementation time, and relevancy. The short-term solution should be quick, easy to implemeznt, and worth the effort. Discipline 4: Identify and Eliminate the Root Cause Once your temporary fix is in place, it's time to discover the root cause of the problem. Next, apply Root Cause Analysis to find the root causes of the problems you've identified. Once you identify the source of the problem, develop several permanent solutions to it. If your team members are having trouble coming up with viable permanent solutions, use theÊStraw Man ConceptÊÊÊto generate prototype solutions that you can then discuss, tear apart, and rebuild into stronger solutions. Discipline 5: Verify the Solution Once your team agrees on a permanent solution, make sure that you test it thoroughly before you fully implement it, in the next step. Consider: ·Conducting a Failure Mode and Effects Analysis (FMEA) to spot any potential problems.·Using Impact Analysis to make sure that there will be no unexpected future consequences. ·Using Six Thinking Hats to examine the fix from several different emotional perspectives.

8: Celebrate Team Success

7: Prevent the Problem From Recurring

6: Implement a Permanent Solution

5: Verify the Solution

4: Identify & Eliminate the Root Cause

3: Implement a Temporary Fix

2: Describe the Problem

1: Build the Team

0: Plan

·Last, conduct a Blind Spot Analysisto confirm that you and your team haven't overlooked a key factor, or made an incorrect assumption about this solution. Discipline 6: Implement a Permanent Solution Your team reaches consensus on the solution, roll your fix out. Monitor this new solution closely for an appropriate period of time to make sure that it's working correctly, and ensure that there are no unexpected side effects. Discipline 7: Prevent the Problem From Recurring When you're sure that the permanent solution has solved the problem, gather your team together again to identify how you'll prevent the problem from recurring in the future. You might need to update your organization's standards, policies, procedures, or training manual to reflect the new fix. You'll likely also need to train others on the new process or standard. Finally, you'll need to consider whether to change your management practices or procedures to prevent recurrence. Discipline 8: Celebrate Team SuccessThe last step in the process is to celebrate and reward your team's success. Say "thank you" to everyone involved, and be specific about how each person's hard work has made a difference. If appropriate, plan a party or celebration to communicate your appreciation.Before the team disbands, conduct aPost-Implementation Review to analyze whether your solution is working as you thought.

Customer Service

Skills that Every

There are certain customer service skills that

every employeeÊmustÊmaster if they are forward-facing with customers. Without them, you run the risk of finding your business in an embarrassing customer service train-wreck, or simply losing customers as your service continues to let people down. Luckily, there are a few universal skills that every support member can master that willÊdrastically improve their interactions with customers.Below I'll go over the 15 most-needed skills that matter to this incredibly important position.

Employee Needs crucial for providing great service for a number of reasons.Last week I went over a few customer feedback systems,and long before that I showed you the data on why listening to customer feedback is a must for many businesses who are looking to innovate. Not only is it important to pay attention to individual customer interactions (watching the language/terms that they use to describe their

An example:The last time I went to get work done on my car, I was told by an employee that if I wanted to get an oil change, it would be "included" in my final bill. I thought that meant I'd be getting it for free, yet as it turns out, that wasn't the case. The employee apologized and I truly believe it was an accident (they just worked there), but I haven't been back to that shop since because

problems), but it's also important to be mindful and attentive to the feedback that you receiveat large.For instance, customers may not be saying it outright, but perhaps there is a pervasive feeling that your software's dashboard isn't laid out correctly. Customers aren't likely to say, "Please improve your UX!", but they may say things like, "I can never find the search feature," or, "Where is the _____ function at again?" 3. Clear Communication Skills For all of the "mumblers" and people who love to ramble on (that's me!), you need to listen up!It's okay to find out more about your customers, but make sure you're getting to the problem at hand quickly; customers don't need your life story or to hear about how your day is going. More importantly, you need to be cautious about how some of your communication habits translate to customers, and it's best to err on the side of caution whenever you find yourself questioning a situation.

of the miscommunication. 4. Knowledge of the Product As a non-technical guy, this is one I try to work on every single day.The best forwardfacing employees in your company will work on having a deep knowledge of how your product works. It's not that every single team member should be able to build your product from scratch, but rather they should know the ins and outs of how your product works, just like a customer who uses it everyday would. 5. Ability to Use "Positive Language" Sounds like fluffy nonsense, but your ability to make minor changes in your conversational patterns can truly go a long wayÊin creating happy customers.Language is a very important part of persuasion, and people (especially customers) create perceptions about you and your company based off of the language that you use. Here's an example:Let's say a customer contacts you with an interest in a particular product,

The Customer Service Skills that Matter

When most business publications talk about customer service skills, things like "being a people person" tend to take the spotlight... It's not that this trait is outright wrong, but it's so vague and generic that it is hardly a help to those looking to get involved in support positions within a company, and certainly doesn't help out entrepreneurs/founders who are looking for the right set of skills when hiring the allimportant folks who will be taking care of their customers. With that said, let's get into some SPECIFIC skills that every support employee can master toÊ"WOW" the customersÊthat they interact with on a daily basis...

1. Patience

If you don't see this near the top of a customer service skills list, you should just stop reading. Not only is patience important to customers, who often reach out to support when they are confused and frustrated, but it's also important to the business at large: we've shown you before that great service beats fast service every single time.Yet patience shouldn't be used as an excuse for slothful service either! Derek Sivers explained as being an interaction where the time spent with the customer was used to better understand their problems and needs from the company. 2. Attentiveness I feel like men may need to re-read this one twice, if girlfriends and wives are to be believed... ;) The ability to really listen to customers is so

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but that product happens to be backordered until next month.Small changes that utilize "positive language" can greatly affect how the customer hears your response... ·Without positive language:"I can't get you that product until next month; it is back-ordered and unavailable at this time." With positiv language:"That product will be available next month. I can place the order for you right now and make sure that it is sent to you as soon as it reaches our warehouse." The first example isn't negative by any means, but the tone that it conveys feels abrupt and impersonal, and can be taken the wrong way by customers. Conversely, the second example is stating the same thing (the item is unavailable), but instead focuses on when/how the customer will get to their resolution rather than focusing on the negative. 6. Acting Skills Let's get real honest here... sometimes you're going to come across people that you'll never be able to make happy.Situations outside of your control (they had a terrible day, or they are just a natural-born complainer) will sometimes creep into your usual support routine, and you'll be greeted with those "barnacle" customers that seem to want nothing else but to pull you down. 7. Time Management Skills Hey, despite my many researchbacked rants on why you should spend more time with customers, the bottom line is that there is a limit, and you need to be concerned with getting customers what they want in an efficient manner.The trick here is that this should also be applied when realizing when you simplyÊcannotÊhelp a customer. If you don't know the solution to a problem, the best kind of support member will get a customer over to someone who does. 8. Ability to "Read" Customers You won't always be able to see customers face-to-face, and in many instances (nowadays) you won't even hear a customer's voice! That doesn't exempt you from understanding someÊbasic principles of behavioral psychologyÊand being able to "read" the customer's current emotional state. This is an important partÊof the personalization processÊas well, because it takes knowing your customers to create a personal experience for them. More importantly though, this skill is essential because you don't want to mis-read a customer and end up losing them due to confusion and miscommunication. 9. A Calming Presence There's a lot of metaphors for this type of personality: "keeps their cool," "staying cool under pressure," etc., but it all represents the same thing... the ability that some people have to stay calm and even influence others when things get a little hectic.I've had my fair share

of hairy hosting situations, and I can tell you in all honesty that the #1 reason I stick with certain hosting companies is due to the ability of their customer support team to keep me from pulling my hair out. 10. Goal Oriented Focus This may seem like a strange thing to list as a customer service skill, but I assure you that it is vitally important.In my article on empowering employees, I noted that many customer service experts have shown how giving employees unfettered power to "WOW" customers doesn't always generated the returns that many businesses expect to see. That's because it leaves employees without goals, and business goals + customer happiness can work hand-in-hand without resulting in poor service. Relying on frameworks like the Net Promoter Score can help businesses come up with guidelines for their employees that allow plenty of freedom to handle customers on a case-tocase basis, but also leave them priority solutions and "go-to" fixes for common problems.

11. Ability to Handle Surprises Despite what I had to say above, sometimes the customer support world is going to throw you a curveball! Maybe the problem you encounter isn't specifically covered in the company's guidelines, or maybe the customer isn't reacting how you thought they would.Whatever the case, it's best to be able to think on your feet... but it's even better to create guidelines forÊyourself in these sorts of situations. Let's say, for instance, you want to come up with a quick system for when you come across a customer who has a product problem you've never seen before... ·Who?One thing you can decide right off the bat is whoyou should consider your "go-to" person when you don't know what to do. The CEO might be able to help you, but you can't go to them with every single question! Define a logical chain for yourself to use, then you won't be left wondering who you should forward the problem too.

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·What?When the problem is noticeably out of your league, what are you going to send to the people above? The full conversation, just the important parts, or maybe some highlights and an example of a similar ticket? 12. Persuasion Skills This is one a lot of people didn't see coming! Experienced customer support personnel know that oftentimes, you will get messages in your inbox that are more about the curiosity of your company's product, rather than having problems with it. (Especially true if your email is available onsite,)To truly take your customer service skills to the next level, you need to have some mastery of persuasion so that you can convince interested customers that your product is right for them (if it truly is). 13. Tenacity Call it what you want, but a greatÊwork ethic and a willingness to do what needs to be done (and not take shorcuts) is a key skill when providing the kind of service that people talk about. The many memorableÊÊout there (many of which had a huge impact on the business) were created by a single employee who refused to just do the "status quo" when it came to helping someone out.Remembering that your customers are people too, and knowing that putting in the extra effort will come back to you ten-fold should be your driving motivation to never "cheat" your customers with lazy service. 14. Closing Ability To be clear, this has nothing to do with "closing sales" or other related terms. Being able toÊcloseÊwith a customer means being able to end the conversation with confirmed satisfaction (or as close to it as you can achieve) and with the customer feeling that everything has been taken care of (or will be). Getting booted after a customer service call or before all of their problems have been addressed is the last thing that customers want, so be sure to take the time to confirm with customers that each and every issue they had on deck has been entirely resolved. Your willingness to do this shows the customer 3 very important things: ·That you care about getting it right ·That you're willing to keep going until you get it right ·That the customer is the one who determines what "right" is. When you get a customer to, "Yes, I'm all set!" is when you know the conversation is over! 15. Willingness to Learn! If you came across this article and read all the way to the bottom, you likely already have this skill (nice!). This is probably the most "general" skill on the list, but it's still necessary.

Strategy

McKinsey 7S Framework Ensuring That All Parts of Your Organization Work in Harmony How do you go about analyzing how well your organization is positioned to achieve its intended objective? This is a question that has been asked for many years, and there are many different answers. Some approaches look at internal factors, others look at external ones, some combine these perspectives, and others look for congruence between various aspects of the organization being studied. Ultimately, the issue comes down to which factors to study. While some models of organizational effectiveness go in and out of fashion, one that has persisted is the McKinsey 7S framework. Developed in the early 1980s by Tom Peters and Robert Waterman, two consultants working at the McKinsey & Company consulting firm, the basic premise of the model is that there are seven internal aspects of an organization that need to be aligned if it is to be successful. The 7S model can be used in a wide variety of situations where an alignment perspective is useful, for example, to help you: ·Improve the performance of a company. ·Examine the likely effects of future changes within a company. ·Align departments and processes during a merger or acquisition. ·Determine how best to implement a proposed strategy. The McKinsey 7S model can be applied to elements of a team or a project as well. The alignment issues apply, regardless of how you decide to define the scope of the areas you study. The Seven Elements The McKinsey 7S model involves seven interdependent factors which are categorized as either "hard" or "soft" elements: Hard Elements- Soft Elements Strategy Shared Values Structure Skills Systems Style Staff "Hard" elements are easier to define or identify and management can directly influence them: These are strategy statements; organization charts and reporting lines; and formal processes and IT systems. "Soft" elements, on the other hand, can be more difficult to describe, and are less tangible and more influenced by culture. However, these soft elements are as important as the hard elements if the organization is going to be successful. The way the model is presented in Figure 1

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below depicts the interdependency of the elements and indicates how a change in one affects all the others. Let's look at each of the elements specifically: Strategy:The plan devised to maintain and build competitive advantage over the competition. Structure:the way the organization is structured and who reports to whom. Systems:the daily activities and procedures that staff members engage in to get the job done. Shared Values:Called "superordinate goals" when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic. Style: The style of leadership adopted. Staff:The employees and their general capabilities. ·Skills:The actual skills and competencies of the employees working for the company. Placing Shared Values in the middle of the model emphasizes that these values are central to the development of all the other critical elements. The company's structure, strategy, systems, style, staff and skills all stem from why the organization was originally created,

and what it stands for. The original vision of the company was formed from the values of the creators. As the values change, so do all the other elements.

How to Use the Model

Now you know what the model covers, how can you use it? The model is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change. Whatever the type of change restructuring, new processes, organizational merger, new systems, change of leadership, and so on the model can be used to understand how the organizational elements are interrelated, and so ensure that the wider impact of changes made in one area is taken into consideration. You can use the 7S model to help analyze the current situation (Point A), a proposed future situation (Point B) and to identify gaps and inconsistencies between them. It's then a question of adjusting and tuning the elements of the 7S model to ensure that your organization works effectively and well once you reach the desired endpoint.

Sounds simple? Well, of course not: Changing your organization probably will not be simple at all! Whole books and methodologies are dedicated to analyzing organizational strategy, improving performance and managing change. The 7S model is a good framework to help you ask the right questions but it won't give you all the answers. For that you'll need to bring together the right knowledge, skills and experience. When it comes to asking the right questions, we've developed a Mind Tools checklist and a matrix to keep track of how the seven elements align with each other. Supplement these with your own questions, based on your organization's specific circumstances and accumulated wisdom. 7S Checklist Questions Here are some of the questions that you'll need to explore to help you understand your situation in terms of the 7S framework. Use them to analyze your current (Point A) situation first, and then repeat the exercise for your proposed situation (Point B). Strategy: 1.What is our strategy? 2.How do we intend to achieve our objectives? 3.How do we deal with competitive pressure? 4.How are changes in customer demands dealt with? 5.How is strategy adjusted for environmental issues? Structure: 1.How is the company/team divided? 2.What is the hierarchy? 3.How do the various departments coordinate activities? 4.How do the team members organize and align themselves?

5.Is decision making and controlling centralized or decentralized? Is this as it should be, given what we're doing? 6.Where are the lines of communication? Explicit and implicit? Systems: 1.What are the main systems that run the organization? Consider financial and HR systems as well as communications and document storage. 2.Where are the controls and how are they monitored and evaluated? 3.What internal rules and processes does the team use to keep on track? Shared Values: 1.What are the core values? 2.What is the corporate/team culture? 3.How strong are the values? 4.What are the fundamental values that the company/team was built on? Style: 1.How participative is the management/leadership style? 2.How effective is that leadership? 3.Do employees/team members tend to be competitive or cooperative? 4.Are there real teams functioning within the organization or are they just nominal groups? Staff: 1.What positions or specializations are represented within the team? 2.What positions need to be filled? 3.Are there gaps in required competencies?

3.What is the company/team known for doing well? 4.Do the current employees/team members have the ability to do the job? 5.How are skills monitored and assessed? 7S Matrix Questions Using the information you have gathered, now examine where there are gaps and inconsistencies between elements. Remember you can use this to look at either your current or your desired organization. Download our McKinsey 7S Worksheet, which contains a matrix that you can use to check off alignment between each of the elements as you go through the following steps: ·Start with your Shared Values: Are they consistent with your structure, strategy, and systems? If not, what needs to change? ·Then look at the hard elements. How well does each one support the others? Identify where changes need to be made. ·Next look at the other soft elements. Do they support the desired hard elements? Do they support one another? If not, what needs to change? ·As you adjust and align the elements, you'll need to use an iterative (and often time consuming) process of making adjustments, and then re-analyzing how that impacts other elements and their alignment. The end result of better performance will be worth it.

Skills: 1.What are the strongest skills represented within the company/team? 2.Are there any skills gaps?

leadership skills may be, this element of team management is the most important and often results from how well the previous skills are get on while others do not. You will also find practiced. It is not enough to know these things, that some are much easier to manage than are you need to do them. Most team members others. You will usually find that the most difficult to manage are the most valuable to your team performance. Seek to develop an understanding of the differences between the individuals that make up your team and how those differences can be extremely valuable as well as irritating. You don t have to love each other, just work well together! "Probably the most important role of an operational team leader is to create the kind of environment where people are happy, stimulated, comfortable and motivated." 7. Build the right environment Probably the most important role of an operational team leader is to create the kind of environment where people are happy, stimulated, comfortable and motivated. Once achieved, you should be looking to maintain and, where possible, improve it. Whereas most of the other techniques and skills can, in the respond well to someone who has a clear main, be successfully learned, developing and understanding of what is required, but this maintaining the right environment is certainly does not mean the manager has all the answers. easier for those with natural leadership skills. In fact, leaders who regularly communicate However, regardless of how natural your with their whole team, involving them in the

Work For Win

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various decisions, listening and analysing ideas before setting out the way forward, often get the best results. Also, leaders who set about taking a personal interest in developing the skills of their team members will be rewarded by their loyalty, which is essential to the success of a team leader. Finally you should ensure fairness and consistency of approach when dealing with your team and champion it and them within the wider organisation. Walking the talk This one is not difficult to understand but very difficult to do well it takes time, effort and persistence to learn the right approach, but will pay off in the longer term. So, no-one said it was going to be easy, but if you follow these seven steps you should be able to create successful, winning teams and personally develop as a strong manager and leader. Now.....go walk the talk!! About the author: Sue holds an MBA from the London Business School, and has a B.Ed. Hons. from Cambridge. She worked with the Centre for High Performance Development (CHPD) for many years and is currently an independent management and leadership trainer. Sue may be contacted at .

42 Time Management

Personal Goal Setting

Planning to Live Your Life Your Way Many people feel as if they're adrift in the

world. They work hard, but they don't seem to get anywhere worthwhile.A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality. The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that can, so easily, lead you astray.

Why Set Goals?

Goal setting is used by top-level athletes, successful business-people and achievers in all fields. Setting goals gives you long-term vision and short-term motivationÊÊ. It focuses your acquisition of knowledge, and helps you to organize your time and your resources so that you can make the very most of your life. By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals, and you'll see forward progress in what might previously have seemed a long pointless grind. You will also raise your selfconfidence, as you recognize your own ability and competence in achieving the goals that you've set.

Starting to Set Personal Goals You set your goals on a number of levels:

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·First you create your "big picture" of what you want to do with your life (or over, say, the next 10 years), and identify the large-scale goals that you want to achieve. ·Then, you break these down into the smaller and smaller targets that you must hit to reach your lifetime goals. ·Finally, once you have your plan, you start working on it to achieve these goals. This is why we start the process of goal setting by looking at your lifetime goals. Then, we work down to the things that you can do in, say, the next five years, then next year, next month, next week, and today, to start moving towards them. Step 1: Setting Lifetime Goals The first step in setting personal goals is to consider what you want to achieve in your lifetime (or at least, by a significant and distant age in the future). Setting lifetime goals gives you the overall perspective that shapes all other aspects of your decision making. To give a broad, balanced coverage of all important areas in your life, try to set goals in some of the following categories (or in other categories of your own, where these are important to you): Career: What level do you want to reach in your career, or what do you want to achieve? Financial: How much do you want to earn, by what stage? How is this related to your career goals? Education: Is there any knowledge you want to acquire in particular? What information and skills will you need to have in order to achieve other goals? Family: Do you want to be a parent? If so,

how are you going to be a good parent? How do you want to be seen by a partner or by members of your extended family? Artistic: Do you want to achieve any artistic goals? Attitude: Is any part of your mindset holding you back? Is there any part of the way that you behave that upsets you? (If so, set a goal to improve your behavior or find a solution to the problem.) Physical: Are there any athletic goals that you want to achieve, or do you want good health deep into old age? What steps are you going to take to achieve this? Pleasure: How do you want to enjoy yourself? (You should ensure that some of your life is for you!) Public Service: Do you want to make the world a better place? If so, how? Spend some time brainstorming these things, and then select one or more goals in each category that best reflect what you want to do. Then consider trimming again so that you have a small number of really significant goals that you can focus on. As you do this, make sure that the goals that you have set are ones that you genuinely want to achieve, not ones that your parents, family, or employers might want. (If you have a partner, you probably want to consider what he or she wants however, make sure that you also remain true to yourself!) Step 2: Setting Smaller Goals Once you have set your lifetime goals, set a five-year plan of smaller goals that you need to complete if you are to reach your lifetime plan.

making progress towards it. Keeping goals small and incremental gives more opportunities for reward. Set performance goals, not outcome goals You should take care to set goals over which you have as much control as possible. It can be quite dispiriting to fail to achieve a personal goal for reasons beyond your control! In business, these reasons could be bad business environments or unexpected effects of government policy. In sport, they could include poor judging, bad weather, injury, or just plain bad luck. If you base your goals on personal performance, then you can keep control over the achievement of your goals, and draw satisfaction from them. Set realistic goals ÊIt's important to set goals that you can achieve. All sorts of people (for example, employers, parents, media, or society) can set unrealistic goals for you. They will often do this in ignorance of your own desires and ambitions. It's also possible to set goals that are too difficult because you might not appreciate either the obstacles in the way, or understand quite how much skill you need to develop to achieve a particular level of performance. Achieving Goals When you've achieved a goal, take the time to enjoy the satisfaction of having done so. Absorb the implications of the goal achievement, and observe the progress that you've made towards other goals. If the goal was a significant one, reward yourself appropriately. All of this helps you build the self-confidence you deserve. With the experience of having achieved this goal, review the rest of your goal plans: If you achieved the goal too easily, make your next goal harder. If the goal took a dispiriting length of time to Further Goal Setting Tips The following broad guidelines will help you achieve, make the next goal a little easier. If you learned something that would lead you to set effective, achievable goals: State each goal as a positive statement Express your goals positively "Execute this technique well" is a much better goal than "Don't make this stupid mistake." Be precise:Set precise goals, putting in dates, times and amounts so that you can measure achievement. If you do this, you'll know exactly when you have achieved the goal, and can take complete satisfaction from having achieved it. Set priorities When you have several goals, give each a priority. This helps you to avoid feeling overwhelmed by having too many goals, and helps to direct your attention to the most important ones. Write goals down This crystallizes them and gives them more force. Keep operational goals small Keep the low-level goals that you're working towards small and achievable. If a goal is too large, then it can seem that you are not Then create a one-year plan, six-month plan, and a one-month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based on the previous plan. Then create a daily of things that you should do today to work towards your lifetime goals. At an early stage, your smaller goals might be to read books and gather information on the achievement of your higher level goals. This will help you to improve the quality and realism of your goal setting.Finally review your plans, and make sure that they fit the way in which you want to live your life. Staying on Course Once you've decided on your first set of goals, keep the process going by reviewing and updating your To-Do List on a daily basis. Periodically review the longer term plans, and modify them to reflect your changing priorities and experience. (A good way of doing this is to schedule regular, repeating reviews using a computer-based diary.) SMART Goals A useful way of making goals more powerful is to use the SMART mnemonic. While there are plenty of variants (some of which we've included in parenthesis), SMART usually stands for: S Specific (or Significant). M Measurable (or Meaningful). A Attainable (or Action-Oriented). R Relevant (or Rewarding). T Time-bound (or Track able). For example, instead of having "to sail around the world" as a goal, it's more powerful to say "To have completed my trip around the world by December 31, 2015." Obviously, this will only be attainable if a lot of preparation has been completed beforehand!

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to change other goals, do so. If you noticed a deficit in your skills despite achieving the goal, decide whether to set goals to fix this. Feed lessons learned back into your goal setting. Remember too that your goals will change as time goes on. Adjust them regularly to reflect growth in your knowledge and experience, and if goals do not hold any attraction any longer, consider letting them go. Goal Setting Example For her New Year's Resolution, Susan has decided to think about what she really wants to do with her life. Her lifetime goals are as follows: Career "To be managing editor of the magazine that I work for." Artistic "To keep working on my illustration skills. Ultimately I want to have my own show in our downtown gallery." Physical "To run a marathon." Now that Susan has listed her lifetime goals, she then breaks down each one into smaller, more manageable goals. Let's take a closer look at how she might break down her lifetime career goal becoming managing editor of her magazine: Five-year goal:Ê"Become deputy editor." One-year goal:Ê"Volunteer for projects that the current Managing Editor is heading up." Six-month goal:Ê"Go back to school and finish my journalism degree." One-month goal:Ê"Talk to the current managing editor to determine what skills are needed to do the job." One-week goal:Ê"Book the meeting with the Managing Editor." As you can see from this example, breaking big goals down into smaller, more manageable goals makes it far easier to see how the goal will get accomplished.

44 How to Guide

Running Successful Marketing Campaigns

many companies,marketing campaigns F or are the main method for both

communicating with their market to reinforce their positioning, and for customer acquisition.Good campaigns follow a theme and include a series of touches with the market. It s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. While there s no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage. Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story. Marketing Campaign Examples An example would be The Duck campaign launched by the American Family Life

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Assurance Company in 2000. While the company had been in business since 1955, it had only a 12% brand recognition rate before the campaign launched. The company used the Kaplan Thaler Group to improve its name recognition. Kaplan created a new character, the Aflac Duck, who appeared in ads featuring customers who had trouble remembering the insurance company s name. In the ads, the duck appeared in the background and quacked the name Aflac (while usually ending up in a funny predicament). them, right? As a result of the long-running campaign, Aflac s brand recognition jumped from 12% to 90%, and increased sales catapulted Aflac into a leadership position in the supplemental insurance market. In 2013, the campaign keeps evolving. The duck recently got hurt; now you can use Facebook to send the duck a get well card.Large consumer marketers like Alfac typically use

ad agencies (both traditional media and digital media agencies) to design their campaign creative, handle the media buys, and track results. These are often multi-million dollar endeavors, and have brought us such memorable advertising campaigns as: Just Do It Nike Har din har dil Mobilink Dew na kia to phir kia jia? Martin dew Tum hi to ho Ufhon Absolutely, Positively Overnight FedEx Marketing Mediums for Campaigns While most small- to mid-market companies can t afford the multi-million dollar ad budgets from the Madison Avenue agencies, they can create effective and memorable campaigns leveraging different media such as: Online media, including interactive ads and banners on websites- Print media-Social mediaPublicity Direct mail-Email-Radio-Television

Search engines-Outdoor media True marketing campaigns are more than just advertisements. Complex campaigns leverage multiple mediums, use a sequence of messages over an extended timeframe, support positioning, define a brand experience, and handle the campaign fulfillment and selling. Campaigns can also be simple using a single medium, with a single message and call-toaction. Here are three examples of very simple campaigns: Generate New Leads 1. Use search to generate traffic to your website. 2. Receive information request from prospect via landing page form. 3. Email the requested information. 4. Call the prospect; qualify the prospect further and determine next steps. Drive Existing Prospects To Your Trade Show Booth & Vip Reception 1. Mail a postcard to attendees three weeks before the show; invite them to your booth with an intriguing incentive. 2. Mail a special invite to key prospects and customers for a VIP reception. Ask them to RSVP by phone, email or URL. 3. Call key prospects and customers as a second effort. 4. Send an email to all confirmed attendees 3 days before the event. 5. Email the non-respondents one last time. Hit Y our Market With A Special Offer 1.Run banner ads on industry websites and targeted email newsletters. 2.Send out a special email to your house list. 3.Create an intriguing story and tie it to your offer. Write a search-optimized press release and post it on your site; distribute release and pitch to a key industry reporter. 4.Run a series of paid search ads. If you re planning a group of campaigns for your marketing plan, it s good practice to start with your annual goals and work backward to develop campaigns to meet those numbers. For example, when you know how many new customers you need, you can calculate how many leads you ll need, and then design campaigns to generate that number of leads over the course of the year. With solid planning, a jolt of creativity, and a focus on measurement, you ll be in a strong position for success. Best Case You plan and execute your campaigns to hit specific goals. You don t always hit them, but you test and improve different elements; the ROI on your overall budget is above your goal. You focus on an offer and call-to-action, and you touch your prospects several times and follow up when appropriate. You recognize the challenges in measuring results, but you do what you can; it helps you improve the next time around. Neutral Case Your campaigns aren t the most creative or the splashiest, but you ve hit many of your marketing goals. You don t test, but your response rate is fine. You don t know your ROI, but you know generally which campaigns

work best. When you re faced with ambitious annual goals, you have problems gaining budget approval. Since you stick with the same campaigns, year in and year out, it s also difficult to figure out how to generate additional leads. Your marketing programs tend to be reactive suddenly you re low on leads or falling short of your goals and you launch a campaign to fix the problem. Since your programs don t seem to work, it s difficult to gain budget approval for future campaigns that could be Worst Case Your marketing programs tend to be reactive suddenly you re low on leads or falling short of your goals and you launch a campaign to fix the problem. Since your programs don t seem to work, it s difficult to gain budget approval for future campaigns that could be better-planned and executed. It s a vicious cycle and you don t know how to get out of it. How Planning for Marketing Campaigns Aligns with Your Brand Strategy Your marketing campaigns are the vehicles for connecting with your marketplace, to generate leads and sales, and to position you as that certain something. Campaign copy and creative should always support yourÊbrand strategy and messages, even if you re running a tactical lead generation campaign. They re one of the most effective customer acquisition tactics in your marketing arsenal. Key Concepts and Steps Quantify your goals Plan your campaigns to meet your annual revenue and volume goals. For example, if you re trying to generate 100 new customers, figure out how many leads you ll need and when you ll need them. Think about how you ll use different media. For example, if you re B2B, your sales team may be able to generate 30% of your leads through prospecting; the rest may come from telemarketing, email, social media, direct mail, search marketing, webinars, trade shows, etc. Generate campaign ideas and strategies Identify all of the business goals that will need marketing support. You may need campaigns to generate and nurture prospects, to sell direct or through a channel, or to market to existing customers. Evaluate ideas and options (traditional sales activities, Internet marketing, social media, telemarketing, direct mail, email and publicity) to determine which ones are most effective for meeting a particular goal. Target your audience With more specific targeting, you can speak more directly to the prospect and raise your response rates in the process. Deliver one or two key messages and your call-to-action If you include every detail about your offering, it s easy for prospects to become overwhelmed.

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Move a prospect just one step at a time. Be creative your market is bombarded with messages daily, so grab their attention and engage them. Create your budget and estimate your return on investment ProjectingÊmarketing ROIÊis a powerful exercise that forces you to think through and estimate results for the important metrics of your campaign: Impressions, or exposure to your campaign creative Conversions, or those who take action from the impression The steps required to move from a conversion to a customer The number of units sold, and the profit from each The items of your campaign budget The estimated ROI of your campaign Plan your fulfillment Your fulfillment processes can help or hurt your close rate, so be sure you outline your requirements. For example, if you re running a campaign where prospects request a software demo, and it doesn t arrive for a week, your prospects may lose interest. Plan to measure When you measure your campaigns, it s easier to gain budget approval the next time around. You ll also know exactly which programs produce the highest return. Establish how you ll measure each campaign. If there are variables you can t measure, decide how you will account for those results. Identify how you ll capture the data you need unique phone numbers, unique URLs, etc. Continually test and improve Even on a small campaign, you can evaluate your ad, your copy, your list or other factors before you spend your entire budget. Choose a subset of your list or two versions of an ad; test them in small quantities and choose the best one for rollout. Then you can test a second variable against the winner of the first test. Keep the testing cycle going and track your results over time. You ll improve your response rates and your return on investment. Improving Your Marketing Campaigns After you plan your campaign, it s time to focus on tactical execution. That means having a deep understanding of the media you re using, carefully planning your media buys, tracking your results, and following the best practices and steps for each media you use.

Hobbies

Fulfilling HobbiesYou Can Start Right Now

For Free (Or Almost For Free) People find solace, comfort, fun, and relaxation in hobbies. The issue: Lots of hobbies cost money. You can t take up automotive repair or equestrian without burning through loads of dough. But cashstrapped hobby seekers can rejoice! There are many wondrous pursuits that can be started with little or no investment necessary.

1. Circleinthesquare Learn a language! Being multilingual is provides many benefits to your memory and organizational skills, and gives you a wide access to many new things and experiences. It takes effort and time, but just do half an hour a day. There s no rush, after all.Duolingo.com is excellent and offers free courses on most Romance languages, and plan to add more. I used memrise.com for Japanese, and I found it useful, as well. Though I did need to stop in order to put more time into preparing for college, so I can t say anything about it s advanced levels. Of course, immersing yourself in language is always the best, so make sure you find a language with good movies.

2. slp50

I am sure this is the most uncool hobby of all, but I love to collect rocks and minerals. There is nothing quite like the thrill of finding a garnet in the wild! Or panning your first flake of gold. Or finding chert and quartz just lying there in the desert.

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3. Chuk741776

If you and your group of friends would be into it, paper and pencil RPGs usually don t cost that much for several years worth of fun. EDIT- for all who see this. /r/youenteradungeon is basically pen and paper RPGs without the pen ad paper. It might be worth it to check it out.

4. BatmansProstate

Writing is an excellent hobby to get into. Nice way to get your creative juices flowing and be a little more artistic. Try /r/WritingPrompts. Addendum to writing, drawing is another nice hobby to pick up. All you really need is paper and a pencil. Don t get discouraged if you re crap at it, your skills will improve over time. Hiking is another good one. It ll only cost time and gas money but it s worth it for the beautiful scenery and fresh air.Similar to hiking, geocaching is another good one. Check out /r/geocachingLearning to play instruments is another excellent hobby. You can find secondhand instruments at thrift stores (My sister got

a secondhand guitar for $50). Also you can find plenty of tutorials online for free. Tryhttp://www.justinguitar.com/ if you re i n t e r e s t e d i n l e a r n i n g g u i t a r. You can always go hunting for new music to listen to and broaden your musical horizons if that s your thing. Try /r/Alternativerock (in the sidebar there s links to different music subreddits) Gaming is another nice way to pass the time at minimal cost. You already have access to a computer and there s tons of free 2 play games such as Team Fortress 2, League of Legends, Path of Exile etc. These games aren t that graphically demanding so computer requirements shouldn t be a worry. Cooking is a fantastic hobby to learn. You re essentially learning a life skill that is incredibly helpful and you re making food. Only real expense is ingredients but /r/Cheap_Meals and /r/EatCheapAndHealthy can help with that. EDIT: I m aware LoL is chock full of microtransactions, it s just a suggestion. I m sure people can find better F2P games. Also add Dota 2 to the F2P list.

5. ChuckHustle Programming. Download Python for free. Download notepad++ for free (or emacs or whatever).Reference python documentation for help.Go to Project Euler for some problems to solve/learn to code on. Edit: Click here for a list of other useful learn to program sites . Thanks /u/BiscuitMiscuit

6. Lord_Varys Playing guitar. You can buy a playble guitar for about $100, and if you re not stupid it will last you a llifetime. Maintenance cost is about $5 every few months for new strings. I know it s not dirt cheap, but in the long run it s priceless. I recommend starting by learning The Joker by Steve Miller. Pretty simple, and fun.

7. jezcardia

and you will look better! Scraps of fabric are everywhere and if you are really broke and a If you re into cars and like going fast little creative, you can buy an article of clothing Autocross!You race your own car in a time from a second hand shop and sew it into a trial thru a tight course set up (usually in a unique piece that is just for you. large parking lot) with cones, lasting usually 16. Howl3rMonk3y -/+ a minute.There are slaloms, sweepers, Community Theatre. Doesn t cost a cent hairpins, chicanes, Chicago boxes and the (except for show fees at some societies), get occasional straightaway, among other fun to meet and hang out with lots of cool people, course elements.It s extremely safe and not and (if it s a musical) singing increases your very hard on your car itself, mostly just the lung capacity and dancing is good exercise. tires, sometimes the shocks. Some people call Even if you can t act, sing or dance they are it the cracked cocaine of auto racing since it s always looking for people to be in the chorus. cheap, easy to get into and so much fun. Extra Just go and have fun while learning all about bonus is that almost everyone I encounter is theatre and music. Best decision I ever made. really friendly and more than willing to give 17. kidneytheif you valuable advice.EDIT: To try it out, look Disc golf. All you really need is one or two up your local SCCA chapter and find out when discs, around 8$ a piece. Large majority of the and where their next Solo competition will be courses are free. held. You don t have to participate at first, but 18. refinedbyfire if they smell a newcomer, they will certainly Volunteer firefighting. If you have a local encourage (and hopefully convince) you to volunteer firehouse, please consider signing give it a shot.Literally ANY car is fun. The up. It s free, you learn a ton of new skills, you more unsuited for the course, the more fun serve your community and you get to ride a sometimes! goddamn fire truck. you are

12. iosdeveloper87

Papercraft! A short explanation: find templates for models you re interested in making (anything model planes, model plants, model animals, models of videogame characters, you name it)print them out (at home or at the copy shop)cut them 13. hellfast outstick all the tabs together with glue your own models!It s really easy to start, there s an unlimited quantity of model templates available online, and you get the joy of creating something while also having it look amazing when it s finished! Cutting and pasting is relaxing and rewarding. And, it s super cheap to start just get a cutting board, some scissors/a craft knife, some tacky glue, and have a printer handy.Admire all the models here and here and here and here or just google search for a papercraft version of anything you want.

8. Uter_Zorker

Birding. Sounds pretty lame, and I often joke that my young self would laugh at my middle aged self for enjoying this. I have a life list, and like a collector I enjoy adding new species Magic. A deck of cards and a good magic to it. Also, it gets me outside in nature. instructional book will keep you going for a year or two before moving on to more elaborate 9. r_askreddit_account Brewing Beer Maybe a $200 initial effects. It s a great way to become the life of investment and then $30-$50 per ingredient the party and to meet girls too. kit (48 beers) after that. The problem is that 14. ragrim you end up loving it and wanting to upgrade Amateur Mycology wild mushroom hunting! everything, so it can get expensive, but it If you do your homework and read the right books you can easily learn which mushrooms doesn t have to! to stay away from and even easier, learn which 10. Sabfienda Hula hooping! (doing tricks and whatnot) common mushrooms are delicious and where -A basic starters hoop costs about $20-30 the to find them.My favorite mushroom book: most (you can find a bunch on etsy.com). -I Mushrooms Demystified by David Aurora, started about 3 months ago, all self taught. - and The National Audubon Society Field Guide There are great tutorital videos on YouTube. to North American Mushrooms (which is where -Not only is it a good workout, but it is also I live).Shaggymanes, Morels, King Boletes, challenging and fun to do. -So rewarding once chanterelles go find them and eat them! you finally get a trick down perfectly. 15. figstea Sewing. Whether you are a guy or a girl, this 11. riprock69 H e l p i n g a t y o u r h o m e l e s s s h e l t e r hobby is inexpensive and so incredibly useful! They always need extra help Their clients You can get a used sewing machine for $20, always need extra loveTake time to listen to mine was brand new at $100 (in 2003 and yes them and ask questionsYou will discover the its still kicking) Once you get the basics of vast diversity among the homeless sewing down, you can hem your clothes, make You will realize just how amazingly blessed them fit better, which will make you feel better, Success Magazine (47)- www.successfoundationpakistan.com

19. jhdeval

How challenged do you want to be? I got into antique watch repair. You need a decent set of screwdrivers they will run you on the low side 10 on the high side 100 dollars and some watch oil. Most watches need disassemble clean and reassemble then they will run like a champ. You can buy watches on ebay fairly cheap 10 or less in many cases if you fix them you can turn around and resell for twice what you paid. Edit: I am getting tons of questions on where to get tools and resources. ( To o l s a n d o i l s ) B o o k 1 B o o k 2 Edit 2: A small completed watch Gallery.

20. LadyKnightmare

Whittling, get a decent knife that s easy to sharpen and a whetstone. Then go grab some scrap lumber or a few good sticks, and get whittling.Chewing tobacco and waist length beard are optional.

21. lucksen

Chess. Won t need more than one board (of course you can play on the internet but playing over the board in a club or similar is much more enjoyable to me), being member of a club usually doesn t cost anything because you re just people meeting up for some turnbased warfare.

22. chadridesabike

Hiking.You really just need a pair of shoes and a water bottle to start day hiking. The views can be spectacular, and you get a great workout too.If you get addicted to it, a nice overnight pack will run you $100 to $150, tent ~$80, and a sleeping bag ~$40. It will last you forever if you take care of it.

23. wubbadubba

Darts. Almost anyone can afford a good dart board and some darts and you don t need a lot of room to play at home. There are also leagues and tournaments and you can meet lots of people. Also, no athletic ability needed

Special Report

Golden People Success Keys of 10 Wildly Successful People

In every issue, Harvard Business Review interviews a wildly successful person about his or her life's work Â&#x2013; whether that's inventing a better vacuum cleaner, launching a restaurant empire, or managing the New York Yankees.In this special report, we bring the extracts or output from these interviews, the personalities chosen are as different as Condoleezza Rice and Manolo Blahnik, they all have two things in common: they absolutely l love what they do and they are SUCCESSFUL.

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Condoleezza Rice Success Key: I strongly believe you never should spend your time being the former anything. Condoleezza Ricewas national security adviser and secretary of state during the George W. Bush administration. we asked her how her management style has changed over the years. "Early on I didn't know how to delegate. I was always trying to do other people's jobs. I learned you'll drive yourself crazy doing that, and you won't have good people working for you very long."

Richard Serra Success Key: Often the solution to one problem sparks a possibility for another set of problems.

measured but in order to make something work you often have to often exclude anything else. There may be more intelligent people who don't have to do that, but I have to. It's a single-mindedness."

Ben Bradlee zRichard Serra, famous for his massive metal sculptures, put himself Success Key: through Yale by working in a steel mill.He talked about how he takes I surrounded myself with people who shared my fervor.

Ben Bradlee- was the Washington Post's executive editor from 1968 to 1991, a period in which the paper won 23 Pulitzer Prizes and exposed the Watergate scandal. He told why he let two cub reporters run with the big story: "They were right We reexamined the reporting day after day and felt more Success Key: and more confident. Maybe some senior reporters wondered why the One of the most important things- sometimes the hardest Bobbsey twins had the story. But I told them to screw off. I said, "It's thing- is to have an open mind. their story. The time to change that will be when they're wrong.'" Jane Goodall is the world's foremost expert on chimpanzees and an Annie Lennox environmental activist. We asked her how she persuades people to Success Key: change."You usually can't change people's minds by the intellect. You've got to find something that reaches into their hearts [But] if I never started out with the motivation to make money. you can find a story, if you can make them think and not be defensive, Annie Lennox has sold more than 80 million albums, logged numerous hit singles, and won four Grammys. sometimes the toughest person can change." She told HBR how she gets ready to perform: "Preparation is everything. Mario Batali You need to rehearse so you're confident in the set, you know the Success Key: songs very, very well and what's going to happen very, very well. It The highest level we ll hire from outside is a line cook. has to be flawless On stage you almost have to convince yourself Mario Batali is one of America's most successful chef-entrepreneurs. this is the last time. You perform as if you've never played it before We asked how he balances work and family."No matter what, the kids and you're never going to play it again." and family things go in the calendar first, then the restaurants things, then everything else...Some people prioritize differently and there's Oliver Sacks no moral fiber quotient in that. You do what you've got to do, and if Success Key: you like your work more than your family then you should spend more We er all patients. time with your work." Oliver Sacks is a professor of neurology and psychiatry at Columbia Joe Girardi University, whose books of clinical tales have become bestsellers.He Success Key: told how writing helps him be a better scientist: "I'm not a physician You ve got to adapt to the type of players you have. and a storyteller. I regard the two things as linked Writing gives Joe Girardi-is the manager of the New York Yankees. We asked himhow one a way of reflecting and re-experiencing." he reacts when his team is in a slump: "Number one, you can't panic.You can't have a bad week and start Manolo Blahnik throwing things. Your character has to be the same whether you are Success Key: winning or losing. If it's not, then you care about the winning and Time goes so quickly because I m enjoying every second. losing more than you do about the people." Manolo Blahnik is perhaps the world's most famous shoe designer, James Dyson and his name has become synonymous with luxury. He told HBR why Success Key: he's kept his company small: It s the failures that you learn from. "I don't like large companies, where they have these endless meetings James Dyson-created 5,127 prototypes of his Dual Cyclone vacuum to do one little detail. I can't deal with these things; I'm too old for it cleaner before settling on the model that made him a billionaire. now. We're a family-owned company my sister, my niece, a few He explained how stubbornness has helped him as a designer: "I can people more. I design all the shoes myself, and I wouldn't have it become fanatical about things. I hope in my old age I'm slightly more otherwise. I don't want to be influenced." criticism: "If the criticism is structural or intellectual in nature, and it makes sense in terms of your procedures and what you're trying to communicate, then you listen to it. If it's personal or if it's a mixture of both then you become very, very skeptical."Jane Goodall

Common Cleaning Mistakes to Avoid Trotter. However,white-backed cleaning sponges won t scratch most surfaces. Along the same lines, white specialty sponges, such asÊ, are great for soap scum in the bathtub but may damage surfaces such as vinyl flooring. So read the product's label to see what surfaces it's safe to use on before you start scrubbing away. Mistake #7: You use furniture polish every time you dust. Furniture polish and oils were used in the old days when furniture didn t have a protective topcoat. However, they are an unnecessary step with today s finishes. If you have a piece you inherited, you may want to continue to use furniture wax or oil occasionally; however, stick with the same product to avoid buildup on the finish using a variety of products with different base ingredients case can create a gummy residue due to chemical reactions. To clean more modern pieces, use a lightly damp (meaning just a few drops of water) microfiber cloth and dust with the grain, says Tandberg. If you see water drops on the surface after you clean, the rag is too wet. Mistake #8: You use too much cleaning product, thinking more is better. It s tempting to oust stains and messes with a surplus of product just in case, right? But companies want to sell products, so if they thought more would work better, they d tell you that. Using more is just wasting product and may eventually create a sticky buildup on whatever surface you re cleaning. The amount you should use will be indicated on the label stick with the recommendation and save money by not using more than you really need. While there s no general rule of thumb about how much of a DIY cleaning product (like a vinegar solution) to use, keep in mind that everything you re applying to the surface must be picked back up by your rag or else you ll end up with a filmy residue that, over time, will become tougher to clean. Success Magazine (49)- www.successfoundationpakistan.com

50 Inspiration

DoYou Have Enough Hustle to Build a Successful Star tup

digital startup has two founders: T heonetypical is technical, the other does sales and

marketing. Think of Hewlett and Packard of HP, Wozniak and Jobs of Apple, Evans and Maloney of GrubHub. My own company, Orbit Media, has two founders: Barrett Lombardo and myself. He s the hacker, I m the hustler. Micah Baldwin defines these two roles beautifully: · H a c k e r ( T h e P ro d u c t P e r s o n ) This is the problem solver who creates the product or service. He or she is often the developer, but not necessarily. A Hacker is someone who looks at the problem and solves it in a unique and special way. ·Hustler ( The Passion Person ) This is the relationship builder. He or she typically handles the marketing, promotion, fundraising, and sales, ideally with little or no capital. They have the ability to articulate their passions clearly and in a way that gets other people equally passionate a true Hustler is patient zero in a viral campaign.

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Inside the startup community, there s a lot of emphasis on finding technical co-founders and CTOs. I ve seen plenty of articles, events, and websites all about finding that technical cofounder. TheÊBuilt In Chicago Job Board has a cofounder category, but all the postings are for hackers. The website Matchist helps people find freelance developers, but often the visitors start by looking for technical co-founders. I know MVP. But what s MVA? Take a stroll through your local incubator and you ll hear people talking about MVP, or Minimum Viable Product. This means building something useful quickly and launching fast. It allows a startup to get feedback from users sooner and iterate more quickly.But I suspect these startups have never used the term Minimum Viable Audience. This is the minimum number of visitors necessary to reach the startup s revenue goals. Maybe these companies know their MVA, but they re calling it something else.

Either way, to be successful, they should be doing this kind of math: Target Revenue = Transaction Value x Customers Customers = Conversion Rates x Visitors Visitors = Search Traffic + Email Traffic + Social Traffic It s the hustler s job to promote the business and reach this minimum audience. Without a great hustler, they ll need a lot of cash (advertising dollars) or a lot of luck (viral marketing). All hack, no hustle: Nikola Tesla If a business is over-focused on the products and under-focused on the marketing, it fails. It gradually runs out of money. The volume of new customers fails to cover the cash burn rate and the costs of developing the product or service. History is full of examples. Here s one of the best and most tragic.Nikola Tesla was the greatest hacker of all time. He invented alternating current, the radio,Radar, x-rays, neon lighting, the remote control,

Continue - F08

51 Start up

The Golden Tic k et to your PR Outr eac h C reating a Great Media L ist

Media outreach is one of the most important things you will do to support your own public relations program. While PR encompasses

many areas (public speaking, social media, community relations, and crisis communications, to name a few), one of the most significant and the most well known to any layman is media outreach, also known as pitching. In my last article,I wrote about building your media plan by identifying the target outlets where you want to receive coverage (and I know you did your homework and have your list ready!). Now that you have decided what media you want to pitch, you must be itching to know how to do it. Just pick up the phone and start calling, right? Not so fast! When I started out many years ago, we referred to the process of pitching as the smile and dial. It wasn t that we didn t want to do it, we just overlooked its true value and saw it as another item on our to-do list a series of calls and emails that had to be done. My supervisor abhorred this phrase and would literally cringe when she would hear us say it. At the time, I thought she was just being dramatic (true). But as I gained more experience, I saw where she was coming from. Pitching is critical to the success of a PR campaign; after all, you are trying to garner media coverage to reach your target audience, and a prosperous media outreach campaign begins with pitching the right contact, not just calling or emailing at random. Trust me when I say this: the quickest way to irritate any reporter and to potentially blackball yourself from any future coverage is to pitch

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the wrong contact. It doesn t have to be something as blatantly incorrect as sending a sports reporter a press release on the weather; even simply sending the small business editor a story on international business can lead you astray and irritate people. So before you pitch, you need to take the time to pinpoint the correct contacts by building a media list, which will soon become your new best friend. There are two ways to go about creating your list, and the route you choose will be dependent upon the amount of time and budget you have allocated for this project. The budget-free yet time intensive manner is to simply build your own list. Because you have already been consuming your target media you should have a good idea of who covers what topic or beat at the outlets you want to reach. And if you haven t yet been able to identify your correct contact, you can always do some research online by looking at past stories, or for any posted contact information or directories. If you are going after print media, you can utilize the masthead at the front of the publication, which is essentially a list of all the editors and their titles/beats. Once you have the name down, you need to go about getting that person s contact information. I recently had someone ask me if they could just email the info@ email address they had found for a newspaper and ask the recipient to direct it to the appropriate contact. thinking, but it s not realistic. If you send a pitch to any generic email address, you can essentially kiss it goodbye. You won t be hearing back. Put some time into searching for your contact s email, or even locate the email of another reporter and follow the same format (for example:first.last@publication.com), as chances are good that it will be the same for the entire staff. You can also call and speak with an editorial/department assistant or intern to verify contact information or beat, which is always worth the price of the phone call as they can also share tips on pitching your target, such as letting you know that the person prefers emails, or only accepts press releases sent via carrier pigeon. You get the idea. Obviously, creating your own media list isn t a quick project, but it can provide huge cost savings. If budget permits, there are many places where you can buy a completed media list, even PR firms, offering media lists for sale, and you are sure to find one that is within your budget. But, before you buy, ask a few questions so you know what you are getting: When was this last updated?Media are known for their frequent movement, both to new outlets and within their current publication. A good list should be updated weekly, or at the least, within the last 30 days. What information does the list contain?Are

10 Rules for PR

you simply getting email addresses? You should expect to receive direct phone numbers, email, mailing address, and fax information (shocking, I know, but some people do still fax). Is the life of the list unlimited?Some lists are available for a certain amount of time, like 30 days, while others are good for one use. You want to be sure that you get what you pay for. Forever. What types of outlets are included?You want to be sure that you have access to all media in your selected categories print, online, TV and radio and that your list isn t exclusive to one area, or doesn t charge extra for another. Will this be digital?Yes, beware of a hard copy list. A digital format will make it easier to sort and add your own notes and updates. Whichever method you use to come by your list, once you have it, make sure it is a working document meaning you are always adding to and updating the list. Add notes whenever you make contact with a reporter, especially if you learn of their preferences and specific interests. A properly maintained and updated media list can be the difference between

Success Magazine (52)- www.successfoundationpakistan.com

achieving good results and great results. The more you know about your targets, the better chances you have of sending them a pitch they will be interested in, which ultimately results in coverage for you. This is also a good time to collect editorial calendars, which are something similar to an outlet s blueprint for the year. While individual stories aren t set in stone, themes and topics are planned in advance for each issue to help guide advertising buys. Have you ever noticed that a story on bridal gowns is sandwiched between ads for every product related to weddings? That s an editorial calendar at work. It can also benefit your pitching in that you can cater your pitches to specific outlets according to the themes laid out in the editorial calendar. We are making some good progress here, my fellow PR friends! We have1identified the outletsÊwhere we want to receive coverage, we are building a solid media list so we know who we want to pitch, and we have even collected editorial calendars for added assistance to our outreach campaign.

53 Inovaton

DO IT is a process for creativity. Different techniques outlined on specific aspects of creative thinking. DO IT bundles them together, and introduces formal methods of problem definition and evaluation. These help you to get the best out of the creativity techniques. DO IT is an acronym that stands for: ·D Define problem. ·O Open mind and apply creative techniques. ·I Identify best solution. ·T Transform. These stages are explained in more detail below: 1. Define Problem ·This section concentrates on analyzing the problem to ensure that the correct question is being asked. The following steps will help you to do this: ·Check that you are tackling the problem, not the symptoms of the problem. To do this, ask yourself why the problem exists repeatedly until you get to the root of it. ·Lay out the bounds of the problem. Work out the objectives that you must achieve and the constraints that you are operating under. ·Where a problem appears to be very large, break it down into smaller parts. Keep on going until each part is achievable in its own right, or needs a precisely defined area of research to be carried out. ·0Summarize the problem in as concise a form as possible. Robert W Olsen suggests that the best way to do this is to write down several of two-word problem statements and choose the best one. 2. Open Mind and Apply Creative Techniques Once you know the problem that you want to solve, you are ready to start generating possible solutions. It is very tempting just to accept the first good idea that you come across. If you do this, you will miss many even better solutions. At this stage of DO IT we are not interested in evaluating ideas. Instead, we are trying to

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generate as many different ideas as possible. Even bad ideas may be the seeds of good ones. You can use the whole battery of creativity techniques covered earlier in this section to search for possible solutions. Each tool has its particular strengths and benefits, depending on the problems that you want to solve. While

these. 4. Transform Having identified the problem and created a solution to it, the final stage is to implement this solution. This involves not only development of a reliable product from your idea, but all the marketing and business side

you are generating solutions, remember that other people will have different perspectives on the problem, and it will almost certainly be worth asking for the opinions of your colleagues as part of this process. 3. Identify the Best Solution Only at this stage do you select the best of the ideas you have generated. It may be that the best idea is obvious. Alternatively, it may be worth examining and developing a number of ideas in detail before you select one.When you are selecting a solution, keep in mind your own or your organization's goals. Often Decision Making becomes easy once you know

as well. This may take a great deal of time and energy.Many very creative people fail at this stage. They will have fun creating new products and services that may be years ahead of what is available on the market. They will then fail to develop them, and watch someone else make a fortune out of the idea several years later. The first stage in transforming an idea is to develop an Action Plan for the transformation. This may lead to creation of a Business or Marketing Plan. Once you have done this, the work of implementation begins!DO IT was devised by Robert W Olsen in his book 'The Art of Creative Thinking'.

54 Women Health

75 Easy Stress Busters Stay calm and collected with best-ever tips

Just Breathe

Whether your tension is small-time or big-league, unwind with our smartest stress-less advice . Instant Tension Zappers

1 |Take three deep breaths 5 seconds in, 5 seconds out to slow your heart rate and the pace of your stress hormones. 2 |Copy a cat: Stretch and then shake it out. 3 |Sing a favorite song. You'll breathe more fully and the increased oxygen will do your body good. 4 |Hang your head forward as if it were a heavy ball, then move it slowly to the side, back, side and front. Repeat. Circle around twice in the opposite direction. 5 |Sit up straight. When your shoulders are back, you open up your chest and breathe more freely. 6 |Hold the hand of someone you love. Skin-

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to-skin touch is calming.Ê 7 |Pop a piece of gum. Chewing loosens your jaw, where you often store stress. 8 |Take a mental break focus on a photo of a loved one, a goal or a favorite place. 9 |At work, walk over to someone's desk to talk, go to the watercooler, force yourself to move. It will relieve physical tension. 10 |Smooth on hand lotion. The smell and feel is wonderfully distracting. 11 |Say a prayer it's one of the most potent antidotes to stress. Connecting with a higher power helps you gain strength and clear your mind.Ê 12 |Use your whole body as you yawn. The deep exhalation is relaxing and the stretch loosens your muscles. 13 |Lie on your back, keeping your knees bent, feet on the floor. This opens the front of your body and quiets your mind. 14 |Let the sun restore you. Turn your face to it, close your eyes and bask in the natural warmth for several minutes. 15 |When sitting, tense your body from head to toe. Count to 10 and then go limp. Repeat. 16 |Try scream therapy: Let out a shout in your car or in a field. You'll feel better afterward! 17 |Peel an orange. Breathe in the aroma as you tear away the skin. Then pop the sections into your mouth for an instant refresher. 18 |Breathe slowly through your nose (with your mouth closed). Visualize your breath

going to the center of your head, then going out. Do this 5 to 15 times. 19 |If your heart is pounding, give it a musical rhythm. The idea is not to fight the symptom but to ride it like a wave. 20 |Place your hands on your shoulders, elbows close to your body. Inhale and bring elbows up as far as possible, stretching your head back. Exhale as you return elbows to start position. Repeat several times. 21 |Putter with a plant. Pluck off dead leaves, trim new growth, give it water and a few words of encouragement. 22 |Brush your teeth. The sudsy soothing rhythm can freshen your outlook. 23 |Try this easy meditation: Think of a favorite phrase. Repeat it deliberately. Let thoughts pass if they interrupt you and return to the repetition.

10-Minute-or-Less Mood Boosters

24 |Shut your eyes and imagine your stressful situation is a scene in a movie. Stop the action. Pull the picture off the screen. Hold it in your hands as if it's a snapshot. Imagine it shrinking until it's a postage stamp. Put the stamp on an envelope and mail it. 25 |Call a friend who will listen without judgment. Not only will it help you to vent, but your friend's calmer state will rub off on you. 26 |Think about the person who is stressing you out. Is she under pressure herself? Empathy

Empathy helps defuse tension. 27 |Search online for a short funny video to watch laughter reduces stress hormones. 28 |Count your blessings. Focusing on what's going well in your life will give you perspective and make you feel better. 29 |Eat a bowl of oatmeal. Carbs help you produce serotonin, a feel-good brain chemical. And it's high in fiber, so your body will absorb it slowly, prolonging the boost. 30 |At work, take the scenic route to the bathroom. The walk will energize you. 31 |Make a step-by-step outline of what you need to do to deal with a stressful situation. It will seem more manageable. 32 |Plan a vacation. You don't really have to travel the idea is to move your thoughts somewhere else. 33 |Fold laundry productivity combats stress. 34 |Try thinking worstcase-scenario to see how unrealistic overreacting is. If you're in a traffic jam, take the thought, "I'm going to be late," to a ludicrous point, "I'm going to be fired," to an even more ludicrous point, "I'm going to have to sell pencils on the street!" Feel your a n x i e t y deflate. 35 |Ask your husband or friend for a 10minute back rub. 36 |ÊClose your eyes and say, "I now empty my mind of irritation, frustration, hate and worry." Visualize each one leaving. Then say: "I now fill my mind with peace, calm, love, faith." Visualize each one coming to you.Ê 37 |Clean out your medicine cabinet, purse or desk drawer. This will boost your sense of control, which alleviates stress. 38 |Go for a brisk walk. Vigorous exercise burns nervous energy and pumps you full of feel-good endorphins.

maintain the temperature. 41 |Hang a Do Not Disturb sign on the bathroom door. 42 |To relieve aches, rub apple cider vinegar into tense muscles before stepping into the bath. 43 |In the tub, close your eyes and imagine drifting on a lake or river. 44 |Don't hurry out of the water. After your soak, turn on the shower and stay there, resting your head on your knees for a few minutes. 45 |Before your bath, change the sheets on your bed. After bathing, apply body cream and lie in bed luxuriously naked.

Chronic-Stress Help

46 |Get enough sleep. When you're tired, problems can seem larger than life. 47 |Memorize your favorite poems so you can recite them t o

yourself during stressful moments. 48 |Keep a stress diary. After a week, scan it for patterns and brainstorm ways to deal with issues. For example, if you're anxious during your commute, download an audiobook to make the trip more relaxing. 49 |Ask for help. Remember that you don't have to do everything by yourself. 50 |Try retail therapy, but limit yourself to Soothing Suds Tips 39 |Add a pint of milk (or 2 cups of dry milk buying early Christmas or birthday gifts so powder) to a warm bath. You'll feel like you're you don't pile on financial woes. 51 |Eat salmon. The omega-3 fatty acids in it floating in a warm cloud. 40 |Keep the bathwater on at a slow trickle to may help reverse stress symptoms while Success Magazine (55)- www.successfoundationpakistan.com

boosting serotonin. It can also help suppress the production of the anxiety hormones cortisol and adrenaline. 52 |Walk whenever you can. Exercise has a soothing effect, especially when it helps you avoid bad traffic and crowded public transportation. 53 |Get up before everyone else and enjoy a cup of coffee or tea by yourself. 54 |A few times a week, change how you do one thing ask your husband to make the bed or leave the dishes in the sink overnight. 55 |When you need a time-out, go for a drive in the car and listen to music. 56 |Give yourself credit. Under stress, we often focus on failure instead of moving forward to complete what needs to be done. 57 |Know your stress signals (e.g., tummy troubles or neck pain), so you can recognize them right away and take care of yourself. 58 |Adopt a pet. Affectionate and comforting, they allow you to take the focus off yourself and your problems. 59 |Make the morning rush less crazed by embracing an easy hair and makeup routine. 60 |Go out to dinner just to have someone wait on you. 61 |Before bed, make a to-do list. Writing down what's in your head helps you relax and avoid waking up worried you might forget something. 62 |Use rituals to decompress, such as drinking a cup of tea in the morning or taking a walk on the way home from work. 63 |Watch the caffeine. Drinking it late in the day could keep you awake at night, making it hard to get up, leading to downing more caffeine.

Stop Stress Before It Starts

64 |Whatever you enjoy doing, give it a regular place in your life. Everyone needs an outlet. 65 |Exercise regularly. It helps take the edge off anxiety. 66 |Nurture your friendships. Kindred souls will help you stay sane. 67 |Remember that some things are worth doing imperfectly if it means getting the task done. 68 |Take sleep seriously. Even a short nap can slash stress hormone levels. 69 |Just say no. It's not selfish it's great prevention against stress. 70 |Connect with nature every day. Look at the sky as you open the blinds and forget yourself for one minute. 71 |Share the load and delegate around the house. 72 |Relaxing is not a passive activity, but one to focus on as much as possible 73 |Get it off your chest. Bottled-up feelings increase stress. If someone disappoints or upsets you, let them know. 74 |Put your needs on your to-do list. You'll have more energy if you take care of yourself. 75 |For 5 minutes each day, forget your plans and worries and live in the present, enjoying what's around you.

56 Parenting

10 Things You

Should Never Say to Your Kids

Find out which commonly used phrases often end up doing more harm than good

here are a handful of obviously wrong, damaging and terrible things to say to a child .But it may surprise you to discover that some seemingly harmless phrases can trigger resentment, dent self-esteem or bring up other less-than-desirable sentiments in your kids. We have the best of intentions, but often we say things to our kids without thought to how it s being perceived by the child. Here, 10 phrases you should think twice about before repeating to your kids.

1. "I know you can try harder."

Frustrated by a daughter who you know is capable of much more in school, sports, music, etc.? While you (hopefully!) aren t saying such obviously hurtful things as You are so lazy! , any comment that makes it seem as though you re not satisfied with her efforts can not only be discouraging to your child, it can also do the opposite of motivating her to try harder,. If your try harder has to do with tasks or chores, be clear about what you expect: When you have your room cleaned up, then you can go out and play. If you re talking about academics, take note of times she does go the extra mile, such as: Wow! That extra time spent on your book report really shows!

cupcake?"

Yikes. You have good intentions keeping your child fit and healthy but you re better off steering clear of any talk that might foster a negative body image. If you re worried about what your child eats at home, use actions, not words, such as stocking your kitchen with healthy foods rather than junk and emphasizing family physical activity like after-dinner walks. That way, if there are cupcakes at a party, your child s fine to indulge. And walk the walk yourself; you mix your message if you tell your kid to keep his hands out of the cookie jar while you re inhaling potato chips. Incidentally, the same goes for telling your child that he s a great eater; try to avoid labels (he s my picky child; she s such an adventurous eater; this one needs to stay away from treats) because you never want to turn food into a power issue. As best you can, keep food-related comments specific and positive: Wow, I see you tried the squash soup!

3. "You always " or "You never "

those two words are a minefield, At the heart of You always and You never statements are labels that can stick for life. Kids become what we tell them they are, so telling your child that he always forgets to call makes him more likely to be the kid who, you guessed it, never calls. Instead, ask your child how you can help him or her change: I notice you seem to have trouble remembering to bring home your textbooks. What can we do to try to help you remember?

4. "Why can t you be more like your sister/brother?"

Siblings and rivalry go hand in hand and anything you say that sets up comparisons only fuels that natural flame, If you re saying, for example, Your brother is practicing piano and he sounds great why can t you do that? you re essentially telling your child that piano is his brother s thing, and he s not measuring up. Comparisons slot siblings into categories the smart one, the athlete and discourage kids from trying the thing their sibling is good at. Try instead to encourage each child in whatever pursuits are his or hers, while avoiding comparisons.

Undeniably, it s tempting almost a reflex at times to spit out an always ( You always forget to put your socks in the hamper! ) or a never ( You never remember to call me when 5. "I told you waiting until the last 2. "Are you sure you need that second you re running late! ). But be careful because

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autonomy and ability to figure things out. Because I said so also leaves out a potential teaching moment. Let s say your kids don t want to visit their aging greataunt on a sunny day when they d rather ride their bikes. Because I said so only makes them feel less in control of what they are able to do. Instead, try, I know you d rather ride your bike, but khala really loves seeing you, and we try our best to honor our family. That way, even if they continue to grumble, they know their feelings matter; plus, they ve learned a valuable lesson about how you conduct yourselves as a family.

9. "I wish you didn t hang out with Akram, I don t like that kid."

You repeatedly informed your middle-schooler that if he played video games all afternoon, he d have less time to study for the math test. And guess what? He stayed up too late, went to school sleepy and unprepared, and didn t do as well as he could have on the exam. But any time you say I told you so to your child, you re in effect telling him you re always right, and by contrast he's often wrong or a screwup. When he comes home with the poor grade, resist the I told you so urge and instead ask him if the two of you could brainstorm some smarter ways to study the next time. For example, if he cleans up his room when asked, saying Isn t it easier to find all your stuff when your room s tidy? puts the control and the credit with him not you.

Yeah, a lot of parents don t like that kid, for whatever reason, but the moment you tell your child that that kid is not your favorite, he becomes more appealing. Evaluate, first, what you don t like about Akram. Is he just not your cup of tea, or does he present some sort of danger you don t want your child exposed to? If it s the former, grit your teeth. If it s the latter, though, What do you like about hanging out with him? What do you guys do? The idea is to keep the lines of communication open between you two, and hopefully spark discussion about values, right and wrong, and so on.

feelings, So now, she s still worried about the first day of school, and she s worried that she s worried, or that you re upset over her worry. Same goes for Don t cry and Don t be angry. Instead, say, I can see you re worried. Can you tell me what you re most concerned 10. "That s not how you do it! Here, let about, so we can talk about it?

8. "Because I said so!"

We've all been there you just need to get out the door and you don t have time to explain why you need to switch off the computer and h e a d t o a f a m i l y e v e n t / d o c t o r s appointment/religious obligation. Because I said so, puts all the control in your hands, and dismisses your child s growing sense of

6. "You re the best at soccer!"

It may seem obvious that denigrating your child s efforts ( You re no artist! ) can be damaging, but in fact, even the positive pronouncements can be bad because they are limiting., over time, become scared of trying new things or more challenging work, for fear she won t be smart anymore if she gets a B instead of an A. It can also backfire if your child is struggling with work and you say, But you re so smart! She may only feel worse for not living up to the label you ve given her. But what if your child is not a great soccer player? If she enjoys it, that s enough. But if she feels she s not good at it, she may be less likely to try a different sport later on. Focus instead on her hard work: You show up to every practice and try your best, or What a fantastic job on this science project!

7. "Don t worry the first day of school will be fine." What s wrong with trying to soothe an anxious kid out of worry? If you tell your child not to worry, you re dismissing her

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me."

You asked your child to stir the soup, or fold the towels, or wash the car. but then she kind of does a not-so-great job. Depending on how much of a perfectionist you are, it can be tough to hold yourself back from just jumping in and taking the task back, But that s a mistake, because then she never learns how, and is less likely to try anything else you ask down the

58 Communication

Making a Great First Impression

It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed. With every new encounter, you are evaluated and yet another person's impression of you is formed. These first impression can be nearly impossible to reverse or undo, making those first encounters extremely important, for they set the tone for all the relationships that follows.So, whether they are in your career or social life, it's important to know how to create a good first impression. This article provides some useful tips to help you do this. Be on Time-Someone you are meeting for

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the first time is not interested in your "good excuse" for running late. Plan to arrive a few minutes early. And allow flexibility for possible delays in traffic or taking a wrong turn. Arriving early is much better that arriving late, hands down, and is the first step in creating a great first impression. Be Yourself, Be at Ease-If you are feeling uncomfortable and on edge, this can make the other person ill at ease and that's a sure way to create the wrong impression. If you are calm and confident, so the other person will feel more at ease, and so have a solid foundation for making that first impression a good one.

Present Yourself Appropriately

Of course physical appearance matters. The person you are meeting for the first time does not know you and your appearance is usually

the first clue he or she has to go on. But it certainly does not mean you need to look like a model to create a strong and positive first impression. (Unless you are interviewing with your local model agency, of course!) No. The key to a good impression is to present yourself appropriately.They say a picture is worth a thousand words, and so the "picture" you first present says much about you to the person you are meeting. Is your appearance saying the right things to help create the right first impression? Start with the way you dress. What is the appropriate dress for the meeting or occasion? In a business setting, what is the appropriate business attire? Suit, blazer, casual? And ask yourself what the person you'll be meeting is likely to wear Â&#x2013; if your contact is in advertising or the music industry, a pinstripe business suit

may not strike the right note! For business and social meetings, appropriate dress also varies between countries and cultures, so it's something that you should pay particular attention to when in an unfamiliar setting or country. Make sure you know the traditions and norms. And what about your grooming? Clean and tidy appearance is appropriate for most business and social occasions. A good haircut or shave. Clean and tidy clothes. Neat and tidy make up. Make sure your grooming is appropriate and helps make you feel "the part". Appropriate dressing and grooming help make a good first impression and also help you feel "the part", and so feel more calm and confident. Add all of this up and you are well on your way to creating a good first impression.

A Word About Individuality

As the saying goes, "Smile and the world smiles too." So there's nothing like a smile to create a good first impression. A warm and confident smile will put both you and the other person at ease. So smiling is a winner when it comes to great first impressions. But don't go overboard with this people who take this too far can seem insincere and smarmy, or can be seen to be "lightweights."

Be Open and Confident

When it comes to making the first impression, body language as well as appearance speaks much louder than words. Use your body language to project appropriate confidence and self-assurance. Stand tall, smile (of course), make eye contact, greet with a firm handshake. All of this will help you project confidence and encourage both you and the other person to feel better at ease.Almost everyone gets a little nervous when meeting someone for the first time, which can lead to nervous habits or sweaty palms. By being aware of your nervous habits, you can try to keep them in check. And controlling a nervous jitter or a nervous laugh will give you confidence and help the other person feel at ease.

The good news is you can usually create a good impression without total conformity or losing your individuality. Yes, to make a good first impression you do need to "fit in" to some degree. But it all goes back to being appropriate for the situation. If in a business setting, wear appropriate business attire. If at a formal evening social event, wear appropriate evening attire. And express your individuality Small Talk Goes a Long Way appropriately within that context. Conversations are based on verbal give and A Winning Smile! take. It may help you to prepare questions you

have for the person you are meeting for the first time beforehand. Or, take a few minutes to learn something about the person you meet for the first time before you get together. For instance, does he play golf? Does she work with a local charitable foundation? Is there anything that you know of that you have in common with the person you are meeting? If so, this can be a great way to open the conversation and to keep it flowing. Be Positive Your attitude shows through in everything you do. Project a positive attitude, even in the face of criticism or in the case of nervousness. Strive to learn from your meeting and to contribute appropriately, maintaining an upbeat manner and a smile.

Be Courteous and Attentive

It goes without saying that good manners and polite, attentive and courteous behavior help make a good first impression. In fact, anything less can ruin the one chance you have at making that first impression. So be on your best behavior!One modern manner worth mentioning is "turn off your mobile phone". What first impression will you create if you are already speaking to someone other than the person you are meeting for the first time? Your new acquaintance deserves 100% of your attention.

Tips For Office Dressing While working in an office environment it s crucial to meet the dress code. After all, the way colleagues and clients view you can help make or break your professional reputation.Dressing for work if you don t have a uniform can often seem like a tedious and difficult chore, especially when performed five days a week, forty-odd weeks in a year. However, such an irksome routine of getting dressed in the morning can easily be mastered by following these ten tips. Be prepared Planning your outfits the night before can help you avoid looking like you got dressed in the dark. This can also help to eliminate any stress that can arise in the likely event that your go-to pants are in the wash and you have to put together an award-winning outfit in five minutes or you ll miss your bus. Planning ahead can also reduce the chances of you committing the number one fashion crime of wearing the same outfit twice. Plus, you can use the extra minutes in theÊ morning to catch up on some z s. Invest in an iron If you plan on being taken seriously by your colleagues then the first step is to take your own appearance very seriously. The way you dress yourself each morning portrays your attitude to work and life. If your creased and crumpled shirt is telling your boss that you couldn t care less if you got that promotion or not, then why on earth would they give it to you? Ironing your clothes is not something you should just pull out for job interviews it should be mandatory for all occasions. Dress like your boss As the saying goes, dress for the job you want, not the job you have . The best way to gauge the dress code of the office is to emulate the people who run the place. If your boss has a penchant for the jeans and collared shirt combo then you too should happily indulge however, caution must be taken when venturing into the territory of golf-themed ties and socks emblazoned with Bart Simpson. Success Magazine (59)- www.successfoundationpakistan.com

Don t forget to polish Leave scruffy shoes in the past with your school uniform. As an adult you have no excuse for not being able to see your reflection staring up at you when you peer down at your feet. Polish will take years off your leather and instantly signal you as a serious player in the company. That said, don t forget to team your black shoes with a nice clean pair of black socks unless, of course, you re one of the Blues Brothers. Overdressed is better than underdressed This does not mean that you should dress as if you are heading out for a night in Kings Cross. Instead, plan your daily outfits as if you have an extremely important meeting with an extremely important client. This way you ll be prepared for anything, including if that important client just so happens to be in town. And have no qualms about looking ridiculously overdressed. In the words of stylist to the stars Rachel Zoe, What s the worse that can happen? You re the best dressed at the party? Quality over quantity Investing in quality basic office apparel will not only save you money in the long run but also help you look like the star employee that you are. The last thing you want is to enter a meeting with a client only to find the button on your bargain bin shirt has popped off right at chest level. Suits in classic colours black and navy that are tailored to your body will help you avoid looking like a 5-year-old playing grown-ups.

Health Book

Count On

Yoga

38 Ways Yoga Keeps You Fit

Are you looking for reasons to start practicing? Here are ways yoga improves your healthÂ&#x2014; reasons enough to roll out the www.successfoundationpakistan.com

you're a passionate yoga practitioner, Ifyou've probably noticed the ways yoga

works maybe you're sleeping better or getting fewer colds or just feeling more relaxed and at ease. But if you've ever tried telling a newbie how it works, you might find that explanations like "It increases the flow of prana" or "It brings energy up your spine" fall on deaf or skeptical ears. As it happens, Western science is starting to provide some concrete clues as to how yoga works to improve health, heal aches and pains, and keep sickness at bay. Once you understand them, you'll have even more motivation to step onto your mat, and you probably won't feel so tongue-tied the next time someone wants Western proof. I myself have experienced yoga's healing power in a very real way. Weeks before a trip to India in 2002 to investigate yoga therapy, I developed numbness and tingling in my right hand. After first considering scary things like a brain tumor and multiple sclerosis, I figured out that the cause of the symptoms was thoracic outlet syndrome, a nerve blockage in my neck and chest.Despite the uncomfortable symptoms, I realized how useful my condition could be during my trip. While visiting various yoga therapy centers, I would submit myself for evaluation and treatment by the various experts I'd arranged to observe. I could try their suggestions and see what worked for me. While this wasn't exactly a controlled scientific experiment, I knew that such hands-on learning could teach me things I might not otherwise understand. My experiment proved illuminating. At the Vivekananda ashram just outside of Bangalore, S. Nagarathna, M.D., recommended breathing exercises in which I imagined bringing prana (vital energy) into my right upper chest. Other therapy included asana, Pranayama,meditation, chanting, lectures on philosophy, and various kriya (internal cleansing practices). At the Krishnamacharya Yoga Mandiram in Chennai and from A.G. Mohan and his wife, Indra, who practice just outside of Chennai, I was told to stop practicing Headstand and Shoulderstand in favor of gentle asana coordinated with the breath. In Pune, S.V. Karandikar, a medical doctor, recommended practices with ropes and belts to put traction on my spine and exercises that taught me to use my shoulder blades to open my upper back. Thanks to the techniques I learned in India, advice from teachers in the United States, and my own exploration, my chest is more flexible than it was, my posture has improved, and for more than a year, I've been free of symptoms. My experience inspired me to pore over the scientific studies I'd collected in India as well as the West to identify and explain how yoga can both prevent disease and help you recover from it. Here is what I found. Flex Time 1-Improved flexibility is one of the first and most obvious benefits of yoga. During your first class, you probably won't be able to touch

your toes, never mind do a backbend. But if you stick with it, you'll notice a gradual loosening, and eventually, seemingly impossible poses will become possible. You'll also probably notice that aches and pains start to disappear. That's no coincidence. Tight hips can strain the knee joint due to improper alignment of the thigh and shinbones. Tight hamstrings can lead to a flattening of the lumbar spine, which can cause back pain. And inflexibility in muscles and connective tissue, such as fascia and ligaments, can cause poor posture.

Strength Test

2-Strong muscles do more than look good. They also protect us from conditions like arthritis and back pain, and help prevent falls in elderly people. And when you build strength

through yoga, you balance it with flexibility. If you just went to the gym and lifted weights, you might build strength at the expense of flexibility. Standing Orders 3-Your head is like a bowling ball big, round, and heavy. When it's balanced directly over an erect spine, it takes much less work for your neck and back muscles to support it. Move it several inches forward, however, and you start to strain those muscles. Hold up that forward-leaning bowling ball for eight or 12 hours a day and it's no wonder you're tired. And fatigue might not be your only problem. Poor posture can cause back, neck, and other muscle and joint problems. As you slump, your body may compensate by flattening the normal inward curves in your neck and lower back. This can cause pain and degenerative arthritis of the spine. Joint Account 4-Each time you practice yoga, you take your joints through their full range of motion. This can help prevent degenerative arthritis or mitigate disability by "squeezing and soaking" areas of cartilage that normally aren't used. Joint cartilage is like a sponge; it receives fresh nutrients only when its fluid is squeezed out and a new supply can be soaked up. Without proper sustenance, neglected areas of cartilage can eventually wear out, exposing

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the underlying bone like worn-out brake pads. Spinal Rap 5-Spinal disks the shock absorbers between the vertebrae that can herniate and compress nerves crave movement. That's the only way they get their nutrients. If you've got a wellbalanced asana practice with plenty of backbends, forward bends, and twists, you'll help keep your disks supple. Bone Zone 6It's well documented that weight-bearing exercise strengthens bones and helps ward off osteoporosis. Many postures in yoga require that you lift your own weight. And some, like Downward- and Upward-Facing Dog, help strengthen the arm bones, which are particularly vulnerable to osteoporotic fractures. In an unpublished study conducted at California State University, Los Angeles, yoga practice increased bone density in the vertebrae. Yoga's ability to lower levels of the stress hormone cortisol (seeÊ) may help keep calcium in the bones. Flow Chart 7-Yoga gets your blood flowing. More specifically, the relaxation exercises you learn in yoga can help your circulation, especially in your hands and feet. Yoga also gets more oxygen to your cells, which function better as a result. Twisting poses are thought to wring out venous blood from internal organs and allow oxygenated blood to flow in once the twist is released. Inverted poses, such as Headstand, Handstand, and Shoulderstand, , encourage venous blood from the legs and pelvis to flow back to the heart, where it can be pumped to the lungs to be freshly oxygenated. This can help if you have swelling in your legs from heart or kidney problems. Yoga also boosts levels of hemoglobin and red blood cells, which carry oxygen to the tissues. And it thins the blood by making platelets less sticky and by cutting the level of clot-promoting proteins in the blood. This can lead to a decrease in heart attacks and strokes since blood clots are often the cause of these killers. Lymph Lesson 8-When you contract and stretch muscles, move organs around, and come in and out of

destroy cancerous cells, and dispose of the toxic waste products of cellular functioning. Heart Start 9-When you regularly get your heart rate into the aerobic range, you lower your risk of heart attack and can relieve depression. While not all yoga is aerobic, if you do it vigorously or take flow or Ashtanga classes, it can boost your heart rate into the aerobic range. But even yoga exercises that don't get your heart rate up that high can improve cardiovascular conditioning. Studies have found thatÊyoga practiceÊlowers the resting heart rate, increases endurance, and can improve your maximum uptake of oxygen during exercise all reflections of improved aerobic conditioning. One study found that subjects who were taught onlyÊpranayamaÊcould do more exercise with less oxygen. Pressure Drop 10-If you've got high blood pressure, you might benefit from yoga. Two studies of people with hypertension, published in the British medical journalÊThe Lancet, compared the effects of Savasana (Corpse Pose) with simply lying on a couch. After three months, Savasana was associated with a 26-point drop in systolic blood pressure (the top number) and a 15point drop in diastolic blood pressure (the bottom number and the higher the initial blood pressure, the bigger the drop. Worry Thwarts 11-Yoga lowers cortisol levels. If that doesn't sound like much, consider this. Normally, the

adrenal glands secrete cortisol in response to an acute crisis, which temporarily boosts immune function. If your cortisol levels stay high even after the crisis, they can compromise the immune system. Temporary boosts of cortisol help with long-term memory, but chronically high levels undermine memory and may lead to permanent changes in the brain. Additionally, excessive cortisol has been linked with major depression, osteoporosis (it extracts calcium and other minerals from bones and interferes with the laying down of new bone), high blood pressure, and insulin resistance.In rats, high cortisol levels lead to what researchers call "food-seeking behavior" (the kind that drives you to eat when you're upset, angry, or stressed). The body takes those

extra calories and distributes them as fat in the abdomen, contributing to weight gain and the risk of diabetes and heart attack. Happy Hour 12-Feeling sad? Sit in Lotus. Better yet, rise up into a backbend or soar royally into King Dancer Pose. While it's not as simple as that, one study found that a consistent yoga practice improved depression and led to a significant increase in serotonin levels and a decrease in the levels of monoamine oxidase (an enzyme that breaks down neurotransmitters) and cortisol. At the University of Wisconsin, Richard Davidson, Ph.D., found that the left prefrontal cortex showed heightened activity in meditators, a finding that has been correlated

with greater levels of happiness and better immune function. More dramatic left-sided activation was found in dedicated, long-term practitioners. Weighty Matters 13-Move more, eat less that's the adage of many a dieter. Yoga can help on both fronts. A regular practice gets you moving and burns calories, and the spiritual and emotional dimensions of your practice may encourage you to address any eating and weight problems on a deeper level. Yoga may also inspire you to become a more conscious eater. Low Show 14-Yoga lowers blood sugar and LDL ("bad") cholesterol and boosts HDL ("good") cholesterol. In people with diabetes, yoga has been found to lower blood sugar in several ways: by lowering cortisol and adrenaline levels, encouraging weight loss, and improving sensitivity to the effects of insulin. Get your blood sugar levels down, and you decrease your risk of diabetic complications such as heart attack, kidney failure, and blindness. Brain Waves 15-An important component of yoga is focusing on the present. Studies have found that regular yoga practice improves coordination, reaction time, memory, and even IQ scores. People who practice Transcendental Meditation demonstrate the ability to solve problems and acquire and recall information better probably because they're less distracted by their thoughts, which can play over and

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over like an endless tape loop. Nerve Center 16-Yoga encourages you to relax, slow your breath, and focus on the present, shifting the balance from the sympathetic nervous system (or the fight-or-flight response) to the parasympathetic nervous system. The latter is calming and restorative; it lowers breathing and heart rates, decreases blood pressure, and increases blood flow to the intestines and reproductive organs comprising what Herbert Benson, M.D., calls the relaxation response. Space Place 17-Regularly practicing yoga increases proprioception (the ability to feel what your body is doing and where it is in space) and improves balance. People with bad posture or dysfunctional movement patterns usually have poor proprioception, which has been linked to knee problems and back pain. Better balance could mean fewer falls. For the elderly, this translates into more independence and delayed admission to a nursing home or never entering one at all. For the rest of us, postures like Tree Pose can make us feel less wobbly on and off the mat. Control Center 18-Some advanced yogis can control their bodies in extraordinary ways, many of which are mediated by the nervous system. Scientists have monitored yogis who could induce unusual heart rhythms, generate specific brainwave patterns, and, using a meditation technique, raise the temperature of their hands by 15 degrees Fahrenheit. If they can use yoga to do that, perhaps you could learn to improve blood flow to your pelvis if you're trying to get pregnant or induce relaxation when you're having trouble falling asleep. Loose Limbs 19-Do you ever notice yourself holding the telephone or a steering wheel with a death grip or scrunching your face when staring at a computer screen? These unconscious habits can lead to chronic tension, muscle fatigue, and soreness in the wrists, arms, shoulders, neck, and face, which can increase stress and worsen your mood. As youÊ practice yoga you begin to notice where you hold tension: It might be in your tongue, your eyes, or the muscles of your face and neck. If you simply tune in, you may be able to release some tension in the tongue and eyes. With bigger muscles like the quadriceps, trapezius, and buttocks, it may take years of practice to learn how to relax them. Chill Pill 20-Stimulation is good, but too much of it taxes the nervous system. Yoga can provide relief from the hustle and bustle of modern life. Restorative asana,yoga nidra (a form of guided relaxation), Savasana,ptanayama , and meditation encourage pratyahara a turning inward of the senses, which provides downtime for the nervous system. Another by-product of a regular yoga practice, studies suggest, is better sleep which means you'll be less tired and stressed and less likely to have accidents. do it?

Immune Boon 21-Asana and pranayama probably improve immune function, but, so far, meditation has the strongest scientific support in this area. It appears to have a beneficial effect on the functioning of the immune system, boosting it when needed (for example, raising antibody levels in response to a vaccine) and lowering it when needed (for instance, mitigating an inappropriately aggressive immune function in an autoimmune disease like psoriasis). Breathing Room 22-Yogis tend to take fewer breaths of greater volume, which is both calming and more efficient. A 1998 study published in The Lancet taught a yogic technique known as "complete breathing" to people with lung problems due to congestive heart failure. After one month, their average respiratory rate decreased from 13.4 breaths per minute to 7.6. Meanwhile, their exercise capacity increased significantly, as did the oxygen saturation of their blood. In addition, yoga has been shown to improve various measures of lung function, including the maximum volume of the breath and the efficiency of the exhalation. Yoga also promotes breathing through the nose, which filters the air, warms it (cold, dry air is more likely to trigger an asthma attack in people who are sensitive), and humidifies it, removing pollen and dirt and other things you'd rather not take into your lungs. Poop Scoop 23-Ulcers, irritable bowel syndrome, constipation all of these can be exacerbated by stress. So if you stress less, you'll suffer less. Yoga, like any physical exercise, can ease constipation and theoretically lower the risk of colon cancer because moving the body facilitates more rapid transport of food and waste products through the bowels. And, although it has not been studied scientifically, yogis suspect that twisting poses may be beneficial in getting waste to move through the system. Peace of Mind 24-Yoga quells the fluctuations of the mind, according to Patanjali's. In other words, it slows down the mental loops of frustration, regret, anger, fear, and desire that can cause stress.And since stress is implicated in so many health problems from migraines and insomnia to lupus, MS, eczema, high blood pressure, and heart attacks if you learn to quiet your mind, you'll be likely to live longer and healthier. Divine Sign 25-Many of us suffer from chronic low selfesteem. If you handle this negatively take drugs, overeat, work too hard, sleep around you may pay the price in poorer health physically, mentally, and spiritually. If you take a positive approach and practice yoga, you'll sense, initially in brief glimpses and later in more sustained views, that you're worthwhile or, as yogic philosophy teaches, that you are a manifestation of the Divine. If you practice regularly with an intention of self-examination and betterment not just as

a substitute for an aerobics class you can access a different side of yourself. You'll experience feelings of gratitude, empathy, and forgiveness, as well as a sense that you're part of something bigger. While better health is not the goal of spirituality, it's often a by-product, as documented by repeated scientific studies. Pain Drain 26-Yoga can ease your pain. According to several studies, asana, meditation, or a combination of the two, reduced pain in people with arthritis, back pain, fibromyalgia, carpal tunnel syndrome, and other chronic conditions. When you relieve your pain, your mood improves, you're more inclined to be active, and you don't need as much medication. Heat Treatment 27-Yoga can help you make changes in your life. In fact, that might be its greatest strength. Tapas, the Sanskrit word for "heat," is the fire, the discipline that fuels yoga practice and that regular practice builds. The tapas you develop can be extended to the rest of your life to

overcome inertia and change dysfunctional habits. You may find that without making a particular effort to change things, you start to eat better, exercise more, or finally quit smoking after years of failed attempts. Guru Gifts 28-GoodÊyoga teacher can do wonders for your health. Exceptional ones do more than guide you through the postures. They can adjust your posture, gauge when you should go deeper in poses or back off, deliver hard truths with compassion, help you relax, and enhance and personalize your practice. A respectful relationship with a teacher goes a long way toward promoting your health. Drug Free 29-If your medicine cabinet looks like a pharmacy, maybe it's time to try yoga. Studies of people with asthma, high blood pressure, Type II diabetes (formerly called adult-onset diabetes), and obsessive-compulsive disorder have shown that yoga helped them lower their dosage of medications and sometimes get off them entirely. The benefits of taking fewer drugs? You'll spend less money, and you're less likely to suffer side effects and risk dangerous drug interactions.

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Hostile Makeover 30-Yoga and meditation build awareness. And the more aware you are, the easier it is to break free of destructive emotions like anger. Studies suggest that chronic anger and hostility are as strongly linked to heart attacks as are smoking, diabetes, and elevated cholesterol. Yoga appears to reduce anger by increasing feelings of compassion and interconnection and by calming the nervous system and the mind. It also increases your ability to step back from the drama of your own life, to remain steady in the face of bad news or unsettling events. You can still react quickly when you need to and there's evidence that yoga speeds reaction time but you can take that split second to choose a more thoughtful approach, reducing suffering for yourself and others. Good Relations 31-Love may not conquer all, but it certainly can aid in healing. Cultivating the emotional support of friends, family, and community has been demonstrated repeatedly to improve health and healing. A regular yoga practice helps develop friendliness, compassion, and greater equanimity. Along with yogic philosophy's emphasis on avoiding harm to others, telling the truth, and taking only what you need, this may improve many of your relationships. Sound System 32-The basics of yoga asana,pranayama , and meditation all work to improve your health, but there's more in the yoga toolbox. Consider chanting. It tends to prolong exhalation, which shifts the balance toward the parasympathetic nervous system. When done in a group, chanting can be a particularly powerful physical and emotional experience. A recent study from Sweden's Karolinska Institute suggests that humming sounds like those made while chanting Om open the sinuses and facilitate drainage. Vision Quest 33-If you contemplate an image in your mind's eye, as you do in yoga nidra and other practices, you can effect change in your body. Several studies have found that guided imagery reduced postoperative pain, decreased the frequency of headaches, and improved the quality of life for people with cancer and HIV.

All About Yoga

Clean Machine 34-Kriyas, or cleansing practices, are another element of yoga. They include everything from rapid breathing exercises to elaborate internal cleansings of the intestines. Jala neti, which entails a gentle lavage of the nasal passages with salt water, removes pollen and viruses from the nose, keeps mucus from building up, and helps drains the sinuses. Karma Concept 35-Karma Concept (service to others) is integral to yogic philosophy. And while you may not be inclined to serve others, your health might improve if you do. A study at the University of Michigan found that older people who volunteered a little less than an hour per week were three times as likely to be alive seven years later. Serving others can give meaning to your life, and your problems may not seem so daunting when you see what other people are dealing with. Healing Hope 36-In much of conventional medicine, most patients are passive recipients of care. In yoga, it's what you do for yourself that matters. Yoga gives you the tools to help you change, and you might start to feel better the first time you try practicing. You may also notice that the more you commit to practice, the more you benefit. This results in three things: You get involved in your own care, you discover that your involvement gives you the power to effect change, and seeing that you can effect change gives you hope. And hope itself can be healing. Connective Tissue 37-As you read all the ways yoga improves your health, you probably noticed a lot of overlap. That's because they're intensely interwoven. Change your posture and you change the way you breathe. Change your breathing and you change your nervous system. This is one of the great lessons of yoga: Everything is connectedÂ&#x2014;your hipbone to your anklebone, you to your community, your community to the world. This interconnection is vital to understanding yoga. This holistic system simultaneously taps into many mechanisms that have additive and even multiplicative effects. This synergy may be the most important way of all that yoga heals. Placebo Power 38-Just believing you will get better can make you better. Unfortunately, many conventional scientists believe that if something works by eliciting the placebo effect, it doesn't count. But most patients just want to get better, so if chanting a mantraÂ&#x2014;like you might do at the beginning or end of yoga class or throughout a meditation or in the course of your dayÂ&#x2014;facilitates healing, even if it's just a placebo effect, why not do it?

Yoga

is more than mastering postures and increasing your flexibility and strength. "The traditional purpose of Yoga, however, has always been to bring about a profound transformation in the person through the transcendence of the ego," (Feuerstein 3) In Hinduism, Buddhism and Jainism the word yoga means "spiritual discipline". People often associate yoga with the postures and stances that make up the physical activity of the exercise, but after closer inspection it becomes clear that there are many more aspects of yoga. It is an activity that has been practiced for thousands of years, and it is something that has evolved and

changed overtime. Different factions of yoga have developed since its conception. The exact history and origins of yoga is uncertain; however, there are pieces that have been connected and allow us to make some conclusions. It is known that yoga originated from the East. The earliest signs of yoga appear in ancient Shamanism. Evidence of yoga postures were found on artifacts that date back to 3000 B.C. Evidence of yoga is found in the oldestexisting text, Rig-Veda. Rig-Veda is a composition of hymns. Topics of the Rig-Veda include prayer, divine harmony, and greater being. "The primary goal of shamanism was to heal

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members of the community and act as religious mediators," ("History of Yoga" 1). Yoga originally focused on applying and understanding the world. Its focus later changed to the self. Selfenlightenment became the ultimate goal. It was not until the sixth century B.C. that the poses and meditation became a critical element. They were implimented by Buddhist teachings. Modern Yoga Modern yoga is based on five basic principles that were created by Swami Sivananda. Proper relaxation Proper exercise Proper breathing Proper diet Positive thinking and meditation

Coocking

Chef Rahat Chef Rahat is the most desired chef in Pakistan as well as throughout the Asian countries. Her full name is Chef Rahat Ali. She is passionate about her cocking career which took her to the highest level in this profession. She is a lovable and kind mother as well. Her style of delivering her thoughts and speaking is also very sweet and understandable. Chef rahat chicken recipes are very much popular across the country. Her daughter Maida Rahat is also working in the same line of work. Chef Rahat Ali is famous because of her lively and attentive approach in cooking. She is an imaginative cooking specialist who always goes all-out to instruct some outstanding cooking ways to her admirers. Chef Rahat Ali appears live from Monday - Friday in her renowned cooking show cooperating with her spectators through live calls and also determining their cooking needs and kitchen related problems on the spot. She has also considered as the solitary cooking expert of Pakistan who has disclosed entire Arabian cooking methods to viewers. Chef rahat is extremely well-liked not only due to her vast cocking ideas but also due to her kind nature. Many women and especially girls like her cocking shows and unique recipes. She cooks food with most recent recipes and uncomplicated methods.

Tandori aloo or aloo tarka salad recipe Ingredients : Potatoz 3-4,spring onion 2 chopped,bread,slices 4,egges 2,milk3 tbsp,chadder cheese 2 0 0 g m 1 c , s a l t to ta s t e , c r u s h e d b l a c k pepper 1/2 1 tsp Method / tarika: Allo ko kash ker lain. Andon ko ache terha beat ker k un ko aloo main mis ker deenê.Abb iss main salt hasb-e- zaiqa se kum daleen cauz chsses main bhe salt hota hay,Milk crushed black pepper aur 4 bread k crubs mila ker ache terha mix ker lain,Abb iss main 200gm main se 3/4 cheese iss main mila deen aur 1/4 rehnee deen,Iss mixture ko pre heat oven main 180*c per bake kareen ya rahat stoven oven main med heat per-20 25 min bake kareen-jeb 3/4 bake ho jaiee to oper se 1/4 c cheese dal ker phir se bake ker lain-golden hone per nikal leen aur sprin onion se garnish ker k serve karee

Kachri keema

dum per chor dain.Chaheen to koailay ka dhoan bhe de deen aik foil per garam koila rekh ker ghee daleen aur cover ker k rekh deen.

Pasanday dhuandhar

Pasanday dhuandhar is really healthy traditional cooking recipe. It is very easy to prepare and gives you unique taste of beef & mutton recipes I n g re d i e n t s : - B e e f p a s a n d a y 1 kg.Marination:ginger2 tbsp. Hari mirch 34.Green cardamom34,garam masala powder 1 tsp,meat tenderizer 1 tbsp or raw papaya1/4 cup,for gravy: medium sliced onion 3-4,greenêcardamom 4-5,curry leaves2-3,ginger garlic paste 2 tsp. haldi powder 1 tsp. Dhania owder 2 tsp. Laal mirch 11/4 tbsp. Poppy seed+chana paste 2 tbsp-coconut paste 2 tsp.Hung curd 1 cup garam masala1-tsp.salt,ginger,mint,hara dhania hari mirchê,for bhigar. pasanday dhuandhar method / tarika: grind all the ingredients with water to make a thick paste and marinate the beef for 3-4 hours.Heat oil in a voke, add the onion,curry leaves and green cardamomsand,fry onion to golden brown.Add ginger garlic paste,haldi,dhania powder,lal mirch,poppy seed and chana paste,coconut and cook for 2-3 minutes.Now add the beef, garam masala and yogurt,mix and smoke it with charcoal.Cover and cook the beef on dum.Cook until beef is tender.Add salt and ginger.When the oils comes up,;add ginger,hari mirch,hara dhania and take out in a serving dish.Heat up ghee and lemin juice and pour over the beef pasanda.Serve with ginger,mint,hara dhania,onion ring,tomato slices.

Kachri keema is really h e a l t h y tr a d i t i o n a l cooking recipe. It is very easy to prepare and gives you unique taste of beef & mutton recipes Ingredients :Beef qeema 1kg-onion sliced 3-4crushed red chilli prd 2stp -red chilli prd 1stp b h a n y a p r d 1 t d s p - Pahari Karahi Asli ginergarlic pst 1tbspyougrt 1c.Decicated.Coconut.4Tbsp-salt to taste-papaya,2 -3 tbspkachri (4-5 whole) in powder 4 -5tsp-zera 2tbsp-black zera 1 tsp-long 6 7 black pepper corn12- 15-darchini 2 sticks-bari elichi 2-3 Kachri keema method / tarika:Seb se pehlay kala zera safaid zera dar chini long sabit kali mirchi aur bari elichi ko taway per bhoon lain phir pees ker prd bana leenê abb qeemay main oper wala masla kachri prd lal mirch prd kutti lalmirch dhanya prd kash kiahowa khopra namak papita pst aur dahi mila ker kam az kam 5 -6 ghantay chor deen ager over night rakeen to bestresultaieegaê, tail main piaz ko lal kerleen uss main adrek lahsan ka pst daleen phir marinated qeema daldeen aurisko dum wali anch per pakaieen . Bohat slow pakee gayee-jeb pak jaiee tp iss main podina adrak julian katii hoie dal ker chili:2tsp,sabit zeera :1tsp

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Wali

Pahari Karahi asli wali is really healthy traditional cooking recipe. It is very easy to prepare and gives you unique taste of beef & mutton recipes Ingredients: mutton:1kg, mutton fat :100gms, ginger garlic water 5-6 spoon big one,tomatoes :4-5 big one roughly chopped,red chili powder:1tsp,crush red

sabit dhania :1tsp,saltlittle less then taste,green chilies as required,gingeras required Pahari Karahi Asli Wali Method / Tarika:meat,fat,ginger garlic water and as required water dal ker ghost ko 75% tender ker leye .phir usi mai tomatoes dal deye bhoon leye ,thora crush back pepper,bhoonatye rahaye jub tomatoes soft hou gye tou red chillies and salt dal ker acha bhoone. phir zeera and dhania ko bhoon ker crush ker kye as required dalye saath mai green chilies,ginger dal kerdum laga deyeê.Burnce road ki murgh aloo biryani is really healthy traditional cooking recipe.

Murgh Aloo Biryani I n g r e d i e n t s :Chicken11/2 kg.aaloo 1/2 kg (pani mein yellow food colour daal kar karain,thoray se kachay h o n a y chahiye),rice(boilwith green cadamom,long and peppercorn), onion 2 large (brown karain),tomatoes 3-4 (thickly chopped),yogurt 1/2 cupzeera powder crushed 2 tsp,redchilli powder11/4 tbsp,corriander powder 11/2 tbsp haldi 1/2 tsp,bay leaves 2-3,long 8-10,peppercorn10-12,greencadamom 6-8, cinnamonê1,nutmegêmace powder 1/2 tsp,gingergarlic paste 2 tbspsalt,oil/ghee1/4 cup ginger julien ,ajinomoto 11/2 tsp,yellow food colourê,kewra water/biryani essence, Burnce Road Ki Murgh Aloo Biryani Method / tarika: marinate chicken with aaloo,yogurt,zeera,red chilli powder,corriander powder,haldi,bay leaves,whole garam masala,nutmeg mac powder,tomatoes,brown onion,ginger garlic,ajinomoto and julien ginger for 1-2 hours.Heat oil,add marinated chicken and cook for a few minutes.Make a layer of rice on it,add salt,essence,food colour,ginger,oil(the same oil that you fried the onion in,cover with a damp cloth ad put on dum.

Shami kabab

Shami kabab is really h e a lt h y t r a d i t i o n a l cooking recipe. It is very easy to prepare and gives you unique taste of beef & mutton recipes Ingredients :boneless beef 1 kg ,channa daal 1/2 cup,cinnamon stick 1,large black cardamon 1whole black peppers 8,driedêred chillies whole 10,medium onion 1,ginger1 piece garlic6cloves, garnish:,onins 2 small cubes/chopped,corriander leaves,geen chillies, mint leaves, egg 1 or 2(optional) Shami kabab method / tarika:boil beef cubes with all the ingredients except the garnishing ones. When the meat is very tender and the water dries grind it finely.Add the garnishing ingredients and make flat rounds. Fry. You may add an egg or two to make kababs that dont break on frying. Success Magazine (66)- www.successfoundationpakistan.com

Pizza at home

Pizza at home without having to light up the grill or preheat the oven? Well, chef rahat is made a crisp, puffy and tenderchewy pizza without oven. Let's try it and enjoy the delicious pizza at home. Ingredients : For dough-2 1/2 cup flour.2 Tspyeast2 pinchsugar 1/2 tspêsaltê1-2 tbsp,olive or cooking lfor pizza paste 1-2 tbsp oil 1 clovegarlic, chopped 1 onion, sliced 500 gmtomatoes, chopped 2 pinch oregan 2 pinchsugar saltêto tasteêfor p i z z a to p p i n g ê 1 5 0 g m b o n e l e s s ê c h i c k e n ê saltêto tasteê 2 tbsp chili sauceê 2 springêonionsêwith leaves, choppedê 2êtomatoes without seeds, choppedê 1êcapsicum, choppedê 8-10 olivesê 5êmushrooms, choppedê 1/2 tsp red chili flakesê 1 cupêmozzarella cheese, gratedê 1/2 cupêcheddar cheese, gratedê pizza without oven method / ta r i k a : for dough: just mix all the ingredients and knead them with water. Put it in room temperature covered for 3-4 hours till it becomes double in its size. for sauce: fry onion and garlic in oil, add spices and tomatoes. Cook it for 2-3 minutes and then blend it in blender. You can also store this sauce in refrigerator. I also added the red chili flakes in sauce. Fry the chicken in oil than add little water and cook till the chicken is done. Add chili sauce and salt in it. Remove from heat and add all vegetables in it. Add red chili flakes and 1/2 tsp oregano in it and mix it well.Ê now make a round pizza base from dough with the help of rolling pin. Preheat the pan on stove. Put the pizza base in pan and cover it, cook it on low flame for 2-3 minutes. now take out the base from pan and apply the pizza sauce on other side, which is already cooked. put chicken and vegetable mixture on it and then sprinkle both cheese on it. put it in pan again and cook it covered for 15 minutes or till the pizza leaves the pan.

Cake balls Ingredients: Mix fruit cake 1-3 fruit jam(rahat made),dark chocolate (melted) white chocolate (melted),colored and chocolate sprinkles for decoration cake balls method / tarika: Take some jam in a bowl and add a bit of water to make it a bit thin. Crumble the fruit cake with hands, add some jam and mix it, the mixture shouldn t be too sticky, make balls (about the size of a walnut),dip some of them in dark chocolate and some of them in white chocolate, put some colored and chocolate sprinkles on them and put in pastry shells.

67 Astrology

Astrology predictions August 2014

August 2014 will be marked simultaneously

by the most beneficent and respectively the most dreadful of all astrological aspects. The most dreadful astrological aspect will be the conjunction between Mars (the Lesser Malefic) and Saturn (the Greater Malefic), which will take place in Scorpio and whose effects can cover all the month August 2014. The Mars-Saturn conjunction usually accompanies tough and violent events and supports stubbornness, jealousy, hard feelings, revenge and obsessions. If it is well used though, it can bring firmness, ambition, perseverance and moral resilience. The most beneficent astrological aspect will be the conjunction between Venus (the Lesser Benefic) and Jupiter (the Greater Benefic), active especially in the second decan of August 2014, but which can also affect the third decan. The Venus-Jupiter conjunction will bear chance, opportunities, optimism and benevolence. The conflicting effects of the two conjunctions can co-exist and can manifest in various fields of life. The most targeted will be fixed signs: Leo (especially in a positive way), Scorpio (beware!), Aquarius (caution!) and Taurus (caution!). As a general feature, changes and novelty will be welcomed in August 2014, especially for fire signs (Aries, Leo, Sagittarius), due to the

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good communication Uranus (located in Aries) will have with the planets in Leo (the Sun, Mercury, Venus and Jupiter).

ARIES

Love & Relationships: At last, chance will come to Aries people! Mars has left Aries' house of couples after 8 months that haven't been very convenient, and Jupiter has entered Aries' house of love and eroticism, promising a year full of passion. Moreover: in August 2014, Jupiter will be joined by the Sun, Mercury and Venus, the later being precisely the ruler of Aries' house of relationships. Therefore, a glorious month will be in store for you! Career & Money: Mars, Aries' ruler, will meet Saturn, the ruler of Aries' house of career. And the encounter will take place in one of your financial houses. Consequently, August 2014 seems to be an ambitious month in which you'll focus on the professional objectives very well and in which money will be the main topic of interest for Aries people. Think long and hard before taking financial risks, launching into investments and taking out loans! Also, it is recommended that you avoid speculation and easy money.

On the other hand, August 2014 will be a month in which you can be very successful if you start making some of the changes or bringing some of the novelties you've been thinking about for some time. Fitness & Morale: You'll have a lot of energy. You've recently started a period of approximately one year in which you'll benefit from excellent physical resources, which you are advised to use in dynamic activities such as sport, dancing, swimming, hiking, etc.On the other hand, in August 2014 you'd better be cautious, as the Mars-Saturn conjunction can have unpleasant surprises for Aries people. Tip of the month: Don't expose yourself to risks!

TAURUS Love & Relatships:

August 2014 is a month that needs to be approached cautiously. The Mars-Saturn conjunction, which will take place in Taurus' house of relationships, can bring a burdening atmosphere, a tendency towards inflexible attitudes, towards conflicts or other unwanted events. For Taurus people, August 2014 will not be the most favorable period to start new relationships: either there will be impassable barriers, or the relationships built now can have a negative impact later. On the

other hand, if you've been in a complicated, confining, unhappy or inappropriate relationship for some time, it might be time to make a radical decision as it is concerned. Career & Money: Collaborations, contracts and business partnerships will be an important but very vulnerable point for Taurus people on the agenda of August 2014. The contacts and agreements will need some extra patience and tact. Rivalry or conflicts will not be excluded. However, you can rely on your family (parents, relatives) in everything you'll set out to do, who will be able to help you with work or support you financially. For Taurus people, August 2014 will be marked out especially by the need for privacy and security rather than professional ambitions or initiatives. Fitness & Morale: The physical condition of Taurus people will be satisfactory and the morale will gradually boost. August 2014 will favor recharging your body with energy by contact with nature so it will be recommended that you don't miss any opportunity of going to the mountains or to the seaside, of relaxing somewhere in the countryside, or of spending several hours in a park or a garden. Tip of the Month: Stay away from conflicting situations or aggressive people, though!

GEMINI Love & Relationships:

Everything will gravitate towards communication. In August 2014, Gemini's relationships will depend on words, will build around them, will be nurtured by them. You'll be attracted to people that you share opinions with, and a word at the right time and place or a meaningful message can give birth to the whirl of passion. In your turn, you'll have a captivating and fluent discourse that will help you conquer. You'll fascinate by ideas, conversation, and messages. It is also possible that Gemini's relationships involve an intense exchange of letters, walks, dates or even some trips. Shared intellectual interests can lead to a sentimental relationship as well. There will be chances for you to meet somebody that will mean a lot to you. August 2014 will be the ideal time to set the wheels in motion with your partner or to discuss the sore aspects of the couple. Career & Money: August 2014 will be very dynamic for Gemini people, marked by many meetings and trips. You'll have initiative, you'll get involved in all sorts of procedures, you'll always be on the move. In August 2014 you'll have a lot of work to do and sometimes you'll feel that the burden is too big or that the problems you'll have to deal with are too difficult, unpleasant, tough. You'll nevertheless find the necessary psychical strength to face them and sometimes even the power to approach them with optimism and humor. All throughout August 2014, Gemini people will be successful in intellectual preoccupations,

in activities that involve calculations, commercial exchanges, skill, information sharing or communication. You'll have a huge capacity to persuade and you'll be able to negotiate almost anything to your advantage. Financially, the first part of August 2014 foreshadows to be very favorable to Gemini people. Fitness & Morale: You'll have excellent morale and this will be a point to your advantage. However, August 2014 will require a lot of caution as regards health. The MarsSaturn conjunction can cause troubles because it will be located precisely in Gemini's house of diseases. The Mars-Saturn conjunction will tend to undermine your energy, to generate exhaustion and weak resistance to effort, and you will be accident-prone. Be very careful! Tip of the Month: Plan your work thoroughly so that you avoid overload!

CANCER Love & Relationships:

After it accompanied you for one year, Jupiter left the sign of Cancer last month. The sentimental enthusiasm seems to have calmed down and the expectations of the relationship will come down back to reasonable sizes. However, August 2014 still has a lot to say. The first part of the month will be influenced by Venus, the planet of love, which will be in Cancer. Venus will generously lend you charm and power to seduce, will give you a cheerful and affectionate mood and will make everything seem easier, more beautiful and more harmonious as regards love, marriage, fun and social relationships. The second and third decan of August 2014 could be more intense and more restless for Cancer people: Mars, the planet of passion, but also of conflicts, will meet Saturn, the ruler of Cancer's h some changes to your lifestyle.of couples. Career & Money: At the middle of the previous month Jupiter, the Greater Benefic, entered Cancer's house of money, where it will stay until August 11th 2015. There is, therefore, a 12-month period of prosperity ahead of you. In this context, August 2014 will be like the pilot episode of a series: captivating, intense and rich in clues regarding what's going to be next. Jupiter's luck will be enhanced in August 2014 by the passing of the Sun, of Mercury and of Venus through Cancer's house of money. There will be opportunities to raise your income, to find new sources of earning money, to get extra income, to receive gifts or other material advantages. The tendency to spend will also increase so you'll be recommended to conserve your economical spirit. As for your career, in August 2014 the premise for some beneficial changes for Cancer people will be created and new collaborations or contracts will foreshadow. Fitness & Morale: In August 2014 you'll benefit from excellent resistance to effort. If

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you're interested in sports, you can start difficult training sessions and reach special performance. All this in a rigorous and controlled frame, Otherwise, indiscipline and risks will take their toll. If you are a woman and you are pregnant or due to give birth soon, spare yourself and take supplementary precaution measures! Tip of the Month: Avoid financial speculation and don't look for easy money!

LEO Love & Relationships:

Jupiter entered the sign of Leo last month, where it will stay until August 2015. For one year, the Greater Benefic will lend you optimism, enthusiasm, chance and energy, but also a lot of sexual vigor and lust for adventure. If we also take into consideration the fact that Jupiter is the ruler of Leo's house of love and eroticism, it 's clear that you'll have a year full of passion. The first signs will come in a big number starting August 2014, when Jupiter's transit will be strengthened by the passing of the Sun (vitality, magnetism) and Mercury (playful spirit, tendency towards flirts) through Leo. Nevertheless, the happiest period for Leos will start on 12th August 2014, when Venus itself, the planet of love, will step into the sign of Leo, bringing sensuality and good luck with love. Career & Money: Jupiter will visit you again. The last time Jupiter was in Leo was between August 2002 and August 2003, and it will now be by your side between July 16th 2014 and August 11th 2015. Jupiter's transits through one's sign are considered to be among the luckiest in one's life. They widely open the gates to progress and bring opportunities which can contribute to advancement, enhancement and prosperity if well used. August 2014 will be a month that will promise a lot in this respect, so try to use your chance with both hands! The first two decans in August will be favorable especially to position, authority and prestige, and the second and third decans especially to personal happiness, social relationships, popularity and money. Fitness & Morale: Leos will be in a fabulous shape all throughout August 2014. They will be able to do anything and reach all their objectives. You'll be very active, in an exceptionally good mood and you'll seem to have resources of endless energy. There'll be indeed some stress related to the family, parents, accommodation or properties, but no trouble can last as long as you have Jupiter by your side. A small piece of advice: beware of excesses! Tip of the Month: Even if you have exceptional qualities, you do not have the monopoly of value! Be modest!

VIRGO

Love & Relationships: The first part of August 2014 will favor socialization, parties, get-togethers with friends,involvement with

the work of an organparticipation in shows,and all the activities in general that imply a group, a community, the public. In fact, all this creates an appropriate environment for the birth of love or for the enhancement of Virgo's couple relationship. On the other hand, a friend or rather a female friend can play the role of the mediator or advisor for the matters of a sentimental nature. The second part of August 2014 will be more delicate. Venus, the planet of love, and Jupiter, the ruler of Virgo's house of couples, will both be in an obscure area which astrology relates to disappointment or loneliness. However, hidden, secret happiness is also possible. Career & Money: The first part of August will be less active, appropriate for rest or for germination. You can now make the action plan for the fall, you can organize things, take action secretly, diplomatically, preparing the field for reaching the aims. The second part of the month will be much more active. Virgos will consume a lot of energy with intellectual activities or related to communication, exchanges, trips or various contacts. Financially, in August 2014 there might be delays or blocks, but you might receive discreet, unexpected support also. In order to be successful, the fundamental condition of August 2014 will be to speak the right things, to the right extent, at the right time. Avoid rash or acid replies and keep the critical remarks to yourself! Fitness & Morale: A period in which Virgos will need rest. The first part of August 2014 will particularly be characterized by a decrease in energy and in the desire for action. The interval can be used for meditation, private activities, reading or creation. Over solicitation is to be avoided. The general shape will improve starting the second part of the month, and in the last week of August 2014 you'll reach a top shape. Tip of the Month: Be careful when traveling and handling dangerous objects! There will be risks of accidents.

LIBRA Love & Relationships:

Venus, the planet of love, will cross the most honorable areas in Libra's chart, areas that will fortify it and make use of its value. For the first part of August 2014, Venus suggests the existence of some connections between relationships and career or status: professional decisions influenced by feelings, attraction for people that have a certain position or benefit from popularity.

The second part of the month will bring Libra people sentimental chance, favored by socialization or participation in events that involve a group, a community, an auditorium. In such an environment you might meet somebody that will capture your attention. Anyway, the couple will be preoccupied with financial aspects all throughout the month August 2014. Career & Money: An excellent period for popularity and support. You'll have an amazing capacity to polarize attention, to bring the others in your projects, to find supporters and collaborators. Work partnerships and group effort will be the main coordinates of August 2014 for Libra people. You might play the role of the coordinator or of the leader of opinion. There's big chance that new projects or new contracts appear. Financially, two scenarios are possible: either complications will occur and maybe even misunderstandings or conflicts regarding money, or there will be elements that will help with the removal of some block. Maybe you'll take energetic measures to solve the situation or maybe it is about the initiative of some collaborator. Fitness & Morale: Librans will be in a very good shape, both physically and psychically. You'll have a lot of energy, you'll radiate optimism and good mood, you'll be the centre of the galaxy for your group of friends. Everything will go well for you and when people feel happy and fulfilled, they don't usually have health problems. One more thing: in the second half of August 2014, mind excesses! Tip of the Month: Try to meet as many people, make new friends!

SCORPIO Love & Relationships:

Enjoy yourself as August 2014 will be a beautiful month for Scorpio people in the relationships department! In Scorpio's house of love will be the dreamy and sentimental Neptune while the ruler of thi s house, Jupiter, will govern at the highest point of your solar horoscope. On the other hand, Venus, the ruler of Scorpio's house of couples, will warn you that on the last days of July or on the first days of August 2014 it's possible for an unexpected complication to occur, which will impose making a firm decision. After that, though, things will turn to a pleasing direction. Romantic trips and long-distance relationships (or relationships with somebody that has come from a distance) will be favored, and shared cultural or spiritual preoccupations will help with tightening sentimental connections. The second decan of August 2014 might bring

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Scorpio people a happy event.

Career & Money: Finally, things will start

moving. And they will move well and usefully! Mars, Scorpio's ruler, has finally come out of the shadowy area it has been in for the last months and will enthusiastically urge you to take action proving initiative. In August 2014, Mars will strive to get over Saturn's reserve and delays and it will be able to do it by rather radical decisions. But the most important thing is that the area of Scorpio's career will be splendidly configured. In August 2014, in Scorpio's house of career will be the lucky and mighty Jupiter, for which nothing is too difficult (it will make sure you'll continuously advance until August 2015!), which will be joined by the Sun (glow, prestige), Mercury (intelligence, communication) and Venus (chance, collaborations, popularity). In brief, for Scorpio people there will be success and of course money kept in store! Fitness & Morale: In August 2014, which promises Scorpio people sentimental and professional satisfactions, your only concern will be to protect your health and physical integrity; otherwise the Mars-Saturn conjunction in Scorpio could bring you troubles. You'll basically have to beware of accidents and aggression. You are also recommended to listen to your body carefully and take measures for each sign that something is wrong. Tip of the Month: Try to relax, to be more flexible and not to push things too hard!

SAGITTARIUS Love & Relationships:

August 2014 could begin with some piece of news from far away or with a trip with sentimental implications. Distance will generally play an important role in developing Sagittarius' relationships in August 2014. It's a fact that is underlined by both Mercury, the ruler of Sagittarius' house of couples, and Venus, the planet of love. It could be about somebody who lives in a different city or even in a different country, about an affair born online, about trips with sentimental flavor. One way or another, love will open new horizons to Sagittarius people and not only from the geographic point of view, but also from the intellectual, cultural or spiritual points of view. You will now need somebody by your side to discover the world with or to help you build a new scale of values. Career & Money: Last month, Sagittarius' ruler, Jupiter, entered Sagittarius' house of the superior intellect, of advanced studies, research and specializations, and it will stay there for one year. You have probably already started

knowledge, of continuing or finalizing your studies, of expressing intellectually at a high level, maybe by conceiving a more elaborate piece of work of your own. For Sagittarius people, August 2014 will be favorable to contacts with the higher education, scientific or cultural environments. Another version would be business trips, collaborations with partners at a distance or maybe an initiative related to tourism or import-export. As regards Sagittarius' money, you'd better be careful because in August 2014 there might appear blocks, delays or even damage. Fitness & Morale: The Sun, Jupiter and Uranus will support you energetically all throughout August 2014 and will stimulate your dynamism and lust for action. However, Venus, the ruler of Sagittaof diseases, will be in an unfavorable position: first in a house that eats up energy and then in a square with the two malefics, Mars anMoreover, Mars and Saturn will be placed in a troublesome area. Take care of yourself, avoid excesses and risks! Tip of the Month: Guard your back! Somebody with ill will can throw obstacles in your way.

CAPRICORN Love & Relationships:

The first part of August 2014 will offer you excellent sentimental perspectives. Venus will cross Capricorn's house of couples, bringing harmony, fulfillment and good luck with love. You'll have a great need for affection and at the same time a great power to seduce. You'll adjust to the other's wishes easily, you'll be more receptive and more cooperative. If you don't have a relationship yet, the desire to build one will now grow. The second part of August 2014 will be more discreet in manifestations, but could be richer at the subtle level. You will now have the capacity to analyze and to understand how some deep aspects, some private mechanisms (or even secret) of the relationship or of the psychology of the dear person work. You'll have good affective intuition. Career & Money: August 2014 seems to be quite an active month at the financial level for Capricorn people. It's possible that you'll get business or investment ideas, that you'll purchase a durable good or simply that you'll benefit from extra income, from gifts or other material advantages. Chance will most likely come through parents or through the partner. In August 2014, Capricorn's professional success and money will depend on partnerships in the broadest meaning of the word, from the couple

relationship to professional collaborations. Moving on to another point, some intense group activity is foreshadowed (organizations, shared projects, participation in symposiums, reunions, etc.) within which you could play the role of the leader or of the starter but you could also face some difficulties. Fitness & Morale: In the first part of August 2014 you should not push your limits. Both the Sun and the ruler of Capricorn's house of diseases will be in a position of weakness, which can be reflected by a decrease in vitality and exposure to crisis moments. In addition, Saturn, Capricorn's ruler, will meet Mars, which will expose you to stress, irritability, carelessness and accidents. Tip of the Month: Don't do business with friends and try not to make rush decisions!

AQUARIUS Love & Relationships:

August 2014 will be a real festival for Aquarius people from the point of view of relationships. In the first place, you can rely on the generosity and chance promised by Jupiter, which entered Aquarius' house of couples at the middle of the previous month and will bless it with its presence until August 2015. But this is not all! In August 2014, through Aquarius' house of couples will also pass the Sun, Mercury and Venus. The Sun will orient attention and energy towards relationships and will exert a lot of magnetism, while Mercury will urge to communication and will become very eager again. As for Venus, it is the planet of love itself, and the interval in which it will be around Jupiter (the second and the third decans of August 2014, with emphasis on the second) will have great potential for happiness and fulfillment. Career & Money: All throughout August 2014, Aquarius people won't have any reasons to complain about getting bored. August 2014 will have great capacity to mark you out with the good parts that you have but also - caution! - with the less good parts also. It'll be a month full of ambitions, which will stimulate the organization spirit, competitiveness, initiative and the combative spirit. In your wish to impose, you might be forced to make some radical decisions, maybe unwanted ones, and you might also have a rebellious behavior, which your bosses or authorities might not like. Fortunately, in August 2014 you'll benefit from valuabl The second decan of August 2014 will be the luckiest from the financial point of view. Fitness & Morale: You'll feel quite a lot of pressure. The responsibilities will be heavy on your shoulders, the stress will be big andthe inner balance will be lost easily. In August

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2014 you'll need more harmony and understanding.You'll charge your batteries by the side of the dear ones or by getting involved in an action meant to bring all the others together or to establish connections between Tip of the Month: Socialize, make new friends, broaden your group of acquaintances!

PISCES

Love & Relationships: A wave of sensuality will cross Pisces' sentimental life in the first part of August 2014: Venus, the planet of love, will be in Pisces' house of pleasures and passion. It'll be a happy placement, which will bring you romanticism, lust for gallant adventures, erotic satisfaction and particularly favorable opportunities for the appearance of love. August 2014 will be generous as regards fun of all kinds, which can have a stimulating role in the development of the sentimental life. Pisces' love will also be related to work in a way: maybe a workmate will try to start an affair with you at the office, maybe your professional life will be influenced by feelings or maybe it will be about sharing daily tasks within the couple, etc. The second part of August 2014 will be balanced, positive, supported by the ruler of Pisces' house of relationships, which will be very well located. Career & Money: If you're not on holiday or on a leave of absence, in August 2014 you can have great professional satisfactions. You'll have a lot of work capacity, you'll like your job, you'll have control over the field of activity (autonomy, power of Pisces people will have the opportunity to glow, to admirably make use of their skills. There are certain events to be expected that will bring you to the foreground. The work atmosphere will be relaxed, the relationships with colleagues or with subordinates will be good. There will also be some new things that will make everything more captivating. Somehow, the pleasant will harmoniously combine with the useful all throughout August 2014 and very important! - your efforts will be rewarded generously. Pisces' collaborations will go very well in the second part of the month. Fitness & Morale: August 2014 will be an appropriate time to take care of yourself and of your general condition. Medical check-ups will be welcomed and treatments, diets and therapeutic procedures will have better effect. The same as everything else that is related to body hygiene, beauty care, etc. One warning: avoid excesses, resist temptations! Tip of the Month: It's time you made some changes to your lifestyle

71 Home Decor

Common Cleaning Mistakes to Avoid Tidy up the right way with these tips from the pros Scrubbing and scouring is the key to keeping a tidy home, right? Though you may have the best of intentions, some cleaning blunders can actually end up doing more harm then good. For example, washing your windows on a sunny day may be causing those stubborn streaks you see on the glass. Being aware of common cleaning mistakes can protect your investment in your home, Read on for common cleaning no-no's, plus info on how to do the job correctly. Mistake #1: You scrub spills out of carpeting. Do you hit the g r o u n d scrubbing every time a glass of sharbat, milk or juice box topples over? Scrubbing actually untwists carpet fibers, causing the pile to b e c o m e distorted, In other words, even though you might be able to eventually get a stain out of carpet, you won t ever be able to fix untwisted fibers. The smarter way to remove a stain is by first scraping up what you can with a spoon. Then blot the area with a clean white cloth or white paper towel (avoid styles with designs because they may bleed). Continue blotting until dry, or place a heavy book on top of the towels, changing them out frequently, until no more moisture is absorbed. Now you're ready to treat the spot with a stain remover, but be sure to pretest the product in a hidden area first to make sure it won't fade your carpet's color. Mistake #2: Yo u c l e a n windows on a sunny day. If bright sunshine inspires you to make your windows gleam, take pause. Due to the heat of the sun, the cleaning

solution you use will dry too quickly and leave streaks on the glass. Your best bet is to choose a cloudy day or work when the temperature isn t higher than 70°F outside. Apply any window cleaning solution you like; all contain agents that will help lift dirt off the window. Let the product sit for a minute, then use aÊwhite-backed spongeÊ(the kind for nonstick cookware) to work the solution around the window. Pull aÊsqueegeeÊonce horizontally across the top, then vertically down the entire window, overlapping strokes slightly. Keep pressure even, and wipe blade after each stroke to prevent drips. This method will work on both the inside and outside of windows. Mistake #3: You use vinegar or lemon juice on everything because you think it s mild. With so much emphasis on o r g a n i c cleaning products these days, it seems like a nobrainer to go all-natural. But both lemon juice and vinegar are acids which can damage natural surfaces such as m a r b l e , limestone, travertine and onyx. They will permanently dull the appearance of stone, which can be expensive to have refinished. However, a vinegar solution (1 Tbsp vinegar mixed with 1/2 gallon water) is fine for removing soap scum and water scale from surfaces such as fiberglass tubs, ceramic tile and showerheads. But for natural stones, stick to neutral cleaning solutions designed specifically for them. Mistake #4: You think every cleaner is a disinfectant.

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All cleaning solutions are not created equal, and it pays to spend a little more time reading labels. Certain areas of the house, like the kitchen sink, countertops, bathtubs and door handles (if a family member is ill with a cold or flu), require a true disinfectant to kill germs. Unless the cleaning product has an EPA registration number in tiny print on the label (it will say something like EPA Reg No. 123), it s not a disinfectant. Read the label, and more importantly, follow the directions. Most disinfectants need to remain wet on a surface for a specified amount of time, says Vance. If you re spraying it on the surface and immediately wiping it up, you re not disinfecting. Mistake #6: You use the wrong tool for the job. The biggest risk here is using a tool that s too abrasive for the job. For example,green-backed cleaning sponges are for heavyduty cleaning jobs like the bottom of pots and pants or a grill grate, but they scratch some surfaces such as plastic, ceramic cooktops and Continue on 49

72 Entertaiment

KAPIL SHARMA The India s Most Wanted Showman He was twice rejected at the nominations stage of Star One s popular The Great Indian Laughter Challenge show. But his persistence paid off, and he was third time lucky he went on to win the show in 2007 and, today, the man who would be a singer is India s most popular comedy show host. www.successfoundationpakistan.com

For a kid who grew up in the Amritsar police quarters, sang at school functions occasionally, and actively took part in plays during college youth festivals, becoming India s biggest comedy show host wasn t even a distant dream.Kapil Sharma believes he just lucked o u t . For me, a successful career in comedy is nothing but happenstance, says Sharma, 32, whose television show Comedy Nights with KapilÊhas become a mandatory pitstop for Bollywood celebrities keen on leveraging his popularity. Sharma s fatalism is understandable: He was twice rejected at the nominations stage of Star One s popular The Great Indian Laughter Challenge show (the channel has since been renamed Life OK). But his persistence paid off, and he was third time lucky he went on to win the show in 2007 and, today, the man who would be a singer is India s most popular comedy show host. When SUCCESS met Sharma, he had just returned from a gruelling 12-hour shooting schedule; also, it had been barely 24 hours since he had landed in Mumbai after a week of live performances in Sydney and Muscat. A sprain in his back had impaired his movements; he walked slowly to the couch in his living room and tried to make himself comfortable. His apartment in the western suburb of Andheri, bought in 2007, is a veritable bachelor pad. A treadmill takes centre stage in the living room, and a few of his friends from Amrtisar traipse in and out, preparing for a jam session at night. This is stardom in the classic television style working odd hours and travelling for shows to far-off lands. Sharma, clearly, has arrived. After his win at the Laughter Challenge in 2007, Sharma decided to move from Amritsar to Mumbai to try his hand at comedy shows on the small screen. His talent saw him continuously showcased on Sony Entertainment s Comedy Circus; his ratings were soaring. But there was little room for complacence. The entrepreneur in him urged him to do his own show; that was when he wore his producer hat. His plan: To blend theatre and stand-up comedy. A keen observer, Sharma had noticed at Ramleela events during Dussehra that a

majority of the crowd would either be drunk or disinterested. "Now how do you entertain such a crowd?" says Sharma. "I decided to join the crowd and start talking to people. The moment they start to get the feeling that I am one of them, I can get them rolling. The show he conceived is b a s e d o n B B C s Ê T h e Kumars at No. 42; it includes a gag, live audience and celebrity guests. Unlike the British show, here the audience would also play a role. We wanted the audience to participate in our show and celebrities to be themselves, more casual than when they judge a dance or reality TV show, says Sharma. He kept the humor clean and chose subjects that would appeal to people from all backgrounds. Sharma wanted to be watched not only in the cities but in every part of India. And such has been his impact that the 10 pm slot, which he occupies, has become an extension of prime time. I wanted to put up a show that would interest both an Ambani and a rikshawala and that is the reason my show talks about the problems affecting a lot of people, such as inflation, milk and onion prices, etc, he says. Sharma also believes that kids play a huge role in making stars out of performers, so it was important that the show also appeals to them. Just like we remember RamayanaÊafter so many years, I want the kids to remember my show for years to come, he says. Its concept is fresh, the content is clean and the laughs on "Comedy Nights With Kapil" are exceedingly entertaining for the "entire family". It even gets tweets from Afghanistan. Its popularity and high TRPs have catapulted Kapil Sharma, the host and producer of the show, into a star, but the stand-up comedian says he is reaping the benefit of several years of struggle and hard work. "Comedy Nights With Kapil" is also high on

glamour as it has become the latest hub of promotions with big stars Shah Rukh Khan and Akshay Kumar pushing their films on the show. Kapil came into the limelight after winning the third season of "The Great Indian Laughter Challenge" and since then, there has been no looking back for him. "People noticed me when I came in '.... Laughter Challenge' seven years ago, but nobody is aware of the work that I did in theatre. People usually feel that I am an overnight star, but this is not true," Kapil told IANS in an interview. "Whatever I am today is because of my hard work and struggle. I did serious theatre, I also did comedy plays without taking any money and those days have made me a better person," he added. An emcee, an actor, a host and on top of it all a stand-up comedian, Kapil wears many hats. He is satisfied with his career graph. "I started comedy in 2005. I have seen massive improvement in myself. When I came to Mumbai in 2001, I felt there is nothing for me in this dream city. But today I think that whatever god has given is enough...and if I deserve more, god will give it to me," he said.

Kapil Sharma Turns Yash Raj Films Hero From a mere comedian who won a comedy talent show to having his own super-selling and No. 1-rated non-fiction show on television, Comedy Nights with Kapil, to now signing a film in the lead, the multi-talented Kapil Sharma has come a long way.He is now playing the lead in Y Films Bank-Chor and has also signed a three-film contract and a talent management deal with Yash Raj Films. Y Films is the youth-centric films division of YRF that has made Luv Ka the End, Mujhse Fraaandship Karoge and Mere Dad Ki Maruti. Said Sharma in the YRF press release, It s a privilege and a dream to be a part of the YRF family and have my launch with their Youth Films Studio, Y-Films. The script is the most exciting part, since it s the kind of role that s very unlike the stereotype of a comedian or as what people could typecast me. Added Ashish Patil, business and creative head for youth films, Kapil is one of the most exciting names in entertainment right now. He opens up a whole new space of films, brands and more for us. Bank-Chor is a comic caper that tells the story of three morons trying to rob a bank, who pick the worst day possible when everything that could go wrong, goes wrong. They are inadvertently caught in the crossfire of cops, industrialists and corrupt politicians. Bank-Chor is directed by Bumpy, who directed Luv Ka the End, and produced by Patil, and goes on the floors in April this year. Sharma was recently named CNN-IBN s Indian of the Year in the entertainment category besides winning trophies for Best Anchor and more across shows. He joins the likes of Anushka Sharma, Ranveer Singh, Parineeti Chopra, Arjun Kapoor, Saqib Saleem, Rhea Chakraborty, Vaani Kapoor and Saba Azad in the YRF talent wing. Success Magazine (73)- www.successfoundationpakistan.com

Kapil Sharma clears the rumour of quitting Comedy Nights... A successful show like Comedy Nights with Kapil is bound to get surrounded by rumours. Of late it was rumoured that Kapil Sharma's hit show Comedy Nights with Kapil is about to go off air, on which the man himself cleared that the show is not going anywhere and will continue to entertain the audiences. Now, the rumour mills have started churning out a new buzz that funny man Kapil Sharma himself is about to leave Comedy Nights with Kapil for his Bollywood priorities. Though no sane person would believe this rumour, Kapil Sharma's fans have started bombarding his Twitter account with queries on the show and requesting him not to leave the show. Kapil Sharma finally responded to his fans as he tweeted, " kabhi nahi (never)... These r just rumours... Love u too...."All we can say is Kapil it's just the start and you have long way to go! "Comedy Nights with Kapil" is the result of year-long planning and ideating. "It feels great when your show is tagged as one of the highest rated on TV. Our show is Number one in the non-fiction category. I usually say that the show happened out of fun, but in reality it took us a year to come up with 'Comedy Nights...'," he said. The initial plan was for just 26 episodes but after receiving a positive response, the crew shot another 10 episodes. Now the channel has asked him to continue the show. "We get tweets from Afghanistan saying that

people love my show there. I also feel good when audiences say that after a long time, there is show that they can watch with their entire family. From the last few weeks, our show is getting the highest TRPs, but despite that every Thursday, the pressure of maintaining the same TRPs gives me sleepless night," he said. "I am not doing any new comedy. I have given it a new packaging. Involvement and support of Bollywood make the show more fun and audience-friendly," he added. Appreciation from superstars like Shah Rukh and Salman Khan is encouraging. "For the first time, Bollywood is watching the show. Shah Rukh bhai watches the show when he is not travelling. Salman Khan too watches the show and gives his valuable feedback," said the comedian. The set is designed as a house and most of the action takes place in the living room. Kapil is the main protagonist, who lives with his grandmother, aunt, wife, and servant. Cricketerturned-politician-turned-comedy show host Navjot Singh Sidhu's one-liners spice up the show. Talking about the format, Kapil said: "The audience is important for any show's success. I love talking to the audience and they like it too. Earlier, people used to come to watch the shooting, but now they request us to invite them and take a pot shot at them," he said. "We don't insult the audience sitting in our show. That's just for fun and it makes our 120 crore (1.2 billion) population laugh, so what's the harm? Our interviews and audience interaction sections are impromptu. No scripting is involved in these two segments," he added. Kapil always wanted to be a singer and acting happened by chance. In 1998, as a first year

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Kapil Sharma on the way

to beat Big B now!

Of late it was reported in the media that the funnyman of the industry Kapil Sharma, who is currently basking in the glory of Comedy Nights with Kapil has beaten Shahrukh Khan on Facebook in April end with 9.3 million likes on his Facebook page. And now it seems like he is moving ahead to break few more records.Sources inform us that Kapil Sharma has recently crossed 10 Million likes on his Facebook page, which means he is almost on his way to beat Mr. Amitabh Bachchan soon. Reports in the media suggested that Amitabh Bachchan has recently crossed 10 Million likes on his Facebook page and is currently at 12 Million fans. Kapil Sharma recently tweeted, "Feeling like real crorepati. Anyone can earn crore rs.Bt nt dat love which u all have given me.10 m fans" On which Raj Nayak, the CEO of Colors also tweeted, "Congratulations @KapilSharmaK9 . You are a rock star my friend. More Power & more Success to you . God bless !" Way to go Kapil!

Nostalgia

I W asn t Obsessed W ith T he Mir r or Kamini Kaushal turns back the pages of time with Dilip Kumar, Suraiya, Raj Kapoor and Ashok Kumar Even before she won recognition as screen actor Kamini Kaushal, Uma Sood (her original name) was auditioned by circumstance to play out a larger-than-life role. The 20-something Uma chose to become mother to her little nieces who had lost their mother in a car tragedy. But this imposition did not imply a closure to her dreams. As Kamini, she struck a balance between hearth and heart and scripted a life that let her soar. A recent recipient of the Kalpana Chawla Award, the 86-year-old actor, surprises you with the lilt in her walk and talk. Her face mirrors the changing climes, the seasons of learning, loving and losing... but never of losing spirit! Life s about change, if it doesn t change it s not life, she smiles. What remains unchanged though is her love for puppets. She seems to share a karmic bond with her playmates. And as long as you continue to play... you never really grow old.

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Kamini Kaushal

Uma Anand was also part of the film. My name also being Uma, he wanted a different name for me. I asked him to give me a name beginning with K to match with the names of my d a u g h t e r s Kumkum and Kavita. And Kamini Kaushal was born. Neecha Nagar was the first Indian film to be sent to the Cannes Festival. It won the Grand Prix Award. Raj Kapoor (Clockwise) With husband BS Sood and sons Rahul, Vidur and Shravan, With Raj Kapoor in Jail Yatra and With Prime Minster called himself desi Lal Bahadur Shastri and Manoj Kumar at the premiere of Shaheed in t h a r r a 1965 Soon she bagged I associate the Ramayana with Dad two films opposite Raj Kapoor his maiden Every time span has left behind indelible hues home production Aag and Gajanan Jagirdar s for the 86-year-old Kamini Kaushal, beginning Jail Yatra in 1947. Raj was like an imp always from her childhood in lush Lahore. Our thick on pranks. He d say, I am desi tharra bungalow was shrouded with gorgeous (country liquor), you re just a kid. He was eucalyptus and fruit trees, she says. And full of life, just the way Ranbir Kapoor is. He though she lost her father, famed botanist wanted to make it big from his first film, she Professor SR Kashyap, when she was only six, smiles. I was friendlier with Nargis though. his image is warm and vivid. I associate the But as I lived in South Mumbai and she in the Ramayana with my father. He d wear an aaba, suburbs, it wasn t possible to meet often. She a cloak made of camel skin, during winter. I d denies any acrimony with peers. I m not the climb up on his lap and snuggle close to him sneaky kind. I ve always been straightforward. as he sat on a chair and recited the epic. I had no time for catfights! I h a d n o t i m e f o r c r u s h e s I p u l l e d A s h o k K u m a r s h a i r A student of Kinnaird College in Lahore, she Kamini did several films with Ashok Kumar was unlike the usual teenager. I had no time including Poonam (1952, she even produced to fool. I didn t have any crush, I was busy it), Night Club (1958) and Purab Aur Paschim swimming, riding, skating and doing radio (1970). Interestingly, Kamini had met Ashok plays on Akashwani, for which I was paid `10! Kumar long before he romanced her on screen I also wrote stories, she smiles. Once, while and had even dared to pull a prank on him. I was cycling back home, one of the boys We were to perform for the war relief fund asked, May I ride with you? I retorted, What in college. Ashok Kumar and Leela Chitins for? But the idyllic life took a dramatic turn were the chief guests. After the show we went as the freedom movement grew fierce. to meet him. I thought of having some fun. As I married my sister s husband he stood talking to the students, I pulled his Kamini, just out of college, was called upon hair from behind. He turned around. I pretended to play a larger-than-life role when she married to be unaware and coolly smiled at him. He her brother-in-law BS Sood (chief engineer at turned away. I did it again. He was so the Bombay Port Trust) because her older sister bewildered! she laughs. Years later I Usha, died in a car accident leaving behind c o n f e s s e d a b o u t t h e i n c i d e n t . two girls Kumkum and Kavita. I loved my Suraiya gave me letters for Dev sister deeply. I feared my nieces, who were Kamini worked with Dev Anand in Ziddi just around two and three, would flounder (1948) and Shair (1954). Dev was shy and without a mother. She s reluctant to call it a quiet. He was serious at work whereas I d talk, sacrifice . It seemed an ideal solution. It was talk, talk... She was also witness to his illnot a sacrifice. I feared whether I d be able to fated love affair with Suraiya. Suraiya wanted live up to the responsibility. More so, my me to pass on her letters to Dev. Will you husband was a genteel and decent human give it to him? she asked. I said, Of course ! being. The couple went on to have three sons I felt sorry for them. Their togetherness didn t R a h u l , V i d u r a n d S h r a v a n . work out. Her aunt would always be around. Chetan renamed me Kamini Kaushal Also Dev was non-aggressive, not someone Coming back to her debut Neecha Nagar, the to put his foot down and say I ll marry her film gave her a new identity. Chetan s wife I broke down while doing Biraj Bahu Success Magazine (77)- www.successfoundationpakistan.com

A film that won Kamini laurels was Bimal Roy s Biraj Bahu (1954) based on Saratchandra Chattopadhyay s novel. Her portrayal of a devoted wife won her a Filmfare Award. Bimaldawas a sensitive director. Once you got on to his wavelength, you could do a scene without rehearsal. I broke down several times during the film. My character, had a sense of righteousness. She was confident that her husband (Abhi Bhattacharya) would never dismiss her as unfaithful. The film won the Golden Palm at the Cannes Film Festival. Dilip saab and I were shattered A definitive chapter in her life has been her onscreen pairing and off-screen relationship with Dilip Kumar with whom she worked in Shaheed (1947), Nadiya Ke Paar and Shabnam (both in 1948) and Arzoo (1950). He liked to work on his character. I was spontaneous; I joked around. He d say, Tu bahut shor machati hai . she states. When reminded of their relationship that was not meant to be and the veteran s reported confession in his biography that he was shattered with the parting, she says with quiet dignity, We were both shattered. We were very happy with each other. We shared a great rapport. But what to do? That s life. I can t dump people and say Enough now, I m going! I had taken on the girls. I wouldn t be able to show my face to my sister. My husband, a fine human being, understood why it happened. Everyone falls in love. Just recently, Kamini happened to meet Dilip Kumar at the late actor Pran s chautha. Saira (Banu) brought him down. They put another chair next to mine and made him sit. But he didn t recognise me. I was heartbroken. It broke my heart to see him give me a blank look. He looked at me and I looked at him. Actually, he finds it hard to recognise anyone. I felt sad and walked away. What an era we have been through! she sighs. I hope he stays well. I Wasn t obsessed with the mirror Going back to her career, Kamini took intermittent breaks to raise a family. Later, Manoj Kumar introduced her to character roles. Manoj insisted on me playing his mother in Shaheed (1965). I protested because I was so tiny in front of him. But he made such a beautiful film! says the actor who later did his Upkaar, Purab Aur Paschim and Roti Kapda Aur Makan. For Kamini, the transition to playing mature roles was smooth. I was never obsessed with the mirror. Puppets have soul Her resume may hold a hundred films and several TV serials including Khel Khilone but what remains close to her heart are her puppet shows. In fact, she was just 10 when she first created her puppet theatre. Also serials like Chand Sitare, Chaat Pani and Chandamama, made by her banner Gudia Ghar Productions, included her puppets. I had a ball with my puppet shows. I used to give a voiceover for all my puppets. I enjoyed the freedom of doing what I wanted.

Review

"Every villain has his own story" With Humshakals doing good business and Ek Villain releasing today, Riteish Deshmukh is on a career high. Filmfare meets the comic actor turned villain

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Are you happy with the kind of response Humshakals is getting? Films are not about personal glory. It s a collective effort. We have to talk about film as totality. Personally, people have been kind. Critics haven t been kind. I m sure they have their own opinion and we have to respect that. It s fair. But the box office collection has been phenomenal. You were at ease in the drag character. What was your inspiration? Everyone s an actor. Playing a woman s role is part of my job. And it s your job to do it as well as you can. Everyone knows their limits and strength. I tried my best in my limitations. I think anyone can play a woman. It doesn t make anyone lesser of a man. Bal Gandharv was a great actor. He used to play women on stage a lot of time. People criticize Sajid Khan a lot but you always work with him. Is it because of your close friendship with him? I believe in Sajid. He worked with me after I gave five flops in a row. Six-seven films of mine have been successful after Houseful. I will never doubt Sajid because of a certain Himmatwala. Coming to Humshakals, the script of the film was exciting and it was great to play a triple role. Also, I was getting to work with Saif (Ali Khan) for the first time. I don t think this kind

of opportunity many actors can get. It was fantastic. What makes you say yes to a film? I should enjoy the film. Is it a film I want to watch? Yes. Do I have a good role? Yeah. Who s the director and who s the producer? That s it. It s takes a lot of courage to make a film like Yellow. What made you choose this particular subject? I thought it was a great story to tell and I thought people will like it. And we are happy with whatever response we got. Though we knew it was not a commercial subject, we still did decent business. At the end, we got the National Award. We are just happy. Did you expect that Yellow will get a National Award? No. It was a nice surprise. Why you took 10 years to become producer? Wasn t it your aim since you entered in films? It s not about being late or early. It s about doing it at the right time. I had never thought about film production. I learned about production on the sets. It s not about understanding how to make a film but also to understand what kind of a film to make. We need to understand the dynamics of a subject. A person who can organize shootings and can arrange all the things is not a great producer.

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A great producer is someone who knows what kind of content to produce and how to produce it. And I guess I m far away from achieving itt but it s a process. I have started somewhere and hopefully I learn. Do you like to be a hero or a villain? Villain always has an edge. You rarely dwell into the dark side and there s some magic about it. I think the beauty is that every villain has his own story. What makes him bad? It s not how bad he is. It s what drove him to that point is the fun of it. Are you the villain in Ek Villain? Maybe or may be not. It s definitely a dark and evil character but I don t know if anyone else is more evil than me. Will audience see a new Riteish Deshmukh in Ek Villain? Yes, I hope so. I haven t done anything like this in 12 years of my career. Now when I m doing something like this, I hope people will like it. People keep saying that I only do comedies. I tried to do something different in past but unfortunately those films didn t do well. Run, Cash, Naach, Aladin these were nice and big films but they didn t work. So it s important for this film to work. Along with working on the box office, it s important for people to take notice that yes, he attempted something different.

Hollywood

Julia Roberts

on Her Family and Fame The Academy Award winning actress, thankful for the life she shares out of the spotlight with her family, brings her star power to the small screen in HBO's film adaptation of 'The Normal Heart'

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The Concept Of Fate- Comes up a lot in conversation actress director Mike Nichols compares to Greta Garbo and her quiet existence in Malibu, where she has lived since 2007. "We're just grateful for the sense we have of being like any other family down the street. I don't question it, frankly," says Roberts, who the morning of WSJ.'s photo shoot is settling in with a plate of scrambled eggs and toast that she offers to her tousle-haired children, 9-year-old twins Hazel and Finn and 6-year-old Henry. (She tries to instill sibling harmony as much as the next mother, handling a skirmish over toys with a quick "Guess what? We are sharing everything.") This is the life that Roberts, in her own Garboesque way, is trying to protect a relative rarity in today's Hollywood, where so many stars mine their personal lives to generate selfbranded mini-industries. But that would go against another cornerstone of Roberts's philosophy: that of deep gratitude for "having found your 'people,'" as she calls the family she created with cinematographer husband Danny Moder, whom she married in 2002. So although last night she made an appearance at a party thrown by one of her agents, CAA's Kevin Huvane, and tomorrow she will walk the Academy Awards' red carpet in a custom Givenchy gown, she seems content right where she is dressed in a sweater and jeans, newly blond hair pulled back, her delicately lined face free of makeup, with her children climbing into her lap to collect hugs. Almost all of her acting work is shot around their schedule, even her most recent: an adaptation ofÊThe Normal Heart, a play about the early fight against AIDS, airing on HBO this month. "By the time we had kids, I had accomplished things and felt secure about that part of my life," says Roberts. "I was so joyful moving into the family phase of my life in a sincere way." When the twins arrived in 2004, she had been working for 18 years, and she'd been a marquee name since the release of her second film, 1988'sÊMystic Pizza. From 1997 to 2001, a Julia Roberts vehicle pretty much guaranteed an average opening weekend of $25 million, and most went on to earn well over $100 million. She had become so famous by the time she was expecting Hazel and Finn, her part in 2004'sOcean's TwelveÊwas rewritten so that her character could pretend to be a pregnant Julia Roberts. But from then on, Roberts seems to have tried to slow things down, and after Henry was born in 2007, the family moved full time to a relatively modest, secluded house that Roberts and Moder built on a sprawling lot in Malibu. As a result, "for a long time," she says of her children, "they weren't even aware I had a job because I was home so much. Now they get it." Still, they have never seen the best-actress Oscar she received for 2000'srin Brockovich, the film for which she became the first Hollywood actress to be paid $20 million. (Her Oscar ended up at her older sister Lisa's New York apartment, Roberts says,

breaking into a gleeful smile. "They were doing this photo album where everyone who visited the apartment would pose with it.") "That's what Julia has been best at, maintaining their real life," says Nichols, who has been a constant reassuring presence for Roberts since directing her in 2004's Closer. "It's the little things that tell the tale. When you visit them, there is nobody working at their house, sweeping their hall. There are toys all over, and it's just Julia and Danny and the kids. She always slips away from the center." It's a life she's hard-pressed to give up, so she filmedÊThe Normal HeartÊduring the children's summer and Thanksgiving vacations, with them in tow. The project is not from the typical Julia Roberts playbook: There are no big laughs, no fairy-tale romance and certainly no big hair, which is coiled into a low bun as Roberts plays the tightly wound, wheelchairbound Dr. Emma Brookner, a polio victim who has become an AIDS doctor. It's a small but pivotal role in an ensemble piece, an unflinching movie about the 1980s AIDS crisis in New York City, adapted by activist playwrightÊÊand director Ryan Murphy (the creator ofÊGlee) from Kramer's original 1985 play. The character of Dr. Brookner based on the real-life Dr. Linda Laubenstein, also a polio survivor and New York City physician who treated early AIDS cases is a vociferous campaigner for AIDS research funding and a proponent of the wildly unpopular, and at the time scientifically unsupported, recommendation of abstinence. "We're just grateful for the sense we have of being like any other family down the street. I don't question it." Julia Roberts The material is difficult and, according to Murphy, who also directed her in 2010's Eat Pray Love, calls upon Roberts to evoke the same sort of "emotional advocacy" she displayed in Erin Brockovich. Roberts deflects his theory with a grin. "Ryan just likes it when I'm yelling," she says, laughing and switching into a deep drawl. "He's like, 'I love it when Lady gets mad, cheeks get red.'" "I selfishly wanted to see Julia do this role," Murphy admits. "There is a famous scene where her character just explodes. Julia has said her heart is directly connected to her brain, so when she has an explosion you believe it and you feel it. She is someone who has been able to harness not just anger but passion."Ê Locating that passion is crucial for Roberts. "Part of the attraction [to a role] is to something that aligns within you to that person," she says. In fact, she had already turned down the role of Dr. Brookner twice (the film option had previously been held by Barbra Streisand) because she saw only the character's hostility and rage. But when Murphy brought this version to her, Roberts thought, "This is getting ridiculous. I need to pay attention to why this keeps coming back to me." Watching a documentary about polio provided an epiphany. "I suddenly understood who she was in terms

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of this scary, inexplicable plague what originally seemed [to me] to be anger was actually hea solution that she wasn't part of with the first plague that she experienced. Everything fell into place for me after that. I could see these are just really scared people who won't give up on finding the answers."

Roberts prepared extensively for the role, interviewing a doctor who worked with the late Dr. Laubenstein and bringing a 1980s-era wheelchair home for practice. "It was the most actor-y I've ever been," she says. "But you don't want to be bumping into walls and doorjambs and scraping your knuckles on things. I thought being in a wheelchair would be so easy and quiet, but it was actually quite tiring."Despite being shot mostly from the waist up, she wore a heavy orthotic shoe with a significant lift to mimic a polio survivor's leg. "It was really just for me," she says. Roberts also studied the effect a slightly paralyzed lung would have on her breathing pattern. "I think I drove Ryan crazy.""I've never seen her work harder," says Murphy. Her efforts also earned her the respect of her co-stars, including Mark Ruffalo, who plays Ned Weeks, a writer and activist who joins forces with Dr. Brookner in the fight against AIDS. "My first couple days I was terrified she is part of the royalty of Hollywood," he says. "But it was like butter. She was so easy and accommodating and egoless. You had this person who is the star of all their movies be an ensemble playe "My preference would forever be ensemble," says Roberts. "It's where I started, and it's what I love. It's just fun and interesting to see what your fellow actors are coming up with.Mystic Pizza was like that,ÊSteel MagnoliasÊwas like that. It's like being in a big family." "I selfishly wanted to see Julia do this role. There is a famous scene where her character just explodes.She's someone who has been able to harness not just anger but passion." Ryan Murphy This Latest Film was literally a family affair, as Moder was the director of photography. He and Roberts have collaborated on six films, starting withÊThe MexicanÊin 2001, where they first met on set. "I find it nerve-wracking in the best schoolgirl kind of way, and he knows that and is a good sport," she says. "I am usually hoping he's not looking into the camera and thinking, 'What is she doing?' We have worked together a lot and whenever we get there, I think, 'Why are we doing this again?' But it's great, and it allows us to travel together." "Her family is a major part of what she does," adds Bradley Cooper, her co-star in 2010'sValentine's DayÊand the 2006 Broadway playÊThree Days of Rain, during which, he recalls, a dressing room was turned into a playroom for the 1½ year-old twins. "Her children are always around." And as several hapless paparazzi have found, she is willing to go into lioness mode to protect her cubs. "I think there is a dehumanization that goes with fame, especially in the present culture of it, which isn't the culture I started off in," she says. "There wasn't this analysis of every iota of every moment of every day," she continues. "Nobody cared about what you wore, nobody cared what haircut you had, if you had on makeup or didn't it's become this sort of sport." Roberts is nostalgic for the Hollywood of her early career, where having arrived meant a dinner invitation to agent Sue Mengers's house and "there seemed to be a method to it," she says. "You had your job and you got paid $1, and you got your next job and got paid $2. It made sense to me." Today, when the only surefire hits are star-packed blockbusters likeÊThe AvengersÊor tentpole franchises starring relatively unknown actors, it's unclear who can reliably open a movie anymore. (It's telling that both Roberts's current film and her most recent one,ÊAugust: Osage County, were adapted from plays that have a more narrow, focused appeal. Meanwhile,ÊPretty WomanÊis currently being transformed into a splashy Broadway musical.) "It used to be that you could build from weekend to weekend and people talked," says Roberts, who also has a production company. "Now, if there have been two showtimes and it hasn't sold 10 bazillion tickets, you're dead in the water."I don't consider myself a celebrity, [at least not] how it is fostered in our culture today," she adds. "I don't know Success Magazine (82)- www.successfoundationpakistan.com

if I'm old and slow, but there seems to be a frenzy to it."Recently that frenzy caught up to Roberts when her half-sister Nancy Motes died at 37 from a possible drug overdose in early February. Motes, who had worked onÊGleeÊas a production assistant, allegedly left a suicide note reportedly alluding to her estrangement from her family. Interviews with Motes's friends and acquaintances fed daily headlines. Meanwhile, Roberts maintained her silence, choosing to grieve privately. When asked about her sister's death, Roberts's face tightens as she pauses and looks toward the ocean. "It's just heartbreak," she says, tearing up. "It's only been 20 days. There aren't words to explain what any of us have been through in these last 20 days. It's hour by hour some days, but you just keep looking ahead.Ê "You don't want anything bad to happen to anyone, but there are so many tragic, painful, inexplicable things in the world. But [as with] any situation of challenge and despair, we must find a way, as a family," she continues before straightening up in her chair. "It's so hard to formulate a sentence about it outside the weepy huddle of my family."One of the things that surely has helped Roberts through this time is her near-daily meditation. "Meditation or chanting or any of those things can be so joyous and also very quieting," says Roberts, who has introduced the practice to her children. "We share and just say, 'This is a way I comfort myself.'" Perhaps this too is why she has a very Zen-like calm about not having any other movies lined up afterÊThe Normal Heart, something that would have been unthinkable for Roberts a few years ago. But, she says, she's been content to "find new creative outlets at home, with my family, as I get older and work as an actress less." It's a commonplace luxury she has worked hard to attain. "As odd as it is to say," says Cooper, "I feel that she is coming into her own.

83 Book Corner

r o f m n o A Boo s s e L g i k B e On By Bob Burg

Can Make a Huge Difference in Your Life Every book you pick up has its own lesson or lessons, and quite often the bad books have more to teach than the good ones. Stephen King Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers. Charles William Eliot As an avid reader and learner, many books provide me with a number of immediately-applicable lessons. As evidenced by the dog-eared pages, highlighting, written comments, and yellow sticky-notes placed throughout those books, the authors wisdom offered plenty of guidance to help me improve both my business and personal lives.Often, though, I find there is one lesson that sticks to me so hard it makes a huge difference in my overall life philosophy or a methodology I might practice from that point on. Sometimes, it might even be a book that if not for that one thing I probably wouldn t even remember. But that one thing made a huge difference.Learning a lot from any one book is certainly a joy. You know what though? Even if you learn just one thing from reading a book, that one thing can help you to become a wiser and more effective human being. A few personal examples:

timeless principle of human nature, I never again had to search any further for an answer in terms of how to work effectively with someone. I knew that -- if I wanted to persuade someone to willingly accept a certain idea or action I needed to tie together my reasons with their reasons. If I could do that, I d have the results I wanted. If not I wouldn t. It intuitively made sense to me at that point that the focus always had to be on bringing value to them.

How to Win Friends And Influence People by Dale Carnegie.

Life by L. Ron Hubbard.

Economics in One Lesson by Henry Hazlitt

Published in 1946, this is the book to read if you really want to understand economics and why the U.S. (and many countries in the world today) is in some serious financial trouble. Its brilliance is immense and is the one book I recommend when someone asks me, If there were just one book on economics that would help me to understand everything I How to Read a Book by need to understand about the topic, what would that one book be? Yes, Mortimer Adler and Charles it s an easy-to-read and understand Van Doren, Published in 1940, it look at basic economics and why the has terrific information throughout more government intervenes and freeon how to get the most from any markets are hampered the lower the standard of living will be for book you read. But there is one practically everyone. But, that wasn t the big take way. While the lesson;one thing above all that I book written so long ago still manages to take on practically all remember that has helped me of today s hotly-debated economic issues, the big lesson, the one thing immeasurably throughout the years came smack dab in Chapter One, and that was: The art of economics when learning from other books. consists in looking not merely at the immediate but at the longer It s that very early in the book, effects of any act or policy; it consists in tracing the consequences of typically within the introduction, the that policy not merely for one group but for all groups. In other words, author will come right out and share all decisions (not just economic ones) are based on cause and effect, the main idea and purpose they desire and bring consequences that while we cannot see them at first (and, to get across. I find this to be very in many cases, simply choose not to) they are in the process of helpful as, by doing that, the author developing. Ignore the hidden and/or secondary consequences of your is also revealing the premise upon actions at your own peril. They will manifest eventually. They must. which he or she is basing their work. Since learning that I ve put it to the test in every book I have read. It is Law; both economic and life. It has never failed to prove itself true. Scientology: A New Slant on

Published in 1936 it is still considered by many (including this author) to be the seminal book on people skills. Mr. Carnegie showed us a number of principles and techniques for creating win/win outcomes and becoming a powerful influencer in the process. There was one lesson though; one thing that has helped me more than anything else in learning how to sell my ideas. He wrote: Ultimately, people do things for their reasons, not our reasons. Once I understood that

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Published in 1965 it s an introduction to the religion founded by the book s author. No, I m not personally a Scientologist. But, about 20 or so years ago I d begun hearing so much about Scientology and about the author that I wanted to at least know what all the fuss was about. Actually, though I don t remember much about the book itself, I do remember thinking that, while a bit dogmatic, he was certainly a brilliant man and deep thinker. I remember highlighting plenty as there were some excellent basic success principles.

84 Last Page Story

Inspirational Short Stories Here is a list of some inspirational and famous short stories. We strongly believe that good stories can change lives; so read it, we are sure that these words of wisdom can help you guys in dealing real life situations. Story 1

Burning Desire is the Secret to Success

A young man asked Socrates the secret to success. Socrates told the young man to meet him near the river the next morning. They met. Socrates asked the young man to walk with him towards the river. When the water got up to their neck, Socrates took the young man by surprise and ducked him into the water. but Socrates was strong and kept him there until the boy started turning blue. Socrates pulled his head out of the water and the first thing the young man did was to gasp and take a deep breath of air. Socrates asked, What did you want the most when you were there? The boy replied, Air. Socrates said, That is the secret to success. When you want success as badly as you wanted the air, then you will get it. There is no other secret. Moral of the short story: A burning desire is the starting point of all accomplishment. Just like a small fire cannot give much heat, a weak desire cannot produce great results. Story 2:

Life is short, and it is up to you to make it sweet.

It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together to keep warm. This way they covered & protected themselves; but the quills of each one wounded their closest companions. After a while, they decided to distance themselves one from the other and they began to die, alone & frozen. So they had to make a choice: either accept the quills of their companions or disappear from the Earth. Wisely, they decided to go back to being together. They learned to live with the little wounds caused by the close relationship with their companions in order to receive the heat that came from the others. This way they were able to survive. The best relationship is not the one that brings together perfect people, but when each individual learns to live with the imperfections of others & can admire the other person s good qualities. Moral of the short story: Life is short, and it is up to you to make itz sweet. Story 3:

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Don t judge people before you truly know them.

A 24 year old boy seeing out from the train s window shouted Dad, look the trees are going behind! Dad smiled and a young couple sitting nearby, looked at the 24 year old s childish behavior with pity, suddenly he again exclaimed. Dad, look the clouds are running with us! The couple could not resist and said to the old man. Why don t you take your son to a good doctor? The old man smiled and said I did and we are just coming from the hospital, my son was blind from birth, he just got his eyes today. Moral of the short story: Every single person on the planet has a story. Don t judge people before you truly know them. Story # 4

Life is a Gift

There was a blind girl who hated herself just because she was blind. She hated everyone, except her loving boyfriend. He was always there for her. She said that if she could only see the world, she would marry her boyfriend. One day, someone donated a pair of eyes to her and then she could see everything, including her boyfriend. Her boyfriend asked her, now that you can see the world, will you marry me? The girl was shocked when she saw that her boyfriend was blind too, and refused to marry him. The boy walked away, and later he wrote a letter to her saying: Just take care of my eyes dear. This is how most of human brains behave after a change in status. Only few remember what life was before, and who s always been there even in the most painful situations. In a world filled with hatred, there are very few people who truly care for fellow beings! Always keep them happy. Moral of the short story: Life is a gift Live it, Enjoy it, Celebrate it, and Fulfill it.